On-page Optimization - Module 7 Lesson 2
Now, I want to show you a simple example of how to do on page optimization with that golf
resorts blog post. We've been working on including the most important elements of on page
optimization. To remember these are category Permalink, internal links, outbound links, meta
description and answer targets. It's important to actually assign the category or categories
that the article belongs to on your blog.
This is an important step for on page optimization. As a reminder, you can adjust the category
for a blog post inside of clickbank Accelerator under my posts content and just click that little
eye icon. Next, we have the Permalink which is also called the page URL and it's the web
address for that blog post, just like in your Seo title. You should try to make the page URL your
primary keyword and just include dashes between each of the words as an example for
Putters [Link].
Um If I have a How to swing a golf club blog post, I would have how dash two dash, swing
dash uh dash golf dash club. Now let's talk internal links. Every article you publish should have
at least one internal link and that means to another article you've written on your site. One of
the benefits of writing all of the content in a topic cluster or category is that each piece of
content naturally relates to others.
For example, if I write a series of posts about putting in golf, it is pretty easy to link back from
the short versus long putting article to the choosing a putter article. As you're doing research
for your article, you may come across authoritative articles or resources. Make a note of these.
When it comes time to publish your content, you definitely want to link out to at least one or
two authoritative resources online. This indicates both to Google and to your readers that
you're not writing about your topic in a vacuum, you're actually doing research and citing
sources. Plus it can help you when it comes time to do link building. If you have preemptively
linked out to some valuable resources in your niche already.
The meta description is that little blurb that appears under each listing in the search results
and you have the option to write one for Google to display. Sometimes Google automatically
generates a meta description, but it's still a good practice to write one on your own just in case
to do that, just summarize why someone would want to click your article.
I usually use the primary keyword or a very close variation of it in the meta description
because that reinforces to Google and the search user, what your page is truly about. Here's
an example from my article on Best Golf Resorts In Accelerator. You can find the spot to write
your meta description under seo description for each blog post. I would aim to make your
meta description of 100 and 50 characters at the most. Lastly, we have answer targets if you
have a finished piece of content, quickly scan through and make sure you have answer targets
that you're happy with.
If not take that last second to just make sure that those are looking good. And now in terms of
other elements, there are things like tags. Um But a lot of this other stuff is extraneous. If
you've covered those big ones that I mentioned in this module, try not to overthink this step
beyond a few basic seo steps. The most important thing you can do is just create the best
content.
