BUSINESS/ INDUSTRY OVERVIEW
Zen Clothing
PRODUCT OR SERVICE
PRODUCT OR SERVICE OFFERED: Clothing Line
THE PROBLEM IT SOLVES: the common way people dress nowadays
THE SOLUTION IT PROVIDES: it will provide different kind of fashion style,
where it is in timely and professional way
ALTERNATIVES: to provide the need of a customer/individual to just dress
their self
UNIQUE VALUE PROPOSITION: This business will provide clothes that will
make people dress like a professional but in a fashionable way. It will give
clothes type that will make customers show their personality in a way of
dressing but will not compromised their image as what they wanted to be
seen. Also, this will help them to look confident but not overacting, just a
right amount of braveness from the clothes they wore. Furthermore, the
business owner will be anonymous to the public so it will sell to the public
and not just to the people who know the owner and also to be a marketing
strategy for the business.
MARKETING AND SALES PLAN
OUR CUSTOMERS: An individual who wanted to dress like a professional and
anyone who wanted to dress based on their personality
HOW THEY'LL HEAR ABOUT US: Online marketing by joining selling groups on
social media, also by reference from customers
HOW WE'LL GET OUR PRODUCT SERVICE TO THEM: delivery if they are near
PPC
KEY OBJECTIVES AND SUCCESS METRICS
OBJECTIVE: Be able to provide a quality, timely, professional-like and
personality based clothes.
SUCCESS METRIC: 3months from now it will be May 2024
FINANCIAL PLAN
COST STRUCTURE: Starting from 1300 as capital
SOURCES OF REVENUE: it will be coming from the profit
PRICING STRATEGY: starting from low profit per item, then adding in a right
way
