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Modernity, aesthetics, and nation re-branding in Olympics : a multimodal

discourse analysis of the opening ceremony of the 2022 Beijing Winter

Olympic Games / Yilei Wang, Dezheng (William) Feng and Hu...
Wang, Yilei | Feng, Dezheng (William) | Wang, Hua
2024
The paper examines the construction of China’s country image in the opening ceremony
of the 2022 Beijing Winter Olympic Games. It demonstrates how a country that has no
winter sports tradition used the mega-event to showcase its n...
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Modernity, aesthetics, and nation re-branding in Olympics : a multimodal

discourse analysis of the opening ceremony of the 2022 Beijing Winter

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