QPO CABS

OPEN IIT
CASE
SUBMISSION

C56
 IDENTIFICATION OF REGION

IDENTIFICATION OF HIGH TRAFFIC REGIONS

Google Maps APIs IT Hubs

Educational
USE HOTSPOT Institutions
Government
TRAFFIC Transport and MAPPING
AND Mobility Reports Shopping Malls &
MOBILITY Commercial
DATA Centers

Ride Patterns from Tourist and Cultural

Competitors Attractions

Transportation Hubs

UNDERSERVED REGIONS KPI SCORING EXAMPLES INNOVATIVE

ADDITIONS
CUSTOMER EXPERIENCE SCORE (CES)
Customer Feedback and Green Rides Initiative
Geospatial Analysis
Surveys Partner to incentivize eco-
=( ) x 100
Customer Satisfaction + Repeat Customer Rate - Average Wait Time
CES friendly rides, boosting
Use geospatial data to spot areas Conduct surveys to identify 3
sustainability appeal
lacking ride-hailing services and regions with high wait times,
low-competition zones costs, or cab shortage OPERATIONAL EFFICIENCY SCORE (OES) Ride-Sharing for Events &
Institutions

=( ) x 100
Driver Availability + Driver Utilisation - Cost per Ride Provide subscription-based
Government Infrastructure OES ride packages for offices,
Local Business Partnerships 3
Projects schools, and events
Collaborate with businesses to Target developing areas with MARKET PENETRATION SCORE (MPS) Tech-Driven
find high-foot-traffic areas with new metro lines or highways Enhancements

( ) x 100
unmet transport needs for future demand growth Market Share + New Customer Acquisition Rate Use AI for optimal ride times
MPS = and fuel-efficient routes to
2
improve service

Identification of Region Technology

Requirements
and Marketing Price Analysis Positioning Challenges
 TECHNOLOGY & MARKETING

TECHNOLOGY IMPROVEMENTS MARKETING

AI-Powered Smart Cab Pooling with Transparent Driver Earnings and Payouts
Real-Time Matchmaking via Blockchain

Augmented Reality (AR) Navigation Smart Cab Pods for Corporate Shared
for Passengers Mobility
COLLABORATIONS SOCIAL MEDIA & REWARD PROGRAMS
WITH PAYMENT APPS INFLUENCER MARKETING WITH LOCAL BANKS
GreenRide Initiative with Carbon AI-Powered Autonomous Fleet for Off-
Partner with popular Collaborate with local Partner with Chennai-
Offset Tracking Peak Hours payment platforms in influencers and run geo- based banks to offer
Chennai to offer targeted ads to promote exclusive reward points
exclusive promo codes QPo Cabs' unique offerings and discounts for rides
Predictive Ride Scheduling with Hyperlocal "Hub and Spoke" Model with and loyalty programs to credit/debit card
AI Analytics Micro-Cabs holders

Personalized Loyalty and Dynamic Health-Conscious Rides with Customizable

Fare Rewards Hygiene

TOTAL POTENTIAL MARKET

METRO & PUBLIC PLACE REFERRAL PROGRAMS PARTNERSHIPS WITH
MARKETING FOOD SERVICES
10-15% YOY REVENUE 5-7% ANNUAL RIDERSHIP 7-8% ANNUAL GROWTH Establish branding in metro Encourage users to Collaborate with food
GROWTH stations and public spaces, refer friends and family delivery services for
GROWTH. RATE
and collaborate on bundled by offering ride credits combo deals and
ticket deals for rides for successful referrals organize events for app
promotion and demo
rides

~$5-10 MILLION ANNUAL REVENUE

Identification of Region Technology and Marketing

Requirements Price Analysis Positioning Challenges
 MARKET RESEARCH

PRICE MODEL PARTNERSHIP AND DRIVER

CLIENTS
Vehicle Loan Offer vehicle loans with flexible
Programs with Banks repayments for new drivers.

CLIENTS
Introductory Offers Dynamic and Subscription and Renting Out Enable vehicle owners to
and Trials Geographical Pricing Corporate Plans Vehicles rent cars when not in use.
Provide discounts and Implement dynamic pricing Offer flat-rate subscriptions
free trials to attract new based on demand and and corporate plans for

CLIENTS
users, requiring location, offering off-peak predictable costs and
Partnerships with Local Provide discounts
payment details and discounts to attract budget consistent revenue from
limits to minimize users while maximizing businesses seeking to
Businesses & Emerging Banks for QPo Cabs users
losses. profits during peak times. reduce transportation at local stores
expenses.

CLIENTS
Driver Onboarding Through Offer bonuses and discounted
Incentive Programs insurance to attract new drivers.

The 3 C’s

Referral and Loyalty Mileage, Time-Based, and Gamification and Pre- Customers
Targeting commuters in OMR, Chennai, with a
Programs Flexible Rentals Paid Systems focus on safety and affordability
Encourage organic growth Provide pricing based on Use gamification for
with referral rewards and mileage, time, or flexible rewards and a pre-paid
loyalty incentives, offering rentals to meet diverse credit system for Competitors
discounts for referrals and needs and maximize bookings to enhance New entrant in a growing market
points for frequent use to profitability through engagement and cash dominated by Ola and Uber; offers niche
boost retention. demand-based pricing. flow through discounts. services like female-only rides
Company
Aims to be the top choice for last-mile
connectivity in Chennai; plans for EV
integration and tech-driven growth

Identification of Region Technology

Requirements
and Marketing Price Analysis Positioning Challenges
 POSITIONING

HIGH
PERSONALIZATION PORTER’S FIVE FORCES

Threat of New Bargaining Power of Bargaining Power of Threat of Substitutes Industry Rivalry (High):
LOW AI HIGH AI Entrants (Moderate): Suppliers (Low): Customers (High): (High):
INTEGRATION INTEGRATION
Low Startup Costs Abundant Drivers and Easy Switching Cheaper Public Transport Intense Price and
Encourage New Available Vehicles Between Alternatives Service Competition
Players Flexibility with Competitors Eco-Friendly Bike-Sharing Challenge in Achieving
Strong Brand Technology Providers High Price Options Differentiation
Loyalty & Network Sensitivity Among
Effects Customers

LOW
PERSONALIZATION

SWOT
HIGH
AFFORDABILITY

Stregths Weaknesses Opportunities Threats

Affordable, Budget-Friendly Limited Brand Recognition First-Mile/Last-Mile Partnerships Intense Competition from
Shared Rides Compared to Competitors with Public Transport Larger Players
Partnerships with Public Smaller Driver Pool Increases Expansion Potential in Regulatory Risks Impacting
LOW HIGH Transport for Connectivity Waiting Times Underserved Tier 2/3 Cities Operations
SUSTAINABILITY SUSTAINABILITY
Driver-Centric Model with Better Limited Technology for Route Leverage Government Subsidies Driver Poaching by Bigger
Incentives Optimization for Shared Mobility Competitors
Niche Targeting with Special Financial Constraints Restrict AI Integration for Better Ride Technology Gap in Advanced
Services for women Growth Optimization Features
Rising Fuel Costs Affecting
Fares

LOW
AFFORDABILITY

Identification of Region Requirements

Technology and Marketing Price Analysis Positioning Challenges
 CHALLENGES
TOUCHPOINTS

Maintaining Managing Scaling

Driver Operational Driver and
Service Customer Technology
Availability Efficiency Vehicle Safety
Quality Expectations Infrastructure
CHALLENGES

Limited driver Inconsistent Growing High customer Expanding the Safety concerns
availability service quality operations can expectations user base may for both drivers
restricts impacts lead to logistical demand strain and passengers
operational customer delays and continuous technology affect trust and
capacity and experience and inefficient ride engagement infrastructure, platform
user satisfaction. retention. allocation. and satisfaction risking app reliability.
strategies. performance
issues.

Partner with driver Implement a driver Use AI for optimized Introduce loyalty Adopt a microservices Install safety
unions and rating system, provide dispatching, real-time programs and architecture, technology, enforce
SOLUTIONS

associations for training, and analytics, and pre- personalized offers to automated load vehicle inspections,
efficient onboarding incentivize high scheduled ride retain and satisfy balancing, and regular and conduct
and implement ratings to ensure options to enhance frequent riders. stress testing to background checks to
referral programs with quality standards. efficiency. ensure stability. maintain safety
incentives. standards.

Identification of Region Technology

Requirements
and Marketing Price Analysis Positioning Challenges