BRAND CONNECT

Milky Mist
A Story of Growth,
Purpose and Sathish Kumar T

Sustainability Chairman & Managing Director,

W
ith his humble beginnings as a milk supplier, Digitizing Dairy
Sathish Kumar – Chairman & Managing Director, When the world was intimidated by the market shift brought
Milky Mist, has disrupted the Indian Dairy industry by the pandemic, Milky Mist saw a silver lining. In response
by vertically integrating his way towards creating an end- to the digitization surge triggered by the lockdown, Milky
to-end value chain. Fuelled by purpose, determination, and Mist served customers at their doorstep with its e-commerce
careful planning, Milky Mist has carved a niche for itself over initiatives. When life gives lemons, Milky Mist uses them to
the past 20 years. The brand has been a pioneer make Paneer.
in introducing Paneer to South India and has
become India’s largest supplier of Paneer with Keeping up with the racing technology
over 1,50,000 retail partners. So, what’s the story Sathish, a tech enthusiast at heart, travels
behind a school dropout, but thrustful learner, across countries to acquaint himself with the
becoming a dairy tycoon? Let’s find out! new technologies. The 55-acre Perundurai plant
DAILY DOSE OF NUTRITION
is fully automated with State-of-the-art high-end
Dropout with a Dream for Dairy technologies. The Plant can handle 1.5 million
Sathish belongs to a proud pedigree of generational farmers liters of milk per day. Robotic packing lines ensure hygiene
in Tamil Nadu. He was 16 when he leaped from being a high- and efficiency. Milky Mist employs an end-to-end cold chain
school dropout to a hyper-successful entrepreneur. Since then, system with a fleet of refrigerated trucks. GPS monitors and
Sathish and his team have devoted their full potential towards temperature monitors on the trucks help the company keep
continuous innovation and growth. His team is led by Dr. K. a tab on product quality and delivery delays. Milky Mist also
Rathnam - a visionary with 23 years of unmatched expertise and facilitates its retail partners with coolers and chillers.
the CEO of Milky Mist. Thesuper-competent team is navigating
towards taking ‘Milky Mist’ to International Markets. Green Milk. Green Car. Green Home.
In a bid to remain carbon-neutral, the factory runs on
Vertical Expansion - The Game Changer! sustainable energy with its own wind and solar energy farms
The FMCG Conglomerate started with supplying milk. When with an installed capacity of 2 MW and 4 MW. Sathish’s love
Sathish realized that the brand should have more products for sustainability doesn’t just stop with business. He drives an
in its arsenal, ‘Milky Mist’ happened. The vertical expansion electric car and his home runs on solar power. Milky Mist has
started off with paneer and proliferated into a ‘Dairy Realm’ planted over 100,000 trees and undertakes the revival of lakes
with products like milkshakes, flavored yogurt, butter, cheese and rivers as part of its CSR initiatives.
varieties, and UHT range of products - to mention a few. With the
recent acquisition of Briyas and Asal, the tycoon is now looking Milking Every Drop of Creativity
at capitalizing on a bigger part of the daily essentials market. The ‘Dairylicious’ brand has a history of thinking out-of-the-
box. The Live Parlor concept in Cochin is one of their recent
Impeccable Quality Starting with Cattle Feed innovations where customers can just walk into the live kitchen,
Milky Mist’s quality assurance starts at the very bottom of the try and buy their products. Like most of their concepts, Live
value chain - Feeding cattle with quality food. The company parlors ended up receiving astonishing customers. Soon, more
provides the partner farmers with quality compounded cattle parlors in other cities will be opened.
feed to ensure that the cattle remain disease-free. Milky Mist’s
automatic milk collection systems enable 60,000 dairy farmers Pan India Brand
to deposit milk. Each batch of products has to pass hybrid Sathish and his team are working towards making Milky Mist a
quality tests conducted by automated systems, experienced Pan India FMCG Brand and become a market leader in product
chemists and microbiologists. categories of dairy and Food.