Chapter 6
Entrepreneurship and
Business Planning
Copyright © 2007 South-Western. All rights reserved.
Entrepreneurshi
p and Business
Planning
Learning Objectives
Risks Creating
Entrepreneurship
&
Busines Enter
Business
s Plan Planning Market
Competi
Portion of Graphic ng
from pg 192
will go here
Copyright © 2007 South-Western. All rights reserved.
Entrepreneurshi
p and Business
The Key Decisions in Running
Planning a Business
Portion of Graphic
from pg 192
will go here
Copyright © 2007 South-Western. All rights reserved.
Entrepreneurshi
p and Business
Planning
Entrepreneurship
Creating - Profit Potential - Loss Potential
Enter Market
Competing
- Your Own Boss - Accountability
Business Plan
Risks - Failure Possibility
- Direct Rewards
Advantages Disadvantages
Portion of Graphic
from pg 192
will go here
Copyright © 2007 South-Western. All rights reserved.
Entrepreneurshi
p and Business
Planning
Demand
Creating
Enter Market
Competing
Product Markets
Business Plan
Risks Change
Flexibility
Portion of Graphic
from pg 192
will go here
Copyright © 2007 South-Western. All rights reserved.
Entrepreneurshi
p and Business
Planning
Segments
Creating
Enter Market
Competing
Business Plan
Risks
Portion of Graphic
from pg 192
will go here
Copyright © 2007 South-Western. All rights reserved.
Entrepreneurshi
p and Business
Planning
Labor & Regulations
Creating
Enter Market
Competing
Business Plan Labor Costs
Risks
Unions
Regulations
Portion of Graphic
from pg 192
will go here
Copyright © 2007 South-Western. All rights reserved.
Entrepreneurshi
p and Business
Planning
Competitive Advantage
Creating
Enter Market
Competing
Business Plan
Risks
Efficiency
Portion of Graphic
from pg 192
will go here Higher Quality
Copyright © 2007 South-Western. All rights reserved.
Entrepreneurshi
p and Business
Planning
Internet and Advantage
Creating
Enter Market
Competing Website
Business Plan
Risks
Advertising
Sales
Portion of Graphic Expenses
from pg 192
will go here
Copyright © 2007 South-Western. All rights reserved.
Entrepreneurshi
p and Business
Planning
Business Plan
Creating
Enter Market
Competing
Business Plan
Risks
1. Environments
2. Management
Portion of Graphic
from pg 192 3. Marketing
will go here 4. Financial
Copyright © 2007 South-Western. All rights reserved.
Entrepreneurshi
p and Business
Planning
Assess the Environment
Creating
Enter Market
Competing
Business Plan
Risks
Economic
Industry
Global
Portion of Graphic
from pg 192
will go here
Copyright © 2007 South-Western. All rights reserved.
Entrepreneurshi
p and Business
Planning
Management Plan
Creating
Enter Market
Competing
Business Plan PRES
Risks
Organization
MGR
SALES
Production
SALES
SALES H.R.
Portion of Graphic
from pg 192
will go here
Copyright © 2007 South-Western. All rights reserved.
Entrepreneurshi
p and Business
Planning
Marketing Plan
Creating
Enter Market Target Market
Competing
Business Plan
Risks
Product
Pricing
Distribution
Portion of Graphic
from pg 192
will go here
Promotion
Copyright © 2007 South-Western. All rights reserved.
Entrepreneurshi
p and Business
Planning
Financial Plan
Creating
Enter Market
Competing
Business Plan
Risks
Financing
Feasibility
Portion of Graphic
from pg 192
will go here
Copyright © 2007 South-Western. All rights reserved.
Entrepreneurshi
p and Business
Planning
Business Plan Decisions
Creating
Enter Market
Competing
Business Plan
Risks
Portion of Graphic
from pg 192
will go here
Copyright © 2007 South-Western. All rights reserved.
Entrepreneurshi
p and Business
Planning
Business Risks
Creating
Enter Market
Competing
Business Plan
Risks
Portion of Graphic
from pg 192
will go here
Copyright © 2007 South-Western. All rights reserved.
Entrepreneurshi
p and Business
Planning
Business Insurance
Creating
Enter Market
Competing
Business Plan
Risks
Insert Exhibit 6.7 from page 221
Portion of Graphic
from pg 192
will go here
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