SURIGAO DEL NORTE NATIONAL HIGH SCHOOL

Surigao City
SENIOR HIGH SCHOOL

CLASSIC SOPHISTICATION
Personalize Tote bag and other must haves

Submitted to:

MRS. RUTH U. PONGCOL

Entrepreneurship Subject Teacher
MPKMJK’S PERSONALIZED TOTE BAG
 A Business Plan
Presented to

MRS. RUTH U. PONGCOL

Entrepreneurship Subject Teacher

In Partial Fulfillment of the Requirement

for the Entrepreneurship Subject
First Semester - S.Y. 2023-2024

MARISH S. ATILLO
PRECIOUS CHRYSALIS H. CASAMAYOR
KRISTINE L. CIMENA
MELODY P. CURADA
JAZMINE G. DELA PEÑA
KRISTINE PLANDANO

DECEMBER 2023
GAUSS

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TABLE OF CONTENTS

Title Page……………………………………………………………………………………I
Table of Contents………………………………….……………………………………….II

CHAPTERS:
I – EXECUTIVE SUMMARY……………………………………………………………1
II – PROJECT BACKGROUND…………………………………………………………2
A. Name of the Business
B. Objectives
C. Project Proponents
D. General of the Business
III – PRODUCTS/SERVICES AND INDUSTRY PROFILE…………………………..4
A. Products / Services
B. Industry Profile
IV – MARKETING PLAN………………………………………………………………..6
A. Marketing Objectives
1. Product Offering
2. Pricing
3. Place
a. Business Location
b. Distribution Strategies
4. Promotion
V – TECHNICAL PLAN………………………………………………………………….9
A. Production Process
B. Production Size and Schedule
1. Production Size
2. Production Schedule
3. Office Hours
C. Operation Site
D. Equipment and Supplies Needed
E. Utilities
F. Cleaning and Maintaining Workplace
G. Production Cost
VI – MANAGEMENT PLAN…………………………………………………………….13
A. Form of Ownership
B. Organization Chart
C. Job Description
D. Job Qualification
E. Employee's Substitute
F. Project Implementation and Timetable
G. Type of Operation
H. Operating Policies
VII – FINANCIAL PLAN………………………………………………………………...19
A. Contribution Capital
B. Total Production Cost
C. First Production Cost

DOCUMENTATION OF THE PRODUCTION………………………………………..22

III
 CHAPTER I

EXECUTIVE SUMMARY

"Classic Sophistication" is the proposed brand name for our entrepreneurial venture.

The word "sophistication" has its roots in Greek. It is derived from the Greek word

"sophistēs," which means refinement, subtlety, and complexity.

The project's members are Melody Curada, Precious Chrysalis Casamayor, Kristine

Cimena, Kristine Plandano, Marish Atillo, and Jazmine Delapeña.

We specialize in making personalized tote bags and other must-haves that mix style,

fashion, and looks to boost confidence and empower individuals. Our primary target market

is within educational institutions, recognizing the unique needs and preferences of students.

Each team member will contribute an initial capital of 285 PHP, showcasing our

collective commitment to the venture's success. This capital will serve as the foundation for

the business's operations, including manufacturing, marketing, and other essential aspects.

To attract customers, we plan strategic marketing moves like offering free city

delivery for orders of 3 to 5 personalized tote bags. We're also open to pre-orders, letting

customers tailor their items to their liking. These efforts aim to add value, build loyalty, and

spread positive feedback.

We place a high value on the safety of our customers. Our range of products,

including personalized tote bags, goes through extensive testing to ensure their strength and

reliability. We want to assure students, parents, and all our customers that our products not

only meet stringent standards but also offer practical benefits in their everyday routines.

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 CHAPTER II

PROJECT BACKGROUND

A. Name of the Business

We aspire to be the epitome of classic style and taste. Our product is an expression of

our dedication to long-lasting design, superior craftsmanship, and sophisticated aesthetics.

The term "classic sophistication" captures our commitment to creating a product that is both

graceful and endearing, and that endures throughout time. Everywhere you go, you can find

totebags as a common merchandise, But our totebag is personalized it combine fashion with

practicality. These totebags are made to be adaptable companions for your daily need.

B. Objectives

 To offer a diverse range of tote bag styles and sizes.

 To generate income for the business

 To provide exceptional customer service

C. Project Proponents

The group will be composed of six (6) members: Melody Curada, Precious Chrysalis

Casamayor, Kristine Cimena, Kristine Plandano, Marish Atillo, and Jazmine Delapeña. Each

team member is committed to the development of the company, particularly in terms of

investment and specialized operations. Individual strengths and experience will be exploited

to assign work, building a culture of adaptation and skill advancement through job rotation.

All members will actively participate in sales and manufacturing operations, increasing the

venture's profitability. Each member will play an important role in defining the business's

destiny by utilizing their individual skills, activities, and abilities.

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D. General Description of the Business

Our business specializes in creating personalized tote bags that reflect the unique
tastes and styles of each client. We provide personalized printing, monograms, and designs
on a selection of our high-quality tote bags. For any special event or as a fashionable and
useful gift for clients, our personalized totebags are the perfect choice. Our custom totebag
company is dedicated to giving customers looking for daily things that combine style and
utility a personalized experience. Our firm specializes in creating personalized totebags for
those who want to combine style and practicality in their daily lives. Meeting customer
requests is something we like doing.

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 CHAPTER III

PRODUCTS/SERVICES AND INDUSTRY PROFILE

A. Products/Services

Our business specializes in creating personalized tote bags that cater to each

customer's needs, likes, and preferences. These tote bags are intended to be both functional

and personalized statement pieces. They are designed to be durable, adaptive, and

fashionable. Customers may personalize their bags by adding names, phrases, or images, as

well as changing the materials, designs, and colors to fit their tastes. We provide personalized

tote bags for everyday use, special events, corporate presents, promotional activities, and

other purposes.

B. Industry Profile

The personalized tote bag industry is experiencing a significant surge in demand

driven by evolving consumer preferences towards unique and customizable products. As

sustainability and personalization become key trends in the retail sector, customized tote bags

align perfectly with these growing demands. The industry has witnessed a shift from generic,

mass-produced bags to more personalized options. Moreover, the rise of e-commerce

platforms and social media marketing has widened the market reach for personalized

products, allowing for direct-to-consumer sales and increased visibility.

The market for personalized tote bags encompasses various customer segments,

including individuals seeking unique accessories, businesses looking for branded promotional

items, event planners seeking customized giveaways, and more. The competitive landscape

includes a mix of small artisanal businesses offering handmade customizations and larger-

scale companies providing mass customization options through advanced technology and

efficient production processes.

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 Our business aims to differentiate itself by offering a perfect blend of customization,

quality materials, and eco-conscious manufacturing practices. By staying attuned to market

trends and continuously innovating our designs and customization options, we intend to carve

a niche within this thriving industry, catering to diverse customer needs while maintaining a

focus on sustainability and superior craftsmanship.

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 CHAPTER IV

MARKETING PLAN

A. MARKETING OBJECTIVES

 Obtaining a new consumer.

 Word-of-Mouth Marketing can be accomplished by creating eye-catching patterns for

personalized tote bags.

 Increase the sale of a specific product in a specific market or price range.

1. Product Offering

Our main marketing goal is to highlight the distinctiveness and personalization

possibilities of our embroidered tote bags. In order to accommodate our clients' wide range of

tastes and preferences, we strive to provide a diverse range of styles, sizes, and

personalization options. We want to market our items as individualized statement pieces in

addition to useful accessories by highlighting the customization feature

2. Pricing

Our pricing strategy will focus on providing value for money. We aim to set

competitive prices that reflect the quality of our personalized tote bags, considering the

customization options available.

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 Quantity Unit Description Unit Cost Total Cost (PHP)
(PHP)
20 Pieces Tote bag plain P 45.00 P 900.00

1 Pieces Textile paints P 150.00 P 150.00

1 Pieces Printing materials (silk screen) P 350.00 P 350.00

1 Pack Packaging materials P 85.00 P 85.00

Other P135.00

Expenses:

“Shipping

Fee”

Total P 1,620.00

3. Place

A. Business Location

Our main business location will be social media platforms, where the popularity of

tote bags is evident among millennials and businesses alike. Capitalizing on the prevailing

trend of online marketing, we've strategically chosen social media as the ideal platform. This

decision seamlessly integrates with current consumer behavior, offering individuals and

businesses a convenient space to discover, interact, and make trendy tote bag purchases.

B. Distribution Strategies

Our distribution strategy will involve both online and offline channels. We will

establish an online presence through e-commerce platforms and social media to reach a

broader audience. Additionally, we will explore partnerships with local boutiques, gift shops,

and educational institutions to showcase and sell our personalized tote bags. Regular

participation in local markets and events will also be part of our offline distribution strategy.

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4. Promotion

To create awareness and generate interest in our brand, we will implement a

comprehensive promotional strategy. We have chosen to increase market visibility by using

social media as our major tool for product promotion. Sites like Facebook, which are known

for their success in product promotion in a relaxed setting, will showcase our [Link] also,

we will introduce special launch promotions, such as discounts for the first 50 orders or

exclusive bundles for early customers, to create a sense of urgency and excitement.

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 CHAPTER V

TECHNICAL PLAN

A. Production Process

Below is the step-by-step procedure for manufacturing our personalized tote bags:

➤ Organize and assemble the personalized tote bag kit and necessary equipment.

➤ Prepare the selected materials and initiate the crafting process.

1. Customers choose a design or provide their own and have a consultation for

personalized elements such as names, phrases, and colors.

2. Acquire high-quality tote bag blanks in various sizes and gather printing materials,

including textile paints and printing equipment.

3. Use printing techniques to apply personalized designs to the tote bags, ensuring color

accuracy and quality of prints.

4. Inspect each tote bag for print quality and material integrity, addressing any defects or

imperfections.

5. Add any additional personalized elements requested by the customer and ensure the

tote bag meets the customer's specifications.

6. Carefully pack each personalized tote bag to prevent damage during transportation,

including care instructions and any promotional materials.

➤ Store finished products in a clean and organized area.

B. Production Size and Schedule

1. Production Size

The allotted financial resources will have a direct impact on the scale of output.

Because this is a new enterprise with limited capital, the budget is expected to be low,

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 resulting in a limited production capacity. As a result of the limits imposed by the

business's limited financial resources, the scale of our production output will be limited.

2. Production Schedule

Manufacturing will be carried out regularly to fulfill customer orders, with a bi-

weekly production schedule as the initial target. Adjustments to the production schedule

will be made based on order volume and market demand.

3. Office Hours

Our official social media platforms will accept order messages from 8:00 am to 6:00

pm, with deliveries scheduled for the day following the purchase transaction.

C. Operation Site

For the manufacturing location, we plan to initiate the production process at a

designated member's household, ensuring a cost-effective start. In terms of equipment and

supplies needed, essential tools for customization include cutting tools and printing

equipment. We prioritize quality by using tote bags, textile paints, and other printing

materials. Additionally, the packaging process involves the use of materials such as labels

and care instructions, emphasizing our commitment to delivering a high-quality, personalized

product to our customers.

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D. Equipment/Supplies Needed

The subsequent table provides a list of required production supplies.

Table 1. Production Supplies

Quantity Unit Description Unit Cost Total Cost (PHP)

(PHP)
20 Pieces Tote bag plain P 45.00 P 900.00

1 Pieces Textile paints P 150.00 P 150.00

1 Pieces Printing materials (silk screen) P 350.00 P 350.00

1 Pack Packaging materials P 85.00 P 85.00

Total P 1,485.00

E. Utilities

As our production site is within our homes, utilities such as electricity and water are

covered by individual team members

F. Cleaning and Maintaining Workplace

Team members are committed to maintaining a hygienic workspace by rigorously

adhering to cleanliness and safety protocols throughout the entire production process;

furthermore, requisite cleaning materials, including wipes and disinfectants, will be readily

accessible to uphold stringent hygiene standards.

G. Production Cost

Table 1. Retail Price of Personalized Tote Bags

Quantity Unit Description Total Cost

20 Pieces Tote bag plain P 900.00

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 1 Pieces Textile paint (black) P 150.00

1 Pieces Printing materials (silk P 350.00

screen)

1 Pack Packaging materials P 85.00

Total P 1,485.00

Add: Transportation and Supplies Expense (P 225.00) P 225.00

Total P 1,710.00

Table 2. Retail Price of Personalized Tote Bags

Total Production Cost P 1,710.00

Divided by no. of unit produced 20

Product Cost/Unit P 85.5

Multiply by Mark-up (%) 23%

Mark-up P 19.67

Total Cost Unit P 105.17

Add: Mark-up P 19.67

Retail Price P 105.17

or

P 105.00 each

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 CHAPTER VI

MANAGEMENT PLAN

A. Form of Ownership

The business will operate as a partnership, with all members having complete control

and contributing equally to the initial capital. This arrangement aims to facilitate the sharing

of expertise and resources, as well as the joint experience of successes and failures in the

business.

[Link] Chart

GENERAL MANAGER
Casamayor, Precious Chrysalis
Herbolingo

MARKETING OFFICER FINANCE OFFICER

Cimena, Kristine Dela Peña, Jazmine Ga

PRODUCTION PERSONNEL
Atillo, Marish Sotto

PRODUCTION MANAGER
Curada, Melody Pesical

SERVICE PERSONNEL
Plandano, Kristine

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C. Job Description

General Manager:

 Oversee the performance of business members in assigned tasks

 Monitor each member's participation

 Organize workplace rules and regulations

 Share insights and impart business skills

Marketing Officer:

 Formulate pricing strategies

 Develop and execute promotional marketing strategies

Financial Officer:

 Manage and maintain account transaction records

 Oversee financial budgeting

 Ensure proper cash flows

Production Manager:

 Supervise and assess manufacturing processes

 Ensure compliance with health and safety regulations

 Develop production schedules

A. Production Personnel:

 Assist in the manufacturing area

 Contribute to the formation of the final product

 Maintain cleanliness in the workplace premises

B. Service Personnel:

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  Attend to client inquiries

 Manage the direct delivery process

D. Job Qualifications

General Manager

✓ Must possess mental, emotional, and physical fitness.

✓ Demonstrates leadership qualities and effective decision-making skills.

✓ Excellent verbal communication skills are required.

✓ Capable of working under pressure with a team-oriented mindset.

Marketing Officer

✓ Mental, emotional, and physical fitness are prerequisites.

✓ Strong project management, multitasking, and decision-making skills are necessary.

✓ Ability to implement objective marketing strategies is crucial.

✓ Willingness to work efficiently is expected.

Financial Officer

✓ Must possess mental, emotional, and physical fitness.

✓ Expertise in accounting, business, or a related field is required.

✓ Possesses analytical thinking and financial management skills.

✓ Willingness to work efficiently is essential.

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Production Manager

✓ Requires mental, emotional, and physical fitness.

✓ In-depth knowledge of production management, risk management, and safety regulations

is necessary.

✓ Excellent organization and time management skills are vital.

✓ Willingness to work efficiently is expected.

A. Production Personnel

✓ Mental, emotional, and physical fitness are prerequisites.

✓ Proficiency in the production process is required.

✓ Willingness to work efficiently is expected.

B. Service Personnel

✓ Must possess mental, emotional, and physical fitness.

✓ Good communication skills are a requirement.

✓ Willingness to work efficiently is expected.

E. Employee’s Substitute

Designation Substitute

General Manager Production Manager

Production Manager General Manager

Financial Manager Marketing Manager

Marketing Manager Financial Manager

Staff 1 Staff 2

Staff 2 Staff 1

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F. Project Implementation and Timetable

Activity December January February March April

1. Project Conceptualization

2. Preparation of Project

Feasibility

3. Release of Finances from

project proposal

4. Arrangement/ Preparation

Promotion

a. Facility

b. Equipment and

Accessories

c. Raw Materials

5. Start of Normal Operation

6. Promotion

In December 2023, proponents set to start conceptualizing the project, spanning from

December 1-15. Following that, the feasibility study will conclude from the last week of

December to the first week of January 2024. Financial release is slated for the initial week of

January. Subsequently, arrangements for facility, equipment, and raw material acquisition

will occur in the following weeks. The commencement of normal operations is contingent

upon the completion of these preparatory activities. Lastly, by the first week of February, the

finished product will be promoted through e-commerce.

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G. Type of Operation

" Personalized tote bags and other must" business is a manufacturing type of

operation wherein the entrepreneurs buy raw materials to make an entirely new product and

then market it. The operation will last four working days, from 8.00 am. to 6:00 p.m.

Furthermore, the staff will be working 8 hours a day.

H. Operational Guidelines

These represent the business policies that must be adhered to.

1. Manufacturing operations commence at 8:00 AM, break for noon from 11:00 AM to 12:59

PM, resume at 1:00 PM, and conclude at 6:00 PM.

2. The primary Facebook page is accessible from 8:00 AM to 6:00 PM and typically responds

within minutes.

3. Service staff should consistently communicate in a courteous manner.

4. Eating and phone use during work hours are not allowed.

5. Staff assignments for each operation will be based on shifts.

6. Maintain cleanliness and sanitation.

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 CHAPTER VII

FINANCIAL PLAN

A. Contribution Capital

The business proponents contributed P 285.00 each as an initial investment.

Therefore, the initial capital is P 1,710.00.

B. Total Production Cost

The following tables below show the necessary raw materials, equipment and supplies

that are essential for the production.

Table 1. Raw Materials & Supplies

Quantity Unit Description Unit Cost Total Cost (PHP)

(PHP)
20 Pieces Tote bag plain P 45.00 P 900.00

1 Pieces Textile paints P 150.00 P 150.00

1 Pieces Printing materials (silk screen) P 350.00 P 350.00

1 Pack Packaging materials P 85.00 P 85.00

Total P 1,485.00

Table 2. Transportation Expense

Quantity Unit Description Total Cost

Fare P 90.00

Shipping Fee P 135.00

Total P 225.00

Capital P 1710.00

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 Raw Materials & Supplies (P 1,485.00)

Transportation Expense (P 225.00)

Cach on Hand P 0.00

D. First Production Cost

The following table shows the raw materials that are used in the first production.

Quantity Unit Description Total Cost

20 Pieces Tote bag plain P 900.00

1 Pieces Textile paint (black) P 150.00

1 Pieces Printing materials (silk P 350.00

screen)

1 Pack Packaging materials P 85.00

Total P 1,485.00

Add: Transportation and Supplies Expense (P 225.00) P 225.00

Total P 1,710.00

Total Production Cost P 1,710.00

Divided by no. of unit produced 20

Product Cost/Unit P 85.5

Multiply by Mark-up (%) 23%

Mark-up P 19.67

Total Cost Unit P 105.17

20
Add: Mark-up P 19.67

Retail Price P 105.17

or

P 105.00 each

DOCUMENTATION OF THE PRODUCTION

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