GROUP 7 | CORPORATE SCENARIO [Linear, Interactional, Transactional Communication Model]
[Scene: A conference room in a corporate office. Six individuals representing different companies are seated around the table
for a business negotiation.]
Max: Good afternoon, everyone. Thank you for joining us today to discuss the potential partnership between our companies.
[Linear Model]
[Max, representing Company A, begins the negotiation by outlining the proposed terms of the partnership.]
Max: As outlined in our proposal, we are offering to provide our expertise in digital marketing services to enhance your online
presence. [Linear Model]
[As Max presents, he notices some members of the other team exchanging glances and nodding, indicating their engagement in
the discussion.]
Max: [Pauses] Before we proceed further, does anyone have any questions or concerns? [Interactional Model]
Erika: I'm curious about the pricing structure and the scope of services included in the proposal.
Max: That's a valid question, Erika. Let me provide more details on our pricing model and the specific services we offer.
[Interactional Model]
[Max elaborates on the pricing structure and services, addressing Erika's concerns.]
Max: Our pricing structure is based on a tiered model, which allows for scalability based on your company's needs and budget.
We offer a range of services including social media management, search engine optimization, and targeted advertising
campaigns. Each package can be customized to align with your branding and marketing goals. Additionally, we provide monthly
reports to track performance metrics and measure the success of our campaigns.
[Max ensures that Erika has a clear understanding of the pricing options and the value-added services provided.]
Erika: Thank you for the detailed explanation, Max. That clarifies things for us.
[Max nods, acknowledging Erika's appreciation, and proceeds with the negotiation.]
Jolisa: How flexible are you with customization options to align with our company's branding and goals?
Max: We understand the importance of customization, Jolisa. Let's discuss how we can tailor our services to meet your specific
needs. [Interactional Model]
[Max engages in a discussion with Jolisa to understand their customization requirements and proposes solutions.]
Max: Jolisa, could you provide more insights into your company's branding and goals? This will help us align our services more
effectively with your objectives.
Jolisa: Certainly, Max. Our branding focuses on sustainability and community engagement, so we're looking for marketing
strategies that reflect these values.
Max: I see. In that case, we can incorporate eco-friendly messaging into your campaigns and explore partnerships with local
organizations to amplify your community involvement. How does that sound?
Jolisa: That sounds promising. We also value innovation and creativity in our marketing approach.
Max: Understood. We can brainstorm innovative ideas for campaign themes and leverage emerging technologies to create
engaging content.
[Max and Jolisa continue to discuss customization options and brainstorm ideas to tailor the services to fit Jolisa's company's
branding and goals.]
Jolisa: I appreciate your willingness to accommodate our specific needs, Max. It seems like we're on the right track.
Max: Yes, of course. Our goal is to deliver results that exceed your expectations. Let's work together to make that happen.
[Jolisa nods in agreement, indicating his satisfaction with the discussion, and they proceed with further negotiation.]
Max: Anything else?
Kimberly: I'm concerned about the timeline for implementation. Can you provide an estimate of when we can expect to see
results?
Max: That's a crucial aspect, Kimberly. Let's review the timeline together and ensure it aligns with your expectations.
[Transactional Model]
[Max and Kimberly review the implementation timeline, making adjustments to accommodate their requirements.]
Max: Kimberly, based on our discussion earlier, it seems we need to allocate more time for the initial setup and training phase to
ensure a smooth transition. Does that work for your team?
Kimberly: Yes, Max, that makes sense. We want to ensure that our staff is fully trained and prepared before we launch the new
marketing campaigns.
Max: Agreed. I'll adjust the timeline accordingly to reflect the extended training period. Additionally, I'll allocate resources to
provide ongoing support during the initial implementation phase to address any unforeseen challenges.
[Max and Kimberly collaborate to finalize the implementation timeline, ensuring it meets the needs of both parties.]
Kimberly: Thank you for accommodating our requirements, Max. I feel more confident about the timeline now.
Max: Of course, Kimberly. It's important to set realistic expectations and ensure a successful rollout of our partnership
initiatives.
[Kimberly nods in agreement, expressing her appreciation for Max's flexibility and attention to detail.]
Josh: What kind of reporting and analytics do you provide to track the effectiveness of your marketing campaigns?
Max: We offer comprehensive reporting and analytics tools to track key performance metrics and provide insights into campaign
effectiveness. [Transactional Model]
[Max explains the reporting and analytics capabilities, addressing Josh's question.]
Rose: How do you handle communication and collaboration throughout the duration of the partnership?
Max: Communication is key to a successful partnership, Rose. We have dedicated account managers who will serve as your main
point of contact and ensure seamless collaboration. [Transactional Model]
[Max reassures Rose about communication and collaboration processes.]
[The negotiation progresses with further discussion on terms, deliverables, and performance metrics.]
Max: It seems like we've addressed all the key points of our discussion today. Thank you all for your valuable input. Let's review
the proposal internally and follow up with any additional questions or adjustments.
[The team members nod in agreement and exchange contact information as the meeting concludes.]
