K R Mangalam University

School of Management & Commerce

Internship Report

Guidelines and Rubric

Summer Internship is a credit-based activity mandatory for all students pursuing UG and PG programs in Management and Commerce.
The purpose is to give students exposure to corporate life and an opportunity to learn by doing. Students are expected to work with any
organisation for min 6 to 8 weeks in any department or complete a Project during this time. The student works as an intern for research
project or a functional department as deemed fit by the student himself or herself. After the completion of the Internship the student is
expected to submit a report clearly defining the learning outcomes of the project.

The Internship report must be based on the learning from the tasks assigned and completed during the training in the organization. Each
student is required to carry out the work and submit the report individually.

Objectives:

1.Gain practical experience by working in a real-world business environment.

2.Explore diverse functional areas and apply theoretical concepts learned in the classroom to real-life work scenarios.
3.Identify and analyse best practices, systems, processes, and policies within the company/industry across different functional areas,
and suggest improvements wherever applicable.

Guidelines for the Report

Each student is to compile his/her study in six chapters as detailed below:

Chapter 1: About the Company

1. Company Name and Contact Details: Provide the full name of the firm or company, email address, website and year of establishment.

2. Company Type and Scale of Operations: Indicate whether the company is local, national, or multinational. If it is a national or
multinational company, include the location and address of its registered office, as well as the geographical areas where the company
operates.

3. Nature of the Organization and Business: Explain the nature of the organization, specifying whether it is involved in service,
production, or trading. Identify the industry and business sector in which the company operates (e.g., Manufacturing, services, retail, IT,
etc.). Mention any specific functional area, such as marketing, finance, human resources, logistics, or others, in which the company is
particularly active.

4. Company Vision and Mission: Summarize the company’s vision, mission, values, outlining its long-term goals and purpose.

5. Product Range: Describe the product or service range offered by the company, including any flagship products or key services.

6. Size of the Organization: Provide details on the company’s size, including its number of employees (manpower) and annual turnover.

7. Organizational Structure: Outline the organizational structure of the company, highlighting key departments or divisions.

8. Market Share and Industry Position: Discuss the company's market share and position within the industry, including its competitors
and any notable achievements in its sector.

Chapter 2: SWOT Analysis of the Company

Conduct a detailed analysis of company’s competitors, followed by a SWOT Analysis. The SWOT analysis is an essential part of
understanding the company's internal and external environment. It should cover:

1. Strengths: Identify what the company excels at. Highlight its competitive advantages, unique resources, strong brand recognition,
innovative products, skilled workforce, or robust market share.
2. Weaknesses: Discuss areas where the company may be lacking, such as outdated technology, financial constraints, weak customer
service, or an inefficient supply chain.
3. Opportunities: Explore external factors that could benefit the company, such as emerging market trends, technological advancements,
government policies, or potential partnerships.
4. Threats: Identify external risks or challenges the company faces, such as increasing competition, regulatory changes, economic
downturns, or supply chain disruptions.

Chapter 3: Job/Project Description

In this chapter, student needs to define if the Internship was a distinct Project or a functional job role. In case of a Project, the student
needs to provide details about the Objective, Scope, Outcome, Duration etc of the project.

In case of a functional job role in the organisation, the student shall describe the specific role and responsibilities you were assigned
during the internship:

1. Title and Department: Clearly state your job title and the department you were assigned to (e.g., Marketing Intern in the Marketing
Department).
2. Roles and Responsibilities: Provide a detailed description of your daily tasks, projects, and activities. This may include market research,
preparing reports, managing social media, assisting in financial analysis, participating in team meetings, etc.
3. Key Deliverables: Highlight the main deliverables or outputs expected from your role, such as preparing presentations, conducting data
analysis, or executing a marketing campaign.
4. Skill Utilization: Discuss the skills you applied from your curriculum, such as financial analysis, marketing strategy, problem-solving,
leadership, or communication.
5. Team Collaboration: Explain how you worked with colleagues or teams within the company, the hierarchy of reporting, and the
frequency of interactions with your supervisor or senior management.

Chapter 4: Project Challenges

This chapter focuses on the difficulties you encountered during your internship:

1. Operational Challenges: Describe challenges related to the company’s operational processes. This might include navigating outdated
technology, managing time-sensitive tasks, or coordinating with multiple teams.
2. Professional Challenges: Discuss challenges related to the work environment, such as adjusting to the company culture, understanding
the organizational structure, or dealing with complex job responsibilities.
3. Skill Gaps: Reflect on areas where you felt unprepared or lacked specific skills required for certain tasks. Mention how you addressed
these gaps during the internship (e.g., seeking guidance, additional training, or self-learning).
4. External Factors: Highlight any external challenges that impacted your work, such as economic conditions, market fluctuations, or
unexpected disruptions like supply chain issues.

Chapter 5: Learning Outcomes

This chapter deals with the knowledge and skills gained during the internship:

1. Professional Development: Explain how the internship contributed to your growth as a professional. This can include improved time
management, communication skills, leadership capabilities, or adaptability in a corporate environment.
2. Practical Application of Theories: Discuss how you applied theoretical knowledge from your courses to solve real-life business
problems. For example, how marketing strategies learned in class helped you execute a campaign, or how financial models were used in
analyzing company performance.
3. Industry Insights: Reflect on the insights you gained about the industry. How did the internship help you better understand industry
trends, challenges, and opportunities?
4. Personal Growth: Highlight personal achievements and growth during the internship. Discuss any new skills acquired, such as project
management, negotiation, or data analysis.
5. Feedback and Mentorship: Mention the feedback received from supervisors and mentors, and how it helped you improve or navigate
your role more effectively.
6. Future Implications: Describe how the experience has shaped your future career plans or academic pursuits. Have your goals or
interests evolved as a result of the internship experience?

(Title Page)
Summer Internship Report

On

(Topic)

At

(Name of the Company)

By

Name:

Enrolment No:

Course:

Batch 2021-2024
 School of Management & Commerce

K. R. Mangalam University, Gurugram-122003

 TABLE OF CONTENTS

Page No

Declaration

Certificate by the Company

Acknowledgement

Certificate by the Guide

Abstract

Chapter 1: About the Company

Chapter 2: SWOT Analysis of the Company

Chapter 3: Job Description

Chapter 4: Project/ Job Challenges

Chapter 5: Learning Outcomes

References

Plagiarism:

The report must ensure that the plagiarism rate is below 10%.

Specifications:
 Following aspects must be adhered to as given in while compiling the body of report:

(a) Page Size: Good quality white A4 size execute bond paper should be used for typing.

(b) Page Specifications

(i) Left Margin: 1.25 inch

(ii) Right Margin: 1.25 inch

(iii) Top Margin: 1 inch

(iv) Bottom Margin:1 inch

(c) Page Numbers: All text pages starting from Body of the Project Report should be

numbered at the bottom or center of the pages.

(d) Normal Body Text

Font Size: 12, Times New Roman, 1.5 Spacing, Single Side Writing Title Font Size: 14

(e) Table and Figure Number: Table and figure numbers are to be written at the bottom of

the Table/figure.

(f) Physical copies of the report shall be submitted with Spiral Binding.

Criteria for Evaluation

The evaluation of the internship report will be based on the following criteria:

1. Content Quality: Relevance and depth of information presented.

2. Structure and Organization: Logical flow and clarity of sections, including introduction, body, and conclusion.

3. Analysis and Insights: Ability to critically analyze experiences and apply theoretical knowledge.

4. Clarity and Style: Use of clear language, appropriate tone, and professional writing style.

5. Adherence to Guidelines: Compliance with formatting and submission requirements.

6. Reflection: Depth of personal reflection on learning experiences and professional growth.

7. Research and References: Proper use of sources, including citations and bibliography

Assessment Criteria –

Guide Assessment – 20 marks

Internship report – 30 marks

Presentation – 30 marks

Viva- 20 Marks

Total – 100 Marks

School of Management & Commerce

K R Mangalam University
 Rubric for Presentation (30 marks)

Criteria 30-25 24-20 19-15 14-10 9-0

The content
Full shows some
Understandin The
knowledge of understandin
g of the topic presentation The
the topic is g and
is has some presentation
demonstrated comprehensio
demonstrated information doesn't show
and any n of the topic,
and most of about the any knowledge
questions but questions
Subject the questions topic, but is of the topic,
from the from the
Mastery from the mostly based it's short and
audience are audience
audience are on clichés and has basic or
correctly aren't
answered basic no foundation.
answered and answered
correctly. A knowledge. No thesis is
explained. A correctly. A
thesis is No thesis is presented.
thesis is thesis is
presented. presented.
presented. somewhat
presented.

It is It is The The
presented in The presentation
presented in presentation
a logical presentation is has no
a logical, is difficult to
Organization sequence somewhat sequence of
interesting follow
which can be difficult to information
sequence, because it
followed fairly follow but the and is not
and effective jumps back
easily. general idea understood.
way that can and forth and
 be followed and timeline is it is difficult
easily. understood. to
understand.

Maintains eye Maintains eye

Maintains eye
contact contact, reads
contact, doesn't
throughout, from notes No eye contact is
read from notes, Occasional eye
rarely reads from occasionally, made, reads from
speaks loud with contact, mostly
notes, speaks speaks loud notes, a lot of
inflection, reads from notes,
Delivery with inflection, enough, mumbling and
pronounces all speaks quietly
pronounces most pronounces some mispronunciation,
words correctly, and
words correctly, words correctly, and speaks
and is very mispronounces.
and is somewhat and is somewhat quietly.
effective and
effective and effective and
engaging.
engaging. engaging.

Presentation is Presentation is Presentation is

unique and interesting, but not unique or
Presentation's
innovative, with unoriginal and interesting, but
information is There is no true
visual aids that there's a presence uses of visual
highlighted with focus which leads
are effectively of visual aids that aids in a
visual aids that to poor or no
Creativity used to support somewhat support somewhat
are used in an creativity.
or demonstrate the content. The interesting way.
interesting way. The are no visual
the content. The focus chosen is Little or no
The focus chosen aids.
focus chosen is somewhat interest is
is original.
original and interesting, but conveyed in the
inspired. obvious. focus chosen.
 Rubric for Project Report (30 Marks)

Project Advanced Proficient Competent Needs Unacceptable

Report Improvement

Scores 30-25 24-20 19-15 14-10 9-0

Relationship of Student Student Student Student Student

job to other demonstrates they demonstrates they demonstrates they demonstrates demonstrates
functions of the clearly understand understand how mostly understand that they they do not
organization how their work and their work and how their work and somewhat understand how
position relates to position relates to position relates to understand how their work and
the other functions/ the other functions/ the other their work and position relates
divisions of the divisions of the functions/ divisions position relates to the other
organization. organization. of the organization. to the other functions/
functions/ divisions of the
divisions of the organization.
organization.

Description, Student is able to Student is able to Student is able to Student is able Student does
clearly articulate all articulate most of articulate some of to articulate a not articulate
interpretation, of the following: the following: the following: few of the observations
analysis and observations and observations and observations and following: and thoughts
thoughts about the thoughts about the thoughts about the observations and about the
evaluation of professional aspects professional professional thoughts about professional
of the internship aspects of the aspects of the the professional aspects of the
experience; how internship internship aspects of the internship
professional experience parallels experience; how experience; how internship experience;
program of study; experience parallels experience experience; how how experience
aspects of ways the internship program of study; parallels program experience parallels
Internship in experience might ways the internship of study; ways the parallels program of
have been experience might internship program of study; ways
relation to improved; skills have been experience might study; ways the the internship
and knowledge improved; skills have been internship experience
Learning
acquired. and knowledge improved; skills experience might might have
Outcomes acquired. and knowledge have been been
acquired. improved; skills improved;
and knowledge skills or
acquired. knowledge
acquired.

Description, Student is able to Student is able to Student is able to Student is able Student does
interpretation clearly articulate articulate most of articulate some of to articulate a not articulate
, all of the the following: the following: few of the their most
analysis and following: their their most their most following: their important
evaluation of most important important important most important contribution to
personal contribution to the contribution to the contribution to the contribution to the internship;
aspects of internship; areas internship; areas internship; areas the internship; areas of
Internship in of personal of personal of personal areas of personal
relation to growth; personal growth; personal growth; personal personal growth;
Learning strengths strengths strengths growth; personal
Outcomes discovered through discovered discovered personal strengths
the internship; through the through the strengths discovered
areas for personal internship; areas internship; areas discovered through the
improvement; for personal for personal through the internship;
improvement; improvement; internship; areas for
 academic and academic and academic and areas for personal
career goals. career goals. career goals. personal improvement;
improvement; academic and
academic and career goals.
career goals.
Writing Report is proofread, Report is Report is average Report is not Report is
grammatically proofread, for a student of proofread, unacceptable.
correct, spell grammatically their rank. It is grammatically It is not
checked, written correct, spell mostly proofread, correct, spell proofread,
clearly, well- checked, written grammatically checked, grammatically
organized, typed, clearly, well- correct, spell written clearly, correct, spell
thoughtful, organized, typed, checked, written well-organized, checked,
reflective, and thoughtful, and clearly, well- typed, written
professional. Few reflective. There organized, typed, thoughtful, clearly, well-
areas of are minor areas of thoughtful and and/or organized,
improvement. improvement reflective. reflective. There typed,
needed. are major areas thoughtful, or
of improvement reflective.
needed.
Supplement Materials support Materials support Materials Materials are Materials do
al Materials reflective paper reflective paper somewhat support used instead of not support
and illustrate the and/or illustrate the reflective writing sections the reflective
student’s work. the student’s paper and/or the reflective nor do they
work. illustrate the paper. illustrate the
student’s work. student’s
work.