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Case Study
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Case Study
Importance Sustainability Practices
Sustainability practices for a company are essential in ensuring that there is an
observation of the ethical issues in its operation. sustainability is essential to ensure that there is
an observation of the sustainability of its operation. As a fashion consumer, I would consider the
various ways in which the company adheres to sustainability. The environmental and ethical
aspects is essential in the production process. Sustainability considers the ethical operation in the
production process (Gupta et al., 2021). As a fashion consumer, I do not only consider the style,
brand and price for the clothes. Sustainability is essential in selecting the best sustainability of
the product. As I consider the operation of the company to be sustainable, the it will be
encouraged to consider the approaches in its production. This will increase the sustainability in
the production sector. Other competitors in the industry will also cope to the sustainable
production techniques adopted by the company I purchase from.
Finding the information about the sustainability in a company is a challenge for many
customers. There are various considerations for the information about the sustainability of the
company in its operations. some of the sources of the information about the company
sustainability include its website and other social media sources. Sustainability information can
also be obtained from the reviews from other customers (Zhang & Dong, 2020). The sources of
the information about the sustainability approaches can be traced to the reliable initiatives of the
marketers. The marketers should provide the information about their sustainability to ensure.
Transparency of the marketers is a crucial consideration in ensuring that the company
sustainability measures are considered in its operation. Certifications and authorizations by
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reputable environmental organizations is also a major aspect in ensuring that the consumers of
the company trust its operations (Szabo & Webster, 2021).
Selling The Excess Inventory Without Diluting the Brand Image
Excess inventory selling would be essential practice for Burberry. The excess inventory
must be sold in an effective way to ensure that the brand image is maintained. There are various
considerations that can be made to sell the excess inventory of the company without diluting the
brand image of exclusivity. One of the significant considerations is through outlet stores. Selling
the excess inventory through outlet stores such as online channels and stores will have a
significant impact in reducing the excess inventory. Also, the selling of the inventory through
online outlets should consider discounted prices for the inventory. At discounted prices, the
company will sell the excess inventory and maintain the exclusivity it requires of the brand
image. Therefore, Burberry should consider having outlet stores, mainly online outlets.
Another consideration is through offering discounts of the excess inventory by a limited-
time offer. It is essential to ensure that there is a limited time offer for the inventory. Since the
excess inventory might be a challenge for the business operation, the limited time offer will
attract many buyers. The more buyers will purchase the excess inventory at the time allocated for
the offer. This should consider the loyalty of the customers of the company. The offer will lead
to the selling of the excess sales without reducing the exclusivity of the brand image (Çavuşoğlu
et al., 2021). Finally, it is essential to ensure that there is development of collaborations. The
company should collaborate with other businesses that have built a reputable selling. Such
partners will have an impact in selling the excess inventory for the company. It is therefore
important to ensure that there is an analysis of the potential partners before the collaborations to
avoid reducing the exclusivity of the company.
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Ethical Consideration in Burning the Excess Inventory
Burberry considers burning the excess inventory as a way of disposal. Burning would
have significant ethical considerations when it is used as the means of disposal. One of the
crucial considerations is the environment. When the inventory is burned, there is a possible
pollution of the environment (Roberts et al., 2023). Ethical operation of the business is against
the pollution of the environment. It is therefore essential to eliminate the possibility of the
burning as a way of disposal. Burberry should avoid the disposal through burning and consider
other sustainable measures of disposing the excess inventory. One of the significant
considerations of disposing the excess inventory while adhering to the sustainability
requirements is through donations. The company should consider charitable organizations and
give them the inventory instead of burning. This would be an ethical consideration.
The cost of the material for the burned clothing is $3 million. The retail value for the
same inventory is $37 million. Considering the costs of manufacturing and the retail value is
essential in disposing the inventory. The company should have an ethical way of disposing while
considering the ethical operation of the business. Sustainability in a business operation should be
a major consideration. In this case, the consideration for the business to be ethical does not only
rely on the disposal but also consider the impact of the method used on the sustainability. The
operation of the business must be used for the improvement in achieving sustainability. The cost
of manufacturing would not be a concern when calculating the ethical operation of the business.
Therefore, the company should adopt the sustainable way of disposal of the excess inventory.
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References
Çavuşoğlu, S., Demirağ, B., & Durmaz, Y. (2021). Investigation of the effect of hedonic
shopping value on discounted product purchasing. Review of International Business and
Strategy, 31(3), 317-338.
Gupta, H., Kumar, A., & Wasan, P. (2021). Industry 4.0, cleaner production and circular
economy: An integrative framework for evaluating ethical and sustainable business performance
of manufacturing organizations. Journal of Cleaner Production, 295, 126253.
Roberts, H., Milios, L., Mont, O., & Dalhammar, C. (2023). Product destruction:
Exploring unsustainable production-consumption systems and appropriate policy
responses. Sustainable Production and Consumption, 35, 300-312.
Szabo, S., & Webster, J. (2021). Perceived greenwashing: the effects of green marketing
on environmental and product perceptions. Journal of business ethics, 171, 719-739.
Zhang, X., & Dong, F. (2020). Why do consumers make green purchase decisions?
Insights from a systematic review. International journal of environmental research and public
health, 17(18), 6607.
