Binalonan, Pangasinan

College of Accountancy and Business Administration

OBE Course Syllabus
MARKETING MANAGEMENT (MPCC 3)

Vision: Mission:
University of Eastern Pangasinan is the best holistic higher institution University of Eastern Pangasinan exists to develop highly competent
known to cultivate excellent and virtuous individuals to become catalyst of professionals and morally responsible individuals through innovations and
progress and development for both the local and the global communities industry oriented instruction, strong relevant research, responsive extension
programs, value-based curricular offering and principle-centered culture that
define the way of life in the university.
Institutional Outcomes: PROGRAM OUTCOMES
The graduates of University of Eastern Pangasinan should be able to: A graduate of a business administration degree should be able to:
1. Critically analyze and solve problems in order to render sound 1. Implement strategic decisions within the firm in order to solve
decisions. problems.
2. Generate new knowledge and produce scholarly works contributory 2. Utilize new technologies to produce appropriate and noble ideas,
to the advancement of their profession and sustainable products and services.
development. 3. Demonstrate high sense of professionalism in performing the basic
3. Practice their respective professions efficiently and effectively. functions of business.
4. Build relationships among individuals and promote camaraderie 4. Prepare tactical and operational plans for quality planning, monitoring
and teamwork in the working environment. and implementation.
5. Express themselves exemplarily in both oral and written 5. Manage all work-related problems concerning colleagues, customers
communication. and other stakeholders.
6. Demonstrate and uphold moral values and standards of the 6. Communicate effectively to all levels of management for the planning
society. and implementing business related activities.
7. Promote and preserve the historical and cultural Filipino heritage. 7. Implement the core functions of strategic business unit for economic
sustainability.
8. Exercise good moral, personal and ethical standards to business,
society and to government.
Practice Filipino values at home and at work.
I. Course Description: This course introduces the deals with basics of the marketing process, marketing concept and marketing mix i.e. product, price,
place and promotion
II. Course Outcomes:

Through different topics included in this course, students are expected to

1. Understand the concepts of marketing man

agement

2. Learn about marketing process for different types of products and services

3. Understand the tools used by marketing managers in decision situations

4. Understand the marketing environment

5. Identify evidence of marketing in everyday life

6. Demonstrate a clear understanding of the marketing concept

7. Describe the role of marketing in building and managing customer relationships

8. Explain how marketing creates value for the consumer, the company, and society

9. Identify the primary marketing activities of an organization

10. Determine market segments and target customers

11. Analyze elements of a brand and explain how the brand-building process contributes to the success of products or services

12. Analyze elements of a brand and explain how the brand-building process contributes to the success of products or services

III. No. of Units: 3

IV. Course Pre-requisite: MPCC 1
V. Course Outline:
Learn Num Learning Content Intended Learning Outcome Mode of Delivery Teaching/ Required Assessment
ing ber (ILO) (Flexible Model) Learning Reading Activity
Deliv of Per Studemt’s Activity
ery Hour (Category A-
Sche s Synch.,Cat.b-
dule Asych.,Cat.C-Module)

 Enumerate and illustrate the Vision, Mission, Goals and Engage: Reflection
importance of mission, Objectives of the University and  Class discussion paper about
vision, objectives and goals College, Course Overview, Course the VMGO
of the university. Requirements, Bases for Explore: and subject
 Reflect on the topics to be Evaluation  Active Learning expectations
covered throughout the  Cooperative
duration of the course. Learning Behavioral
Enumerate and implement the  Situational Modeling in
rules and regulations with Analysis relation to
regards to classroom policy. classroom
policy

- Interactive
Module I Category A and B Synchrono Course Discussion
Overview of Marketing At the end of this topic, The us Module via
Management students will be able to: Zoom, Google Meet, Discussion I googlemeet
 Define Marketing and Marketing Messenger -
Management Asynchron
 Discuss the Evolution of ous
Marketing Video Recording of Zoom interaction
 Understand marketing myopia, synchronous Delivery -
sales and production Collaborati
Xrecorder ve learning

Module 2 At the end of this topic, The Zoom, Google Meet, Synchrono
Market segmentation, targeting students will be able to: Messenger, us Course Brainstorming
and positioning & analyzing the  Differentiate the difference Googleclassroom Discussion Module about the
marketing environment between marketing and sales Xrecorder - II topic
 Discuss marketing mix Asynchron
 ous
interaction
-
Collaborati
ve learning
At the end of this topic, The
Module 3 students will be able to: Zoom, Google Meet, Synchrono Course Answering
1. Discuss the objectives of pricing Messenger us Module Activity
Lesson Pricing 2. Current profit maximization Xrecorder Discussion III Questions
3. Current revenue maximization -
4. Maximize quantity Asynchron
5. Maximize profit margin ous
6. Quality leadership interaction
7. Partial cost recovery -
8. Survival Collaborati
9. Status Quo ve learning
.

At the end of this topic, The

Module 4 students will be able to: Zoom, Google Meet, Synchrono Course Interactive
Lesson Discuss the Following Pricing Messenger us Module Discussion.
Methods of Pricing Methods Xrecorder Discussion IV
1. Cost based pricing -
2. Demand based pricing Asynchron
3. Competition oriented pricing ous
4. Product line pricing interaction
5. Tender pricing -
6. Affordability based pricing Collaborati
7. Differentiated pricing ve learning
 At the end of this topic, The
Module 5 students will be able to: Zoom, Google Meet, Synchrono Course Interactive
Lesson 1. Differentiate product Messenger us Module Discussion
Product; Differentiation factors 2. Different factors differentiating a Xrecorder Discussion V
product -
1. PRICE Asynchron
2. FORM ous
3. FEATURES interaction
4.CUSTOMIZATION -
5. PERFORMANCE Collaborati
6. QUALITY ve learning
7. DURABILITY
8. RELIABILITY
9. REPARABILITY
10. STYLE

At the end of this topic, The

students will be able to:
Module 6 Zoom, Google Meet, Synchrono Course Brainstorming
1. Explain the theory behind the Messenger us Module and essay
Value Chain concept of value chain; Xrecorder Discussion VI
2. Discuss the concept and -
differences between supply and Asynchron
distribution chain; ous
3. Familiarize with the various interaction
activities associated with the -
primary and secondary activities in Collaborati
the value chain; ve learning
 At the end of this topic, The
Module 7 students will be able to: Zoom, Google Meet, Synchrono Course Interactive
 Identify what is distribution Messenger us Module Discussion
Channels of Distribution channel Xrecorder Discussion VII via zoom
 Role of intermediaries in -
channel of distribution Asynchron
 The role of marketing channels ous
in marketing strategy interaction
 Discuss the different types of -
marketing channels Collaborati
 Tasks in Physical Distribution ve learning
Management

At the end of this topic, The

Module 8 students will be able to: Synchrono Course Interactive
1. Define channel design Xrecorder us Module Discussion
Designing the Marketing 2. Who engages in channel design Discussion VIII via zoom
Channel 3. Variables affecting channel Zoom, Google Meet, -
structure Messenger Asynchron
ous
interaction
-
At the end of this topic, The Collaborati
students will be able to: ve learning
1. Define green marketing and
global marketing
Xrecorder Synchrono Interactive
Module 9 2. Discuss Buzz Marketing and Zoom, Google Meet, us Course Discussion
Green Marketing Viral marketing Messenger Discussion Module via zoom
- IX
3. Define CRM Asynchron
ous
4. What are the purpose of CRM interaction
-
5. Discuss strategic marketing Collaborati
process ve learning
VI. Course Output

In your own words and understanding, provide what is being asked on the said application per module. Encode your answers, compile and save them in
a single file and attach it on the Google Classroom a week before the final examination.

VII. Course Requirements:

The student is expected to comply with the following:

1. Must have at least 80% attendance of the prescribed number of days.
2. Obtain satisfactory rating for quizzes, recitation and major examinations given for the course.
3. Finish and submit all requirements at the end of the semester.

VIII. References:
 Neil Richardson, Neil Kelley, 2015 - Customer- Centric Marketing: Supporting sustainability in the digital age: London: Kogan Press.
 William D. Perrault, Jr. , 2015 - Essentials of Marketing: A marketing strategy planning approach. New York: McGraw- Hill Education. Jerome McCathy
 Stuart Crainer and Pes, 2014 - Thinkers 50 Strategy: The art and science of strategy creation and executive. New York : Deralov MCGrow-Hill Education.
 Frank T. Rothaermel, 2013 - Strategic Management: Concepts and Cases – New York: Mc Grow-Hill Irwin. Kate Gillespie, H. David, 2013 Global
Marketing, Andower: Canage Learning Hennessy
 William D. Perroult, Jr. 2012 Essentials of Marketing: A Marketing Strategy planning approach. New York: NY: Joseph
 P. Carron, E. Jerome McGrow-Hill/Irwin. McCarthy-13th ed.
 Niten Pangarkar, 2012 - High Performance Companies: Successful, Strategies from the World’s to achievers/Singapore John Wiley and Sons DTE. Ltd.
 John W. Mullins, Ouville, C. Walker, 7th ed. 2010. Marketing Managemet: A strategic decision making approach, Boston:McGraw Hill
IX. Course Assessment:

TERM GRADE: 40% (Major Examination) + 60% (Class Standing)

FINAL GRADE: (Prelim Grade) + (Midterm Grade) + (Tentative Final Grade)
3

Prepared by: Checked by: Approved by:

__________________________ DR. MONA LIZA DELA CRUZ-ABANES GLORIA C. NEMEDEZ, MAEd

Instructor Dean, College of Business Administration Asst. Vice President for Academic Affairs