“PROMOTE A TOURISM PRODUCT" VIDEO PROJECT
Objective: Students will create a promotional video for a specific tourism
product, enhancing their understanding of marketing and video production.
“Promote a Tourism Product" Video Project
Instructions
Choose a Tourism Product
Each group should have at least 4 members.
Select a tourism product in any of the following:
1) a local hotel
2) cultural tour
3) travel package
4)restaurant
5)or adventure experience
Research and Script
Research your chosen product, including its features, target market, and unique
selling points. Then write a script highlighting these aspects, crafting it as if you were
promoting it to potential customers.
“Promote a Tourism Product" Video Project
Instructions
Video Recording
Introduction: Briefly introduce the scenario, characters, and setting (30 seconds-1 minute)
Using smartphones or available video equipment, record a short (3-4 minute) promotional
video. The video should include:
1.Product overview
2.Benefits for tourists
3.Visuals of the product (real footage, if possible, or related images/stock footage)
4.A call to action (e.g., why people should visit, experience, or book the product)
“Promote a Tourism Product" Video Project
Editing
Students edit their videos using basic video editing software (e.g., iMovie, Canva,
Adobe Premiere Rush, etc.).
You can add background music, voiceovers, subtitles, and special effects to make the
video engaging and professional.
Presentation and Feedback
Each group should upload it to the google classroom and facebook platforms.
Classmates can provide feedback, focusing on the effectiveness of the promotion
and the creativity in presenting the product.
“Promote a Tourism Product" Video Project
Outcome
This activity teaches students to:
Analyze tourism products and their market appeal
Use video as a marketing tool
Develop communication and presentation skills
Understand the role of visual and emotional appeal in promoting tourism products
Social Media Simulation
Simulate a marketing campaign by having students post their videos to a mock social media platform (or a
private class page) and track the engagement (likes, shares, comments). This adds a real-world dimension
to the activity by exploring digital tourism marketing.
“Promote a Tourism Product" Video Project
Outcome
This activity teaches students to:
Analyze tourism products and their market appeal
Use video as a marketing tool
Develop communication and presentation skills
Understand the role of visual and emotional appeal in promoting tourism products
Additional Activity:
Social Media Simulation
Simulate a marketing campaign by posting your videos to a mock social media platform (facebook reels)
and track the engagement (likes, shares, comments). This adds a real-world dimension to the activity by
exploring digital tourism marketing.
“Promote a Tourism Product" Video Project
EVALUATION CRITERIA
Criteria Possible Points
Content and Product Knowledge 25
Creativity and Originality 20
Video quality and Technical
Execution 20
Persuasiveness and Call to Action 15
Teamwork and Collaboration 10
Time Management and Adherence
to Guidelines 10
100 points
“Promote a Tourism Product" Video Project
EVALUATION GUIDELINES:
1. Content and Product Knowledge (25%)
Is the product clearly described? Are its features and benefits well-explained?
Does the video effectively address the needs or interests of the target market?
Are the key details of the product included, such as pricing, location, services, etc.?
Is the product presented in a way that makes it attractive to potential customers?
2. Creativity and Originality (20%)
Does the video use innovative or creative ideas to present the product?
Is there a clear unique selling proposition (USP) that differentiates the product from competitors?
Does the video capture and maintain the audience’s attention throughout?
“Promote a Tourism Product" Video Project
3. Video Quality and Technical Execution (20%)
Is the video and audio clear, with good resolution and sound quality?)
Are the transitions between scenes smooth? Is the editing professional and free of major errors?)
Are effects, such as music, text overlays, or special transitions, used effectively to enhance the
video without overwhelming the content?
4. Persuasiveness and Call to Action (15%)
Does the video make a strong case for why the product should be purchased or experienced?
Is there a specific, compelling call to action at the end of the video, such as a booking prompt or
visit invitation?
Does the video use emotional or experiential language/visuals to persuade viewers?
“Promote a Tourism Product" Video Project
5. Teamwork and Collaboration (if applicable) (10%)
Did all group members contribute to the project in a meaningful way?
Was the team well-coordinated in terms of scripting, filming, and editing the video?
6. Time Management and Adherence to Guidelines (10%)
Is the video within the specified time range—neither too long nor too short?
Did the students follow all given guidelines, such as including all necessary product information
and adhering to submission deadlines?
