Introduction to Management
and Organizations
Tutorial 11 – Chapter 9
Omnia Hussein
Tutorial Agenda
01 02 03 04
CORPORATE, GROUP ACTIVITY
STRATEGIC COMPETITIVE AND BCG MATRIX +
MANAGEMENT FUNCTIONAL EXAMPLES
PROCESS STRATEGIES
Discussion Question 1
From your own point of view, what is the difference between Strategic
Management and General Management or classic management tasks?
What do you think?
• "General management" is a very term that refers to
A) The overall management activities in an organization,
B) The people who is responsible for it (General Managers and their staff)
and
C) An academic or professional focus on broad management activities (the
"helicopter view")
• "Strategic management" is A) An evolution of the strategic planning term
that refers to a new approach to management which privileges a strategic
approach to enterprise problem solving. So, for strategists, strategic
management is the desired approach for general management.
Business Model
Discussion Question 2
• Discuss Strategic Management Process, applying SWOT analysis on a
company of your choice.
Strategic Management Process
Illustration of Step 1
Example of step 2 & 3
Example of step 2: Internal Analysis
Example of step 3: External Analysis
Illustration of step 4
• The relationship between corporate, competitive and functional
strategies:
Competitive
Example of step 5 & 6: E-Gov
Working Together – Team Exercise
Organizational mission statements—are they a promise, a commitment,
or just a ball of hot air? Form small groups of three to four individuals
and find examples of three different organizational mission statements.
Your first task is to evaluate the mission statements. How do they
compare to the components listed in Exhibit 9-2? Would you describe
each as an effective mission statement? Why? How might you rewrite
each mission statement to make it better?
Your second task is to use the mission statements to describe the types
of corporate and competitive strategies each organization might use to
fulfill that mission statement. Explain your rationale for choosing each
strategy.
Answer Hint
Exhibit 9.2 Components of a Mission Statement
Discussion Question 3
• After discussing the strategic management process, in your own point
of view, how are corporate strategies sustained?
How Are Corporate Strategies
Managed?
• BCG matrix: a strategy tool that guides resource allocation decisions on the basis of
market share and growth rate of SBUs (A strategic Business Unit (s)
• Stars
• Cash cows
• Question marks
• Dogs
Thank you, see you next tutorial
