RP Tuto 1: Research Proposal (end of the week for November)
Random questions in presentation (There are 5 chapters taught in RP, if you get chapter 1, your
questions after presenting will be only about chapter 1 etc)
Assignment topic: Impact of AI on your organization
Keywords: AI
Area: DM, HR, Finance, Marketing, Operations and Logistics,
Industry: Banking, hotel, Bakery, Restaurant, Retail, Wholesaler, Education, Airlines
Steps Task
Step 1 Research about related research papers (within 10 years recent)
AI, 10 related research papers and has to be from journal
articles) Choose organization, area, and industry
Step 2
Step 3 Title selection: Impact of adopting AI in Marketing: Perceptive
of marketers in Myanmar
Benefits and downfalls of adopting AI in a hotel, Bagan
Impact of AI on Human Resource Management Systems: A
Perceptive of Human Resource Focal Person
Effect of AI adoption on employee performance in MIC
Effect of AI adoption on Customer Satisfaction in KBZ bank
Yangon
Step 4 Gathering primary data: Interview, surveys (quantitative data)
and interviews (qualitative data) (survey needs 70 respondents,
and interview needs 15 interviewees)
Step 5
Within 10 years mean has to be from 2014 to 2024
Literature Matrix
No. Author name (citation) Title Research method Findings and
(who are the conclusion
participants, how
large, what method)
Appendix
Impact on Human Resource Management system:
Research Assignment Structure
Effect of adopting AI on customer satisfaction in City Mart/Makro in Yangon
The appendix doesn’t have to be checked on Turnitin
Chapters Description
Table of contents
List of figures
List of tables
Abstract Aim of research
Research method
Findings (should be included also in conclusion)
Chapter 1
Chapter 2
Chapter 3
Chapter 4
Chapter 5
Reference List Authors name need to be in order from A to Z in reference list
Appendix Literature matrix
Questionnaire
Data evidence
Research Proposal (Submit during the date of tuto 1):
Topic Indicator
Potential benefits and pitfalls using AI for Benefits, disadvantages of using AI, and its
businesses challenges. Effects of AI on performance,
productivity, efficiency
Impact of AI in departments: Digital Marketing, Usage, how you benefit, challenges, the
Perception of digital marketers in Myanmar. difference in between and after, impact of AI on
performance, effectiveness, efficiency,
productivity.
Advantages of AI in businesses to improve Advantages, disadvantages, efficiency, impact of
efficiency AI in efficiency
Survey:
Demographic information: Gender, Age, education level, working experience
AI adoption questions (at 8 to 10 questions)
Variable: AI, Customer…..
Area:
Industry: Retail
Quantitative Research Method Qualitative Research Method
Developing questionnaire Developing Interview Guide
Example:
Impact of AI on employee performance in a bank
Conceptual framework
Independent variable Dependent Variable
Impact of AI Employee Performance
Research Proposal
Submitted by:
Cover Page
Table of contents
List of figures
Abstract
Aim
Research method: Quali quanti, how many people etc
Expected findings
Chapter 1:
Background study: Why is it important to adopt AI in business?
Effects of adopting AI (included in introduction of other journal articles, need source)
How AI made businesses more efficient? (citation source)
Purpose of this study-
Organization Profile
Founded Year
Founder
Target
Total size
Number of employees
Industry
