1ST Term J3 Business Studies
1ST Term J3 Business Studies
SCHEME OF WORK
WEEK TOPICS
1. Advertising/Media/Jingles-Meaning, Types, Functioning, Radio, Television, Newspaper,
etc. Different Jingles used in Advertising Media.
2. Transportation- Meaning, Importance and Types
3. Advantages/ Disadvantages of Transportation of Each Type of Transportation
4. Communication- Meaning, Means of Communication and Importance
5. Communication- Services Provided by Communication Agencies
6. Simple Single Business Goal- Meaning, Weaknesses, Opportunity, Threats
7. Drawing A Simple Single Business Plan-Meaning of Simple Business Plan, Procedure for
Drawing up a Simple Single Business Plan
8. Consumer Protection Agencies- Meaning and Uses, National Communcation Commission
(NCC), Standard Organization of Nigeria(SON), National Electricity Regulatory
Commission(NERC), National Agency for Food and Drug Administration Control
(NAFDAC) Roles and Responsibilities of Consumer Protection Agencies.
9. How To Make Complaints- Meaning, Justification, Unjustified Complaints, Steps in
Lodging a Complaints, Writing a Complaint Letter, Reasons of Borrowing Claim Cards,
Procedures for Burning Chemicals not Suitable for Use, Reason for Restricting Chemicals
not Suitable for Use.
10. How To Seek Redress
11 & 12 Revision & Examination
CONTENT ADVERTISEMENT
MEANING OF ADVERTISING
Advertising is the process of creating awareness among the members of public about a particular product. It
ensures that customers are aware of the existence and availability of a particular product and they are
persuaded to buy it. Advertising can take various forms.
PERSUASIVE ADVERTISING
This is a type of advertising which tries to persuade customers to buy a particular brand of product as being
different from other brands.
COMPETITIVE ADVERTISING
This is a type of advertising which is aimed at persuading customers to buy one brand of a product in
preference to another brand by another producer.
MASS/GENERIC ADVERTISING
This is a type of advertising in which manufacturers of similar products or same commodity come together
to jointly advertise their products to the consuming public.
IMPORTANCE/ROLE OF ADVERTISING
1 To introduce new product - It creates awareness about the availability of a product.
2 It enlightens members of the public on the usefulness of a product
3 It creates awareness about the quality of a product.
4 It helps consumers to compare prices of competing product.
5 It helps to increase sales.
6 Advertising helps in introducing a new product to the market.
7 It helps in publishing brand names.
1ST TERM/BUSINESS STUDIES/JS3 Page 2
8 It boosts a product’s share of the market.
9 It enhances the public image of an organization
10 It is a gentle way of reminding consumers about a product.
PRESENTATION
Step i: the teacher revives the previous topic
Step ii: the teacher introduces the new topic
Step iii: the teacher explain and writes the topic on the board
Step iv: the teacher guides the students to copy their note, mark and ask questions with the students.
EVALUATION
1. Define advertising.
2. List five roles of advertising
READING ASSIGNMENT
Business Studies for JSS3 by O. A. Lawal, pages 34 - 41
WEEKEND ASSIGNMENT
1. Which of the following is not an aid to trade?
a. Transportation b. Communication c. Advertising d. Commerce
2. ___ is a type of advertising.
a. Information b. Informative c. Marketing d. Competition.
3. Advertising___ demand for the advertised product. a. discourages b. reduces c.
stimulates d. hinders.
4. The form of advertising that involves producers of similar products coming together to advertise their
products is known as ___ advertising
a. competitive b. generic c. persuasive d. indirect.
5. The cost of advertising a product is borne by ___
a. marketers b. advertiser c. consumers d. producers.
THEORY
1 What is advertising?
2 List five roles of advertising
3 State five means of advertising
CONTENT: TRANSPORTATION
DEFINITION/MEANING OF TRANSPORTATION
Transportation is concerned with the movement of people and goods from one place to another. This is
concerned with all activities that ensure effective transportation system. Those who engage in these services
are drivers, pilots, sailors, etc.
IMPOTRTANCE OF TRANSPORTATION
1 It facilitates efficient distribution of goods and services.
2 It promotes trading activities.
3 It facilitates efficient movement of productive resources i.e. man and materials.
4 Transportation prevents waste. E.g. of perishable goods.
5 It encourages the development of rural areas.
6 It encourages trade between one country and another.
7 Transport widens the market for goods and services i.e. taking goods and services to where they are
needed most.
8 It leads to economic growth and development.
9 Transport helps to improve the standard of living of the people.
PRESENTATION
Step i: the teacher revives the previous topic
Step ii: the teacher introduces the new topic
Step iii: the teacher explain and writes the topic on the board
Step iv: the teacher guides the students to copy their note, mark and ask questions with the students.
EVALUATION
1. Define transportation.
2. State the main modes of transportation.
READING ASSIGNMENT
Business Studies for JSS3 by O. A. Lawal, pages 41 to 49.
WEEKEND ASSIGNMENT
1. Transportation is the movement of _____ and ____ from one place to another.
A. goods and services B. goods and loads C. people and children D. people and goods.
2. Which of the following is not an importance of transportation? Transportation___
A. expands the scope of the market for manufactured goods. B. facilitates the distribution of goods
C. increases the spoilage of goods D. encourages tourism.
3. Which of the following means of transport is suitable for transporting crude oil?
A. Ferry B. Coaster C. Pipeline D. Road transport
4. The means of transport that involves special iron tracks for it to move is known as ___ A. pipeline
transport B. road water transport C. rail transport D. air transport.
5. Which is the odd one among the following?
A. Ferry B. Carmel C. Trailer D. bus.
THEORY
1. What is transportation?
2. Give the main means of transportation
3. State five importance of transportation
ROAD TRANSPORT
ADVANTAGES OF TRANSPORT BY ROAD
1. Road transport is flexible.
2. It is a suitable means of transport for carrying perishable goods.
3. It is relatively a faster means of transport.
4. The maintenance cost is low.
5. Loading and unloading are easy.
6. It provides door-to-door service for transporting goods, etc.
RAIL TRANSPORT
ADVANTAGES OF RAIL TRANSPORT
1 Trains carry bulky goods more than motor vehicles.
2 Accidents are not common occurrence.
3 Train fares are cheaper than that of motor vehicles.
4 It is good for long distance journeys.
5 Canteen and toilet facilities are made available in trains.
6 Trains do not involve in traffic hold-ups, etc.
AIR TRANSPORT
ADVANTAGESOF AIR TRANSPORT
1. Air transport is the fastest means of transport.
2. It is the most suitable means of transporting perishable goods.
3. When efficiency and comfort are essential, it provides the answer.
4. It is conducted on schedule and therefore, it is reliable.
5. It is a very good means of transport over long distances.
6. It costs nothing to provide air routes, etc.
PIPELINE TRANSPORTATION
ADVANTAGESOF PIPELINE TRANSPORTATION
1. It is a suitable means of transporting liquids.
2. It is cost effective.
3. It does not require elaborate preparation for loading and off-loading.
PRESENTATION
Step i: the teacher revives the previous topic
Step ii: the teacher introduces the new topic
Step iii: the teacher explain and writes the topic on the board
Step iv: the teacher guides the students to copy their note, mark and ask questions with the students.
EVALUATION
READING ASSIGNMENT
Business Studies for JSS3 by O. A. Lawal, pages 44 to 51
WEEKEND ASSIGNMENT
1. ---- is the fastest means of transport. A. Air B. Water C. Road D. Rail
2. ---- is the most suitable means of transport for carrying bulky good.
A. Water B. Air C. Road D. Rail
3. ---- transport system is the most suitable for carrying perishable
A. Road B. Air C. Rail D. Pipeline
4. _____ transport system is affected by traffic jams.
A. Road B. Rail C. Air D. Water
5. The transport system that is most affected by weather is _______
A. rail B. road C. water D. air
THEORY
1 State five advantages and five disadvantages of transport by air
2 Mention three advantages of water transport over air
CONTENT: COMMUNICATION
DEFINITION OF COMMUNICATION
Communication can simply be defined as exchange of information, news, ideas, opinions, etc. It can be oral
or written.
IMPORTANCE OF COMMUNICATION
1 The world is now one huge market place as a result of the ease in communication.
2 By means of communication, the manufacturers, wholesalers, retailers and consumers can maintain
constant contact
3 It is now possible for business to obtain accurate market information without the need to travel.
TYPES OF COMMUNICATION
1 Oral communication
2 Written communication
3 Advertising
4 Non-verbal communication, etc.
PRESENTATION
Step i: the teacher revives the previous topic
Step ii: the teacher introduces the new topic
Step iii: the teacher explain and writes the topic on the board
Step iv: the teacher guides the students to copy their note, mark and ask questions with the students.
EVALUATION
1. Define advertising.
2 . List five roles of advertising
READING ASSIGNMENT
Business Studies for JSS3 by O. A. Lawal, pages 50 to 51
GENERAL EVALUATION
1. What is insurance?
2. Mention the types of insurance.
3. Give five principles of insurance.
4. State four importance of insurance.
5. Explain subrogation as a principle of insurance..
WEEKEND ASSIGNMENT
1. Which of the following is not a source of receiving information in an office?
a. Drums b. Internet c. Letters d. Telephones.
2. Metal gong is an example of ____ a. indirect b. modern c. traditional d. written.
3. Which of the following is NOT a GSM service provider in Nigeria? a. Airtel b.
Nokia c. Globacom d. MTN
4. The following are auxiliaries to trade EXCEPT a. advertising b. insurance c. communication d.
accounting.
5. Signs are also a form of ---------------
a. communication b interviewing c celebrating d. none of the above.
THEORY
1. What is communication?
2. Mention four importance of communication.
TELEGRAPHIC SERVICES: NITEL makes it possible to dispatch telegrams within and outside Nigeria.
It is also possible to send telegrams to ships on the high seas.
ORDINARY LETTER POSTAGE SERVICE: NIPOST carries and distributes letters to people and
institutions within Nigeria. This is a very important service.
EXPRESS LETTER POSTAGE SERVICE: NIPOST dispatches express letters as quickly as possible and
by the fastest available means. This service attracts extra charges.
POSTAGE BY AIR: Air mail service is a means by which the post office sends people’s mails by air
through aeroplane.
REGISTERED PARCELS: Like the registered letters, parcels that contain important items are frequently
registered by the post office at the request of its clients. This is done to secure the content of such parcels.
For this service, the post office also charges the customer more.
INTERNATIONAL, TRUNK AND LOCAL CALLS: The post office renders the above telephone
services to its customers. These are explained as follows.
INTERNATIONAL CALLS: These are calls made from one country to another. Different rates are
charged for such calls based on the country to which the call is made and the duration of each call.
LOCAL CALLS:Local calls are calls made within the same town. For example a call from Yaba to
Oyingbo in Lagos Mainland.
PRESENTATION
Step i: the teacher revives the previous topic
Step ii: the teacher introduces the new topic
Step iii: the teacher explain and writes the topic on the board
Step iv: the teacher guides the students to copy their note, mark and ask questions with the students.
EVALUATION
1. Explain: a. registered letters b. ordinary letters and c. trunk calls.
2. Mention four types of communication
READING ASSIGNMENT
Business Studies for JSS3 by O. A. Lawal, pages 51 to 58
WEEKEND ASSIGNMENT
1 The call made from Aba to Kano in Nigeria is called --- call.
a trunk b local c internal d international
2 Which of the following attracts extra charges to handle?
a ordinary mail b post card c business letter d express letter
3 A call from Lagos to Accra is an/a ---- call.
a local b trunk c ordinary d international
4 --- helps to save an ocean going vessel in danger
a diagram b telegram c programme d none of the above
5 The following are services rendered by the post office except?
a. express letters b. money orders c. poster orders d. satellite services
.
THEORY
1 List and explain three importance of communication.
2 How does communication serve as an aid to trade? Give five examples.
SWOT ANALYSIS
SWOT analysis means the designed plan to find out the strengths, weaknesses, opportunities and threats of a
business. SWOT is an acronym for:
S- Strengths. Strengths refer to the internal characteristics of a business which give it an advantage over
others. For example sufficient capital, strategic business location, effective and efficient work-force and
good customer relation can help a business venture to achieve its goals.
W-Weaknesses. Weaknesses are the internal characteristics that put a business at a disadvantage in
comparison to others. For instance, insufficient capital, low-standard products, poor marketing, poor
customer services, absenteeism among workers, etc.
O- Opportunities. These are external factors or characteristics of a business environment that help the
objectives of the business. Example provision of infrastructural facilities such as good roads, constant power
supply, etc.
T- Threats. These are the external factors of a business environment that can have adverse effects on the
business. Example: the enactment of a new law by the government, bad debt, etc.
SWOT analysis can be carried out for an enterprise, a product, an industry or a venture. SWOT analysis
should precede the setting of business goals as this will enable achievable goals and objectives to be set for
the business.
PRESENTATION
Step i: the teacher revives the previous topic
Step ii: the teacher introduces the new topic
Step iii: the teacher explain and writes the topic on the board
Step iv: the teacher guides the students to copy their note, mark and ask questions with the students.
EVALUATION
1. Define a business goal.
2. What is SWOT analysis?
GENERAL EVALUATION
1. What is a sole proprietorship?
2. Give three advantages and three disadvantages of sole proprietorship.
3. State four other forms of business organizations that you know.
4. Who is an entrepreneur?
5. State four qualities of an entrepreneur.
WEEKEND ASSIGNMENT
1. The objective of a business that is to be achieved at a specific period is called__
(a) business strategy (b) business purpose (c) business document (d) business map.
2. Before establishing a business venture, it is necessary to identify the goals of such business. (a)
Sometimes true (b) False (c) Always true(d) One cannot be sure
3. Who among the following should be the one to identify the business goals? The___ (a) receptionist
(b) secretary (c) manager (d) entrepreneur
4. The following explain the acronym SWOT analysis except
(a) objectives (b) threat (c) strengths (d) weakness
5. Insufficient capital and poor customer services can be regarded as ___ to a business. (a) threats (b)
weaknesses (c) opportunity (d) strengths.
THEORY
1. What is a business goal?
2. Give the acronym of SWOT.
3. What is SWOT analysis?
BUSINESS PLAN
A business plan is a written document which describes the objectives of a business and the strategies of
achieving the objectives. A business plan is like a road map giving the direction of a business. The business
plan contains the background information about a business venture.
PRESENTATION
1ST TERM/BUSINESS STUDIES/JS3 Page 14
Step i: the teacher revives the previous topic
Step ii: the teacher introduces the new topic
Step iii: the teacher explain and writes the topic on the board
Step iv: the teacher guides the students to copy their note, mark and ask questions with the students.
EVALUATION
1. What is a business plan?
2. State two uses of a business plan.
READING ASSIGNMENT
WABP Business Studies book 3 Pages54 to 63
GENERAL EVALUATION
1. What is an office?
2. Mention the types of an office that you know and give an example for each.
3. State seven functions of an office.
4. Give seven components of Business Studies.
5. What is trade by barter?
WEEKEND ASSIGNMENT
1. The written form of a business’ objectives and their strategies is called business ___ (a) product
(b) service (c) plan (d) management
2. The external factors of a business environment that can have negative effect on the goals of a
business are termed as ___ (a) objectives(b) strengths (c) threats (d) weaknesses
3. The business plan should describe the business objectives and the ___ of achieving it. (a) layout
(b) components (c) strategies (d) plan.
4. Which one of the following is not a characteristic of a business plan? (a)Achievable (b)Measurable
(c) Cheap and easy (d)In written form.
5. Which is the first procedure in drawing the business plan? (a)Action plan (b) Market research
(c)Background preamble (d)Production
THEORY
1. Define a business plan.
2. State three uses of business plan to an entrepreneur
GOVERNMENT ORGANISATIONS
1. National Agency for Food Drug Administration and Control (NAFDAC): This is established by the
federal government to oversee the production and distribution of food and drugs so as to examine the
conditions under which such foods or drugs are produced. It safeguards the health of the nation.
2. National Drug Law Enforcement Agency (NDLEA): This is established by the Federal Government
to eradicate the use of hard drug and its trafficking.
3. Standard Organization of Nigeria: This is established to ensure that both goods produced and
imported into the country are of good standard and quality.
4. Ministry of Health: This regulates the safety of the food items. For instance the cleanliness of
abattoir, the healthiness of animals to be slaughtered
5. Ministry of Environment: This regulates the building of houses and the sanitation of the
environment.
LEGISLATIONS
These are laws made to protect consumers and they include the following.
1. Sale of Goods Act 1893: This law protects consumers from buying goods that do not conform to the
description and sample advertised.
2. Weights and Measures Act 1963: It protects the consumers from being exploited in the weights and
measures of goods.
3. Food and Drug Act: It protects consumers from buying goods that are not well labeled or fit for
human consumption.
INDEPENDENT ORGANISATION
These are non-governmental bodies that help in protecting the interests of consumers. They include the
following.
1. Trade associations
2. Consumer Associations
3. Mass Media
4. Research Institutions.
PRESENTATION
Step i: the teacher revives the previous topic
Step ii: the teacher introduces the new topic
Step iii: the teacher explain and writes the topic on the board
Step iv: the teacher guides the students to copy their note, mark and ask questions with the students.
EVALUATION
1. Define consumer protection.
2. Mention four laws enacted to protect consumers.
READING ASSIGNMENT
Business Studies for Junior Secondary School 3 by O.A Lawal, Pages56-59
GENERAL EVALUATION
1. Define manuscript.
2. What is a margin?
3. Give ten types of office equipment.
4. State the function of each of the office equipment.
5. State four roles of wages office.
WEEKEND ASSIGNMENT
1. A way of making sure that consumers derive maximum satisfaction from the goods and services they
buy is called ___ (a) Consumer exploitation(b) Consumer manipulation (c) Consumer protection
(d) consumer legislations
2. The following are the needs for protecting the consumers except (a) to avoid arbitrary behavior (b) to
ensure constant supply of essential product (c) to allow unscrupulous activities of the manufacturers
(d) to prevent false advertisement claims.
3. Consumer need to be protected against fake and substandard products. True/False
4. Which of the following laws protects the consumer from misleading advertisements, handbills and
sales promotion? (a)Rent Edict (b) Sale of Goods Act 1893
(c) Weights and Measures 1963 (d)Food and Drug Act 1995
5. The agency that eradicates the use and trafficking of hard drug is called___ (a)
NAFDAC (b) SON (c) Ministry of Environment(d) NDLEA
THEORY
1. What are consumer protection agencies?
2. List five government organizations that protect consumers and state the role of each one of them
MEANING OF A COMPLAINT
A complaint is an expression of dissatisfaction with a behaviour, an activity, a product or a service which
can be oral or written, justified or unjustified. Consumers may express dissatisfaction with a product or a
service and this may be in order to get compensation.
On the other hand an unjustified complaint is a complaint that has no fair basis for redress. For instance a
customer who has bought a blender and does not enjoy the use of the blender may not have a good basis for
making a complaint where he/she has handled the equipment poorly or he/she has not followed the user’s
manual.
Also, the company may have designated hours for addressing customers’ complaints. For instance, Monday
to Friday {9am to 12pm}. A complaint can be made by e-mail, where a link is selected and the complaint is
made. A complaint could be made by writing a letter. Here the letter is addressed appropriately to the
organization. The response to the complaint may be immediate, depending on the nature of the complaint.
FORMATS OF COMPLAINTS
The different formats of presenting complaints are:
i. In large prints
ii. In audio tape
iii. Braille
EVALUATION
1. Define a complaint
2. Distinguish between justified and unjustified complaints
PRESENTATION
Step i: the teacher revives the previous topic
Step ii: the teacher introduces the new topic
Step iii: the teacher explain and writes the topic on the board
Step iv: the teacher guides the students to copy their note, mark and ask questions with the students.
EVALUATION
1. Define consumer complaint.
2. State the types of consumer complaint.
READING ASSIGNMENT
WABP Business Studies JSS3 by Egbe Ehiametalor et al, pages 71 to 77
GENERAL EVALUATION
1. State the means of making payment.
2. What is a margin?
3. Give ten types of office equipment.
WEEKEND ASSIGNMENT
1. A complaint can be oral or written a. True b. False
2. An expression of dissatisfaction is called ___ a. redress b. complaint c banning of product.
3. A complaint that has a defendable basis is known as___ complaint. a. wholesome
b. clean c. justified d. unjustified.
4. Resolving complaints brings the following benefits EXCEPT ___a. engendering a happier customer
b. improving customer loyalty c. increasing customers’ complaint d. creating opportunity to
examine a product.
5. Which of the following agencies protects consumers? a. EFCC b. INEC c. NAFDAC
d. NECO
THEORY
1. What is a complaint?
2. Explain the following: i. justified complaint ii. Unjustified complaint.
3. List the steps to take when making a complaint
On the other hand, to restrict something means to make something not easily available. There are chemicals
which are not banned but are restricted. This means the use of such chemicals are controlled for some
reasons as there are likelihood of turning them into hard drugs or chemical weapons. Restricted chemicals
will require special permit to import and clear them.
However chemicals are banned and restricted where:
1. They are fatal if inhaled or ingested.
2. They cause irritation to eyes, nose, throat, rashes to skin, vomiting and diarrhea.
1ST TERM/BUSINESS STUDIES/JS3 Page 20
3. They produce fumes which may cause lung cancer.
4. They destroy red blood cells.
5. They cause birth defects in unborn babies.
6. They affect neurological cells.
7. They affect the hormones.
PROCEDURES FOR BANNING AND RESTRICTING CHEMICALS NOT SUITABLE FOR USE
Nigeria is a signatory to Prior Informed Consent (PIC), which gives information on banned and restricted
chemicals. Whenever scientific finding states that a certain chemical is harmful, a country belonging to the
PIC bans and restrict such chemicals, following these procedures.
1. A notice is sent to the international PIC secretariat that a chemical has been discovered to be
harmful.
2. The secretariat makes further enquiries to verify the information.
3. A summary of the information gathered is forwarded to all members of the PIC convention.
4. When the PIC secretariat receives response from one or two countries, it sends it to its chemical
review committee.
5. The PIC later sends its recommendations to the conference of its members countries.
6. Once the countries have accepted the banning or restricting of the chemical, this is circulated with
reasons for the action taken.
PRESENTATION
Step i: the teacher revives the previous topic
Step ii: the teacher introduces the new topic
Step iii: the teacher explain and writes the topic on the board
Step iv: the teacher guides the students to copy their note, mark and ask questions with the students.
EVALUATION
1. State two reasons for banning chemicals not suitable for use.
2. List the procedures for banning and restricting chemicals not suitable for use.
READING ASSIGNMENT
WABP Business Studies JSS3 by Egbe Ehiametalor et al, pages 71 to 77
WEEKEND ASSIGNMENT
1. The act of putting right the wrong that has been done is called__ a. redress b. complaint c.
restricting d. accommodation.
2. One of the following is not a consumer right. a. right to choose b. right to safety c. right to credit
facility d. right to be informed
3. All of the following are reasons for banning chemicals EXCEPT ___a. when they affect red blood
cell b. when they affect hormones c. when they improve human health d. when they affect
neurological cells.
4. The full meaning of PIC is ___ a. People s’ Interest Committee b. Personal Interest Council c. Prior
Informed Consent d. Procedural information Council.
5. Consumers can seek redress through the following agencies EXCEPT ___a. CPC b. NAFDAC c.
SON d. NDLEA.
THEORY
1ST TERM/BUSINESS STUDIES/JS3 Page 21
1. What is consumer redress?
2. Explain the following.
i. criminal redress
ii. Civil redress
iii. administrative redress.
3. Give three ways by which consumer rights can be protected.