Facebook Marketing Proposal for S2Y Clothing
Prepared By:
Macasaet Dustin Kayne
Villar, Raven
Rapis, Jelmar
Politico, Mark Zander
Canuel, Patricia
Date:
November 9, 2024
Introduction
S2Y Streetwear is a fashion-forward brand specializing in street-inspired
clothing, appealing to style-conscious individuals who resonate with urban culture.
In today's digital era, social media—particularly Facebook—is crucial for building
brand presence and connecting with target audiences. Facebook’s wide reach and
powerful targeting capabilities make it the ideal platform for promoting S2Y’s
unique offerings.
This proposal outlines a comprehensive Facebook marketing campaign for
S2Y Streetwear aimed at increasing brand awareness, enhancing audience
engagement, and driving online sales. By leveraging a mix of organic posts,
strategic Facebook advertising, and influencer collaborations, the campaign seeks
to solidify S2Y’s position as a leader in urban fashion. The anticipated outcome
includes increased follower growth, community interaction, and a measurable boost
in sales.
Objective
The primary objective of this Facebook marketing campaign is to significantly
expand S2Y’s presence among fashion enthusiasts by increasing brand awareness.
This goal will be achieved through targeted and visually engaging content that
resonates with the audience. Enhancing engagement is another critical focus,
aiming to build a strong community through interactive posts that encourage
participation and dialogue. Driving traffic to the S2Y website is essential for
converting these engagements into tangible results, such as online sales. By
strategically redirecting potential customers through captivating posts and ads, the
campaign aims to boost sales figures and foster repeat business. Additionally, the
campaign will emphasize community building to strengthen connections with both
local and online streetwear communities, nurturing brand loyalty and creating a
supportive, engaged following.
Target Audience
The target audience for S2Y Streetwear primarily consists of individuals aged
18-35, encompassing both male and female demographics. These individuals
typically reside in urban areas, with a particular focus on the Cavite region. They
are fashion-forward and have a strong interest in streetwear, sneakers, and urban
culture, making them highly receptive to S2Y’s offerings. This audience is also
highly active on social media platforms, especially Facebook and Instagram, where
they engage with content that reflects their lifestyle and interests. Their passion for
hip-hop, skateboarding, and following fashion influencers further highlights their
connection to streetwear culture. By understanding these interests and behaviors,
S2Y can create tailored content that resonates with this audience and strengthens
brand engagement.
Competitive Analysis
S2Y Streetwear competes with brands like Off grid, Spoiled Bunny, and Gone
Manila. These competitors effectively use high-quality visuals and interactive
content to engage audiences. Off grid, for example, is known for bold designs and
exclusive collections, while Gone Manila merges comfort with urban aesthetics. To
stand out, S2Y can offer unique content such as polls, behind-the-scenes videos,
and style tips, alongside influencer collaborations to strengthen brand identity.
Marketing Strategy
The marketing strategy for the brand will focus on a combination of content
creation, engagement, and targeted advertising. To showcase the brand’s new
collections and collaborations, high-quality images and videos will be shared,
emphasizing the unique aspects of the designs. Additionally, exclusive behind-the-
scenes content, such as footage of product creation and brand stories, will be used
to engage the audience and build a stronger connection with the brand.
Encouraging user-generated content will also be a key focus, motivating followers to
share their own streetwear looks using branded hashtags.
Engagement will be driven by interactive contests, such as “Best Streetwear Look,”
which will invite followers to participate while showcasing their personal style. The
brand will also actively engage with its audience by responding to comments and
featuring user posts, creating a sense of community. To create buzz around new
releases, live streams will be used for product launches, allowing followers to
interact in real time.
For advertising, a budget of 1,000 Pesos will be allocated for targeted Facebook
ads. These ads will be tailored using demographic and interest-based targeting, as
well as retargeting campaigns aimed at website visitors and cart abandoners to
maximize conversions.
Content Plan
The table below shows the timeline of the calendar plan of how the S2Y
product content event weekly.
Week Content Type Platform/Format Details
Week 1 New Collection Image/ Showcase new
Launch Stories collection with
high-quality images
and stories.
Week 2 Influencer Video/Live Feature influencer
Collaboration Stream collaboration
Announcement through a video or
live stream.
Week 3 Contest: Best Poll/ Launch a contest
Streetwear Look Hashtag encouraging users
to post their
streetwear looks
using a specific
hashtag.
Week 4 Limited-Time Offer Ad Run an ad
Promotion Campaign campaign
promoting a
limited-time offer
on selected
products.
Weekly Product Drops & Regular Showcase new
User-Generated Posts product drops and
Content feature user-
generated content.
Budget Estimate
Categor Cost
y (Pesos)
Advertising 1,000
Costs
Content 1,500
Creation
Influencer 1,50
Collaborations 0
Total Estimated 4,000
Budget
The table above shows the total estimated budget for the marketing
campaign is 4,000 Pesos. Advertising costs will be allocated 1,000 Pesos for
targeted Facebook ads, aiming to maximize reach and conversions. Content
creation will account for 1,500 Pesos, which will cover photography and video
production to showcase new collections and brand stories. Additionally, influencer
collaborations will be allotted 1,500 Pesos to ensure effective partnerships that
drive engagement and brand visibility. The overall budget distribution is designed to
cover all aspects of the campaign, including content development, influencer
partnerships, and advertising.
Measurement and Evaluation
The success of the marketing campaign will be measured using several key
metrics, including engagement rates (likes, comments, shares), website traffic,
conversion rates (sales), and follower growth on Facebook. These metrics will
provide insights into how well the content resonates with the audience and how
effectively it drives action. A weekly evaluation plan will be implemented, analyzing
engagement and sales data to identify high-performing content. Based on this
analysis, adjustments will be made to optimize future posts and campaigns,
ensuring continuous improvement and better results throughout the campaign.
Conclusion
the proposed Facebook marketing campaign for S2Y Streetwear is designed
to elevate the brand's presence in the competitive streetwear market. By
leveraging a combination of high-quality content, influencer collaborations,
interactive engagement, and targeted advertising, the campaign aims to enhance
brand awareness, foster community interaction, and drive online sales. The
strategic use of Facebook's advertising tools, along with a detailed content plan, will
ensure that S2Y can effectively connect with its target audience of fashion-forward,
urban culture enthusiasts. Regular evaluation of key metrics will allow for data-
driven optimization, ensuring the campaign’s success and continued growth. With a
well-defined budget and clear objectives, this plan positions S2Y Streetwear to build
lasting relationships with its audience and achieve its business goals, establishing
the brand as a prominent name in the streetwear industry.
