CICOSAT COLLEGES Inc.

OVERVIEW ON THE MODULE

I. Course Title: WRITTEN COMMUNICATION, VISUAL AND MEDIA ARTS

II. Course Overview

Written Communication, Visual and Media Arts curriculum is designed to

prepare students for employment and/or transfer opportunities in the fields of
broadcasting, business education, the arts, and other mass media related
activities such as journalism, advertising, public relations, and film/video
production. This consists of a selection of core communication and media
courses that introduce students to the expansive range of disciplines within the
communication field.

This adheres to excellence and relevance and aspire to transform students into
proficient communicators who catalyze positive change in society through their
understanding of the evolving media landscape. Through intensive coursework,
filed studies, and media industry exposure, future graduates are equipped with
the skills and training to better respond to the dynamic Philippine media
landscape and become responsible media practitioners.

III. Course Study Guide

The key to successfully achieve our intentions for this course is your
participation demonstrated by the following:

a. Participate in the course activities that require your feedback and

responses to show your understanding and application of the various
lessons in this course.
b. Complete the activities. This will show your engagement in the process
of scientific thought and practice as a learner.
c. Develop a scholarly Major Course Outcome or requirement that
integrates your progressive learning about this course.

To be on track on the course, the following class rules are to be observed:

❖ Keep your communication lines open. Our course reminders and other
announcements will be in this social media platform. This means that in
order to receive regular updates and reminders regarding our course

Instructor: MR. JHUNREY M. CALIBUSO WRITTEN COMMUNICATION, VISUAL AND MEDIA ARTS
 CICOSAT COLLEGES Inc.
activities, you are encouraged to have your messenger account using your
complete and official name. You will be added in the official group chat of
the class.
❖ Manage your learning time. It is advisable that you should be conscious of
the schedule of our class. It will help if you post the time and day of our
class schedule on your calendar and place it in a conspicuous area so that
you will always be reminded of it. Follow the schedule of course activities
and remind yourself of deadlines or finish lines.
❖ Be on track. If there are concerns or queries, do not hesitate to post
messages in our messenger GC that allows everyone to see and comment
in return. You can also send me a private or direct message in my messenger
account. When posting information, query, response or feedback, be polite
and respectful. Respectful disagreements and constructive criticisms in our
group chat are welcome, but sarcasm, insults, nastiness, profanity, or
repeated negativity will not be tolerated. Likewise, before posting anything,
think first before clicking the send/post button.
❖ Do your best. I hope that you will not procrastinate. Remember deadlines
when to turn in or submit your assignments, reports, and other
requirements. Remember, in order to appreciate on our course and not to
feel short-changed, your participation is critical to the success of your
learning.
❖ Motivate yourself. You are free to browse and read different materials even
prior to doing the tasks in each unit of the module. However, you need to
ensure that you will not miss any part of the learning module of our course.
❖ Be honest. You are also expected to uphold academic integrity. In doing
your requirements, it is expected that such work has been scholarly
prepared and well thought-of. Do not plagiarize and do not patch write.
❖ Work independently. Lastly, you are the learner. Hence, your active
engagement in our course and your honest preparation and the writing of
your own course assignments and other requirements are indications of
your commitment to uphold your values of competence, creativity, social
involvement and integrity as CICOSATIAN.
❖ Contact me. If any part of the module or lesson, you need my help and
guidance; do not hesitate to contact me through e-mail, messenger or text
message. I am here to ensure you that we go through the completion of the
course together. You can contact me through e-mail
([email protected]); messenger (Jhunrey Calibuso); and CP #
09369802605

Instructor: MR. JHUNREY M. CALIBUSO WRITTEN COMMUNICATION, VISUAL AND MEDIA ARTS
 CICOSAT COLLEGES Inc.
IV. Course Study Schedule
Week Topic/s
Discussion of the Course Outline and Classroom
Policies
Introduction
1-3 ▪ Definition of Communications, Written
Communication and Media Arts
▪ Elements and Process of Communication
▪ Written Communication Skills
▪ Advantages and Disadvantages of Written
Communication
▪ Types of Written Communication
4-5 Communication in the Workplace
6 Communication and Diversity
7 Communication in Groups
8 Messages in Business Communication
9 Planning to Communicate in the Workplace
10 Developing and Completing Message
11 Using Visuals in Workplace
12 Communicating with Technology
13 Resumes and Cover Letters
14 Delivering Presentations
15 Broadcasting and Journalism
16-18 Media Arts (film, photography, video, audio,
computer/ digital arts, and interactive media

V. Course Evaluation
To pass this course, you must:
Read all the materials and answer/accomplish the different activities
given. If the activity is posted in the LMS, upload your answers in the
said platform. Activities done onsite will be collected and filed.

Take the major examinations (prelim, midterm and final term).

Submit the required project. The major course requirement is Radio/TV

broadcasting.

Instructor: MR. JHUNREY M. CALIBUSO WRITTEN COMMUNICATION, VISUAL AND MEDIA ARTS
 CICOSAT COLLEGES Inc.
Technological Tools
For you to be able to accomplish some of the activities, you will need the
following software applications: MS Word, MS PowerPoint and other software
applications available

VI. HOW TO USE THIS MODULE

There are number of symbols in this module to guide you as you study.

This tells you to take note of or to remember an important point.

This tells you there is Intended Learning Activity for you to accomplish.

This tells you the summary of the module.

This tells you there is an assignment or research activity to be done.

Instructor: MR. JHUNREY M. CALIBUSO WRITTEN COMMUNICATION, VISUAL AND MEDIA ARTS
 CICOSAT COLLEGES Inc.
INTRODUCTION

Communication is the act of conveying information for the purpose of creating

a shared understanding. It is something that humans do every day. It is the process
of transmitting information and common understanding from one to another. It is
originated from the Latin verb, “communicare”, which means ‘to share’ or ‘to make
common’. It is usually understood as the transmission of information: a message
conveyed from a sender to a receiver using some medium, such as sound, written
signs, bodily movements or electricity. Sender and receiver are often distinct
individuals but also possible for an individual to communicate with themselves. In
some cases, sender and receiver are not individuals but group like organizations,
social classes, or nations.

The purpose of communication to satisfy some of our needs or that of others.

This gives us a scope to define accurately what could be described as effective
communication. As a result of our communication, if our needs or others’ need are
satisfied, well, it could be effectively classified as effective communication. On the
other hand, if our communication fails to satisfy any such need, it is not effective
communication. It could only be described as defective communication because we
have wasted the words, time and energy of both the parties.

Elements of Communication Process

In the process of communication, at least two persons are required: sender and
receiver. The process of communication begins when a sender wishes to convey some
idea, facts, information or opinion to the receiver. The idea is conceived by the sender
and is put in such terms that can be conveyed. He decides the channel of

Instructor: MR. JHUNREY M. CALIBUSO WRITTEN COMMUNICATION, VISUAL AND MEDIA ARTS
 CICOSAT COLLEGES Inc.
communication and conveys the idea. The idea is received, and after understanding
the idea, action is taken according to the information or direction received from the
source.

The process of communication involves the following steps:

1. Sender- the person who conveys his thoughts, messages of ideas to the receiver.
He is at the starting point of the communication system and represents the
source of communication. E.g., In a classroom, a teacher is a sender.
2. Message- the subject matter of communication is termed as messages. It
includes ideas, feelings, suggestions, order, etc., which a sender wants to convey
to the receiver.
3. Encoding- the process of converting messages into communication symbols,
which may be understood by the receiver. It includes words, pictures, gestures,
symbols, etc. encoding translates the internal thought of the sender into a
language which can be understandable.
4. Media- the path, channel or medium through which encoded message is
transmitted to the receiver is known as media. It can be in written form, face to
face, through telephone, letter, internet, etc.
5. Decoding- the process of translating the encoded message into an effective
language which can be understood by the receiver is known as decoding. In this,
the encoded symbols of the sender are converted.
6. Receiver- the person who receives the message of the sender.
7. Feedback- in order to complete the process of communication, feedback is
essential. The process of reversal of communication in which the receiver
expresses his reaction to the sender of the message.
8. Noise- any construction or hindrance which hampers the communication
process is known as noise. The hindrance may be caused to the sender, message
or receiver.

What is meant by Written Communication?

It is defined as any type of message that utilizes written words. It is the most
common form of business communication and has become increasingly important
throughout the information age. Written communications can take place traditionally
on paper or more modernly on an electronic device, such as by email or electronic
memo. They are an effective method for transferring information within a business.
Written communications are essential to any scenario involving more than one person.
The other main form of communication is oral communication, or messages which are

Instructor: MR. JHUNREY M. CALIBUSO WRITTEN COMMUNICATION, VISUAL AND MEDIA ARTS
 CICOSAT COLLEGES Inc.
spoken. Written communications include all exchanges of information that involve
written messages. These may be done by hand on paper or digitally such as through
email.

Written Communication Skills

Written communications require a high level of skill in order to be conducted
effectively and professionally. This form of communication is very common in
business, so it is important that each employee has an understanding of written
communication and a continual motivation to develop and improve their skills.
Effective written communications should include the following skills:

➢ Clarity- All written communications should be clear, direct, straightforward,

and understandable. Confusion will be prevented amongst readers if the
message make sense.
➢ Concision- Written communications should be kept short to avoid repetition
and avoid leaving out necessary information. Conciseness assists in making
message clearer.
➢ A professional and formal tone- keeping courteous tone builds effective
rapport and maintains a polite, respectful, and culturally sensitive dialogue.
➢ Precision and composition- All facts and dates should be accurate, and all
spelling and grammar should also be correct. Precision builds a professional
tone and confirms effective research has been done.
➢ Completeness- All necessary information should be included in written
communication.

Tips for improving your written communication skills

Believe it or not, writing is one of those skills that many people struggle with. The
question of whether writing is a skill or a talent has long sparked debates among
linguists, educators, and writers themselves. Whether effective written
communication is something that you're naturally good at or something that you
struggle with, everyone can benefit from some tips on being a better writer.

1. Clarity is arguably the cornerstone of good writing. It ensures your message

is understood by eliminating ambiguity, confusion, and misinterpretation.
Prioritize simplicity over complexity, using clear and concise sentences to
deliver your message effectively. Avoid unnecessary jargon and convoluted
phrases, aiming to convey ideas in a straightforward manner.

Instructor: MR. JHUNREY M. CALIBUSO WRITTEN COMMUNICATION, VISUAL AND MEDIA ARTS
 CICOSAT COLLEGES Inc.
2. Understand your audience: It's critical to consider who will be reading what
you write. Think about their knowledge, interests, and expectations when
crafting your message. Adjust your tone, style, and choice of words to resonate
with your intended readers. This ensures that your message is relatable and
engaging, enhancing its impact.

3. Grammar and spelling: If there's one thing that will turn people off your
writing, it's improper grammar and bad spelling. Maintaining proper grammar
and spelling reflects professionalism and attention to detail. Proofread your
work meticulously or use online tools to catch errors.

4. Practice and learn: Even if you're an expert writer, writing is a skill that
evolves. Stephen King – the “king of writing” – asserts that every writer should
read. Regular reading exposes you to diverse writing styles and perspectives
that expand your knowledge of presenting the written word.

Additional guidelines which individuals within a business may choose to follow

include beginning the communication by clearly stating their goal, keeping the
communication simple, and staying on topic. Further, the use of an active and
authoritative voice to outline goals and other pertinent information may aim to make
the communication as effective as possible. Practice is an equally important activity
to help develop written communication skills, and it is always a good idea to proofread
or have a peer scan over communications to check for any errors.

Advantages and Disadvantages of Written Communication

There are many advantages of written communication, such as ease in preserving,

ease in understanding, serving as legal documents, and many more. But just like
everything has two sides, so does ‘written communication.’ There are a few
disadvantages of written communication which we will be discussing further in this
learning material.

Before that, let’s hop on to discussing the advantages of written communication,

which are indeed plenty.

Instructor: MR. JHUNREY M. CALIBUSO WRITTEN COMMUNICATION, VISUAL AND MEDIA ARTS
 CICOSAT COLLEGES Inc.
Advantages of Written Communication

1) Easy to Preserve

One of the main advantages of written communication is that the documents

are easy to preserve if they are in written form. Oral and Non-verbal communication
is not preserved. Though it can be recorded, it is not convenient to record it every
time. Written communication serves as a means of collecting important information
from the previously preserved data.

2)Clarity and Clear Understanding

Another advantage of written communication is it provides a clear and

comprehensive grasp of the message to be conveyed. Written communication
provides us a facility to read the message many times until the recipient fully
comprehends it. Furthermore, there are lower chances that any information in the
communication is missing or not being conveyed. As a result, the recipient receives
and comprehends the exact meaning that the sender wants to convey. Oral or non-
verbal communication can be forgotten easily, and sometimes the recipient is not
much focused while listening. This is not the case with written communication.

3) Permanent Record

Another important advantage of written communication is that the documents

of written communication act as a permanent record. Furthermore, an organization’s
records are usually in the written format, which can be very worthy for future
references.

For Example: - Previous instructions and decisions might serve as guides for future
decisions and other references. It will save time and effort in the future if it is in
written form.

4)Makes Presentation Easy

Written communication provides us the advantage of representing any complex

matter or information easily and more attractively. For business organizations, the
executives can present the information more accurately and clearly through written
communication. It provides a direction to describe the facts in the simplest way.

Instructor: MR. JHUNREY M. CALIBUSO WRITTEN COMMUNICATION, VISUAL AND MEDIA ARTS
 CICOSAT COLLEGES Inc.
5) Serves as a Legal document

Documents in the written format serve as legal evidence for important business
activities and transactions. In the event of a lawsuit, the one which is used as
admissible evidence is written communication. As it is legal evidence, it is kept with
due care and proper responsibility, and also, while drafting it, proper requirements
are fulfilled.

6) No wastage of time and money:

Written communication can serve another advantage as it prevents waste of

time and money. It is because all the parties or members communicating their ideas
or data can share it even without meeting each other, i.e., the communicators and the
receiver can exchange their views without even meeting.

7) Fewer chances of distortion

Written communication also reduces the chances of distortion. As in written

communication, information is stored permanently, so the possibility of distortion or
any alterations of the information decreases. In the case of oral communication, the
communicator may lose specific points or some facts which are important while
speaking. However, as the contents of the communication are written, the likelihood
of distortion is minimal with written communication.

8) Maintaining Image

Written communication helps the organization as well as the person to maintain

its reputation and image in front of others. Effective written communication also can
create goodwill in the organization and promote its business.

9) Ease in verification

You might have easily guessed this advantage of written communication. You
can easily verify if there is some confusion. You can refer to the written record and
verify if something acclaimed or said is true or not. It is easy to verify in case any
misunderstanding occurs between the parties.

10) Other Advantages of Written Communication are:

• Written communication is often used as a reference.

Instructor: MR. JHUNREY M. CALIBUSO WRITTEN COMMUNICATION, VISUAL AND MEDIA ARTS
 CICOSAT COLLEGES Inc.
• It can be used as a controlling tool for controlling the activities of the
organization.

• The recipient of the information gets sufficient time to think, act and react.

• In the case of long-distance communication and repetitive standing orders,

written communication is very useful.

Disadvantages of Written Communication

1) Expensive

One of the disadvantages of written communication is being costlier than other

communications. For written communication, paper, pen, ink, typewriters, printing
machines, and maintaining such equipment and machinery, a computer and a large
number of employees are necessary for its execution. Also, it is expensive as a group
of individuals to prepare and distribute the organization’s letters which is quite costly
for any organization. Hence it is expensive.

2) Time Consuming

Written communication is not only expensive but also very time-consuming.

Drafting and forming a message in written form takes much more time than conveying
orally. A written message can take two or three days to reach its intended recipient,
but an oral communication message can be conveyed in a matter of seconds over the
phone. Furthermore, Written communication is also time-consuming as the feedback
is not immediate. Also, It requires a lot of time to encode and send a message.

3) Lack of confidentiality

Keeping the information confidential is not always possible in written

communication which serves as one of the biggest disadvantages of written
communication. Since written communication is forwarded to every person who is
concerned with the information or particular matter, there is a possibility of leakage
of information by any employees, which is likely to have negative effects on the
organization and may also lead to losses.

Instructor: MR. JHUNREY M. CALIBUSO WRITTEN COMMUNICATION, VISUAL AND MEDIA ARTS
 CICOSAT COLLEGES Inc.
4) Delay in response and decision making

If the recipient of the message lives far at a distance and has any doubt which
is required to be clear, the response is not spontaneous as there is a lack of immediate
response, which eventually leads to a delay in further decision making.

5) Red Tapism

It is one of the biggest disadvantages of Written communication. The time

taken for approval of any project is called Red Tapism. All the messages are usually
conveyed on the basis of the Scalar chain, but sometimes it may happen that any
written message or letter is kept on file without any immediate action. The concerned
person intentionally caused a delay in response and which will eventually lead to a
delay in further decision-making.

6) Impractical for Illiterate

Another disadvantage of written communication is it becomes futile if the

communicator or the recipient is someone who cannot read or write. If the sender is
illiterate, then he won’t be able to draft a written message, and if the recipient is
illiterate, then that written message makes no sense for him as he can’t read it, and
this often leads to ineffective communication.

7) Fabrication of the information

When any written message goes against the interest or concern of any higher
officials or someone authoritative, there is a likelihood of fabrication of such
messages by the employees. They may flatter or inflate the information conveyed to
gain the recognition of the higher authorities for their personal benefits. Also, When
the sender attempts to avoid criticism from others, they may flatter and exaggerate
the facts in the written letter.

8) Complexity in formation

Drafting and forming any written messages requires the use of various rules
and procedures, and several formalities are to be fulfilled. It should be in proper
format as per the objective of drafting it, which often creates confusion for the
sender/ drafter of the information.

9) Other Disadvantages of Written Communication are

Instructor: MR. JHUNREY M. CALIBUSO WRITTEN COMMUNICATION, VISUAL AND MEDIA ARTS
 CICOSAT COLLEGES Inc.
• written communication usually doesn’t provide a personal touch. Therefore, it
becomes quite difficult to persuade and convince people through written forms
of communication.

• Being written in nature, it is less flexible and cannot be changed easily.

• Sometimes due to the use of complex words, it becomes difficult for the reader
to understand. Sometimes a lot of jargon is used in written records and reports,
which makes them difficult to understand for laymen.

• There is often a delay in quick clarification and correction of the information. In

oral communication, you can quickly ask a follow-up question to seek
clarification. This is not the case for written communication.

Though there are some disadvantages of written communication, it is still a widely

used mode of communication. It is a strong medium to communicate when it comes
to legal and business affairs due to its manifold advantages.

Types of Written Communication

We've briefly explored the concept that written communication can be found in
personal, professional, and academic settings. But its reach extends far beyond those
three realms. Each type of written communication wields a unique power, catering to
different purposes and audiences. Understanding the four types of written
communication – formal, informal, academic, and creative – will empower you to
communicate effectively across a wide spectrum of contexts.

1. Formal communication

In the corporate arena, formal written communication is the backbone of professional

interactions. This type of writing demands precision, clarity, and adherence to
established norms. Written communication in the workplace encompasses emails,
memos, reports, and official documents. These documents serve as a lasting record
of decisions, proposals, and agreements, emphasizing the need for accuracy and
professionalism. Examples of formal written communication include:

Formal business emails: These messages are structured, concise, and adhere to a
specific etiquette. For instance, sending a well-constructed email to a prospective
client introducing your company's services demonstrates effective formal
communication. The tone should remain respectful and informative, reflecting the
sender's professionalism.

Instructor: MR. JHUNREY M. CALIBUSO WRITTEN COMMUNICATION, VISUAL AND MEDIA ARTS
 CICOSAT COLLEGES Inc.

Office memos: Memos serve as succinct internal communication tools within

organizations. These documents address specific topics, provide instructions, or
announce updates. An example of formal communication through a memo is when a
department head distributes a memo outlining the upcoming changes to company
policies.

Business reports: Reports are comprehensive documents that analyze data, present
findings, and offer recommendations. A formal business report might involve an in-
depth analysis of market trends, financial performance, or project outcomes. Such
reports are meticulously structured, featuring headings, subheadings, and references.
A quarterly financial report submitted to company stakeholders is an example of
formal written communication in the form of a report. The language employed is
precise and backed by evidence, maintaining an authoritative tone.

2. Informal communication

Stepping away from corporate rigidity, informal written communication captures the
casual essence of everyday life. Informal communication embraces text messages,
social media posts, and personal letters. It encourages self-expression and
authenticity, enabling individuals to communicate in a more relaxed and relatable
manner. Balancing the informal tone while maintaining appropriate communication
standards is essential in this type of communication. Some examples of informal
communication are:

Text messages: Text messages are characterized by their casual tone, use of
abbreviations, and emojis. The language used is relaxed and often mirrors spoken
language, fostering a sense of familiarity and ease.

Social media posts: From Facebook statuses to Twitter updates and Instagram
captions, these informal writing opportunities allow you to express yourself freely. The
language is personal, engaging, and may include humor or personal anecdotes
that boost your personal brand.

Personal letters: Although originally rather formal, personal letters have transitioned
into the realm of informality. Letters written to friends or family members often
showcase a mix of personal anecdotes, emotions, and everyday language. The

Instructor: MR. JHUNREY M. CALIBUSO WRITTEN COMMUNICATION, VISUAL AND MEDIA ARTS
 CICOSAT COLLEGES Inc.
language is warm, reflective of personal connections, and might include elements of
nostalgia or shared experiences.

3. Academic writing

Within educational institutions, academic writing reigns as the conduit of knowledge

dissemination. This type of writing includes essays, research papers, and
presentations. Academic writing upholds a formal tone, requiring proper citation and
adherence to established formats. The objective is to convey complex concepts
coherently and objectively, fostering critical thinking and intellectual growth. Here are
a few examples of academic writing:

Essays: Essays are fundamental forms of academic writing that require students to
analyze and present arguments on specific topics. The essay is structured with an
introduction, body paragraphs, and a conclusion, all aimed at conveying a well-
organized argument supported by evidence.

Research papers: Research papers dive deeper into specific subjects, often requiring
extensive investigation and citation of sources. They should be organized with specific
sections such as an introduction, literature review, methodology, findings, and
conclusion. This type of academic writing focuses on presenting original insights
backed by thorough research.

Presentations: While presentations involve spoken communication, their

accompanying slides often feature written content. Academic presentations might
include a slide deck explaining the findings of a research study. Each slide contains
concise written points that support the speaker's verbal explanations. Effective
academic presentation writing ensures clarity and conciseness, to aid the audience's
understanding.

4. Creative writing

Creative writing introduces a touch of artistry to written communication. Poetry, short

stories, and blog posts exemplify this style. Creative writing explores the depths of
human imagination, invoking emotions and vivid imagery. This type of writing
encourages personal flair, allowing individuals to experiment with language, style, and
narrative structure. While the examples of creative writing are vast, we'd like to share
a few examples with you.

Instructor: MR. JHUNREY M. CALIBUSO WRITTEN COMMUNICATION, VISUAL AND MEDIA ARTS
 CICOSAT COLLEGES Inc.
Poetry: Poetry is an artistic form of written communication that emphasizes rhythm,
imagery, and emotions. In such works, words are carefully chosen to evoke feelings
and paint vivid mental pictures, allowing readers to experience a heightened
emotional connection.

Short stories: Short stories are concise narratives that capture a moment, an
emotion, or a complete tale in a limited space. An example of creative writing as a
short story could be a suspenseful narrative that unfolds over a few pages, engaging
readers with its characters, plot twists, and resolution. Creative short stories often
explore themes of human nature and provide a glimpse into unique worlds or
experiences.

Novels: Novels stand as an epitome of creative writing, offering a more extensive

canvas for storytelling. Novels delve deep into emotions, relationships, and the
complexities of human existence, allowing readers to immerse themselves in fictional
realms with remarkable depth.

Summary/Terminologies

Communication is a key to any endeavor involving more than one person.

Communicating through writing is essential in the modern world and is becoming ever
more so as we participate in what is now commonly called information age. In fact,
written communication is the most common form of business communication. It
involves any type of interaction that makes use of the written word. They key to
communication, of course, is to convey meaning in as accurate and concise manner
as possible. People do not read business memoranda for the pleasure of reading. They
do so in order to receive instructions or information upon which to base decisions or
take action. Therefore, high literary prose is not desirable in business writing. Overly
formal prose may also be counterproductive by seeming stand-offish or simply wordy.
A style of writing that is too informal can also convey unintended message, namely
that the subject matter is not serious or not taken seriously by the sender. A
straightforward, courteous tone is usually the best choice but one that may not come
naturally without practice.
❖ Communication is the act of sharing or exchanging information with someone,
for example by speaking, writing, or sending radio signals.
❖ Verbal Communication involves the use of words or speech or auditory
language to express emotions or thoughts or exchange of information.

Instructor: MR. JHUNREY M. CALIBUSO WRITTEN COMMUNICATION, VISUAL AND MEDIA ARTS
 CICOSAT COLLEGES Inc.
❖ Non-Verbal Communication involves use of visual or non-verbal cues such as
facial expressions, eye or body movements, gestures, and many more without
speaking.
❖ Written communication involves any kind of exchange of information in
written form. To put it simply, written language communication is
communication by means of written symbols that is communicated by or to or
between people or groups.

Instructor: MR. JHUNREY M. CALIBUSO WRITTEN COMMUNICATION, VISUAL AND MEDIA ARTS
 CICOSAT COLLEGES Inc.

Intended Learning Activity 1

Practical Exercise

Peter is the President of Northwestern University, an educational institution in

London and New York. Recently, Peter has had issues with John, the administrator
of the London Branch. Many of the employees in the London office have reached out
to Peter recently stating that John was extremely rude and aggressive with them.
Since Peter values how his employees are treated, he called John and discussed the
allegations seriously. John agreed and stated that his behavior would change.
Unfortunately, Peter just received another 5 complaints this morning, stating that they
are now afraid to go to the London office given John’s aggressive behavior.

Peter decided to write the following email to John.

Dear John,

Following our conversation last week regarding your behavioral tendencies when
dealing with employees, we had agreed that change was necessary, and you promised
me that you would change your behavior. Given the information that I have received
from the London office, it does not seem like you have taken my advice to heart. This
is a formal warning that your management style must change immediately.
Otherwise, this issue will be escalated with our legal department. I sincerely hope that
the issue can be resolved promptly.

Regards,

Peter

Required

1. Was Peter ‘s choice to use written communication the right one? Why?
2. Out of the elements of effective written communication presented in your lesson,
pick one, and determine if this email meets the criteria.

Instructor: MR. JHUNREY M. CALIBUSO WRITTEN COMMUNICATION, VISUAL AND MEDIA ARTS