Article 10-1108 - HESWBL-06-2023-0131
Article 10-1108 - HESWBL-06-2023-0131
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1. Introduction
Extensive scholarly discourse has delved into student engagement, highlighting its profound
benefits for educational outcomes. This construct encompasses cognitive, socio-emotional,
The authors would like to acknowledge and thank the Dean of Management Colleges of Delhi NCR for
supporting the study by allowing their students to participate and survey. We are incredibly thankful.
Higher Education, Skills and Work-
Funding: The author(s) received no financial support for this article’s research, authorship, and/or Based Learning
publication. © Emerald Publishing Limited
2042-3896
Declaration of conflict: The Author(s) declare(s) that there is/are no conflict(s) of interest. DOI 10.1108/HESWBL-06-2023-0131
HESWBL and behavioral dimensions, forming a holistic framework for academic success and personal
growth. Tertiary education plays a pivotal role in cultivating students’ civic consciousness and
social responsibility, empowering them to become agents of positive change.
A comprehensive model of student engagement, including cognitive, behavioral, campus,
and community dimensions was given by Malik, Hazarika, and Dhaliwal in 2021. This model
underscores higher education’s role in nurturing vital competencies for student development,
emphasizing higher-order capabilities necessary for today’s complex world. Moreover, the
study highlights the importance of students’ interpersonal connections within the academic
community, noting that strong relationships with faculty and staff enhance academic
performance and foster lifelong goals.
Educational institutions must create a learning ecosystem that extends beyond traditional
classrooms. Over their higher education journey, students engage in diverse activities, forging
enduring bonds with their institution and enhancing their sense of belonging. Supportive
campus environments and close student-faculty relationships are crucial for fostering a robust
campus community. Experiential learning opportunities further boost students’ self-esteem,
peer relationships, and institutional loyalty, laying the groundwork for a lifelong connection
with their alma mater.
However, effective student engagement remains a global challenge. Zyngier (2007)
highlights concerns over engagement levels in Australia, emphasizing the need for diverse
activities. This challenge is echoed in Canada (Nguyen, 2011; Summerlee, 2010) and China
(Xu et al., 2023), where engagement in collaborative learning activities needs further research.
In the Asia-Pacific region, Fryer et al. (2021) highlight the need for meaningful engagement
activities. Pool (2022) introduces collaborative citizenry, showcasing how students in Norway
collaborate with the local community to address societal concerns.
In management education, bridging the gap between academic learning and industry
expectations is imperative. Educational programs must equip students with practical skills and
problem-solving acumen relevant to their field, necessitating an outcome-based approach to
student engagement, focusing on the measurable acquisition of both generic and targeted
competencies. Specifically, the following questions need to be addressed through research:
Is higher education in management instrumental in developing higher-order skills in
students, especially concerning students’ engagement with their campus and the community?
Are the outcomes of higher education in management evolving beyond the deliverables
in class?
2. Literature review
2.1 Campus engagement
Campus engagement is a prominent focus in higher education, with institutions increasingly
promoting out-of-class social interactions through co-curricular activities like student clubs,
sports, competitions, workshops, and team-based projects. These activities significantly
enhance students’ holistic educational experiences (Malik et al., 2021). Voluntary
participation in such interactions is a key indicator of campus engagement (Appleton et al.,
2006; Krause and Armitage, 2014; Bowden et al., 2019; Christenson et al., 2012; Gunuc and
Kuzu, 2015; Choi and Rhee, 2014).
When students feel socially accepted, they are more comfortable and enthusiastic about
attending classes and participating in campus activities (Goodenow, 1993; Glass et al., 2015).
Conversely, low engagement is often reflected in non-participation in extracurricular activities
(Shochet et al., 2008). Students lacking social integration frequently experience loneliness and
isolation, leading to higher dropout rates (McIntyre et al., 2018; Robinson et al., 2018). Social
acceptance and active participation on campus enhance feelings of positivity and a desire to
attend classes (Alan et al., 2018).
Engaged students are more willing to invest extra time, effort, and sometimes financial
resources for their institution. Deci et al. (1991) gave self-determination theory that suggests that
individuals are more likely to engage in unpleasant or uninteresting tasks if they feel valued and Higher Education,
connected. Therefore, students who feel a sense of belonging to their institution are more inclined Skills and Work-
to undertake additional academic and non-academic activities (Aritonang and Lerbin, 2014). Based Learning
A campus environment that encourages active participation in co-curricular and
co-scholastic activities fosters the development of generic student competencies (Choi and
Rhee, 2014). Engaged students often participate voluntarily in extracurricular activities and
general campus life (Bowden et al., 2019; Eggens et al., 2008; Johnson et al., 2001). These
interactions with team members, faculty, and administrative staff enhance their relationships
and understanding of diverse backgrounds (Kezar and Kinzie, 2006; Massoni, 2011; Paswan
and Ganesh, 2009; Kahu, 2013; Krause and Armitage, 2014).
Students’ sense of acceptance, inclusion, and respect from peers, faculty, and staff
contributes to their sense of belonging and responsibility within the educational environment
(Glass et al., 2015). This social engagement fosters a positive connection among students
(Goodenow, 1993; Freeman et al., 2007; Shochet et al., 2008; Glass et al., 2015). When
students feel accepted by their educational community, they experience higher levels of social
acceptance and belonging, leading to happiness and calmness (Appleton et al., 2006; Freeman
et al., 2007; Krause and Armitage, 2014; Wentzel and Ramani, 2016).
Institutions aiming to improve student engagement should consider both curricular and co-
curricular strategies (Trogden et al., 2023). High campus engagement not only fosters a
positive out-of-class environment but also builds long-term emotional connections and loyalty
towards the institution (Alan et al., 2018; Coates, 2007; Aritonang and Lerbin, 2014; Cole and
Arriola, 2007; Eggens et al., 2008; Freeman et al., 2007). This engagement translates into a
strong sense of pride, trust, and loyalty among students (Aritonang and Lerbin, 2014; Sung and
Yang, 2009). Engaged students often serve as unofficial brand ambassadors, promoting their
institutions to prospective students (Bowden et al., 2019; Kahu, 2013; Krause and Coates,
2008; Jillapalli and Jillapalli, 2014; Schlesinger et al., 2017).
Participation in co-curricular activities not only enhances academic achievement but also helps
students manage their non-academic responsibilities (Kezar and Kinzie, 2006; Massoni, 2011).
With the integration of technology in education, social networking sites have become vital in
enhancing student engagement, sociability, and course satisfaction (Yılmaz and Yılmaz, 2023).
In conclusion, campus engagement fosters a sense of responsibility towards peers and
society, while also building a deep loyalty to the institution.
H1. Male and female students differ significantly in their level of engagement exhibited towards
campus and community activities and the associated outcomes based on their gender.
H2. Students enrolled at UG and PG levels exhibit significantly different levels of
engagement toward campus and community activities and the associated outcomes.
H3. Campus engagement positively contributes to developing a sense of loyalty towards
the institution amongst the students.
H4. Campus engagement positively contributes to developing a sense of responsibility
amongst the students.
H5. Community engagement positively contributes to developing a sense of social
consciousness among the students.
H6. Community engagement positively contributes to developing a sense of
responsibility among the students.
4. Methodology
This paper investigates the outcomes of student engagement in tertiary education through a
blend of literature review and empirical analysis, focusing on campus and community
engagement dimensions and their respective generic and targeted outcomes. The study
employed survey research methodology, utilizing validated scales adapted from existing
literature to measure engagement levels and associated outcomes. The instrument, comprising
19 items measured on Likert scale and additional demographic questions, was validated for
reliability with a Cronbach’s Alpha of 0.857. The three measures related to campus and
HESWBL community engagement were adapted from literature (Schlesinger et al., 2017; Cook and
Nation, 2016; Gunuc and Kuzu, 2015; Hatcher, 2011), while the three items measuring sense
of loyalty were adapted from Helgesen and Nesset (2007). The four items measuring social
consciousness were adapted from Knefelkamp (2008) and Musil (2009), and lastly, six items
measuring sense of responsibility, including statements on the feeling of belongingness were
adapted from Freeman et al. (2007) and Glass et al. (2015),
A total of 690 management students from various government and private institutions in
Delhi-NCR participated, with data collected from 425 respondents over two months in 2022.
After data cleaning, 386 valid responses were analyzed. Descriptive and inferential statistics,
including t tests and PLS-SEM regression, explored the relationship between engagement
measures and outcomes. For data collection, all necessary permissions were obtained prior to
data collection, ensuring compliance with relevant ethical standards and regulations.
5. Findings
The study assessed students’ campus and community engagement and its impact on their sense
of responsibility, loyalty, and social consciousness, aiming to gauge their overall competencies.
The study’s findings have been discussed in separate sections. Section I consists of descriptive
and comparative analysis, and Section II examines the relationship between engagement and
outcomes, which have been measured and presented in models and their interpretation.
5.1 Section I
5.1.1 Demographic profile of the sample. The demographic profiling of the data is presented in
the following Table 1.
Of the 386 respondents, 185 were found to be females, while 201 were male respondents. In
the female category, 102 were found to be postgraduate students, while 83 were graduate
students. In contrast, in the case of male respondents, 96 were postgraduate students, while 105
were graduate students pursuing business education.
Campus Eng 3.85 0.72 3.89 0.67 0.786 0.377 0.385 187 0.701 2.248 0.135 1.513 187 0.132
Comm Eng 3.83 72 3.84 72 0.128 0.721 0.105 187 0.917 0.200 0.655 1.000 187 0.319
Sense of loyalty 3.92 0.83 3.89 0.69 0.525 0.470 0.315 187 0.753 3.007 0.085 1.470 187 0.143
Social consciousness 3.95 0.61 3.94 0.65 0.179 0.672 0.071 187 0.944 0.179 0.672 0.071 187 0.944
Sense of responsibility 4.09 0.57 4.02 0.55 0.895 0.345 0.732 187 0.465 3.906 0.050 0.577 187 0.564
Source(s): By authors
Based Learning
Skills and Work-
Higher Education,
HESWBL 5.2.2 Level of education. Before conducting a comparative analysis, descriptive values (Mean
and SD) for the demographic variable level of education (UG n 5 56; PG n 5 133) were
examined. The mean and SD values for UG and PG students showed slight variations in
campus and community engagement levels, with PG students generally exhibiting slightly
higher engagement. Similarly, outcomes such as loyalty and civic knowledge showed
marginally higher values for PG students compared to UG students. An independent sample T-
test was conducted to compare UG and PG students’ engagement levels and outcomes. The
test, preceded by Levene’s test to ensure sample homogeneity, revealed no significant
difference between undergraduate and postgraduate students in terms of their engagement
with campus and community activities. Likewise, there were no significant disparities in
generic and targeted outcomes between the two groups. These findings suggest that regardless
of their educational level, students perceive and engage with campus and community
initiatives similarly, thereby rejecting the alternative hypothesis. Detailed group-wise
descriptive statistics are provided in Table 3 for reference.
Campus Eng I feel happy going to campus and spending time there 78 4.08 0.07
I like to participate in co-curricular activities/study groups/ 78 3.97 0.07
community groups/student societies, and associations that are of
interest
I willingly put in additional time and effort and sometimes even 56 3.55 0.06
financial costs for my institution
Comm Eng My institution encourages students to work for society and the 75 3.82 0.06
community
I like to participate in/organize events on social causes in the 72 3.85 0.06
college
There are opportunities available for me to participate in social 72 3.84 0.06
welfare activities
Sense of loyalty I look forward to helping my institution grow further 82 3.97 0.05
I feel a long-term bonding, relationship, and attachment toward my 82 3.96 0.06
campus and its members
I shall advocate and act as a brand ambassador for my institute in 75 3.86 0.06
the future
Social My education has contributed to understanding people of other 78 3.97 0.05
consciousness racial and ethnic backgrounds
The curriculum has helped to gain knowledge and awareness 82 3.98 0.05
towards society and community needs
My educational institute contributes to developing a personal code 75 3.84 0.05
of values and ethics
My education helps in developing my awareness about 83 3.98 0.05
contributing to society
Sense of My institute create a sense of responsibility towards society in me 83 4.03 0.05
responsibility I believe in working for the community to bring positive change 86 4.09 0.04
There are opportunities available at my institution to participate in 80 3.94 0.05
social welfare activities
I feel pride and a sense of belonging towards campus 78 3.95 0.05
I feel a sense of inclusivity, acceptance, and bonding towards other 79 3.92 0.06
students
My out-of-class activities have enhanced the quality of my 75 3.85 0.06
relationships with other students, faculty members, and other
service staff of the institution
Source(s): By authors
5.3 descriptive analysis – variables Higher Education,
The study conducted a comprehensive descriptive analysis of variables derived from the Skills and Work-
literature review, aligning with the conceptual framework. Mean values indicated that students Based Learning
perceive substantial engagement by their institutes in both campus (mean 3.87, S.D 0.70) and
community (mean 3.84, S.D 0.72) activities. Moreover, outcomes expected from these
engagements, categorized into generic and targeted competencies, were thoroughly examined.
Students affirmed that participation in extracurricular activities enriched their capabilities,
fostering a strong sense of belonging (mean 3.91, S.D 0.77) and enhancing civic knowledge
(mean 3.94, S.D 0.63), with both engagements instilling a higher sense of responsibility (mean
4.06, S.D 0.56).
Frequency data analysis revealed high campus engagement among students, with a
significant portion participating in co-curricular activities. However, only around half
expressed willingness to invest additional effort, money, and time for the institution. Campus
engagement outcomes included enhanced pride and rapport with faculty and staff, fostering
long-term bonds with the institution and peers. Students also expressed interest in serving as
brand ambassadors.
Regarding community engagement, students reported satisfaction with opportunities to
contribute to society, indicating willingness to organize social events. They acknowledged
opportunities provided by the institute and reported a better understanding of diverse cultural
backgrounds and societal challenges. Community engagement also fostered personal ethical
development, instilling a higher sense of responsibility toward society and promoting
collective commitment to positive societal change.
5.4 Section II
The next phase of the study examined the relationship between the engagements and
outcomes. For this, the variance-based Partial Least Square (PLS) technique using the
SmartPLS 3.2.6 software (Ringle et al., 2015) was adopted as the study was exploratory. The
focus was on measuring the effects of campus and community engagement on the students’
generic outcome (sense of responsibility) as well as targeted outcomes (sense of loyalty to the
institution and Social consciousness for society). In the model, as shown in Figure 2, the
exogenous variables were campus and community engagement. In contrast, the endogenous
Path
Path Hypothesis coefficient (β) T statistics p-values Significant
Variable f2 q2 R2 Q2
7. Conclusion
This study explores the relationship between generic and targeted outcomes of student
engagement with campus and community activities in higher education. Specifically, it
identifies the activities that build generic and higher-order competencies among students.
The validation from undergraduate and postgraduate students indicates that higher
education institutions increasingly offer opportunities beyond the classroom. It is noteworthy
that students show acceptance and willingness to participate in activities that complement their
classroom engagement. While student participation varies, institutions must plan activities to
provide opportunities for all. Introducing life skills programs contributing to final assessments
or grades could be beneficial. For instance, allocating four to six hours weekly for students to
engage in hobby clubs, community projects, and campus activities such as teaching
assistantships or administrative support could foster skill development.
Additionally, organizing internships with non-government organizations or government
schemes, lasting four to eight weeks, offers students exposure to real-world challenges,
enhancing their understanding of community problems. Weekly two-hour slots for hobby
clubs to stage performances, conduct competitions, or host expert interactions could further
enrich student engagement.
Higher educational institutions can enhance campus engagement by appointing campus
partners—senior students, professionals, or young faculty members—and class connectors to
motivate participation and foster a sense of belonging. Leveraging social media apps, Higher Education,
interactive SMS services, self-service apps, virtual campus tours, and mobile-friendly learning Skills and Work-
kiosks can also increase involvement outside the classroom. Based Learning
To enhance community engagement, institutions can organize CSR activities like blood
donation camps, plantation drives, cleanliness drives, and fundraising events. Introducing
compulsory credit courses in environmental studies, waste management, ethics, welfare
economics, and financial inclusion can highlight societal concerns in management education.
Recognizing and awarding students involved in social development initiatives can further
encourage participation.
Educational institutions are seen as catalysts for positive societal change, expected to go
beyond imparting basic knowledge to developing students’ generic competencies through
campus and community engagement. Emphasizing beyond-the-classroom engagement is
crucial for achieving the desired outcomes of a responsive citizenry.
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