Search Engine Optimization
Major Project
Hello Learners,
We hope you are having a great learning week. This major project
aims to test your SEO execution skills.
Please read the Project Instructions carefully before attempting the
project.
Grading Parameters:
Module - Search Engine Optimization
Maximum
Scale
Criteria Marks
10 Marks 5 Marks 0 Marks
Q1) Research Able to research and Basic research Mis-understood the
and decoding understand the given scenario and understanding concept of
skills and explain it in depth with of the given "on-page SEO" or
good formatting and command scenario with the given scenario
over the language. At least basic explanation completely OR No
80% of the steps mentioned with good submission
10
are relevant. formatting and
command over the
language. At least
50% of the steps
mentioned are
relevant.
Q2) Analytical Successfully ran the search Successfully ran Failed to run the
skills query and identified the meta the search query search query OR
description & Keywords in the but was unable to No submission
article identify either
10
meta description
or keywords in the
article
Maximum marks 20
1
Q1. Explain how on-page SEO would work for a "News
publishing website". As an SEO practitioner what are the steps
you would take to improve the on-page SEO for this website.
Q2. Run a search query for "digital marketing tools" and answer
the following questions. (Most results will be blog websites)
a) What is the meta description of the first result?
b) Which are the important keywords in the article
Q3. Using SEMRush or any other similar tool conduct an SEO
audit on any one of the following website:
a) [Link]
b) [Link]
c) [Link]
Q4. Install any SEO plugin on your WordPress website and
conduct basic on-page SEO.
Assignment Submission Deadline - February 22, 2023 by
10:00 PM
To submit your assignment click on the “Submit Now” button
2
Project Room:
CLICK HERE to join the “PROJECT ROOM”
What is a “PROJECT ROOM”?
A “PROJECT ROOM” is a telegram discussion group with all your
fellow learners. The aim of this group is for you to discuss the
project with your peers and come up with better solutions.
Please note that
- It is mandatory to join this group
- No other discussion, other than this project is allowed in
the group.
Good Luck!
Testbook Skill Academy
