Assignment Brief: Introduction to Business Academic Year 2024-25
Module code FY021: Introduction to Business Module leader: Sumbal Manzoor
and title:
Assignment Written and Oral Presentation Assessment 100%
No. and type: weighting:
Submission 13 September 2024 (CW1) Target feedback 04 October 2024
time and date: time and date:
Assignment task
For this assignment you will need to complete four tasks. For each task you are required to select one of
the following organisations:
• A restaurant: TGI Fridays
• A building contractor: Balfour Beatty (UK)
• A supermarket branch: Iceland
• A college or university: Buckinghamshire New University
• A bank or insurance company: Chase Bank
• A clothes or jewellery retailer: Levi's (clothes), H. Samuel (jewellers)
• A cleaning company: Molly Maid (UK)
You may use the same organisation for some or all the tasks. Make sure you agree with your group
members on the organisation, product or service you select for Task 2: Group Presentation.
Task 1: Poster
Create a Poster for a talent management conference which outlines the role of HR functions in general
and includes examples from your selected organisation. The poster should be visually appealing and
include:
• A brief introduction to HR
• Key HR functions with brief description for each
• Illustrations or infographics to represent each function
• An evaluation of HR's impact on your selected organisation’s business performance
Internal approval: Ayoub Zouria/Alison Maton, 06/06/2024
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Task 2: Group Presentation
For this task, you will need to work in a group of 4 or 5 students and deliver a Group Presentation using
PowerPoint or Canva. Your group is required to create and present a marketing plan for a product or
service. Group members must select the organisation and the product or service they wish to bring to
market from the list of organisations provided above. Group members must work together to combine
different marketing ideas into a campaign and deliver a 15-minute presentation. They should describe the
product or service, compare it to similar products or services offered by competitors and explain the
reasons for their marketing decisions. Each member must deliver one section of the presentation.
Please note that presentations will be recorded for internal moderation purposes.
Task 3 – Factsheet
For this task, you need to provide an informative Factsheet that visually represents and explains the
dynamic relationship between internal and external factors that influence businesses, with specific
reference to your selected organisation from the list of organisations above. Your factsheet should discuss
key concepts in business management and analyse the connections of various elements within the
business environment. You are required to write between 800 and 1000 words.
Task 4 –Report
As a junior manager of one of the organisations listed above, you have been asked to write a Report that
describes the role of finance functions within the organisation. Your report should demonstrate clear
knowledge of how finance functions and reporting contribute to the overall management and success of
the organisation. You are required to write between 1000 and 1200 words.
If you are registered with the Disability and Inclusion Services or have a disability, please contact your
module leader to discuss how your reasonable adjustments will be applied to this assignment.
This assignment has been designed to provide you with an opportunity to demonstrate your
achievement of the following module learning outcomes:
LO1: Describe the role of HR, Marketing, and Finance functions within organisations.
LO2: Develop an understanding of collaborative working practices.
LO3: Demonstrate an understanding of the main factors, both internal and external, which impact
businesses.
LO4: Demonstrate knowledge of the role of financial management and reporting within the organisation.
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Practicalities: Referencing, presenting and submitting your work
Please see your programme handbook for information on the required referencing style, any presentational
requirements and the process for submitting your work.
Formative submissions will be required for each task at four points throughout the Semester as follows:
• Task 1 – Poster
• Task 2 – Group Presentation
• Task 3 – Factsheet
• Task 4 - Report
Summative Submission Deadline for all tasks is Friday, 13-09-2024
Confidentiality
You should maintain and respect confidentiality in relation to the protection of personal, technical and/or
commercial information of a sensitive nature in your assessed work.
For further information and guidance, please see your programme handbook.
Academic integrity
Academic integrity means taking responsibility for your own work.
When you submit an assignment, you are making a declaration that it is your own work and that you have
acknowledged the contribution of others and their ideas in its development (for example, by referencing
them appropriately).
For further information and guidance, please see the University website: https://www.bnu.ac.uk/current-
students/registry-helpdesk-and-academic-advice/academic-integrity-and-misconduct
Core Text(s):
Ebert, R.J. and Griffin, R.W. (2017) Business Essentials. 11th ed. New Jersey: Prentice Hall. (e-book
available through library)
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Additional Reading:
McLaney, E. and Atrill, P. (2017) Accounting and Finance for Non-Specialists. 9th ed. London: Pearson. (e-
book available through library)
Mullins L (2016) Management and Organisation Behaviour 12th Edition FT Prentice Hall
Brassington, F. and Pettit, S. (2012) Essentials of Marketing. 3rd ed. Harlow: FT Prentice Hall
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Assessment Criteria Academic Year 2024-25
0-34 (F) – 35-39 E – 40-49 (D) 50-59 (C) 60-69 (B) 70-79 (A) 80-100 (A+)
Fail Marginal fail Pass Pass Pass Pass Pass
Not successful Below required Satisfactory Good Very Good Excellent Outstanding
standard
Criterion 1 (LO1) Insufficient or no Limited evidence of Sufficient evidence of Good evidence of Very good evidence of Highly accomplished Excellent evidence of
This should include relevant and well- relevant and well- relevant and well- relevant and well- relevant and well- evidence of relevant relevant and well-
evidence of: presented references to presented references to presented references to presented references to presented references to and well-presented presented references to
HR, marketing or HR, marketing or HR, marketing or HR, marketing or HR, marketing or references to HR, HR, marketing or
• Relevant and finance functions within finance functions within finance functions within finance functions within finance functions within marketing or finance finance functions within
well-presented one or more one or more one or more one or more one or more functions within one or one or more
references to organisations. organisations. organisations. organisations. organisations. more organisations. organisations.
HR, marketing
and finance
functions within
one or more
organisations.
Criterion 2 (LO2) Insufficient evidence of Limited evidence of Sufficient evidence of Good at working Very good at working Highly effective at Excellent at working
This should include working effectively with working effectively with working effectively with effectively with effectively with working with colleagues effectively with
evidence of: colleagues on colleagues on colleagues on colleagues on colleagues on on developing a colleagues on
developing a coherent developing a coherent developing a coherent developing a coherent developing a coherent coherent and cohesive developing a coherent
• Working and cohesive oral and cohesive oral and cohesive oral and cohesive oral and cohesive oral oral presentation with and cohesive oral
effectively with presentation with presentation with presentation with presentation with presentation with confidence and fluency. presentation with
colleagues on confidence and fluency. confidence and fluency. confidence and fluency. confidence and fluency. confidence and fluency. confidence and fluency.
developing a
coherent and
cohesive oral
presentation
with confidence
and fluency.
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Assessment Criteria Academic Year 2024-25
0-34 (F) – 35-39 E – 40-49 (D) 50-59 (C) 60-69 (B) 70-79 (A) 80-100 (A+)
Fail Marginal fail Pass Pass Pass Pass Pass
Not successful Below required Satisfactory Good Very Good Excellent Outstanding
standard
Criterion 3 (LO3) Insufficient discussion Limited discussion and Sufficient discussion Good discussion and Very good discussion Well-developed Highly accomplished
This should include and analysis of the analysis of the and analysis of the analysis of the and analysis of the discussion and analysis discussion and analysis
evidence of: strengths, weaknesses, strengths, weaknesses, strengths, weaknesses, strengths, weaknesses, strengths, weaknesses, of the strengths, of the strengths,
opportunities and opportunities and opportunities and opportunities and opportunities and weaknesses, weaknesses,
• Academic threats of a selected threats of a selected threats of a selected threats of a selected threats of a selected opportunities and opportunities and
writing, with organisation and /or organisation and/or organisation and organisation and good organisation and very threats of a selected threats of a selected
discussion and poor application of limited application of sufficient application of application of academic good application of organisation and well- organisation and highly
analysis of the academic writing style. academic writing style. academic writing style. writing style academic writing style developed application accomplished
strengths, of academic writing application of academic
weaknesses, style writing style
opportunities
and threats of a
selected
organisation.
Criterion 4 (LO4) Demonstrated Demonstrated limited Demonstrated sufficient Demonstrated good Demonstrated very Demonstrated well- Demonstrated excellent
This should include insufficient knowledge knowledge of financial knowledge of financial knowledge of financial good knowledge of developed knowledge knowledge of financial
evidence of: of financial management and management and management and financial management of financial management and
management and reporting within a reporting within a reporting within a and reporting within a management and reporting within a
• Knowledge of reporting within a selected organisation selected organisation selected organisation selected organisation reporting within a selected organisation
financial selected organisation and/or limited and sufficient and good application of and very good selected organisation and highly
management and /or poor application application of academic application of academic academic writing style application of academic and well-developed accomplished
and reporting of academic writing writing style. writing style. writing style application of academic application of academic
within a selected style. writing style writing style
organisation
presented in
academic writing
style.
