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Social Media Content Strategy

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northstreamagency
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118 views10 pages

Social Media Content Strategy

Uploaded by

northstreamagency
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

STRATEGY FOR MANAGING CONTENT ON

Social media
Table of 3
4
Set Clear Goals

contents
Audience Research

5 Platform Selection

6 Engaging Content Creation

7 Metrics Tracking

8 Editorial Calendar

9 Continuous Improvement
Set Clear
Goals
Establish precise and targeted
objectives for your content.
Are you aiming to increase brand
awareness, drive traffic?
Are you aiming to boost conversions?
Audience INTERESTS
Research
Understand the preferences and needs
of your target audience
PAIN POINTS

PREFERENCES
Platform
Platform 1
20%

Selection
Choose platforms where your target
Platform 5
40%

Platform 2
audience is most active 10%

Platform 3
15%

Platform 4
15%
Engaging
Content
Creation
Create valuable and relevant content. Use a mix
of formats (articles, videos, infographics) to keep
your audience engaged.
Metrics
Engagements Reach Impressions
50

Tracking
40

30
Set up analytics tools to measure
performance
20

10

0
Platform 1 Platform 2 Platform 3 Platform 4
Editorial TOPIC
Calendar
Plan content in advance
PUBLISHING DATE

PROMOTION STRATEGIES
Continuous
Improvement
Regularly assess your strategy

What’s working?
What needs adjustment?
Adapt and refine based on feedback
and results
Thank you
WWW.REALLYGREATSITE.COM

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