Sample Lesson Plan - MBA Program

Course Outline: B2B AND Service Marketing

Course Code and title KMBNMK03
B2B & Service Marketing
Course Credits 3
Term and Year 4th Semester, 2021-22
Contact hours 36
Course Requirement(s) No special requirements
Course Schedule (day and time of class) As per time table
Classroom # (Location) As per time table
Course Instructor Dr. Jyoti Prakash
Course Instructor Email [email protected]
Course Instructor Phone (Office) 7784956455
Student Consultation Hours Working Hours
Office location Ganga Block,First Floor, Faculty cabin 211(H)

1. Course Overview

Students examine the importance and impact of marketing products and services to other
businesses and organizations in the economy, the unique nature of business customer's needs,
and the different marketing strategies that can be employed to meet those needs. Topics include
exploring business markets and business marketing; creating value for business customers;
designing product and channel strategies; establishing strong communications; building strong
sales and pricing; and managing programs and customers.
Students will also examine the important issues facing service providers and the
successful implementation of a customer focus in service-based businesses. Topics include an
overview of services marketing; understanding the customer in services marketing; standardizing
and aligning the delivery of services; the people who deliver and perform services; managing
demand and capacity; and promotion and pricing strategies in services marketing.

2. Course objectives

1. Make students have an understanding of B2B marketing and its characteristics

2. To enhance knowledge of emerging trends in integrated marketing communication and
Distribution channel.
3. To understand pricing strategy of B2B marketing and its impact on selling
4. To analyze consumer behaviour in service marketing
5. To understand service delivery promises and gaps.

3. Course Outcomes (CO)

At the end of the course, the students will be able to:

Campus: 19th KM Stone, Kasimpur Biruha, PO-Kasimpur, Sultanpur Road, Lucknow 226501, Ph.: 9792633331, 9506033170
City Office: 2nd Floor, Sky Hi Chambers, 5 Park Road, Hazratganj, Lucknow 226001, Ph.: 0522-2238116, Fax: 0522-2237273
E-mail: [email protected] visit us : www.smslucknow.com
Course Outcomes Learning Levels as per Bloom’s
Taxonomy for Evaluation and
Assessment
CO1: Understand and nature of B2B marketing. Understand(K2)

CO2: Ability to create an integrated marketing Analyze (K4)

communications plan which includes promotional
strategies

CO3: Define and apply knowledge of various aspects Apply (K3)

of managerial decision making related to pricing Analyze (K4)
strategy and tactics.
CO4: Be able to identify critical issues related to Analyze (K4)
service design, such as identifying and managing
customer service experience, expectations,
perceptions and outcomes.
CO5: Use critical analysis to perceive service Apply (K3)
shortcomings in reference to ingredients to create
service excellence.

4. Text Book Recommended / Suggested Reading

1. Services marketing, Zeithaml Valerie and Mary jo Bitner, Gremler & Pandit, Tata
McGraw Hill.
2. Services Marketing, Lovelock, Christopher, Prentice Hall
3. B2B Marketing , Hutt, M.D. & Speh, T.W., Cengage Learning
4. Business to Business Marketing, Ross Brennan, Louise Canning & Raymond
McDowell, Sage Publications,
5. B2B Marketing Strategy: Differentiate, Develop and Deliver Lasting Customer
Engagement, Heidi Taylor, Kogan page,
6. Innovative B2B Marketing: New Models, Processes and Theory, Simon Hall, Kogan
Page
5. Assessment Tasks
For (Internal Marks):
Assessment Criteria Marks
Sessional Exam (3) 30(Average of three)

Assignments(Individual/Group) 10

Case Analysis 10
Total 50

Campus: 19th KM Stone, Kasimpur Biruha, PO-Kasimpur, Sultanpur Road, Lucknow 226501, Ph.: 9792633331, 9506033170
City Office: 2nd Floor, Sky Hi Chambers, 5 Park Road, Hazratganj, Lucknow 226001, Ph.: 0522-2238116, Fax: 0522-2237273
E-mail: [email protected] visit us : www.smslucknow.com
For External Exam:
Assessment Marks
Short Questions& Long 100
Questions(Descriptive type questions)

Assessment task Description

Quiz/ Sessional Exam MCQ and descriptive as prescribed
Assignments(Individual/Group) The main objective of this assessment is to give an
exposure to scenario of the market and also to inculcate
the sense of sincerity for doing the same in timely manner.
This activity can be done by done students either
individually or in group
Case Analysis The objective of this assessment is to help students in
getting aware about the problems aroused in the
organizations and also develop an understanding about the
strategies adopted for tackling the problems.
Final Semester examination As per University notification

6. Session Plan
Sessi Topic/ Sub Topic Pedagogy Session Learning CO
on Outcomes
Unit I: (6 Hours)
1 Fundamentals of B2B marketing:  PPT The student will be 1
Consumer market Vs Business Presentation able to understand
market, Classification of business and discussion. B2B customers;
products & customers, Elements of product, B2B
B2B offering, Strategic tools for  Practical characteristics and
managing product offerings. Activity(IN also develop an
Organizational Buying Behavior: and OUT ) understanding on
Organizational buying process, buying organizational
situations, buying grid, buying center. buying process and
Buyer seller relationships: Types, also understand the
Managing relationships with  Case study: strategies for
suppliers, Customers and Distributors, TELCO managing
CRM process, Strategic alliances relationship with
suppliers, customers
and distributors.

Unit –II ( 7 hour)

Campus: 19th KM Stone, Kasimpur Biruha, PO-Kasimpur, Sultanpur Road, Lucknow 226501, Ph.: 9792633331, 9506033170
City Office: 2nd Floor, Sky Hi Chambers, 5 Park Road, Hazratganj, Lucknow 226001, Ph.: 0522-2238116, Fax: 0522-2237273
E-mail: [email protected] visit us : www.smslucknow.com
Sessi Topic/ Sub Topic Pedagogy Session Learning CO
on Outcomes
2 Market communication Brand  PPT The student will 2
expression, Communication mix and Presentation by enhance the
customer acquisition process. students(some knowledge of
Relationship communication, sales of the lecture) emerging trends in
responsibilities. The relationship and discussion integrated marketing
communication process, call communication and
preparation, selling to low-priority and  Case study: also develop
high-priority customers. Value selling Intel Inside understanding of
and consequences-order fulfilment- Distribution channel
relationship building. and strategies.
 Practical
Marketing Distribution: Distinctive Activity
nature, Channel design, Managing and (Distribution
administering channel members, barrier)
Direct & Indirect channels, Supply
chain and Logistics management.
Unit III ( 7 Hours)
3 Pricing & Negotiation: Pricing  PPT The student will be 3
basics and objectives, Price models Presentation by able to explain the
and skills, pricing tactics, Negotiated students (some production and cost
pricing. Price setting in B2B markets: of the lecture) behavior when at
3 C’s of pricing cost, Customer and and discussion. least one factor of
competition pricing strategy, Price production is fixed
positioning, Roles of sales force in  Practical and when all the
pricing, Bid pricing, Internet auctions, Activity factors of production
Ethical aspects of B2B pricing. (Price are variable.
Managing the personal selling Determination The student will be
function: Personal selling, Industrial ) able to predict the
sales force management, Sales force behavior of
selection, Training, Control and production resulting
evaluation. from changes in
variable factor and
changes in scale of
operation.
Unit-IV ( 6 hours )
4 Service Design: Services vis-à-vis  PPT 4
goods, Customer Expectations and Presentation
Perceptions of Services, the Gaps and discussion.
Model of Service Quality. Service
innovation & Design, Customer  Case Study:
Defined Service Standards, Physical LAKME
Evidence Beauty Saloon

Unit-V( 9Hours)
Campus: 19th KM Stone, Kasimpur Biruha, PO-Kasimpur, Sultanpur Road, Lucknow 226501, Ph.: 9792633331, 9506033170
City Office: 2nd Floor, Sky Hi Chambers, 5 Park Road, Hazratganj, Lucknow 226001, Ph.: 0522-2238116, Fax: 0522-2237273
E-mail: [email protected] visit us : www.smslucknow.com
Sessi Topic/ Sub Topic Pedagogy Session Learning CO
on Outcomes
5 Delivering, Pricing and  PPT The students will be 5
Managing Service Promise Presentation able to understand
and discussion. service delivery
.Delivering Services: Role of
promises and gaps
Employees and Customers in and also develop the
 Case study:
service delivery; Demand and Big Bazar understanding about
Capacity Management., Managing strategy adopted for
Service Promise: Pricing of fulfilling the gaps.
Services: Pricing Considerations
and Strategies, Role of
Advertising, Personal Selling,
Sales Promotion, Publicity and
Public Relations.
Service Performance: Evaluating
Success of Service Offering,
Complaint handling, Recovery
management, Service Guarantees.
Revision of the topics by PPT Presentation done by the students

7. Student Responsibility

B2B & SM is concerned with the marketing of products and services to other businesses and
institutions. It is the responsibility of every student to be aware of the requirements for this course
and understand the specific details included in this document.
This course requires a sincere promise from the students that they have to participate in all the
planned class activities. Students are expected to go through the business magazines and also the
newspaper in order to get aware about the recent updates of business world and the economy. It is
very essential for marketing specialized students that he/she should have practical as well as
theoretical knowledge of this course.

Campus: 19th KM Stone, Kasimpur Biruha, PO-Kasimpur, Sultanpur Road, Lucknow 226501, Ph.: 9792633331, 9506033170
City Office: 2nd Floor, Sky Hi Chambers, 5 Park Road, Hazratganj, Lucknow 226001, Ph.: 0522-2238116, Fax: 0522-2237273
E-mail: [email protected] visit us : www.smslucknow.com
Sample Lesson Plan - PGDM Program
LESSON PLAN (2019)
Subject :Busines Analytics (PGDM III)
SatyajeetAsthana

Lecture Topic Suggested Readings Case

Unit 1. Introduction to Business Analytics:
Introduction to Business 1. Chapter 1 - U Dinesh Kumar : Business
1
Analytics, Analytics (Wiley-2018)
Types of Business Analytics:
1. Chapter 1 - U Dinesh Kumar : Business
2&3 Descriptive, Predictive and
Analytics (Wiley-2018)
Prescriptive;
1. Chapter 1 -Hodeghatta&Nayak : Business
Drivers for Business
4 Analytics Using R- A Practical Approach
Analytics;
(Apress-2017)

1. Chapter 1 -Hodeghatta&Nayak : Business

Applications of Business
5 Analytics Using R- A Practical Approach
Analytics,
(Apress-2017)

Sources of Market Data 1. Chapter 1 -Hodeghatta&Nayak : Business

6 (Primary and Secondary) for Analytics Using R- A Practical Approach
Analytics (Apress-2017)

1. Chapter 1 -Hodeghatta&Nayak : Business

Issues & challenges in Data-
7 Analytics Using R- A Practical Approach
Driven Decision Making.;
(Apress-2017)
Artificial Intelligence in
1. Chapter 1 -Hodeghatta&Nayak : Business
Business-Concept, Building
8&9 Analytics Using R- A Practical Approach
Blocks, Types and
(Apress-2017)
Applications.
Unit 2. Data Visualization & Business Forecasting
Data Visualization:
Exploratory Analysis - 1. Chapter 2 - U Dinesh Kumar : Business
10 & 11
Histogram, Bar Chart, Pie Analytics (Wiley-2018)
Chart, Scatter Plot, Box Plot;
Overview of Forecasting 1. Chapter 13 - U Dinesh Kumar : Business
12 & 13
Process; Analytics (Wiley-2018)
Prediction Modeling through
Regression forecast sales, 1. Chapter 13 - U Dinesh Kumar : Business
14 & 15
Using S curves to Forecast Analytics (Wiley-2018)
Sales of a New Product
Decision Theory-Under 1. Chapter 11 - J.K. Sharma : Operations
16,17, Certainty, Uncertainty and Research : Theory and Application (Laxmi
18 & 19 Risk Criterion, Decision Publications). 2.Chapter 9 - P.K. Gupta & D.S
Trees Hira : Operations Research (S Chand)
Unit 3. Marketing Analytics:

Campus: 19th KM Stone, Kasimpur Biruha, PO-Kasimpur, Sultanpur Road, Lucknow 226501, Ph.: 9792633331, 9506033170
City Office: 2nd Floor, Sky Hi Chambers, 5 Park Road, Hazratganj, Lucknow 226001, Ph.: 0522-2238116, Fax: 0522-2237273
E-mail: [email protected] visit us : www.smslucknow.com
 Conjoint analysis: Conjoint
analysis as a decompositional
1.U Dinesh Kumar : Business Analytics (Wiley-
20 & 21 preference model, Steps in
2018)
conjoint analysis, Uses of
conjoint analysis.
Market Basket Analysis,
1. Wayne L. Winston
Differential market basket
22 & 23 : Marketing Analytics: Data-Driven Techniques
analysis and its Application
with Microsoft Excel – 2014
Areas.

Computing two way and three 1. Stephan Sorger:Marketing Analytics: Strategic

24
way lift: Models and Metrics –2013

Identifying the sales to

1. Wayne L. Winston
marketing effort relationship
25 & 26 : Marketing Analytics: Data-Driven Techniques
& its modeling, optimizing
with Microsoft Excel – 2014
sales effort.

Unit 4: Customer Analytics:

Deriving market segments
and describing the segments- 1. Chapter 14 - U Dinesh Kumar : Business
27 & 28
Cluster Analysis: K-Means & Analytics (Wiley-2018)
Hierarchical;
:
Arvind Rangaswamy, Arnaud De Bruyn & Gary
29 Discriminant analysis; L Lilien: Principles of Marketing Engineering
and Analytics Paperback –2017
Conducting a positioning :
study, Perceptual mapping
using principal components 1. Stephan Sorger:Marketing Analytics: Strategic
30
analysis, Incorporating Models and Metrics –2013
preferences into perceptual
maps;
Customer Lifetime Value:
Concept, Basic Customer
Value, Measuring Customer 1. Wayne L. Winston
31, 32
Lifetime value, Estimating : Marketing Analytics: Data-Driven Techniques
& 33
Chance that customer is still with Microsoft Excel – 2014
active, Using Customer Value
to value a business.
Unit 5: Data Analysis Using Excel and R:
MS EXCEL: Basic Excel
File Operations using
Formulas; Constructing
Statistical Charts and Graphs; 1. Chapter 3,20, 21, 26,Winston : Excel 2010-
34, 35
Working with Functions – Data Analysis and Business Modeling (PHI-
& 36
VLOOKUP and HLOOKUP; 2010)
Statistical and Mathematical
Functions-Sum, Count, Min,
Max.
Measures Of Central
1. Chapter 42 & 52,Winston : Excel 2010-Data
37 Tendency, Correlation
Analysis and Business Modeling (PHI-2010)
Analysis;

Campus: 19th KM Stone, Kasimpur Biruha, PO-Kasimpur, Sultanpur Road, Lucknow 226501, Ph.: 9792633331, 9506033170
City Office: 2nd Floor, Sky Hi Chambers, 5 Park Road, Hazratganj, Lucknow 226001, Ph.: 0522-2238116, Fax: 0522-2237273
E-mail: [email protected] visit us : www.smslucknow.com
 1. Chapter 34 & 35, John Walkenbach : Microsoft
38 & 39 Working with Pivot Tables;
Excel 2013 Bible (Wiley-2010)
Using Excel Solver to solve 1. John Walkenbach : Microsoft Excel 2013 Bible
40
L.P. Problems. (Wiley-2010)
R PROGRAMMING:
Introduction-R Workspace,
Graphics User Interface (R
Studio), Useful packages,
Variables in R, Data Structure
& Data Types (Vector,
1. Chapter 1 -Hodeghatta&Nayak : Business
Matrices, Data Frames and
Analytics Using R- A Practical Approach
List); Storing and Calculating
41-45 (Apress-2017). 2.J.P.Lander : R for Everyone-
Values in R, Operators, Built-
Advanced Analytics and Graphics (Addison-
in Functions, Executing
Wesley)
Scripts, Importing Data from
EXCEL, SPSS and other file
formats; Creating and
Understanding Plots;
Computation of measures of
Descriptive Statistics.

COURSE LEARNING OUTCOMES:

At the completion of this course, students will be able to:

CO1:Gain knowledge of basic concepts of Business Anaytics.

CO2:Demonstrate practical understanding of business data and its analysis.
CO3:Apply business analytics tools and techniques for solving specific business problems.

Campus: 19th KM Stone, Kasimpur Biruha, PO-Kasimpur, Sultanpur Road, Lucknow 226501, Ph.: 9792633331, 9506033170
City Office: 2nd Floor, Sky Hi Chambers, 5 Park Road, Hazratganj, Lucknow 226001, Ph.: 0522-2238116, Fax: 0522-2237273
E-mail: [email protected] visit us : www.smslucknow.com
Sample Lesson Plan - BBA Program

Course Outline: Human Resource Management

Course Code and title HRM &BBA 403
Term and Year 4TH Semester, 2021-22
Contact hours 36 Hours
Course Requirement(s) No additional requirements
Course Schedule (day and time of class) As per time table
Classroom # (Location) As per time table
Course Instructor Dr. Jyoti Prakash
Course Instructor Email [email protected]
Course Instructor Phone (Office) 7784956455
Office location First Floor, Faculty cabin 211(H)

2. Course Overview
Human Resource Management links people-related activities to business strategy. The course
develops a critical understanding of the role and functions of the various human resource
activities in an organization, providing students with a comprehensive review of key HRM
concepts, techniques and issues. Topics include job analysis and design, recruitment and
selection, evaluation, performance management, occupational health and safety, and the strategic
contribution of HRM to organizational performance and evaluating HRM effectiveness. Working
with contemporary case studies, students not only engage in collaborative and individual work
processes but use communication and discourse characteristic of the HRM context and
environment.

2. Course objectives
 Understand the basic concepts ,functions and processes of human resource management
 Gain knowledge of the role, functions and functioning of human resource department of the
organizations
 Design and formulate various HRM processes such as recruitment, selection, training,
development, performance appraisals and rewards systems.
 Develop ways in which human resource a management might diagnose a business strategy
and then facilitate the internal change necessary to accomplish the strategy
3. Course Outcomes (CO)
At the end of the course, the students will be able to:
Course Outcomes Learning Levels as per Bloom’s
Taxonomy for Evaluation and
Assessment
CO1. Synthesize the role of human resources K6 Synthesizing
management as it supports the success of the
organization including the effective development of
human capital as an agent for organizational change.
CO2. Demonstrate knowledge of laws that impact K2 Knowledge
behaviour in relationships between employers and
employees that ultimately impact the goals and
strategies of the organization.
Campus: 19th KM Stone, Kasimpur Biruha, PO-Kasimpur, Sultanpur Road, Lucknow 226501, Ph.: 9792633331, 9506033170
City Office: 2nd Floor, Sky Hi Chambers, 5 Park Road, Hazratganj, Lucknow 226001, Ph.: 0522-2238116, Fax: 0522-2237273
E-mail: [email protected] visit us : www.smslucknow.com
 CO3. Understand the role of employee benefits and K3 Comprehend
compensation as a critical component of employee
performance, productivity and organizational
effectiveness.
CO4.Show evidence of the ability to analyze, manage K5Analyse
and problem solve to deal with the challenges and
complexities of the practice of collective bargaining

CO5. Demonstrate knowledge of practical application K2 Knowledge

of training and employee development as it impacts K4 Apply
organizational strategy and competitive advantage..

4. Text Book Recommended / Suggested Reading

 Human Resource Management – Text & Cases, by VSP Rao, Excel Books
 Human Resource Management – Text & Cases, by K. Ashwatappa – Tata McGraw Hill
 Human Resource Management, by Cynthia Fisher, Shaw – Wiley / Biztantra
 Human Resource Management, by Gary

5. Assessment Tasks
For (Internal Marks):
Assessment Criteria Marks
Sessional Exam (3) 15(Average of three)
Assignments(Individual/Group) 10

Case Analysis 5
Total 30

For External Exam:

Assessment Marks
Short Questions& Long 70
Questions(Descriptive type questions)

Assessment task Description

Quiz/ Sessional Exam MCQ and descriptive as prescribed
Assignments(Individual/Group) The main objective of this assessment is to give an
exposure to scenario of the market and also to inculcate
the sense of sincerity for doing the same in timely
manner. This activity can be done by done students
either individually or in group

Campus: 19th KM Stone, Kasimpur Biruha, PO-Kasimpur, Sultanpur Road, Lucknow 226501, Ph.: 9792633331, 9506033170
City Office: 2nd Floor, Sky Hi Chambers, 5 Park Road, Hazratganj, Lucknow 226001, Ph.: 0522-2238116, Fax: 0522-2237273
E-mail: [email protected] visit us : www.smslucknow.com
 Assessment task Description
Case Analysis The objective of this assessment is to help students in
getting aware about the problems aroused in the
organizations and also develop an understanding about
the strategies adopted for tackling the problems.
Final Semester examination As per University notification

6. Lesson Plan
Sessi Topic/ Sub Topic Pedagogy Session Learning CO
on Outcomes
Unit I: (8 Hours)

1 Nature and Concept of HRM:  Class discussion The student will be 1

Human Resource Management: able to understand
History. Concepts- Personnel the basic concept of
Management, Human Resource  Case study: HRM. Its history,
Development and Human Resource HRM Practices at importance and also
Management, Importance of HRM NTPC, India get aware of present
and present day challenges, day challenges.
Understanding the present day  Written Notes Students will also
scenario, Evolution of HRM into develop
strategic HRM, Human Resource understanding of
Planning: The process of Human HRP.
Resource Planning, Limitations
Unit –II ( 8 hour)

2 Job Analysis: Process of Job-analysis  Class discussion The student will enhance 2
and Design: Outcomes of Job-analysis-  PPT Presentation by the knowledge of how
students(some of the Job analysis and job
Job Description, Job Specification and job design are prepared.
lecture)
Evaluation. Job Design.  Video presentation on They will also get
selection familiar about the
Recruitment, Selection and Placement:  Case study: Reliance functions performed by
Factors affecting Recruitment, Process of Retail HRM Such as
recruitment, selection,
Recruitment, Sources of Recruitment.  Written notes
socialization, promotion
Process of Selection- Stages; ,transfers, demotions
Socialization and Induction; Promotions,
Demotions, Transfers and Separations.
Unit III ( 8 Hours)
3 Training & Development: Difference  Class discussion The student will be able 3
between training and development,  PPT Presentation by to understand the
students(some of the concept of training and
Training Methods, Executive development and its
lecture)
Development.  Video presentation on methods and also
Performance Appraisal: Methods of Training develop understanding
Performance Appraisal, Possible  Case study: IKEA’s of performance appraisal
Errors in Appraisal Process, Planning Innovative Practices ,its methods and errors
Whirlpool that occur sometimes

Campus: 19th KM Stone, Kasimpur Biruha, PO-Kasimpur, Sultanpur Road, Lucknow 226501, Ph.: 9792633331, 9506033170
City Office: 2nd Floor, Sky Hi Chambers, 5 Park Road, Hazratganj, Lucknow 226001, Ph.: 0522-2238116, Fax: 0522-2237273
E-mail: [email protected] visit us : www.smslucknow.com
Sessi Topic/ Sub Topic Pedagogy Session Learning CO
on Outcomes
for Performance Improvement.  Written notes while appraising the
performance

Unit-IV ( 9 hours )
4 Compensation Planning: Objective  Class discussion The students will `4
of Compensation Planning, Theories  PPT Presentation by understand the concept
students(some of the of compensation
underlying Motivation and planning and also
lecture)
Remuneration, Developing Pay develop an
 Case study: Work
Structures, Principles of Wage and understanding of the
Culture at Google wages and salary
Salary Administration, Current Trends  Written notes
in Salary Administration. Industrial administration and also
get an interaction about
Relations & Workers Participation various aspects of
in Management: Theories of industrial relations.
Industrial Relations, HRM Practices –
Change in perspective, Strategic
management of Industrial Relations,
Collective Bargaining– Policies and
Practices, Workers’ Participation in
Management, Quality Circle.

Revision of the topics by PPT Presentation done by the students

7. Student Responsibility
It is the responsibility of every student to be aware of the requirements for this course, and
understand the specific details included in this document. This course requires a sincere response
from the students in the form of preparation of notes in their own words by consulting
reference/suggested books so that the conceptual skills and writing skills could enhance. In addition
to this students may be required to submit the given assignment on time and an active participation is
expected from each and every student in the class.

Campus: 19th KM Stone, Kasimpur Biruha, PO-Kasimpur, Sultanpur Road, Lucknow 226501, Ph.: 9792633331, 9506033170
City Office: 2nd Floor, Sky Hi Chambers, 5 Park Road, Hazratganj, Lucknow 226001, Ph.: 0522-2238116, Fax: 0522-2237273
E-mail: [email protected] visit us : www.smslucknow.com
Sample Lesson Plan - BCA Program
Course Outline: Advanced professional Communication
Course Code and title Advanced professional Communication(BCA 202)
Credits 3
Term and Year 2nd Semester, 2021-22
Contact hours 40
Course Requirement(s) ( Projector, Laptop)
Course Schedule (day and time of As per time table
class)
Classroom # (Location) As per time table
Course Instructor Dr. Suman
Course Instructor Email [email protected]
Course Instructor Phone (Office) 9415153803
Student Consultation Hours 04:30 pm – 05:30 pm on class days
Office location Second Floor, Ganga Block (306B)

3. Course Overview
Course guides the students in advancing their existing skills in communication by
using a principled approach to business communication for managerial and leadership
success in the modern workplace.
4. Course Objective:
1. More effective written communication
2. Confidently use English in both written and spoken forms
3. Develop the student’s ability to use English language accurately and effectively by
enhancing
4. their communication skills Get equipped with current trends in grammar and usage

2. Course Outcomes (CO)

At the end of the course, the students will be able to:
Course Outcomes LearningLevelsasperBloom’sTaxon
omy for Evaluation andAssessment
CO1: The students shall possess better understanding of • Knowledge ( K 2)
the four modes of literacy: writing, speaking, reading & • Remembering (k1)
listening.

CO2: The students shall write clear, organized, • Knowledge ( K2)

sophisticated, well-researched, and polished resume, • Applying ( K4)
curriculum vitae, business letters, proposals, reports and • Synthesizing (K6)
summary • Evaluating (K7)

CO3: Students shall review the grammatical forms of • Comprehending (K3)

English and the use of these forms in specific • Applying ( K4)
Communicative contexts. • Analyzing ( K5)
• Evaluating (K7)

Campus: 19th KM Stone, Kasimpur Biruha, PO-Kasimpur, Sultanpur Road, Lucknow 226501, Ph.: 9792633331, 9506033170
City Office: 2nd Floor, Sky Hi Chambers, 5 Park Road, Hazratganj, Lucknow 226001, Ph.: 0522-2238116, Fax: 0522-2237273
E-mail: [email protected] visit us : www.smslucknow.com
 CO4: Students shall learn language details like • Applying ( K4)
pronunciation, grammar and vocabulary naturally when • Analyzing ( K5)
Literature (Essay and Poetry) is edged in as a text of • Synthesizing (K6)
language learning.

Text Book Recommended (please highlight) / Suggested Reading

1. Bakshi, R. N. (2000) A Course in English Grammar. Orient Longman, Hyderabad.

2. Mishra, Binod et al (2015, 6th reprint) Communication Skills for Engineers and Scientists.
PHI, New Delhi.
3. Negotiation by Himanshu Rai (Mc Grow Hill)
Effective Technical Communication by Barun K. Mitra, Oxford Univ. Press, 2006, New
Delhi Business McGraw Correspondence and Report Writing by Prof. R.C. Sharma &
Krishna Mohan, Tata Hill & Co. Ltd., New Delhi.
4. Leadership by R. l. Hughes, R. C. Ginnett and G. J. Curphy (McGrow Hill, 8e)

5. Assessment Tasks UG
For (Internal Marks): Kindly specify all details so that students understands and is mentally
prepared.

Test / Sessional Exam --------Numbers:( to be informed to students )

Short Quiz:
Assessment Task Weightage CO reference
Quiz (MCQand Short answers) 10 % CO1-CO5
Activity 10 % CO3-CO5
Sessional( Test) 10 % CO2-CO5
Final Semester Examination: 70% CO1, CO2, CO3,CO4.CO5

Description of assessment tasks

Assessment task Description
Quiz/ Sessional MCQ and descriptive as prescribed
Exam
Activity Student’s participation and answers to the question asked.
Sessional( Test) As per the norms

Semester As per University notification

examination

Session Plan

Campus: 19th KM Stone, Kasimpur Biruha, PO-Kasimpur, Sultanpur Road, Lucknow 226501, Ph.: 9792633331, 9506033170
City Office: 2nd Floor, Sky Hi Chambers, 5 Park Road, Hazratganj, Lucknow 226001, Ph.: 0522-2238116, Fax: 0522-2237273
E-mail: [email protected] visit us : www.smslucknow.com
Session Topic/ Sub Topic Pedagogy Session Learning CO
Outcomes
Unit I: (6 Hours)
1 Communication for employment: Class discussion, The student will be 1
Difference between Resume, CV Writing based able to prepare the
and Biodata, Types of Resume, Activity resume effectively
Preparing a professional Resume, and understanding
offline job application, Cover the various aspects
Letter for job application, of social media.
Application on online job portals
(Naukri.com, Angelist,
Indeed.com etc). Use of social
media for job application
(Linkedin, Facebook)
Unit –II ( 8 hour)
Advanced Grammar: Phrase, clause, Class discussion student’s will be able 2
verb Phrase, Complex sentence, Activity based on to use English
coordination, Focus, Phrasal verbs. grammar skills Grammar accurately
and effectively
Unit III ( 10 Hours)
Business Etiquettes: etiquettes, the art Class Discussion, The student will be 3
of Negotiation: types, characteristics Activity based on able to enhance the
and Methods, Leadership- process, etiquettes business etiquettes,
attributes (Personality types and traits They can discuss
for Leadership, Intelligence and different processes
Emotional Intelligence in Leadership), and considerations
Skills for building strong leadership involved in writing
(Credibility, Communication, in
Listening with understanding, Business.
Assertiveness, Effective stress
management, Problem solving,
Decision making and Improving
Creativity); Personality assessment
and Grooming, Presentation
Strategies.
Unit-IV ( 10 hours )
Improving Language through Role play, Students will get an 4
Literature: Presentation in-depth knowledge
1. “Of Studies” by Francis Bacon: about Language
2. “Obituary” by Ramanujam; through literature
3. “Australia” by A D Hope

Session wind up, Feedback and Learning Integration; Tutorials as per announcement

Campus: 19th KM Stone, Kasimpur Biruha, PO-Kasimpur, Sultanpur Road, Lucknow 226501, Ph.: 9792633331, 9506033170
City Office: 2nd Floor, Sky Hi Chambers, 5 Park Road, Hazratganj, Lucknow 226001, Ph.: 0522-2238116, Fax: 0522-2237273
E-mail: [email protected] visit us : www.smslucknow.com
7.Student Responsibility
It is the responsibility of every student to be aware of the requirements for this course, and
understand the specific details included in this document.

It is emphasized that this course requires a significant commitment outside of formal class contact.
The learning tasks in this course may include classes (lectures or seminars), required reading, the
preparation of answers to set questions, exercises and problems, and self-study. In addition, students
may be required to complete an assignment, test or examination.

It is advisable that student maintains a separate Note Book for this course which can be used for
keeping class notes, library notes, and notes of other readings. It is important to develop the habit of
writing notes of classroom discussions and any readings that the students come across.

8.Time budgeting in course planning:

The table below is an example of the suggested time allocations for this course.

Classes 3 hours per week 30 hours

Prescribed readings and
Reading 30 hours
making notes
Including shared and group
Preparation of set questions, exercises and problems 15 hours
exercises
Preparation of assignment Reading and writing 15 hours
Study and revision for test and Final Semester
Self-preparations 15 hours
examination
TOTAL 105 hours

Campus: 19th KM Stone, Kasimpur Biruha, PO-Kasimpur, Sultanpur Road, Lucknow 226501, Ph.: 9792633331, 9506033170
City Office: 2nd Floor, Sky Hi Chambers, 5 Park Road, Hazratganj, Lucknow 226001, Ph.: 0522-2238116, Fax: 0522-2237273
E-mail: [email protected] visit us : www.smslucknow.com
Sample Lesson Plan - B.Com Program

Course Outline: Cost Accounting.

Course Code and title Cost Accounting.
Term and Year 4th Semester, 2021-22
Contact hours 40 Hours
Course Requirement(s) No additional Requirements
Course Schedule (day and time of As per time table
class)
Classroom # (Location) As per time table
Course Instructor Dr. Madhurima.
Course Instructor Email [email protected]
Course Instructor Phone (Office) 9462483650
Office location 306(D) Ganga Block.

5. Course Overview
Cost accounting is an essential management tool that can uncover profitability
improvements and provide support for key business decisions. The Cost
Accounting course addresses the essential tasks of inventory valuation and job
costing, and shows how to create a cost collection system for these activities. In
short, this course contains the essential tools needed to foster more profitable
decision-making by management. This course discusses basic concepts of cost
accounting and control. This will help the students to become intelligent users of
cost information for (a) Computing cost of product/ process/ project/ activity. (b)
Controlling and managing the cost (c) Decision making like pricing, Make or buy,
profit planning. (d) Planning and Budgeting
2. Course objectives
Students will be able to Collect, organize internal and financial information for
evaluating, critical analyses and regulating past and present financial performance
for forecasting. They will Monitor costs of raw materials, labour, transportation,
administrative costs, overheads etc. in an industry. Students will learn to monitor
performance and efficiency to locate and report on problems and also learn to
prepare regular cost reports.
3. Course Outcomes (CO)
At the end of the course, the students will be able to:

Campus: 19th KM Stone, Kasimpur Biruha, PO-Kasimpur, Sultanpur Road, Lucknow 226501, Ph.: 9792633331, 9506033170
City Office: 2nd Floor, Sky Hi Chambers, 5 Park Road, Hazratganj, Lucknow 226001, Ph.: 0522-2238116, Fax: 0522-2237273
E-mail: [email protected] visit us : www.smslucknow.com
Course Outcomes Learning Levels as per Bloom’s
Taxonomy for Evaluation and
Assessment
 CO1. To enable students to classify costs  K1 K2 K3 Remember, Understand
and prepare Cost Sheet. and Analyze.
 Students would classify costs and
would be able to prepare cost sheet for
manufacturing and trading concerns.
 CO2. To enable students to get  K2 Understand, and K3 Analyze
acquainted with the terms related to  Students would be able to prepare
Construction Contracts and enable them contract account and understand
to prepare contract account various aspects of contract costing
including treatment of profit on
incomplete contracts
 CO3. To enable students to discuss the  K3 Apply and K4Analyze
concepts related to Process Costing and  Students would be able to prepare
enable them to make Process Accounts process accounts and statement of
and Statements of joint products and by- joint products and by-products. They
products would also recall and discuss various
concepts related to Process Costing.

 CO4To enable students to reconcile  K5 Evaluate

results as per Cost and Financial  Students would be able to reconcile
Accounts. cost and financial statements.

4. Text Book Recommended / Suggested Reading

Books Recommended:
1. M.L. Agarwal – Cost Accounting (Hindi & English)
2. S.P. Gupta– Cost Accounting (Hindi & English)
3. Khan & Jain – Cost Accounting
4. Audhesh Tripathi & Varshney - Cost Accounting
5. Bigg – Cost Accounts
6. Lunt – Manual of Cost Account
7. Ridgeway – Cost Account
8. Whelden – Principles and Methods of Costing
9. Gupta, MP – Costing
10. Lucey. T. – Costing
11. Bharr – Cost Accounting
12. Blocker & Weltmer – Cost Accounting

Campus: 19th KM Stone, Kasimpur Biruha, PO-Kasimpur, Sultanpur Road, Lucknow 226501, Ph.: 9792633331, 9506033170
City Office: 2nd Floor, Sky Hi Chambers, 5 Park Road, Hazratganj, Lucknow 226001, Ph.: 0522-2238116, Fax: 0522-2237273
E-mail: [email protected] visit us : www.smslucknow.com
13. Horngrance, Charles T. –Cost Accounting : A Managerial Emphasis
5. Assessment Tasks
For (Internal Marks):
Assessment Criteria Marks
Assignments(Individual/Group.) 10
Class Presentation 5

Attendance 5
Total 20

For External Exam:

Assessment Marks
MCQ ) 80

Assessment task Description

Quiz MCQ
Assignments(Individual/Group) The main objective of this assignment is to give
students an exposure to the type of evaluation
process being followed by the University.. This
activity can be done by students either
individually or in group
Final Semester examination As per University notification

6. Lesson Plan

Sess Topic/ Sub Topic Pedagogy Session Learning

ion Outcomes
Unit I: (10Hours)

Campus: 19th KM Stone, Kasimpur Biruha, PO-Kasimpur, Sultanpur Road, Lucknow 226501, Ph.: 9792633331, 9506033170
City Office: 2nd Floor, Sky Hi Chambers, 5 Park Road, Hazratganj, Lucknow 226001, Ph.: 0522-2238116, Fax: 0522-2237273
E-mail: [email protected] visit us : www.smslucknow.com
Sess Topic/ Sub Topic Pedagogy Session Learning
ion Outcomes
1 Definition, Nature, Scope,  Lecture and Students would
Significance and function of discussion. classify costs and
Cost Accounting, Cost Centre,  Practical would be able to
Costs and its elements, System Problem prepare cost sheet
of ascertainment of cost, Control Solving for
of Materials, Labour and manufacturing
Overhead, Allocation, and trading
Apportionment and Absorption concerns. Along
of Overheads. with calculation
of various heads
of cost Direct or
Indirect.
Unit –II ( 10 hour)

2 Output or Unit Costing,  Lecture Students would

(Calcuation of Tender, quotation Presentation be able to prepare
and estimated price), Contract and process accounts
and Job Costing, Process Cost discussion. and statement of
Accounting.  Practical joint products
Problem and by-products.
Solving. They would also
recall and discuss
various concepts
related to Process
Costing and
Contract Costing
along with tender
and quotations.
Unit III (10 Hours)

3 Reconciliation of Cost and  Class Students would

Financial Accounts, Service discussion be able to
costing, Budgetary Control.  Presentation reconcile cost
by students and financial
 Practical statements
Questions. Students will

Campus: 19th KM Stone, Kasimpur Biruha, PO-Kasimpur, Sultanpur Road, Lucknow 226501, Ph.: 9792633331, 9506033170
City Office: 2nd Floor, Sky Hi Chambers, 5 Park Road, Hazratganj, Lucknow 226001, Ph.: 0522-2238116, Fax: 0522-2237273
E-mail: [email protected] visit us : www.smslucknow.com
Sess Topic/ Sub Topic Pedagogy Session Learning
ion Outcomes
learn to monitor
performance and
efficiency to
locate and report
on problems and
also learn to
prepare regular
cost reports.
Unit-IV ( 10 hours )
4 Marginal Costing, Standard  PPT Students will be `
Costing. Presentation able to Monitor
and performance and
discussion. efficiency to
 Practical locate and report
Problems. various
problems.

Revision of the topics by PPT Presentation done by the students

Campus: 19th KM Stone, Kasimpur Biruha, PO-Kasimpur, Sultanpur Road, Lucknow 226501, Ph.: 9792633331, 9506033170
City Office: 2nd Floor, Sky Hi Chambers, 5 Park Road, Hazratganj, Lucknow 226001, Ph.: 0522-2238116, Fax: 0522-2237273
E-mail: [email protected] visit us : www.smslucknow.com
Sample Lesson Plan - B.Com (Hons) Program

Course Outline: Management Accounting.

Course Code and title Management Accounting. BCH401
Term and Year 4th Semester, 2021-22
Contact hours 40 Hours
Course Requirement(s) No additional Requirements
Course Schedule (day and time of class) As per time table
Classroom # (Location) As per time table
Course Instructor Dr. Madhurima.
Course Instructor Email [email protected]
Course Instructor Phone (Office) 9462483650
Office location 306(D) Ganga Block.

6. Course Overview
Management accounting is a subject of recent origin which has facilitated the
managerial decision making more effectively and efficiently. The tools &
techniques of management accounting are very useful for strategic managerial
decisions facilitating cost control, profit maximization, organizational planning and
control. Innovative costing techniques like ABC and responsibility accounting help
the business organizations to sustain in a competitive global scenario and expand
their product lines and markets. Management control systems help the businesses
to use their scarce resources efficiently and effectively and contribute in the
maximization of the firm value
7. Course objectives
The objective of the course is to enable students to acquire sound Knowledge of
concepts, methods and techniques of management accounting and to make the
students develop competence with their usage in managerial decision making and
control. This course provides students with an understanding of management
accounting concepts related to the management functions of planning, control, and
decision making. The course covers management accounting fundamentals and
introduces a range of management accounting tools

Campus: 19th KM Stone, Kasimpur Biruha, PO-Kasimpur, Sultanpur Road, Lucknow 226501, Ph.: 9792633331, 9506033170
City Office: 2nd Floor, Sky Hi Chambers, 5 Park Road, Hazratganj, Lucknow 226001, Ph.: 0522-2238116, Fax: 0522-2237273
E-mail: [email protected] visit us : www.smslucknow.com
 3. Course Outcomes (CO)
At the end of the course, the students will be able to:
Course Outcomes Learning Levels as per Bloom’s
Taxonomy for Evaluation and
Assessment
1. CO1. Critically analyse and provide  K1 K2 K3 Remember, Understand
recommendations to improve the and Analyze.
operations of organisations through the  Students will develop cognizance of
application of management accounting the importance of accounting in
techniques; organization financial statements.

1. CO2. demonstrate the need for a balance  K2 Understand, and K3 Analyze

between financial and non-financial  To enable students to describe how
information in decision making, control people analyze the corporate
and performance evaluation applications financial under different conditions
of management accounting; and understand why people describe
the financial statements in different
manner

1. CO3. evaluate the costs and benefits of  K3 Apply K4Analyze and K5

different conventional and contemporary Evaluate.
costing systems;  Students will recognize commonly
used financial statements, their
components and how information
from business transactions flows
into these statements.

1. CO4demonstrate mastery of costing  K5 Evaluate

systems, cost management systems,  Students will demonstrate
budgeting systems and performance progressive learning in the elements
measurement systems of managerial decision making,
including planning, directing and
controlling activities in a business
environment.

Campus: 19th KM Stone, Kasimpur Biruha, PO-Kasimpur, Sultanpur Road, Lucknow 226501, Ph.: 9792633331, 9506033170
City Office: 2nd Floor, Sky Hi Chambers, 5 Park Road, Hazratganj, Lucknow 226001, Ph.: 0522-2238116, Fax: 0522-2237273
E-mail: [email protected] visit us : www.smslucknow.com
4. Text Book Recommended / Suggested Reading
Books Recommended:
1. Cost and Management Accounting Jain & Narang
2. Cost and Management Accounting M.N Arora
3. Accounting for Managers J. Madegowda
4. Cost and Management Accounting Ravi. M. Kishore
5. Management Accounting S.P. Gupta
5. Assessment Tasks
For (Internal Marks):

Assessment Criteria Best of Marks

Sessional Exam (3) 15 Best of 3
Assignment (Group/ Individual) 10

Attendance 5
Total 30

For External Exam:

Assessment Marks
Short and Long Questions. 70

Assessment task Description

Quiz MCQ
Assignments(Individual/Group) The main objective of this assignment is to
give students an exposure to the type of
evaluation process being followed by the
University.. This activity can be done by
students either individually or in group
Final Semester examination As per University notification

Campus: 19th KM Stone, Kasimpur Biruha, PO-Kasimpur, Sultanpur Road, Lucknow 226501, Ph.: 9792633331, 9506033170
City Office: 2nd Floor, Sky Hi Chambers, 5 Park Road, Hazratganj, Lucknow 226001, Ph.: 0522-2238116, Fax: 0522-2237273
E-mail: [email protected] visit us : www.smslucknow.com
6. Lesson Plan
Sess Topic/ Sub Topic Pedagogy Session Learning
ion Outcomes
Unit I: (10Hours)

1 Management Accounting-  Lecture and  Demonstrate

Introduction, objectives nature, discussion. the
function, difference between  Practical applicability of
Management Accounting and Problem the concept of
Financial Management. Role of Solving Accounting to
Management Accountant. understand the
Managerial Reporting, managerial
Responsibility Accounting.. Decisions and
financial
statements
Unit –II ( 10 hour)

2 Budgeting and budgetary  Lecture Students would

control, Preparation of different Presentation and be able to prepare
budgets, variance Analysis with discussion. different types of
budgeted figures. Standard  Practical business budget .
Costing & variance Analysis Problem .
Material, Labour, Overhead. Solving.

Unit III (10 Hours)

3 . Accounting for managerial  Class discussion To enable

decisions – Fixation of selling  Presentation by students to
price, Exploring new market, students synthesize related
Make or Buy, Product- Mix,  Practical information and
sales- Mix, operate or shut Questions. evaluate options
down, etc Absorption costing, for most logical
Marginal Costing and Standard and optimal
Costing. solution such that
they would be
able to predict
and control cost
incurrence and
improve results.

Campus: 19th KM Stone, Kasimpur Biruha, PO-Kasimpur, Sultanpur Road, Lucknow 226501, Ph.: 9792633331, 9506033170
City Office: 2nd Floor, Sky Hi Chambers, 5 Park Road, Hazratganj, Lucknow 226001, Ph.: 0522-2238116, Fax: 0522-2237273
E-mail: [email protected] visit us : www.smslucknow.com
Sess Topic/ Sub Topic Pedagogy Session Learning
ion Outcomes
Unit-IV ( 10 hours )
4 Analysis and interpretation of  PPT Apply the `
Financial Statements. Ratio Presentation and Financial
Analysis, Fund Flow Analysis, discussion. Statement
Cash Flow Analysis comparative  Practical Analysis
and common size Statements. Problems. associate with
Financial Data in
the organization.

Revision of the topics by PPT Presentation done by the students

Campus: 19th KM Stone, Kasimpur Biruha, PO-Kasimpur, Sultanpur Road, Lucknow 226501, Ph.: 9792633331, 9506033170
City Office: 2nd Floor, Sky Hi Chambers, 5 Park Road, Hazratganj, Lucknow 226001, Ph.: 0522-2238116, Fax: 0522-2237273
E-mail: [email protected] visit us : www.smslucknow.com
Sample Lesson Plan - B.Voc (Software Development) Program

Course Outline: Management and Organizational Behaviour Skills

Course Code and title B.VOC & MOBS-BVSD 4.3
Term and Year 4th Semester, 2021-22
Contact hours 40 Hours
Course Requirement(s) No additional Requirements
Course Schedule (day and time of class) As per time table
Classroom # (Location) As per time table
Course Instructor Akanchha Singh
Course Instructor Email [email protected]
Course Instructor Phone (Office) 9971714028
Office location Third Floor, Ganga Block (306 D)

8. Course Overview
The course provides an overview of management and its evolution. It examines management
functions of planning, organizing, leading, and controlling and its impact on the business
organization. It discusses necessary skills and functions required for efficient manager in
contemporary business environment. It also includes the concept of leadership in depth which
will help students in understanding leadership traits, style and theories. Overall, it enables
students to analyze and understand changing business environment, and the role of ethics, social
responsibility and environmental issues in contemporary business environment. And second half
of the course emphasizes on the concepts of organizational behavior. The main objective of
Organizational Behavior course is to help the students to acquire and develop skill to take
rational decisions in the process of O.B. People have always been regarded as important in
managing organizations. Human aspects are critical in each functional aspects of management
and equally so for the effective utilization of resources. In view of this, organizational behavior
has assumed great importance. This course covers the explanations about the human behavior in
the organizational context. It details the impact of individual, group and organizational factors on
human behavior. The course also focuses on understanding the behavior of the employees
working in the organization. It highlights the significance of Challenges and Opportunities of
OB, perception, learning, organizational change, organizational culture, motivation, transaction
analysis and Johari Window. Classroom activities involving lectures, discussions and case
studies (topped up with role play) will be designed to encourage students to get involved and
absorb & assimilate inputs.
2. Course objectives
 To study the functions and principles of management.
 To discuss the concept of leadership, leadership traits, styles and theories and requisites
for effective controlling system.
 To describe the concepts and determinants of OB, personality traits, learning approaches
and perceptual process so that they could understand why people different people behave
differently.

Campus: 19th KM Stone, Kasimpur Biruha, PO-Kasimpur, Sultanpur Road, Lucknow 226501, Ph.: 9792633331, 9506033170
City Office: 2nd Floor, Sky Hi Chambers, 5 Park Road, Hazratganj, Lucknow 226001, Ph.: 0522-2238116, Fax: 0522-2237273
E-mail: [email protected] visit us : www.smslucknow.com
  To discuss the concept of motivation, organizational culture, TA, Johari Window, Team
Management which could help them in understanding employees’ behavior in
organization.

3. Course Outcomes (CO)

At the end of the course, the students will be able to:
Course Outcomes Learning Levels as per Bloom’s
Taxonomy for Evaluation and
Assessment
 CO1. Students will be able to have clear  K1 Remember
understanding of managerial functions like  K2 Understand
planning, organizing, directing, controlling and
have foundational knowledge on MBO, decision
making and forecasting.
 CO2. Describe the concept of leadership and  K2 Understand
Controlling

 CO3. Define and illustrate the concept of OB,  K2 Understand

personality traits, learning and perception.  K3 Apply
 K5 Evaluate

 CO4. Discuss and illustrate the concept of  K2 Understand

motivation, social transactions, TA, Johari Window  K4 Analyze
etc.  K5 Evaluate

4. Text Book Recommended / Suggested Reading

1. Principles of Management – Neeru Vashishtha (Taxmann)
2. Management – Gupta C.B. (Sultan Chand)
3. Management – V.S.P.(Excel books)
4. Organizational Behavior – Robbins (PHI)
5. Organizational Behavior – Luthans (McGraw Hills)

5. Assessment Tasks
For (Internal Marks):
Assessment Criteria Marks
Sessional Exam (3) 15(Average of three)
Assignments(Individual/Group) 10

Presentation 5
Total 30

Campus: 19th KM Stone, Kasimpur Biruha, PO-Kasimpur, Sultanpur Road, Lucknow 226501, Ph.: 9792633331, 9506033170
City Office: 2nd Floor, Sky Hi Chambers, 5 Park Road, Hazratganj, Lucknow 226001, Ph.: 0522-2238116, Fax: 0522-2237273
E-mail: [email protected] visit us : www.smslucknow.com
For External Exam:
Assessment Marks
Short Questions& Long 70
Questions(Descriptive type questions)

Assessment task Description

Quiz/ Sessional Exam MCQ and descriptive as prescribed
Assignments(Individual/Group) The main objective of this assessment is to give an
exposure to scenario of the market and also to inculcate
the sense of sincerity for doing the same in timely manner.
This activity can be done by done students either
individually or in group
Case Analysis The objective of this assessment is to help students in
getting aware about the problems aroused in the
organizations and also develop an understanding about the
strategies adopted for tackling the problems.
Final Semester examination As per University notification

6. Lesson Plan

Sessi Topic/ Sub Topic Pedagogy Session Learning CO

on Outcomes
Unit I: (12 Hours)

1 Meaning, Nature and Functions of  PPT The student will be 1

Management, Managerial skills and Presentation able to understand
competencies, Concept of Planning, and discussion. the basic concept of
MBO, Decision Making, Organizing, management and
Coordinating, staffing, directing and  Case study: also develop
supervising. Hindustan understanding about
Automobiles MBO, decision
making etc.

Campus: 19th KM Stone, Kasimpur Biruha, PO-Kasimpur, Sultanpur Road, Lucknow 226501, Ph.: 9792633331, 9506033170
City Office: 2nd Floor, Sky Hi Chambers, 5 Park Road, Hazratganj, Lucknow 226001, Ph.: 0522-2238116, Fax: 0522-2237273
E-mail: [email protected] visit us : www.smslucknow.com
Unit –II ( 8 hour)

2 Concept, nature and importance,  PPT The student will 2

types, style and theories of leadership, Presentation understand the
Concept, types, process and and discussion. concept of
importance of controlling. Requisites  Case study: leadership and
for effective control system Sourav controlling.
Ganguly
(Transformatio
nal leadership)
Unit III ( 12 Hours)

3 Concept and determinants of OB,  Class The students will be 3

Development of Personality and discussion able to develop
personality traits, Perception,  PPT understanding about
Learning approaches and Positive Presentation by foundational
Attitude Development students concept of OB,
 Case Study: personality traits,
Mohan- A perception&
worker learning.
(Perception)
Unit-IV ( 8 hours )
4 Motivation, Transaction Analysis,  PPT `4
Johari Window, Power, Presentation The student will be
Organizational Culture, Team and discussion. aware about the
Management  Role Play on concept of
TA motivation, TA,
Johari Window etc.

Revision of the topics by PPT Presentation done by the students

Campus: 19th KM Stone, Kasimpur Biruha, PO-Kasimpur, Sultanpur Road, Lucknow 226501, Ph.: 9792633331, 9506033170
City Office: 2nd Floor, Sky Hi Chambers, 5 Park Road, Hazratganj, Lucknow 226001, Ph.: 0522-2238116, Fax: 0522-2237273
E-mail: [email protected] visit us : www.smslucknow.com
 Sample Lesson Plan - B.Tech (ME) Program

SMS INSTITUTE OF TECHNOLOGY, LUCKNOW

LECTURE PLAN
1. Subject : ADDITIVE MANUFACTURING
2. Code : NME 063
3. Year : 4TH
4. Semester : VIIth
5. Faculty : Gaurav Ojha
6. Max. Marks : 100
7. Branch : Mechanical Engg.

S.NO. COURSE OUTCOME

1 Understanding the basics of additive manufacturing/rapid prototyping and its
advantages and disadvantages

2 Understanding the role of additive manufacturing in the design process and the
implications for design.
3 Understanding the processes used in additive manufacturing for a range of materials and
applications
4 Understand the various software tools, processes and techniques that enable
advanced/additive manufacturing and personal fabrication.
5 Apply knowledge of additive manufacturing for various real-life applications

Text/Reference Chapter/Topic
Unit Topic Lectures
Book No.& Name
Introduction History and Advantages of
Additive Manufacturing, Distinction
Between Additive Manufacturing and
CNC Machining, Types of Additive
Manufacturing Technologies,
Amit
Nomenclature of AM Machines, Direct
Bandyopadhyay, Chapter-01
I. and Indirect Processes; Prototyping, 8
Susmita Bose, CRC
Manufacturing and Tooling. 4 Layer
Press
Manufacturing Processes; Polymerization,
Sintering and Melting, Extrusion,
PowderBinder Bonding, Layer Laminate
Manufacturing, Other Processes;
Aerosolprinting and Bioplotter.
Development of Additive Manufacturing Amit
Chapter-02
II. Technology Computer Aided Design Bandyopadhyay, 8
Technology, Other Associated Susmita Bose, CRC

Campus: 19th KM Stone, Kasimpur Biruha, PO-Kasimpur, Sultanpur Road, Lucknow 226501, Ph.: 9792633331, 9506033170
City Office: 2nd Floor, Sky Hi Chambers, 5 Park Road, Hazratganj, Lucknow 226001, Ph.: 0522-2238116, Fax: 0522-2237273
E-mail: [email protected] visit us : www.smslucknow.com
 Technology, Metal and Hybrid Systems. 3 Press
Generalized Additive Manufacturing
Process Chain; The Eight Steps in
Additive Manufacturing, Variation from
one AM Machine to Another, Metal
System, Maintenance of Equipment,
Material Handling Issue, Design of AM.
Additive Manufacturing Processes Vat
Photopolymerization; Materials, Reaction
Rates, Photopolymerization Process
Modeling, Scan Patterns, Powder Bed
Fusion Processes; Material, Powder
Fusion Mechanism, Process Parameters
and Modeling, powder Handling,
Extrusion Based System; Basic principles,
plotting and Path Control, Bioextrusion,
Other Systems, Material Jetting;
Materials, Material Processing
Amit
Fundamentals, Material Jetting Machines,
Bandyopadhyay, Chapter-05
III. Binder Jetting; Materials, Process 8
Susmita Bose, CRC
Variations, BJ Machines, Sheet
Press
lamination Processes; Materials,
Ultrosonic Additive Manufacturing,
Directed Energy Deposition Processes;
General DED Process Description,
Material Delivery, DED systems, Process
Parameters, Processiong-Structure-
Properties Relationships, Direct Write
Technologies; Ink-Based DW, laser
Transfer DW, Thermal Spray DW, Beam
Deposition DW, Liquid Phase Direct
Deposition, Hybrid Technologies.
Design & Software Issues Additive
Manufacturing Design and Strategies;
Potentials and Resulting Perspectives,
AM based New Strategies, Material
Design and Quality Aspects for Additive
Amit
Manufacturing; Material for AM,
Bandyopadhyay, Chapter-04
IV. Engineering Design Rules for AM. 4 8
Susmita Bose, CRC
Software Issue for Additive
Press
Manufacturing; Introduction, Preperation
of CAD Models: The STL file, Problem
with STL file, STL fileManupulation,
Beyond the STL file, Additional Software
to Assist AM.

Campus: 19th KM Stone, Kasimpur Biruha, PO-Kasimpur, Sultanpur Road, Lucknow 226501, Ph.: 9792633331, 9506033170
City Office: 2nd Floor, Sky Hi Chambers, 5 Park Road, Hazratganj, Lucknow 226001, Ph.: 0522-2238116, Fax: 0522-2237273
E-mail: [email protected] visit us : www.smslucknow.com
 Material Design & Quality Aspects
Machines for Additive Manufacturing,
Printers, Secondary Rapid Prototyping
processes, Intellectual Property, Product
Development, Commercialization, Trends Amit
and Future Directions in Additive Bandyopadhyay, Chapter-03
V. 8
Manufacturing, Business Opportunities 4 Susmita Bose, CRC
Applications Aerospace, Automotive, Press
Manufacturing, Architectural
Engineering, Art, Jewelry, Toys, Medical,
Biomedical, Dental, Bio-printing, Tissue
& Organ Engineering and many others.
Total Lectures 40

Text/Reference Books:
1. Additive Manufacturing Technologies: Rapid Prototyping to Direct Digital Manufacturing, by-
Ian Gibson , DSavid W. Rosen , Brent Stucker, Springer.
2. Understanding Additive Manufacturing, by- Andreas Gebhardt, Hanser.
3. Additive Manufacturing, by- AmitBandyopadhyay, Susmita Bose, CRC Press.
4. Rapid Prototyping: Principles and Applications, by -Chee Kai Chua, Kah Fai Leong, Chu Sing
Lim.

Campus: 19th KM Stone, Kasimpur Biruha, PO-Kasimpur, Sultanpur Road, Lucknow 226501, Ph.: 9792633331, 9506033170
City Office: 2nd Floor, Sky Hi Chambers, 5 Park Road, Hazratganj, Lucknow 226001, Ph.: 0522-2238116, Fax: 0522-2237273
E-mail: [email protected] visit us : www.smslucknow.com
Sample Lesson Plan - B.Tech (EC) Program

SMS INSTITUTE OF TECHNOLOGY, LUCKNOW

Session: Odd Sem.(2021-22)
1. Subject : Electronics Engineering
2. Code : KEC-038
3. Year : 2nd Year
4. Semester : 3rd
5. Faculty : Mr. Ravi
6. Max.Marks: 100(ESE)
7.Sessional : 50(30+10+10)

Lesson Plan
Unit No. S.No Topic Text/ Chapt Page Lect.
. Reference er No.
Book
Unit-I 1-9 PN junction diode: Introduction 5-35 9
of semiconductor materials; Robert L. 1
Semiconductor diode: Depletion Boylestand
layer, V-I characteristics, ideal and
practical, diode resistance,
capacitance, diode equivalent
circuits, transition and diffusion
capacitance, Zener diodes breakdown
mechanism (Zener and
avalanche).
Unit-II 1-9 Diode application: Series, 46- 9
parallel and series, parallel Robert L. 2 and 85
diode configuration, half and Boylestand 3
full wave rectification,
clippers, clampers, Zener diode
as shunt regulator, voltage-
multiplier circuits special
purpose two terminal devices :
light-emitting diodes, Varactor
(Varicap) diodes, tunnel
diodes, liquid crystal displays.
Unit-III 1-12 Bipolar junction transistors and 90- 12
field effect transistor: Bipolar 110
junction transistor: Transistor Robert L. 4
construction, operation, Boylestand
amplification action, common
base, common emitter,
common collector
configuration dc
biasing BJTs: operating point,
fixed-bias, emitter bias,
voltage-divider bias

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City Office: 2nd Floor, Sky Hi Chambers, 5 Park Road, Hazratganj, Lucknow 226001, Ph.: 0522-2238116, Fax: 0522-2237273
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 configuration. Collector
feedback, emitter-follower
configuration. Bias
stabilization. CE, CB, CC
amplifiers and AC analysis of
single stage CE amplifier (re
Model), Field effect transistor:
Construction and characteristic
of JFETs. AC analysis of CS
amplifier, MOSFET (depletion
and enhancement) type,
transfer characteristic.
Unit-IV 1-9 Operational amplifiers: 125- 9
Introduction and block diagram 140
of Op-Amp, ideal & practical Robert L. 6
characteristics of Op-Amp, Boylestand
differential amplifier circuits,
practical Op-Amp circuits
(inverting amplifier, non-
inverting amplifier,unity gain
amplifier, summing amplifier,
integrator, differentiator), Op-
Amp parameters: input offset
voltage, output offset voltage,
input biased
current, input offset current
differential and common-mode
operation.
Unit-V 1-9 Electronic instrumentation and 25- 9
measurements: Digital H S Kalsi 2 55
voltmeter: Introduction, RAMP
techniques digital multimeters:
Introduction
Oscilloscope: introduction,
basic principle, CRT, block
diagram of oscilloscope,
simple, measurement of
voltage, current phase and
frequency using CRO,
introduction of digital storage
oscilloscope and comparison of
DSO with analog oscilloscope.

Campus: 19th KM Stone, Kasimpur Biruha, PO-Kasimpur, Sultanpur Road, Lucknow 226501, Ph.: 9792633331, 9506033170
City Office: 2nd Floor, Sky Hi Chambers, 5 Park Road, Hazratganj, Lucknow 226001, Ph.: 0522-2238116, Fax: 0522-2237273
E-mail: [email protected] visit us : www.smslucknow.com
Sample Lesson Plan - B.Tech (EE) Program

SMS LUCKNOW
1. Subject : Network Analysis & Synthesis 2. Code : KEE 403
3. Year : II Year 4. Semester : IV
5. Faculty : Mr. Alok Kumar 6. Max. Marks: 100
Lecture Plan
Unit Topic Text/ Reference Book Page No. Lect.
Importance of Graph Theory in S P Ghosh & D A K
Unit-I Network Analysis, Graph of a Chakraborty ,
network, Definitions, planar &Non- "Network Analysis
Planar Graphs, Isomorphism, Tree, and Synthesis", Tata
Co Tree, Link, basic loop and basic McGraw Hill 103-154 11
cutset, Incidence matrix, Cut
set matrix, Tie set matrix, Duality,
Loop and Nodal methods of analysis.
Superposition theorem, Thevenin’s S P Ghosh & D A K
Unit-II theorem, Norton’s theorem, Chakraborty ,
Maximum power transfer theorem, "Network Analysis 155-230 13
Reciprocity theorem. Millman’s and Synthesis", Tata
theorem, Compensation theorem, McGraw Hill
Tellegen’s Theorem.
Natural response and forced S P Ghosh & D A K
Unit-IIIresponse, Transient response Chakraborty ,
andsteady state response for arbitrary "Network Analysis 473-542 6
inputs (DC and AC), Evaluation of and Synthesis", Tata
time response both through classical McGraw Hill
and Laplace methods.
Concept of complex frequency,
Unit-IV Transform impedances network
functions of one port and two port
networks, Concept of poles and S P Ghosh & D A K
zeros, Properties of driving point and Chakraborty ,
transfer functions. Two Port "Network Analysis
Networks- Characterization of LTI and Synthesis", Tata
two port networks; Z, Y,ABCD, McGraw Hill 327-412 12
A’B’C’D’, g and h parameters,
Reciprocity and symmetry, Inter-
relationships between the
parameters, Inter-connections of two
port
networks, Ladder and Lattice
networks: T & Π representation,

Campus: 19th KM Stone, Kasimpur Biruha, PO-Kasimpur, Sultanpur Road, Lucknow 226501, Ph.: 9792633331, 9506033170
City Office: 2nd Floor, Sky Hi Chambers, 5 Park Road, Hazratganj, Lucknow 226001, Ph.: 0522-2238116, Fax: 0522-2237273
E-mail: [email protected] visit us : www.smslucknow.com
 terminated two Port networks, Image
Impedance.

(a)Network Synthesis: S P Ghosh & D A K

Positive real function; definition and Chakraborty ,
properties, Properties of LC, RC and "Network Analysis 755-860 8
Unit-V RL driving point and Synthesis", Tata
functions, Synthesis of LC, RC and McGraw Hill
RL driving point immittance
functions using Foster and Cauer
first and second forms.
(b) Filters
Image parameters and characteristics
impedance, Passive and active filter
fundamentals, Low pass
filters, High pass (constant K type)
filters, Introduction to active filters.

TOTAL LECTURES 50

Text Books:
1. IJ Nagrath & D.P. Kothari, "Electrical Machines", Tata McGraw Hill
2. Rajendra Prasad , "Electrical Machines", PHI
3. S P Ghosh & D A K Chakraborty , "Network Analysis and Synthesis", Tata McGraw Hill
4. PS Bimbhra, "Electrical Machinery", Khanna Publisher
5. AE Fitggerald, C. Kingsley Jr and Umans, "Electric Machinery", McGraw Hill, International
Student Edition.
Reference Books:
1. H. Cotton, "Electrical Technology", CBS Publication.
2. MG Say, "The Performance and Design of AC machines", Pit man& Sons.
3. PS Bimbhra, " Generalized Theory.

Campus: 19th KM Stone, Kasimpur Biruha, PO-Kasimpur, Sultanpur Road, Lucknow 226501, Ph.: 9792633331, 9506033170
City Office: 2nd Floor, Sky Hi Chambers, 5 Park Road, Hazratganj, Lucknow 226001, Ph.: 0522-2238116, Fax: 0522-2237273
E-mail: [email protected] visit us : www.smslucknow.com
Sample Lesson Plan - B.Tech (CE) Program

SMS INSTITUTE OF TECHNOLOGY, LUCKNOW

Lesson Plan 2020-21
1. Subject : Environmental Engineering
2. Year : 3rd year
3. Semester : 6th
4. Faculty : Mr. Syed Shuja Askari
5. Max. Marks : 100
6. Branch : Civil Engineering (B.Tech)
7. CODE : KCE 603

TEXT/
PAGE
CHAPTER TOPIC REFERENCE LECT.
NO.
BOOK
Fresh water, water demands,
variation in demands,
population forecasting by
various methods,
basic needs and factors
affecting consumption, design
period. Water
Transmission of water: Various Supply
UNIT 1 1-70 10
types of conduits, capacity and Engineering-
sizes including economical SK Garg
sizes of rising main, structural
requirements; laying and testing
of water supply pipelines; pipe
materials, joints, appurtenances
and valves; leakages and
control.
Storage and distribution of
water: Methods of distribution,
pressure and gravity distr
ibution systems, Concept of
Water
service and balancing
Supply
UNIT 2 reservoirs. 71-140 10
Engineering-
Capacity of distribution
SK Garg
reservoirs: general design
guidelines for distribution
system.

Campus: 19th KM Stone, Kasimpur Biruha, PO-Kasimpur, Sultanpur Road, Lucknow 226501, Ph.: 9792633331, 9506033170
City Office: 2nd Floor, Sky Hi Chambers, 5 Park Road, Hazratganj, Lucknow 226001, Ph.: 0522-2238116, Fax: 0522-2237273
E-mail: [email protected] visit us : www.smslucknow.com
 Physical, chemical and
bacteriological examination of
water and wastewater:
Temperature, pH,
colour and odour, solids,
Water
nitrogen and phosphorus,
Supply
UNIT 3 chlorides, toxic metals and 141-190 8
Engineering-
compounds, BOD,
SK Garg
COD etc. quality requirements,
standards of water and waste
water disposal of wastewater on
land and water bodies.

Objectives of water treatment:

unit operations, processes, and
flow sheets.
Water treatment: screening,
sedimentation, determination of
settling velocity, efficiency of
ideal sedimentation tank, design
of settling tanks, grit chamber.
Primary sedimentation and
coagulation, filtration: theory of
Waste Water
filtration; hydraulics of
Engineering-
UNIT 4 filtration; 20-90 10
SK Garg
slow sand, rapid sand and
Vol-2
pressure filters, backwashing;
design of slow and rapid sand
filters.
Disinfection: requirements of an
ideal disinfectant; various
disinfectants, chlorination and
practices of chlorination, water
softening and ion-exchange
process

Objectives of waste water

treatment: unit operations,
processes, and flow sheets. Waste Water
Secondary and tertiary Engineering-
UNIT 5 94-158 10
treatment: secondary SK Garg
sedimentation and theory of Vol-2
organic matter removal.
Working of activated sludge
Campus: 19th KM Stone, Kasimpur Biruha, PO-Kasimpur, Sultanpur Road, Lucknow 226501, Ph.: 9792633331, 9506033170
City Office: 2nd Floor, Sky Hi Chambers, 5 Park Road, Hazratganj, Lucknow 226001, Ph.: 0522-2238116, Fax: 0522-2237273
E-mail: [email protected] visit us : www.smslucknow.com
 process, trickling filters; aerated
lagoons, waste stabilization
ponds, oxidation ditches,
rotating biological contactors
(RBC).
Anaerobic digestion of sludge:
design of low and high rate
anaerobic digesters and septic
tank.
Working of up flow anaerobic
sludge blanket (UASB) reactor
and other emerging
technologies for wastewater
treatment
Total Number of Lectures -48

Campus: 19th KM Stone, Kasimpur Biruha, PO-Kasimpur, Sultanpur Road, Lucknow 226501, Ph.: 9792633331, 9506033170
City Office: 2nd Floor, Sky Hi Chambers, 5 Park Road, Hazratganj, Lucknow 226001, Ph.: 0522-2238116, Fax: 0522-2237273
E-mail: [email protected] visit us : www.smslucknow.com
 Sample Lesson Plan - B.Tech (CSE) Program

SMS INSTITUTE OF TECHNOLOGY, LUCKNOW

Lesson Plan(2021-22)

1. Subject Artificial Intelligence

2. Code : KCS-071
3. Classes : L-5, T-1, P-2
4. Year : IV Year
5. Semester : VII Semester
6. Faculty : Mr. Sunil Kumar Mishra
7. Max. Marks : 100
8.Sessional : 50 (30+10+10)
9. Branch : CS&E

Course Outcome ( CO) Bloom’s Knowledge

Level (KL)
CO 1 Understand the basics of the theory and practice of Artificial K2
Intelligence as a discipline and about intelligent agents
CO 2 Understand search techniques and gaming theory. K2,K3
CO 3 The student will learn to apply knowledge representation K3,K4
techniques and problem solving strategies to common AI
applications.
CO 4 Student should be aware of techniques used for classification and K2,K3
clustering.
CO 5 Student should aware of basics of pattern recognition and steps K2, K4
required for it.

CHAPTER
TEXT/ LEC
/TOPIC PAGE
UNIT TOPIC REFERENCE TUR
NO. & NO.
BOOK ES
NAME

Introduction : Introduction to Artificial

Intelligence, Foundations and History of
Artificial
Rich & Knight
Intelligence, Applications of Artificial
I Russell & Chapter 1,2 10
Intelligence, Intelligent Agents, Structure
Norvig
of Intelligent
Agents. Computer vision, Natural
Language Possessing.

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 Searching for solutions, Uniformed
search strategies, Informed search
strategies, Local search algorithms and Rich & Knight
II optimistic problems, Adversarial Search, Russell & Chapter 3,4 10
Search for Norvig
games, Alpha - Beta pruning.

Propositional logic, Theory of first order

logic,
Inference in First order logic, Forward &
Rich & Knight
Backward chaining, Resolution,
III Russell & Chapter 5,6 10
Probabilistic
Norvig
reasoning, Utility theory, Hidden Markov
Models (HMM), Bayesian Networks.

Supervised and unsupervised learning,

Decision trees, Statistical learning
Rich & Knight
models, Learning with complete data -
IV Russell & Chapter 7,8 10
Naive Bayes models, Learning with
Norvig
hidden data - EM
algorithm, Reinforcement learning
Introduction, Design principles of pattern
recognition system, Statistical
Pattern recognition, Parameter estimation
methods - Principle Component Analysis
Rich & Knight
(PCA) and Chapter
V Russell & 10
Linear Discriminant Analysis (LDA), 9,10
Norvig
Classification Techniques – Nearest
Neighbor (NN) Rule,
Bayes Classifier, Support Vector
Machine (SVM), K – means clustering.
TOTAL 50

Text Books:
Elaine Rich and Kevin Knight, “Artificial Intelligence”, McGraw-Hill
Ref. Stuart Russell, Peter Norvig, “Artificial Intelligence

Campus: 19th KM Stone, Kasimpur Biruha, PO-Kasimpur, Sultanpur Road, Lucknow 226501, Ph.: 9792633331, 9506033170
City Office: 2nd Floor, Sky Hi Chambers, 5 Park Road, Hazratganj, Lucknow 226001, Ph.: 0522-2238116, Fax: 0522-2237273
E-mail: [email protected] visit us : www.smslucknow.com