Enhancing Flower Productivity in Lahore
Enhancing Flower Productivity in Lahore
June, 2011
The field of floriculture has great potential to grow faster as a sub-sector of agriculture,
particularly in terms of export and internal demand of the country. Developed countries
provide a huge market for flower growers through out the world. Availability of diverse
agro-climatic conditions in Pakistan are best suited for the production of almost all kinds of
floricultural crops, like cut flowers, pot plants, annuals, biennials, perennials, trees and
shrubs.
Scope of the project pertaining to the civil works has been completed. The quality of civil
work was found to be satisfactory. Procurement of equipment and tools has been
completed. During site visits it was observed that some of the assets purchases under the
scheme were lying abundant and few of them were either being under or miss-utilized. One
out of four bikes, purchased for the project is still not registered even at the completion of
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gestation period and was not brought into use at all. Payment of one mobile diagnostic lab
and one reefer container has been made but same have not been delivered on site yet.
Gauging the impact of the project, project couldn’t raise farmers’ income significantly.
On the basis of data collection and analysis, the project is found to be “Partially Successful”
with a Project Evaluation and Rating Index (PERI) Score of 69. This result is based on
approximately 95% completion of civil works along with minor unapproved deviation in
scope of work. However, the objective regarding the recruitment of Floriculture work force
has not been achieved completely during the project gestation period. Some of the planned
machinery, equipments/tools have not been procured under the project activities.
In evaluating the scheme, cooperation of Mr. Malik Abid Mehmood, Director (Floriculture) is
highly appreciated and also acknowledged for providing requisite data to carry out necessary
analysis of the project activities.
TAHIRA SATTAR
RESEARCH ANALYST, DGM&E
Lahore
June, 2011
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TABLE OF CONTENTS
EXECUTIVE SUMMARY ..................................................................................................... iii
1. INTRODUCTION ........................................................................................................... 1
1.1 THE EVALUATION REPORT: PURPOSE & STRUCTURE ................................................. 2
2. THE PROJECT ................................................................................................................ 4
2.1 PROJECT BRIEF ............................................................................................................ 4
2.2 PROJECT DESCRIPTION................................................................................................ 5
2.3 PROJECT JUSTIFICATION ............................................................................................. 7
2.4 PROJECT OBJECTIVES ................................................................................................ 10
2.5 PROJECT ACTIVITIES .................................................................................................. 10
2.6 PROJECT PLANNED COST .......................................................................................... 11
3. METHODOLOGY ......................................................................................................... 14
3.1 TEAM FORMATION ................................................................................................... 14
3.2 DOCUMENTS REVIEW ............................................................................................... 14
3.2.1 SPONSOR’S ASSESSMENT REPORT (SAR) .................................................................. 14
3.3 IDENTIFICATION OF KEY INDICATORS ....................................................................... 16
3.4 DEVISING EVALUATION PLAN ................................................................................... 16
3.5 PHYSICAL ACTIVITIES & DATA COLLECTION .............................................................. 16
3.5.1 DATA COLLECTION .................................................................................................... 16
3.5.2 PROJECT SITE VISITS .................................................................................................. 17
I). KALA SHAH KAKU (MODEL NURSERY FARM) ............................................................ 17
II). MANDIANWALA (FARMERS FIELD SCHOOL) ............................................................. 22
III). NATHOKI (FARMERS FIELD SCHOOL) ........................................................................ 22
IV). SAGGIAN (FARMERS FIELD SCHOOL) ........................................................................ 23
3.5.3 INTERVIEWS WITH PROJECT OFFICIALS .................................................................... 25
3.5.4 VISITS SNAPS/PICTORIAL SURVEY ............................................................................. 25
3.6 DATA ANALYSIS AND INTERPRETATION.................................................................... 25
3.6.1 PROJECT COST ANALYSIS .......................................................................................... 25
4. DGM&E ASSESSMENT ............................................................................................... 29
5. BENEFICIARIES ANALYSIS (FIELD SURVEY) .................................................................. 31
6. OBSERVATIONS ........................................................................................................ 32
7. QUALITATIVE ANALYSIS ............................................................................................ 35
7.1 STRENGTHS, WEAKNESSES, OPPORTUNITIES & THREATS (SWOT) ANALYSIS ......... 35
7.2 BOSTON CONSULTING GROUP (BCG) MATRIX ........................................................ 36
7.3 PEST ANALYSIS ......................................................................................................... 36
8. CONCLUSION ............................................................................................................. 38
9. LESSONS LEARNED ..................................................................................................... 39
[Link] ................................................................................................ 40
ANNEXURE A: DETAIL OF YEAR WISE AND COMPONENT WISE FINANCIAL ACHIEVEMENTS ..
ANNEXURE B: PROJECT EVALUATION RATING INDEX (PERI).................................................
ANNEXURE C: RECOMMENDED POST ..................................................................................
ANNEXURE D: QUESTIONNAIRE FOR BENEFICIARIES ANALYSIS ............................................
1. INTRODUCTION
Pakistan is a country of small farming households, where floriculture is the best option of
enhancing the income of the under privileged. Introduction to the floriculture crop could be
an important intervention in this regard where the farmer can earn much more by
exploiting available natural resources more efficiently. We have favorable climate and cheap
labor for growing these crops whereas they need much less land and water for production.
These crops also give the premium prices almost round the year and there is no need to
wait for a long time as in the case of other routine crops. Net profit against the investment
is much higher for these crops compared with other conventional crops. The products are in
high demand all over the world. But in Pakistan, floriculture is in its embryonic stage. There
is lack of resources and skilled labor to develop the floriculture industry up to the
international standard. It is need of the time to produce skilled personals and explore new
means to ensure survival of our farmer and explore marketing to save our economy as well
as increase our exports.
The industry of growing flowers and other ornamental crops is mainly concentrated around
the big cities: Karachi, Hyderabad, Lahore, Rawalpindi, Islamabad, Multan, Faisalabad, and
Quetta. Places such as Pattoki near Lahore, Sahiwal in Sargodha district and location in the
vicinity in Hyderabad has been assumed important because of growing sizable area under
these crops. Pattoki serves as the centre for floriculture activity in Pakistan. Though Kasur
and Sheikhupura districts have also developed some expertise in this field, still Pattoki serve
as the hub market for all floriculture trade. Pattoki “mandi” is the major forum for buying
and sellisng of fresh cut flowers especially roses. About one million pieces of cut flowers are
daily exported from Pattoki to different markets in Pakistan, most important of which are
Karachi, Peshawar, Lahore, and Islamabad. The flowers are packed into wooden or paper
carton, with each flower pack containing 50 pieces of cut flowers. Each package has one
thousand pieces of cut flowers (20 packs @ fifty pieces). These packages are transported to
the destination by railway and road. The flowers, especially, roses, gladiolus. lilium,
tuberose, jasmine and marigold are grown for sale as cut flowers.
Unfortunately, Pakistan has negligible share in worldwide floriculture trade despite having
fertile lands, best irrigation system, and rich resources to venture in this enterprising
business which not only generates rural employment but also fetches precious foreign
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exchange. Of the total floriculture trade, cut-flowers sales account for 50 per cent and
plants 41 per cent; bulb and cut foliage make up rest of nine per cent. Eight countries export
74 per cent of the value of the world’s floriculture crops — the Netherlands, Columbia,
Israel, Italy, Belgium, Denmark, the US and Ecuador. More than 50 per cent of the
floriculture products come from the Netherlands.
If we compare the resources of Pakistan with the Netherlands, we have an area 20 times
more, manpower 9 to 10 times more and better climate, soil and irrigation system. What we
are lacking is the modern production technology and many other factors which have been
discussed in the report.
Floriculture is not only a business, but a lifestyle that involves a commitment. The decision
to enter floriculture should not be based solely on love of flowers. Working with flowers is
of course a benefit, but a successful operation involves much more. It is a complex business
requiring a great deal of highly specialized knowledge and skills. The industry is highly
technical and scientific. It is labor intensive and good management skills are essential.
Floriculture is like any other business; to survive the business must make a profit. A
considerable time and study before making a business decision on the type of crop and
location is necessary. The consumption basket is getting diversified towards value-added
floral products such as essences, perfumes, and other by products from flowers. It is
important for production to respond to these shifts in consumption.
DGM&E has conducted evaluation of the scheme along with preparation of its evaluation
report. The purpose of this evaluation report is to evaluate the project in order to assess,
whether the project has been successfully completed or otherwise. The focus of this
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evaluation report is on all factors that affect project performance against its planned
objectives including project purpose and design, strategic planning, project management
and project results.
This evaluation report is divided into ten different parts. It starts with introduction giving
details about the project domain. The second part gives project details including description,
project brief, its objectives, project cost and its activities. The third part of this report
focuses on evaluation methodology, followed by team formation, devising evaluation plan,
selection of data collection methods, data analysis & interpretation based on project cost &
benefits analysis, DGM&E’s assessment, observations and SWOT analysis etc. The fourth
part of the report depicts the DGM&E’s assessment pertaining to the actual status of the
project performance against its planned objectives as well as its planned targets. The fifth
part includes results of field survey. The sixth part of the report consists of observations
regarding the project activities made by the evaluation team of DGM&E, P&D Department.
The seventh part of the report consists of SWOT Analysis reflecting the strengths,
weaknesses, opportunities and threats belong to the project implementation. The eighth
part includes conclusion of the project whether it is a successful intervention or otherwise,
based on Project Evaluation Rating Index (PERI), site visits and observations of the report.
The ninth part explains the lessons learned during evaluating the project for further
improvement in its implementation phase along with the other sectoral programmes
planned in future. The tenth and the most critical part reflect recommendations for the
effective usage of the project outcomes and resources. This section addresses the
suggestions for improvement in project planning and execution as well as, identifying
matters requiring follow up actions. The rationale for the recommendations is clearly
explained and linked with the information collected during the evaluation.
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2. THE PROJECT
Following is the project information as per PC-I & PC-IV.
2.1 PROJECT BRIEF
Agency for Operation & Directorate of Floriculture (T & R), Punjab, Lahore
Maintenance after Completion
(Rs. Million)
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2.2 PROJECT DESCRIPTION
Different floricultural crops are grown on about 16000 acres in Pakistan, in which Punjab
province shares more than half. Most of the produce is marketed in the local markets and a
little is exported. The main crops grown are Gladiolus, Cut-Roses, Tuberose, Lillium,
Marigold, Jasmine & other ornamental plants. These are mainly grown in Pattokee &
Periurban of Lahore, Faisalabad, Multan and Rawalpindi. The country has a great potential
for export of these flowers & other ornamental crops provided we can increase their
productivity and quality.
The farmers are growing flowers and ornamental plants, but proper guidance and assistance
for the production of quality floricultural crops is not up-to mark. Farmers are also
interested in these high value crops which can give them more profit than other field crops.
To involve the farmers for production of these high value crops, two acres Government land
from Rice Research Institute will be acquired on G.T. Road near Kala Shah Kaku for
establishment of a model nursery and Green House sized (100' x 50'). Mother plants and a
gene pool of different plants will be developed in the model nursery farm from where bud
wood / stock, will be provided to the farmers and ornamental plant growers of Pattoki,
flower growers of periurban of Lahore & nurserymen to maintain true to type varieties.
Moreover Farmers Field School System (FFS) is proposed in this project where 2nd year 2
FFS are proposed around Lahore i.e. Manga Mandi & Burj Attari. These FFS will be increased
to 3 Nos. in 3rd year of the project according to the suitability of area and farmers interest.
Existing Facilities:-
This Directorate was established in 1987 to cater the training needs of the interested urban
population in the field of flower production, landscaping and flower arrangements at
Lahore. This Centre has earlier arranged following training courses for nurserymen and
amateurs which are offered at Bagh-i-Jinnah, Lahore.
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Table 2: Detail of Diploma Courses
SR. NO. COURSE DURATION
Later on its scope was extended to Research activities and three Research Stations at
Faisalabad, Multan and Rawalpindi were started to feed back and improve the Research &
Training components of the Centre in 1990-91. This Department has made hectic efforts by
conducting Research Experiments for selection & collection of the plant material such as
cuttings of ornamental plants like trees, shrubs, climbers, annuals and bulbs. Most of
Research work has been done on the introduction, acclimatization, adoption & propagation
of various ornamental plants.
Manpower
Table 3: Detail of Manpower
TOTAL NO.
SR. NOMENCLATURE OF THE TOTAL
BPS OF TOTAL
NO. POST FILLED
SANCTIONED
1. Director Floriculture. 19 1 1 -
2. Senior Instructor 18 1 1 -
3. Instructor 17 7 5 2
4. Admn. Officer 17 1 1 -
5. Assistant Director (A&A) 17 2 1 -
6. Superintendent 16 2 2 -
7. Stenographer 15+12 1 1 1
8. Photographer 14 3 1 -
9. Assistants 14 1 3 -
10. Computer Operator 15 3 1
Surveyor / Senior Draftsman
11. 11 2 2 1
/ Floriculture Supervisor
12. Senior Clerk 9 2 2 -
13. Junior Clerk 7 5 4 1
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14. Lab. Assistant 6 1 1 -
15. Budder. 5 1 1 -
16. Driver 5 5 4 1
17. Carpenter 3 1 1 -
18. Beldars 1 3 3 -
19. Naib Qasid 1 6 6 -
20. Rod Man 1 1 1 -
21. Lab Attendant 1 1 1 -
22. Helper 1 1 1 -
23. Mech. Cum-Electrician 5 1 1 -
24. Chowkidar/Watchman. 1 2 2 -
25. Sweepers 1 2 2 -
TOTAL 55 48 7
1 Vehicles 15
2 Computers 8
3 Fax Machines 2
4 Photo copier 2
5 Spray machines 8
6 Refrigerator/Deep freezer 4
Technical Para meters i.e. input and out put of the project in quantifiable terms. Also
discuss technology aspects of the project
In this project development of two acres model nursery farm on Government Land to be
acquired from Rice Research Institute Kala Shah Kaku is proposed where Greenhouse
measuring (100' x 50') with controlled temperature and humidity is also proposed. This
model nursery farm and green house will be used to develop, maintain and propagate
indigenous and exotic germ plasm. Green house will comprise of four compartments of
independent temperature and humidity control. It will be used for propagation of different
types of flowering plants in each compartment.
Floricultural Crops which are included for training of the farmers at FFS are;
Gladiolus.
Cut-roses.
Jasmine.
Marigold.
Lillium.
Tuberose.
These crops will be grown on 4 Kanal of demonstration plots and 10 Marla Lath house at
each FFS. During project period 5 FFS will be conducted to train 125 farmers. Existing and
proposed staff will be utilized for development of model nursery farm and to conduct FFS.
Detail of farmers training is as below:-
Trainee Facilitator - 2 -
Trained Facilitator - - 2
Number of FFS - 2 3
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Number of farmer to be trained - 2 x 25 = 50 3 x 25 = 75
Provide the details of civil works, Equipment, Machinery and other physical facilities
required for the project
i. Construction of Store Room (12' x 12') and Chowkidar Hut (10' x 10'), reservoir
(20’ x 20’ x 5’) and enclosure of model nursery farm with concrete pillar and
barbed wire will be done during 1st year of the project (detail of specification,
costs estimates and vetted by competent authority is attached).
ii. 1 Greenhouse (100’ x 50’) (detailed cost estimate attached).
and 2 lath houses (10 marla each) are to be installed in the 2nd year of the
project while 3 lath houses (10 marla each) will be constructed during 3rd year of
the project.
iii. Machinery and equipments required for the project.
Table 6: Required Machinery and Equipment
EST. COST
SR. NO ITEM JUSTIFICATION
(RS. MILLION)
1 Deep Freezer (2) 0.080 For storage of planting material.
TOTAL 1.836
POSTS JUSTIFICATION
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Driver To operate the vehicles.
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Year 2
Recruitment of the contractual staff as per Government policy (Annex-VI).
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Table 8: Year-wise financial phasing as per PC-I along with PSDP allocation, Releases and
Expenditures
(Rs. Million)
PHASING AS PER PC-I
YEAR PSDP ALLOCATION RELEASES EXPENDITURES
(REVISED)
2008-09 0.38 0.38 0.38 0.378
2009-10 19.276 19.276 19.276 16.161
2010-11 6.052 6.052 6.052 5.352
TOTAL 25.708 25.708 25.708 21.891
2008-09
1%
2010-11
24%
2009-10
75%
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3
2.5
1.5
1
PC I Estimates
0.5
Actual Expenditures
0
Figure 2: Component wise financial phasing as per PC-I along with actual Expenditures
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3. METHODOLOGY
Following criteria has been used to carry out evaluation of the project as elaborated in flow
chart as given in figure 3;
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regarding the project activities & its performance has already been discussed in this report
accordingly.
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3.3 IDENTIFICATION OF KEY INDICATORS
Project performance parameters are defined in the following terms;
These parameters are helpful to map objectives and targets planned in PC-I with its actual
execution and implementation in order to assess whether the achievements have been
actually made under the project or otherwise.
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3.5.2 PROJECT SITE VISITS
The project sites including three Farmers Field School (FFS) (at Mandianwala, Nathoki and
Saggyan) and one model nursery at Kalashah Kaku were visited by the Evaluation Team of
Directorate General, Monitoring & Evaluation, Planning & Development Department on
location data collection and evaluation purposes from 28th May 2011 to 14th June 2011. The
evaluation team visited the following all places, in which project was executed as mentioned
below in the table;
Table 10: Plan for Evaluation along with detail of Team Members
SN PLACE DATE OF VISITS TEAM MEMBERS
Directorate of Floriculture Ms. Tahira Sattar
1 28-05-2011
(T&R),Punjab Lahore (Research Analyst)
Kalashah Kaku (Model Ms. Fiza Zafar Hashmi
2 04-06-2011
Nursery Farm) (Research Analyst)
3 Mandiawala (FFS) 11-06-2011 Ms. Tahira Sattar
(Research Analyst)
4 Nathoki (FFS) 11-06-2011 Mr. Azhar Iqbal
(System Administrator)
5 Saggyan (FFS) 14-06-2011
The purpose of visiting the sites was to verify the reported physical achievements and facility
utilization under the project. Different features of the project elements have been inspected
during the project site visit as described hereunder:-
I). Kala Shah Kaku (Model Nursery Farm)
Before the site visit of Kalashah Kaku (Model Nursery Farm), a meeting was held in the office
of Director Floriculture (Research and Training), where the major points of the project were
discussed and a plan to visit the Model Nursery Farm was made.
Hence, on planned date as mentioned above Kala Shah Kaku was visited by the evaluation
team members of DG(M&E).
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Figure 4: Front view of Nursery Model at Kala Shah Kaku
During the site visit, civil work including a watchman hut and a store room were found
satisfactory. It was found that the store was serving as a kitchen. A store room is not meant
to be a kitchen. Two freezers which have been purchased for the preservation of plant
material were also found in this so called store room. However no plant material was found
to see rather the freezer was being utilized for personal consumption. Further more one of
the freezers was lying abundant.
During the visit, it was observed that a weather station, procured under this project was
laying abandon. The management was not familiar with its working and was lacking the
ability to operate it.
Figure 5 (a): Procured material still packed and not being used
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During the visit, it was observed that a tube well room has been constructed, which was not
mentioned in the scope of civil work in PC I.
Figure 5(b): View of store room, Kala Shah Figure 5(c): View of turbine room
Kaku
At Kala Shah Kaku different flowers including Marigold. Lilium, Tuberose, Jasmine and Roses
were seen growing in open fields and under green house.
Figure 6(a): Gladiolus production in open Figure 6(b) Jasmine production in open field
field
In Green house not only the flowers proposed in the projects but many other varieties of the
flowers had also been grown. E.g Gerbera and Carnation.
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Figure 7: Flowers produced under green houses.
It was told by the director floriculture Malik Abid Mahmood that growing flowers in
controlled temperature is more profitable as it remains protected from seasonal hazards and
fungal diseases. Moreover the length of rose stick, grown in grown house is about 147 cm
whereas its maximum length in open field is up to 40 cm. this is a significant difference. It
causes to enhance the shelf life of flower as well since, the longer the flower stick, the longer
the shelf life.
Heating and cooling systems were also observed at model nursery. Their performance was
satisfactory. Moreover the physical existence of generator was also verified. It was also
observed that a ditch in the earth was serving as water reservoir.
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Figure 8: View of water pond serving as water reservoir.
Figure 9: Heating system at Model Nursery Figure 10: Cooling system at Model
Farm Nursery Farm
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II). MANDIANWALA (FARMERS FIELD SCHOOL)
The evaluation team of DG(M&E) visited the Farmers Field School at Mandianwala in order
to analyze the performance of the school. Team got the questionnaire solved by the
participant farmers.
Figure 11: Board of Farmers Field School the Figure 12: Evaluation team member
farmers at Mandianwala interviewing
During the visit the demonstration plot at Mandianwal was also visited by the evaluation
team members. A 10 marla lath house was seen in demonstration plot.
Figure 13: Lath house installed at Figure 14: Production of Motia in open
Mandianwala Demonstration Plot field at Mandianwala
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Figure 15: Front view of Nathoki FFS Figure 16: Evaluating team interviewing
During the visit the demonstration plot at Mandianwal was also visited by the evaluation
team members. A 10 marla lath house was seen in demonstration plot.
Figure 17: Evaluating team member inspecting Figure 18: Farmers working in demonstration
Demostration plot Nathoki plot
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Figure 19: Evaluation team member s interviewing farmers while taking class
During the visit the demonstration plot Saggyan was also visited by the evaluation team
members. A 10 marla lath house was seen in demonstration plot.
Figure 20 (a): Lath house of Demonstration Figure 20 (b): View of Lath house
Plot Saggian
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3.5.3 INTERVIEWS WITH PROJECT OFFICIALS
The interviews and telephonic conversation were conducted with the following project
officials.
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Total Original Cost:
Total Original Cost =Rs. 28.794
Total Revised Cost:
Capital Cost = Rs. 9.192 Million
Revenue Cost = Rs. 16.516 Million
Total Cost = Rs. 25.708 Million
Actual Expenditures = Rs. 21.891 million
Table 12: PC-I Cost (Original & Revised) along with its Actual Expenditures
PC-I PLANNED COST ACTUAL EXPENDITURE
Against Revised
Revised %age decrease in Against Original
Original Cost Cost
Cost Planned Cost Cost
(till June 30,2011)
28.794 25.708 10.72% - 21.891
Planned Actual
28.794
25.708
21.891
Figure 21: PC-I Planned along with Actual Cost (Original & Revised)
Table 13: Financial Phasing as per PC-I, allocation and Actual Expenditure
% AGE
PHASING AS PER PSDP
YEAR RELEASES UTILIZATION UTILIZATION
PC-I (REVISED) ALLOCATION
ON RELEASES
0.38 0.38 0.38 0.378 99%
2008-09
19.276 19.276 19.276 16.161 84%
2009-10
6.052 6.052 6.052 5.352 88%
2010-11
25.708 25.708 25.708 21.891 85%
TOTAL
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105%
100%
95%
90%
2008-09
85%
99%
2010-11
2009-10 88% TOTAL
80%
84% 85%
75%
The detail of cost (original and actual) as provided in PC-IV document of the project has
been given in Table 8. After analyzing the project financial achievements, the actual
expenditures made during the project execution is Rs. 21.891 million as per data (i.e. PC-IV
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along with Sponsors’ Assessment Report) provided by the department, whereas, the overall
item-wise actual utilization remained Rs. 7.216 million.
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4. DGM&E ASSESSMENT
The DGM&E assessment has been carried out regarding the planned objectives as well as
planned targets of the project as following:-
Table 15: DGM&E Assessment regarding Objectives & Planned Activities/Targets of the
Project
ACTIVITIES/OBJECTIVES DGM&E ASSESSMENT
QUANTITATIVE
Conduction of 5 Farmers Field Schools
Training of 125 Farmers
Installation of 5 Lath Houses
Activity has been completed
Establishment of 5 Demonstration Plots
Acquisition of 2 Acre land at Kala Shah Kaku
Installation of Green House at Kala Shah kaku
Some of the machinery has not been
procedure yet. Moreover there is
either under utilization or miss
Machinery, Tools, Stores & Equipment
utilization of few resources.
However activity regarding tools is
complete.
Recruitment is still not complete.
Following posts have been vacant
Establishment of Workforce for last one year.
One ARO
Two Project Supervisors
As per acre income from floriculture
is higher than other crop fields,
Income Level therefore the income of the farmers
who have adopted it has been
increased to some extent
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QUALITATIVE
Farmers are familiar with latest
production techniques and
Popularity of Improved floriculture production
improved technology.
technology.
Some of the farmers have adopted
new techniques and others are
willing to bring it into practice.
Germplasm/varieties of
floricultural crops such as Cut-
roses, Gladiolus, Lilium, Tuberose,
Jasmine, Gerbera and Carnation
have been maintained at the
Provision of new germplasm/ varieties of model farm. Bud wood/seed have
conventional floriculture crops to the interested been provided to the farmers to
growers. grow flowers commercially.
Varieties of these crops were
provided to the farmers at
demonstration plots established at
farmers’ farm for the development
of floriculture at commercial level.
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5. BENEFICIARIES ANALYSIS (FIELD SURVEY)
A field survey of the project officials and farmers of concerned area was carried out and a
total number of 100 individuals were interviewed based on the technical evaluation
questionnaire see Annexure-D This questionnaire contains questions regarding the
performance of farmers field school and model nursery at Kala shah Kaku.. The findings of
survey and our discussions with them have indicated the following:-
About 55% of the respondent said the training caused to enhance their income.
75% of the respondents were in opinion that they learnt new methods of production
and equipped themselves with latest technology.
95% of the respondents said that attended this training for professional purpose.
55% of the respondents were in view of shortening the time of the class in
harvesting season.
All of the respondents were in favor of establishing such Farmers Field School more
in number
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6. OBSERVATIONS
Evaluation of the project has revealed many facts and figures about the project. The
observations regarding overall project activities are given in ensuing paragraphs:-
The project stood closed within the planned gestation period of 36 months. The
actual cost incurred on the project was Rs. 21.891 Millions. But there was
discrepancy in cost details of the project as expenditures exceeded from approved
PC-I amount.
Scope of the project pertaining to the civil works has been more or less achieved.
The quality of civil work was found to be satisfactory but as per PC I the tube well
room’s construction is not in the scope of said project. Department needs to justify
the same.
During the visit, it was observed that the store room constructed for project was
serving as a kitchen.
During the visit, it was observed that a weather station, procured under this project
was laying abandon. The management was not familiar with its working and was
lacking the ability to operate it.
One out of four bikes, purchased for the project is still not registered and not
allotted to anybody on hire purchase basis as was perceived in PC-I. It is imperative
to write that the bike bought under the scheme is still lying abandon even after the
completion of whole gestation period.
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Payment of one mobile diagnostic lab and one reefer container has been made but
same have not been delivered to project site yet even after the completion of
gestation period of the project.
Although the farmers were being trained under this project but management
remained inefficient in resolving their after production issues particularly regarding
the marketing of their production. No efficient supply chain was found for flowering
crops. This issue is particularly hindering the objective to increase farmers’ income.
Actual utility of Deep Freezer for preserving plant materials was deficient. It was
observed that one of the two deep freezers was being utilized for personal purposes
and the other one had not been even unwrapped. Furthermore, during site visit no
plant material was found for which deep freezers were purchased.
It was observed that water reservoir could not be completed due to laps of funds. So
a big ditch in the earth is being served as a reservoir.
Management remained fail to complete the recruitment of project staff. The posts of
one Assistant research Officer (ARO) and two supervisors remained vacant through
out the gestation period.
The salary charged for the vacant posts is unjustified. Department needs to justify
the same.
It was observed during different visits that in the presence of five drivers, already
working in department, there is no need of hiring two drivers exclusively for the said
project. Therefore, these extra posts must be abolished.
Training stuff e.g. pamphlets for the farmers added to the cost of the project. But the
fair use of them was not made. Few of the farmers were given pamphlets whereas as
the rest remained deprived of it.
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No statistical data has been made available on Punjab Agriculture or Bureau of
Statistics about Floricultre by the department for impact evaluation of the project.
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7. QUALITATIVE ANALYSIS
After mapping the detailed observations regarding the overall physical & financial
performance of the project, SWOT analysis has been carried out to analyze the detailed
strengths, weaknesses, opportunities and threats involved in the project. Moreover, Boston
Consulting Group (BCG) matrix and PEST analysis about the project has been made in 7.1 &
7.2.
STRENGTHS WEAKNESSES
Issue of marketing is not resolved.
Capacity of human resources through
hiring project staff. Short shelf life of cut flowers.
Causing rise in income of the farmer. Unavailability of superior quality seeds
and fertilizer.
Attaining not only self sufficiency in
cut flowers rather exports will also be Lack of efficient supply chain
made. management.
Highly motivated farmers Less number of cut flower markets.
Adoption of new production Financial instability of the farmers.
techniques and latest technology.
Celebration of new events leading
more consumption of cut flowers.
Optimum utilization of land of
priurban Lahore.
OPPORTUNITIES THREATS
Increase in international competitors
Opportunity of exports, leading to
increase in foreign exchange. Price war
Direct or indirect financial patronage Replacement of cut flowers with natural
of farmers. looking artificial flowers.
Expansion of new varieties of cut Export Quota
flowers. Economics Instability may cause failure of
Mergers and strategic alliances with the Project
other countries. Unavailability of Skilled manpower
Exploration of new market segments.
Introduction of improved methods of
production and technology.
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7.2 Boston Consulting Group (BCG) Matrix
In order to assess the Pakistan’s relative position in international market with respect to the
growth of cut flower industry all over the world, BCG Matrix has been shown below.
As it is shown in the matrix, that along vertical axis we have Business growth rate and along
horizontal axis, relative position is given. Now Pakistan’s share in floriculture is too less
whereas the overall international floriculture industry is growing. That is the very reason
that this project fits in “Question Mark” cell of the grid which shows that overall business
growth of floriculture is high but our market share is low. Hence this project is an attempt to
increase our market share in floriculture industry.
POLITICAL
This project has no impact on politics.
ECONOMIC
This project will impact on economic growth of the farmers. It will be helpful in uplifting the
socio economic conditions of farmers by increasing productivity per unit and production of
good quality cut-flowers. Now- a-days families have been extended and the land holding
have become very small. Farmers can grow floricultural crops and can earn more as
compared to other field crops such as wheat, rice, sugarcane etc.
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SOCIAL (EDUCATION, HEALTH, EMPLOYMENT, AREA DEVELOPMENT,
ETC.)
Farmers will get education through farmers field schools. Farmers field school training with
practical and demonstration is helpful to innovate and adopt these high value crops.
Farmers will get training of flowers production in open field and under controlled
temperature. Farmers/ stake holders will be benefited by training and quality cut-flower
production on scientific lines. Flowers can play a vital role in improving the health of the
people as these have aesthetic value. This project will provide jobs to scientists and skilled
persons as it generated jobs for fourteen persons in BPS-1 to BPS-17. It will also generate
employment at the farmers field for un-skilled labour. This project is helpful in increasing
the area of cultivation of commercial flowers in periurban Lahore. It will provide an
opportunity to farmers to get good quality seed / bud wood. Research finding at this project
will provide guide lines to farmers for setting and achieving their goals in best national
interest.
TECHNOLOGICAL
The project is proposed to popularized production technologies of commercial floricultural
crops for example Gladiolus, Roses, Lillium, Marigold, Tuberose & Jasmine. Farmers will not
only get technical training for production of crops, they will also learn about post harvest
technology of these crops. Reefer container and mobile diagnostic laboratory will be helpful
in effective transportation of flowers from field to market and in controlling insects’ pests
and diseases. These facilities will be available to the farmers of Pattoki and periurban areas
of Lahore on nominal charges. This project will extend the green house, lath house and open
field technical training of commercial floricultural crops.
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8. CONCLUSION
The evaluation results and the reasons for success or failure of the project have been
documented as conclusion. After a detailed study and analysis of project documents,
interviews and visits to the project locations to determine project findings and provide
feedback on the execution and implementation of the project it is concluded by applying the
Project Evaluation Rating Index (PERI) technique that the project is “Partially Successful”.
See Annexure B.
Successful Intervention 2 -
Unsuccessful Intervention 4
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9. LESSONS LEARNED
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10. RECOMMENDATIONS
Recommendations were suggested for the effective usage of the project outcomes and
resources. These recommendations address the suggestions for improvement in project
planning and execution as well as, identify matters requiring follow up actions. The rationale
for the recommendations was clearly explained and linked with the information collected in
the evaluation process. Recommendations about the project are as under:-
It is also recommended that the approved vacant project posts must be occupied
immediately. Department may also depute regular staff to project site to make it
functional.
Survey to farmers reveals that they get frustrated with pretty much long duration of
class particularly when there is harvesting season. At that moment they find it too
tough to spare even fifteen minutes for the class. Therefore it is recommended that
class duration may be shortened in peak season. Farmers must be relaxed with no
class in harvesting season. Same can be done by commencing the training session
from September to April.
Farmer is worried about the transportation and perishable nature of the cut flowers.
Therefore, it is recommended to introduce the farmers with chilling units used for
transportation of the cut flowers.
Farmers get disappointed when after flower production they have to face the
problems regarding marketing their products. The cut flower markets are not
prudently developed. Government may develop markets for cut flowers and
maintain effective supply chain system for flora products grown by farmers.
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A reasonable subsidy to the farmers may enhance cut flower production in Punjab.
Therefore, farmers may be motivated through subsidizing. Moreover Government
must provide the superior quality seeds and fertilizers to the farmer in order to meet
export standards.
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ANNEXURE A: DETAIL OF YEAR WISE AND COMPONENT WISE FINANCIAL
ACHIEVEMENTS
Grant No. PC22036 (Development)
PLANNED
PROVISION (RS. AWARDED ACTUAL
YEAR COMPONENT MILLION) PROVISION EXPENDITURE
([Link]) (RS. MILLION)
ORIGINAL REVISED
PLANNED
PROVISION (RS. AWARDED ACTUAL
YEAR COMPONENT MILLION) PROVISION EXPENDITURE
([Link]) (RS. MILLION)
ORIGINAL REVISED
Vehicles 0.240 - - -
2008-
Plant & Machinery. 0.980 0.180 0.180 0.079
09
Furniture & Fixture 0.200 0.100 0.100 0.099
2010- Vehicles - - - -
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11
Plant & Machinery. - - - -
PLANNED
PROVISION (RS. AWARDED ACTUAL
YEAR COMPONENT MILLION) PROVISION EXPENDITURE
([Link]) (RS. MILLION)
ORIGINAL REVISED
PERI 69
-
-
PROJECT Partially
EVALUATION Successful
RESULT -
-
-
ANNEXURE C: RECOMMENDED POST
Floriculture Supervisor
2 2 2 2
(BPS11)
4 Driver(BPS 05) 2 2 0
5 Mali(BPS 01) 4 4 4
TOTAL 14 14 12
ANNEXURE D: QUESTIONNAIRE FOR BENEFICIARIES ANALYSIS
© Directorate General of Monitoring and Evaluation, Planning and Development Department, Govt. of Punjab
(June 20, 2011)
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