ENHANCING FUNNEL THROUGHPUT IN REDBUS
Redbus Exclusive Short Route Pass:
1. This pass is designed exclusively for short routes under 250 km. It is only
applicable on specific buses operating these short routes. The app will display
the available bus operators and schedules for the user's selected city.
2. Passengers can board any eligible bus on these short routes using the Redbus
pass at the time of departure, or they can book their seats in advance.
3. Funds can be loaded into the pass using various payment channels. Users can
simply scan a QR code on the bus seat to pay for their journey.
4. Ticket pricing can be kept minimal and consistent as short-route buses typically
operate at total capacity due to high demand.
5. Promotional offers and loyalty rewards can be earned by using the pass.
Commuter Pass:
1. This monthly or weekly pass includes a set number of trips. Users can upgrade to
a higher package mid-month if they require additional trips.
2. Commuter pass is offered at a discounted rate compared to the total cost of
individual trips.
3. QR code or NFC-enabled pass that can be scanned or tapped for easy boarding.
4. An auto-renewal feature can be implemented, where packages are automatically
renewed at the end of the validity period, ensuring uninterrupted service.
5. Partnerships can be established with companies to offer commuter packages as
part of employee benefits, potentially subsidised by the employer.
6. Exclusive promotional offers and loyalty programs can be offered as well.
Implementing the RedBus Exclusive Short Route Pass and Commuter Pass will enhance
convenience and affordability for frequent travellers, driving higher ridership and revenue
stability for RedBus. These passes offer seamless boarding with QR codes, discounted
rates, and flexible upgrade options, fostering customer loyalty through promotional
offers and rewards. The subscription-like auto-renewal feature ensures uninterrupted
service, while corporate partnerships expand the user base. This will also increase the
conversion rate and decrease the dropout rate by targeting flexibility and
cost-effectiveness.
