Debark University
College of Agriculture and Environmental Science
Department of Wildlife and Ecotourism Management
Program Wildlife and Ecotourism Management
Degree program BSc. in Wildlife and Ecotourism Management
Course Title Introduction to tourism
Course code WEtM 2071
Course delivery system Parallel
Year and semester Year II: semester I
Prerequisite None
Status of the Course Compulsory
ECTS 5(3 credit hours)
Enrolment Regular
Instructors name Belgie Abebaw (MSc) E – mail contact:
[email protected]Physical contact Block –floor- 1 –Room
Contact hours Lecture Practices Home study Total
2 3 7 12
Course description
Introduction to tourism: types of tourism; motivation of tourist and tourist experience; The
tourism industry: Factors influencing tourism. Significance of tourism, Types of tourism:
Tourism marketing: visitor service and customer safety; Tourism management: principles and
strategies of tourism management. Tourism and its impacts: (Tourism & the environment, culture
and tourism, Economic impacts). Measuring and managing the impacts of tourism.
Introduction to major tourism sites and tourist attractions; Potentials and limitations of tourism
Development in Ethiopia
Objectives of the course
At the end of the course, students should be able to:
Understand and reproduce the concept of tourism, recreation and leisure
Understand tourist motivation and attraction preferences
Describe the different types of tourism
Appreciate and comprehend the significance of tourism in national economies
Understand the key principles and application of quality service provision and customer
satisfaction
understand and practice planning of tourism marketing
Differentiate the impacts of tourism
Familiarize with major techniques of tourism impact management
Explore the attraction sites of Ethiopia
Explain the major potentials and opportunity of tourism development in Ethiopia
Lecture
Contents hours
Chapter 1. Basic concepts and definitions 2
1.1.Leisure
1.2.Recreation
2. Tourism definition
2.1.Characteristics of tourism
2.2.Relationship between tourism, recreation and leisure
3. Tourism typology
3.1.Travel motivation
3.2.Tourist behavior and preferences
4.Recreation/tourism barriers
2
Chapter 2. Tourism industry
2.1.Historical development of tourism
2.2.Significance of tourism to world economy
2.3.Economic determinants of international tourism
2.4.Demand and supply in tourism
3
Chapter 3. Tourism marketing
3.1.Key factors in marketing
3.2.Promotion and advertising
3.3.Market segmentation, targeting and planning
3.4.Information technology and tourism marketing
5
Chapter 4. Customer service and tourist safety
4.1.Customer service
4.2.Visitor empathy
4.3.Managing visitor expectation
4.4.Tourist safety
4.5.Emergency and crisis management
4.6.Crisis management
4.7.Effective communication and crisis management
2
Chapter 5. Impacts of tourism
5.1.Impact on nature
5.1.1.Social and cultural impacts
5.1.2.Economic impact
5.2.Leakage and multiplier effects
Chapter 6. Management of tourism impact
6.1.Carrying capacity 5
6.2.Limits of acceptable change
6.3.Visitor experience and resource protection
6.4.Visitor management techniques
6.5.Environmental impact assessment for tourism
6.6.Sustainability indicators
3
Chapter 7. Major tourism attraction sites of Ethiopia
7.1.Cultural and historical attractions
7.1.1.Cultural dances and artifacts
7.1.2.Museums
7.1.3.Buildings
7.1.4.Major battle fields and palaces
7.2.Physical attractions
7.2.1.Geological and paleontological attractions
7.2.2.Volcanoes and hot springs
7.2.3.Caves and rock
7.2.4.Landscape
7.3.Biological attractions
7.3.1.Birds
7.3.2.Games
7.3.3.Floras
7.4.Agricultural landscapes
3
Chapter 8. Potentials and limitations of tourism development in Ethiopia
8.1. Distribution of attraction sites
8.2.Infrastructures
8.3.Socioeconomic issues
8.3.1.Poverty and street people
8.3.2.Economic restructuring and investment
8.4.Political instability
8.4.1.Civil war and civil unrest
8.4.2.Dictatorship
8.4.3.Terrorism
8.5.Human resource constraint
8.6.Regional cooperation
8.7Tourism and land use policies
Mode of Delivery
Lectures
Group discussion in the classroom
Field visit
Debates
Assessment methods
Assessment methods Allotted marks in %
Test1 & Test 2 20
Individual &Group assignment 20
Quiz 1&2 10
Final exam 50
Total 100
Grading: As per the University regulation
Policy
All students are expected to stand by the code of conduct of students of the University
throughout this course.
Switch off Mobile Phones during any activity; chewing gum is forbidden; being late
more than one minute is unacceptable; during lecture hours, noise is forbidden; in case of
inconvenience, inform ahead of time.
Attendance: a student is required to attend all lectures, laboratory and practical sessions as well
as field work. For the situations where you fail to attend sessions, because of reasons beyond
your control, see the senate legislation of the University.
REFERENCES
Godboy G., 1999. Leisure in your life: An Exploration. Venture Publishing, Inc.
Hall M. and Page S., 1999. The geography of tourism and recreation.Environment, Place and
Space.Routledge, London
Lew A, Hall M, Williams M, 2004. A companion to Tourism.Blackwell publishing Ltd.
Vellas F. and Bechered L., 1995. International tourism: an economic perspective. Macmillan
press.
