Startup Plan
Coffee brand
1. Business Plan
Concept & Niche: Our concept is to sell grinded coffee and
when it will start to grow then we will further move
toward the roasted coffee beans .
Market Research: There is no such tough competition in
the market regrading raw coffee but it is enough for a
small startups like us .The demand of coffee is quite good
in offices ,Universities ,among students and Universities
hostel.
Business Model: We will sell online on our website as well
as offline.
Financial Plan: Our estimated budget for this startup
would be around fifty thousand (50,000).We will research
on the rival brands pricing strategy and try our best to
provide the customers Good quality at lowers prices.
(After communicating with the suppliers we will plan our
expenses.
2. Sourcing and Supply Chain
Coffee Bean Sourcing: As we will start on a small scale we
will source our coffee beans from local vendors of our
city .
3. Legal Requirements
Business Registration: Ensure your business is legally
registered.
Permits and Licenses: Depending on your location, you
may need licenses for importing, food handling, or selling
agricultural products.
Trademark Protection: Consider protecting your brand
name and logo.
4. Distribution and Sales Channels
Online Store: We will Build an e-commerce platform where
customers can order raw coffee. We will Ensure secure
payment options and user-friendly design.
Wholesale: Build relationships with local cafe’s, and
roasters, who may want to purchase raw coffee in bulk.
5. Branding & Marketing
Brand Identity: Create a strong brand that highlights your
unique selling points (e.g., organic, fair trade, or single-
origin beans).
Website & Online Presence: Develop a user-friendly
website that tells your brand story, showcases your
beans, and allows for online purchasing.
Social Media Marketing: Use platforms like Instagram,
Facebook, and YouTube to share your sourcing stories.
6. Pricing Strategy
Cost of Goods: Account for costs like sourcing, shipping,
packaging, storage.
Competitor Pricing: Research how competitors price their
raw coffee beans and position yourself accordingly.
7. Technology & Tools
E-commerce Platform: Set up a reliable platform for online
sales (Shopify, WooCommerce, etc.).
Inventory Management Software: Track your stock levels,
sales, and orders efficiently.
POS System: If selling in physical locations, a POS system
will help manage transactions.
8. Financial Management
Cash Flow Management: Maintain strong control over
expenses and pricing to ensure profitability.
9. Sustainability & Ethical Practices
Eco-friendly Packaging: Consider offering sustainable
packaging
