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 TIME. CHOREOGRAPHED.

A WAT CH OF INC OMPA R A BL E DESIGN

How should time be told? GENUS dares to pose the

fundamental question. The singularity of this excep-
tional watch design resides in its mesmerizing display
of time in motion.
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Avant-garde, yet true to the exacting principles of
Haute Horlogerie, whose state-of-the-art finishing
C H A N G I N G T H E WAY W E
shines through with the subtlest attention to detail.
THINK ABOUT TIME
From the very first glance, the aesthetic impact and
architectural richness of the GNS evoke emotions.

Time itself becomes captivating.

G N S1. 2 T D
 VIRTUOSO WATCHMAKING
Entirely designed, developed and manufactured
T HE HOUR INDIC E S A WORLD FIRST T HE FRE E - MO V ING MECH A NIC A L EL EMEN T S
in our workshop, this original watch marks the
A DVA NC E A ND PI V O T T R AV EL A ND INDIC AT E T HE MINU T E S
birth of an independent Geneva brand. A passion
for watchmaking that combines innovation with
tradition. GENUS traces its own path.

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REFUSE TO REPLICATE
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DARE TO GO FURTHER

2 Patents for inventions | Movement manufactured

by GENUS, in 18K gold | Display complication, case,
bridges and main plate in 18K gold | Decorations
meticulously handcrafted to the highest level of
finish and the most exacting Haute Horlogerie
standards | Ethical leather and gold with certified
traceability.

G N S1. 2 W G
 GENUS TIMELINE

S O F T L A UN C H JUNE | 2019 @ D UB A I WAT C H W E E K | 2019

GENUS steps onto the watchmaking stage. GENUS exhibits with top independent watchmakers during Dubai Watch Week 2019.
Registration for the Grand Prix d’Horlogerie de Genève – 2019 GPHG Awards. The daily Master Classes offered by GENUS are a great success.

G P H G N O MIN AT I O N SEP TEMBER | 2019 @ A HM E D S E D D I Q I & S O N S | 2020

6 The GNS1.2 WG is one of 84 watches preselected for awards by the 2019 GPHG Jury. GENUS selected by one of the world’s most important watch distributors, 7
There are 196 entries in total. and is showcased at the Ahmed Seddiqi & Sons boutique in Dubai Mall.
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W O R L D T O U R AUTUMN | 2019 @ L E S A M B A S S A D E U R S | 2020
Australia, Asia, Mexico – GENUS covers the globe as part of a travelling exhibition GENUS showcased with a selection of high-end horology masterpieces at l’Espace Connaisseur in Geneva.
organized by the GPHG.

@ B A S E LW O R L D | 2020
G P H G M E C H A NI C A L E X C E P T I O N P R I Z E NOV EMBER | 2019 Presentation of new products – the watch gallery.
The GNS1.2 WG wins first prize in the Mechanical Exception category at the 2019 GPHG Awards. (Cancelled due to Covid-19)

B U C H E R E R AUTUMN | 2019 @ G E N E VA WAT C H W E E K | 2020

GENUS is invited to exhibit the winning watch and trophy at the inauguration of the Bucherer Gallery, GENUS takes center stage together with independent watchmakers.
to celebrate the Mechanical Exception Prize in this exclusive setting.

@ Y I S HI S A L O N B E I J IN G | 2020
GENUS inaugurates a permanent presence in Beijing.
 NO DIAL, NO HANDS

TENS - OF-MINUTES

8 HOURS
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GENUS DEFINES ITS
HOW TO TELL TIME
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OWN L ANGUAGE

HOURS T E N S - O F - MINU T E S P R E C I S E MINU T E

PRECISE MINUTE It is the fixed white arrow at the very left At the heart of GNS, are two large, coun- At the very right, near the crown, the white
which points to the current hour. The ter-rotating wheels that barely touch each arrow points to the precise minute on a
twelve indices – or satellites, one for each other. The indices in increments of ten seem skeletonized rotating disc graduated from 0
hour – pass before it. To remain aligned in to float above the wheels as they guide the to 9. Starting from the center, reading from
T HE EN T IR E DIS PL AY the reading direction, the indices pivot 90° transition of ‘free-moving’ elements from left to right, one adds the tens-of-minutes
C OMPL IC AT ION IS IN P ERP E T UA L every 3 hours, i.e., 4 times, as they complete one orbit to the other. The genus, the first indicated by the genus and the single precise
MO T ION one revolution every 12 hours along the element indicating the tens-of-minutes leads minute indicated at the right to obtain the
periphery, flush with the crystal. 11 genera (plural of ‘genus’) in a mesmeri- accurate number of minutes past the hour.
zing procession.

G N S1. 2 W G
 MECHANICAL EXCEPTION PRIZE GENUS CO-FOUNDERS
S É B A S T I E N B IL L I È R E S
GPHG 2019 Son of a watchmaker, watchmaking graduate,
trainer, watchmaking consultant, entrepreneur,
S I G N AT U R E I N V E N T I V E N E S S he successfully leveraged his acquired expertise
A N D S AV O I R - F A I R E in terms of creations.

S B “To see our creation resonate in such a way

GENUS – IN A CL ASS BY ITSELF
with the watchmaking community is both humbling
and immensely gratifying. If I am here, it is thanks
10 The GNS1.2 WG marks the birth of an independent to many hours at the workbenches of the greatest 11
Geneva brand. A new brick respectfully brought independent Master Watchmakers.”
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to the edifice of Swiss watchmaking and rewarded,
as a show of peer recognition, by the prestigious
and coveted Mechanical Exception Prize at the C AT H E R IN E H E N R Y
2019 GPHG Awards. A beautiful blend of dynamism and entrepre-
neurship. A career in multinationals, then support
for start-ups and SMEs. HEC graduate, mentor, she
G E N U S wins in the Mechanical Exception
offers solid expertise alongside the watchmaker.
category in competition with these nominees:
Audemars Piguet – Royal Oak Perpetual Calendar
C H “Starting from a blank page is a very stimula-
Ultra-Thin, Bvlgari – Octo Roma Grande Sonnerie
ting challenge. I’m thrilled by how far we’ve come.
Perpetual Calendar, Ulysse Nardin – Freak NeXt,
And we have a long way to go. Launching and
Urwerk – AMC, Vacheron Constantin – Traditionnelle
developing GENUS is the story of a close-knit
Twin Beat Perpetual Calendar.
team and great mentors, and the goodwill of the
community. It’s quite magical.”

G N S1. 2 W G
 MOMENTS IN WATCHMAKING FIGURES OF STYLE
APPROACH

Although the arrangement is traditional, the

construction is unusual. The movement is
separated into two modules: one for energy
accumulation and transmission (cylinder &
gear train), and the other for energy distribution
and regulation (escapement & balance wheel).
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R AT I O N A L E
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Being able to remove the distribution and
regulation module during the various stages
of adjustment allows each complication to be
optimally tested. A ruthenium surface treat-
A movement entirely designed, developed and ment visually enhances the module which can
assembled in the Geneva workshop. be separated, making it easily recognizable
by the contrasting finishes and color choices.
This calibre operates at 18,000 vibrations per
hour, i.e., 2.5 Hz. Regulation is ensured by an
oscillator equipped with a variable inertia S I G N AT U R E

balance wheel and traditional Swiss anchor From one’s very first glance, the display
escapement. complication conjures up an intriguing
juxtaposition of innovation and tradition.
Its power reserve is about fifty hours, which Creative renewal intertwined with the
is considerable given the complexity of the singularity of time are the foundation
calibre and time display. hallmarks of GENUS and its singularity.
 A setting in which form follows function,
aesthetics serve substance. Generously
dimensioned to house intricate mechanics,
the minimalist case subtly protects whilst
enhancing the inner richness of the GNS.

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TAMING LIGHT A MECHANICAL
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S U P E R L UMIN O VA™
T H E D A N C E O F T IM E
EXCEPTION ON
IN T H E D A R K
THE WRIST
All the numbers on the hour satellites,
tens-of-minutes, and precise minutes are The search for perfect balance in terms
meticulously designed and machined and of style led to a case that subtly plays with
are coated with SuperLuminova™. It is in depth perception. Whether sculpted in 18K
the dark that the luminescent procession of gold, Grade 5 Titanium or Damascene
the genus and genera becomes completely Titanium, the design is unobtrusive and
magical. naturally follows the curve of even the smal-
lest wrist. GENUS believes a watch should
be ergonomically comfortable and eminently
wearable on a daily basis.
 INFINITE POSSIBILITIES

P E R S O N A L I Z AT I O N

GENUS, always attentive to the client’s needs, is

TAILOR MADE of course open to customizing any of its creations.

Thus, future owners of a GNS can make their
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S T R A I G H T G E NU S
A ND G E NE R A
S L A N T E D G E NU S
A ND G E NE R A
G E M -S E T G E NU S
A ND G E NE R A
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With this spirit in mind, GENUS offers a broad
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range of creative possibilities with infinite varia-
G E NU S C R E AT I O N S A R E A DA P TA BL E.
tions.
C E R TA IN A S P E C T S C A N B E C U S T O MI Z E D
O N R E Q U E S T, A C C O R D IN G T O P E R S O N A L
G E M S E T T IN G
W I S H E S A ND TA S T E.

One of the rewards of the ingenious and complex

GNS mechanism comes from the versatility of
materials and design. It allows for greater artistic
freedom and infinite possibilities for variations
in terms of aesthetic choices and types of finishes
that span the gamut, from engraving to gem
setting to colors and much more.
 TECHNICAL DETAILS COLLECTION | G N S MODEL | G N S 1 REF | G N S1.2
CASE
M O V EM EN T

M AT ERI A L S S U G G E S T ED R E TA IL P RI C E S MATERIALS 18K GOLD OR TITANIUM MANUAL WINDING CALIBRE 160W-1.2

( E X - W O R K S, E X C L U D I N G VAT ) ORIGIN ETHICAL GOLD, RJC-CERTIFIED DIAMETER 38 MM

WG WHITE GOLD
DIAMETER 43 MM THICKNESS 7,7 MM
RG ROSE GOLD WG 148’000.- CHF
THICKNESS 13,1 MM COMPONENTS 418
T5 GRADE 5 TITANIUM RG 148’000.- CHF
CROWN 18K GOLD OR TITANIUM – G-E-N-U-S LET TERING RUBIES 26
TD DAMASCENE TITANIUM T5 118’ 000.- CHF
IN POSITIVE RELIEF ON THE CIRCUMFERENCE, FREQUENCY 2.5 HZ, I.E., 18 000 VIBRATION PER HOUR
TD 145’000.- CHF
PROVIDING GRIP FOR WINDING POWER RESERVE APPROX. 50 HOURS

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CRYSTAL DOMED (‘ CHE VÉ ’) SAPPHIRE CRYSTAL REGULATOR VARIABLE INERTIA BAL ANCE WHEEL,
WITH ANTIREFLECTIVE COATING SWISS ANCHOR ESCAPEMENT
T IM E D I S P L AY
CASE BACK SCREW-SECURED, 18K GOLD, MODULAR IN T WO PARTS:
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SAPPHIRE CRYSTAL WITH ANTIREFLECTIVE COATING - Power storage and transmission
TENS-OF-MINUTES WATER - Power distribution and regulation
HOURS
The leading element RESISTANCE 30 METERS (3 ATM)
Fixed arrow
called the genus , with its
index on the left
following of genera

S T R A P & B U C K L E D I S P L AY C O M P L I C AT I O N

LEATHER CALF SKIN (ALLIGATOR UPON REQUEST), HOURS 12 SATELLITE INDICES / PERIPHERAL AND
ROLLED-EDGE (‘REMBORDÉ ’), HAND-STITCHED AXIAL ROTATION (PATENT PENDING)
PRECISE MINUTE
BUCKLE PIN BUCKLE IN 18K GOLD OR TITANIUM, TENS-OF-MINUTES 12 ELEMENTS TRANSITIONING BET WEEN T WO
Fixed arrow index
on the right ENGRAVED WITH THE GENUS LOGO COUNTER-ROTATING WHEELS (PATENT PENDING)
FOLD-OVER PRECISE MINUTE SKELETONIZED DISC
CLASP AVAIL ABLE UPON REQUEST NUMBERS AND
INDICATORS WITH SUPERLUMINOVA™

TIME IS RE AD FROM LEFT TO RIGHT

IT IS NOW 1 A.M. OR 1 P.M.
 COLLECTION HIGHLIGHTS

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GNS1.2 RG GNS1.1 RG
GNS1.2 WG 1 genus , 11 genera 1 genus
1 genus , 11 genera ‘SL ANTED’
‘STR AIGHT’
 COLLECTION HIGHLIGHTS

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GN S1. 2 T D GN S1. 2 T D GN S1. 2 T D GN S1. 2 T D
1 genus , 11 genera 1 genus , 11 genera 1 genus , 11 genera 1 genus , 11 genera
‘STR AIGHT’ ‘SL ANTED’ ‘SE T WITH A RUBY AND DIAMONDS’ ‘SE T WITH A RUBY AND A GR ADATION OF SAPPHIRES’
 Let’s continue the conversation.
We invite you to contact us for a
personalized presentation.

contact@[Link]

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GE WATCHES SA – RUE DU RHÔNE 114, CH – 1204 GENÈVE

W W [Link]