Mohammed Afendi Business PLC
Sales Proposal for the product Called NIC /Automated water level control valve/.
By Belachew Hable
Addis Ababa, Ethiopia
10/22/2024
I. Introduction
NIC automatic water level control valve was introduced to Ethiopian
market before more than six years back. Even though, it has been
long ago the total sales turnover was not satisfactory to our company.
The product is crucial for water saving and extravagant usage and it is
witnessed from different users. It is easy to install and use. It doesn’t
require any professional cost to install and make it usable. Beside this
truth, we are faced a problem to remarket the product after four years
out of the market. Therefore, we are planned to set new marketing and
sales strategies which makes the product inter to the market again.
II. Purpose of the Document
The main purpose of this document is to provide the draft sales
strategies and ways of remarketing of automatic water level control
valve, NIC.
III. Problem statement
As we have mentioned in executive summary, the company has faced
the sales and marketing problem on the product called NIC (automatic
water level control valve) for the last four years. The product by itself
doesn’t have a problem, rather than the ways that the previous team
utilized on it. The main problem was that the target audience and the
product benefit mismatched and we should solve this problem by
setting new strategies. On other hand, there is also an opportunity to
remarket on different potential market areas at Addis Ababa and other
regional market areas. Additionally, the product will solve and give
relief to the society by saving time, money and freedom of movement
without thinking of either the water is available or not.
IV. Previous Marketing practice overview
As sources showed us we have imported more than 60,000 pcs of
valves before four years back. And we have utilized many marketing
and sales tactics and strategies and practices. Among others, the
followings were the major one. And we have tried to evaluate the
impacts of each marketing and sales strategies and practices during
the product distribution.
1
Mass media advertising, Tv and radio advertising with well famous
actors and it has a huge impact on the sales during the
broadcasting period only.
Social media (YouTube and face book) with personal account and
we didn’t see the impact of the activity on the product sales and
distribution and even on product knowledge.
Printing marketing collateral like broachers and stickers, as per our
assessment we couldn’t find the remaining of the material to
evaluate the content and we didn’t expect how the impact on
creating awareness was.
Utilizing on line market place, HELLO MARKET was the only online
market place that our product was seen and still there is with 250
birr tagged price on it.
V. Previous sales and distribution practice overview
Condominium Areas
Retail shops
Merkato and Piyassa shops
Exhibition and Bazaar sales
Van sales
VI. Current Market Situation and Demand Analysis
Even if our department has exerted some market survey around
densely populated areas like condominiums and sanitary distribution
there is no quantified demand. But there is clear problem which our
product can solve. Our assessment shows that many people are facing
the problem specially people around condominium sites. We are not
certain when the water is available or not. Therefore, what we
understand from this is if there the problem we can create the demand
for our product.
VII. Sales forecast
Based on the data gathered from our survey, we anticipate selling all of our
stock quickly. In our store, we have 35,000 pieces in total. Therefore, using
the above-mentioned technique, it would be expected to sell this quantity in
90 business days.
Market Entry strategy For NIC Water Valve
2
Marketing strategies
Strategy Descriptions Required
and Tactics Budget
Using social It will be the best awareness creation
tools and the most effective ways of
150,000 up
to 200,000
Media reachability without area limitations. birr.
Influencers Especially if we focus on tik tok
influencers. This may help our
customers to be aware about our
product NIC and to have installation
instructions, to have other important
product knowledge.
Using We will have more than 10 sales
promoters and each of them will have
100
Network ten samples and they are obliged to pcs
Marketing promote and sale the product within
fixed period of time.
sampl
Prospects They will have sales commission as per e
as
their achievement.
The selling price will be decided by the
promoters company including the
RRP(Recommended Retail Price)
Distribution and Pricing strategy
Pricing strategy
Since the product is new to the market we should follow penetration pricing
for the first 5000 pcs. And we can see how the next price strategy should be.
Distribution strategy
We as new entrant we should use all type of distribution strategy so as to
measure the result and to select which one would be best for our remaining
stock. Door-to-door distribution, retail store distribution, and looking for full
sales distributors among the chosen ones are all strategies for stock
clearance.
Promotion strategy
3
As we have mention on the above table we are not interested to make
promotion cost at this stage and we prefer to have sales promotion as one
promotional tool. This has direct relation with the sales.
Conclusion
In a nut shell, our new marketing strategy for NIC (the water level control
valve) is designed to achieve remarkable growth without incurring high
costs. By concentrating on cost-effective digital marketing, leveraging
organic reach through social media, and creating engaging content, we
maximize our outreach efficiently. Strategic alliances and partnerships will
different sales forces will create new market presence at minimal expenses.
This strategy ensures our product remains available, providing high-quality
solutions to our customers while maintaining budget-friendly operations to
water usage.
