Customer Relations, Sales, and Marketing Experience Massachusetts Mutual a" Detroit Financial Group / Farmington Hills, MI April
200 9-Present Marketing Associate * Lead the drip marketing program, training sales managers and agents as necessa ry * Work with the agents on developing individualized marketing plans and monitor their progress * Communicate regularly with the Home Office on agency marketing initiatives * Work with the newly appointed Co-General Agent on marketing strategies to recr uit and retain more women financial advisors Dakota Restaurants, Inc. (Checkers Drive-In)| Rochester Hills, MI Social Media and Communications Manager May 2009- April 201 0 * Responsible for all marketing and communication efforts for the 9 metro Detroi t locations * Built and maintained relationships with relevant radio, TV, and digital advert izing companies * Updated the checkersdetroit.com web site, Facebook, and Twitter account with n ew special offers, contests, community events, and other relevant items to incre ase guestas visit to restaurants * Worked with President, Area Managers, and General Managers to increase overall sales for Dakota Restaurants U.S. Chamber of Commerce (USCC) | Washington, DC Staff Assistant a" National Chamber Foundation (NCF) April 2008- May 2009 * Administered online event registration process, handling NCF inbox inquiries, creating event attendee lists, and assisting with day-of event logistics * Assistant moderated NCF events * Updated and built the NCF database through outreach programs * Maintained a weekly calendar of events for internal distribution and display o n USCC and NCF Web site * Formed marketing partnerships with relevant associations to promote NCF events * Researched new topic areas and potential speakers for upcoming NCF initiatives MTV Networks | Santa Monica, CA Ad Sales Intern a" MTV.com Summer 2007 * Assisted Ad Sales team with the creation of compelling advertising proposals f or potential and existing clients * Utilized multiple software programs to build and keep track of online advertis ing campaigns for clients Congressman Dave Camp | Washington, DC Summer 2006 Congressional Intern * Created written responses to constituent concerns on behalf of the Congressman * Researched new legislation to come before the House Ways and Means Committee Morgan Allen Moore Public Affairs and Public Relations Consultancy | London, UK Summer 2005 Intern * Monitored daily political activity in the House of Commons and House of Lords * Attended parliamentary receptions and other events on behalf of clients Flagstar Bank Corporate Headquarters | Troy, MI Customer Relationship Management Intern Summer 2004 * Researched and created presentations for the CRM Soft Skills Training Program * Conducted a customer satisfaction survey, reaching more than 1,000 clients Project Management Intern Summer 2003
* Organized and monitored the companyas employee database of over 14,000 staff m embers College and Community Communications Activities and Leadership Public Relations Chair, Student Government Association 2004-2006 * Developed a strategic marketing plan to connect SGA with the student body * Maintained monthly newsletter for campus-wide distribution * Coordinated efforts with press secretary to maintain relations with SGAas Exec utive Board Vice President, Public Relations Student Society of America 2005-2006 * Oversaw the professional development of more than 100 members * Lead a committee of faculty and students to plan the 4th Annual CMU PRSSA Spri ng Conference * Wrote and edited newsletter articles for bi-annual publication in the PRSSA Pr emier Integrative Public Relations and Wedding Planning Education George Mason University | Washington, DC October 2010 Certified Wedding Planner Central Michigan University | Mount Pleasant, MI Bachelor of Applied Arts in Integrative Public Relations and Political Science D ecember 2007 American Intercontinental University | London, UK June-August 2005
