Week 3 Assignment. 1 Organizational Review.
I will be using the brand Diva Aesthetics as a case study
Diva Aesthetics is a brand that specializes in girlie stuff like face masks, tote bags, and
other accessories. They operate in the beauty and fashion industry, targeting a younger
female audience interested in skincare and trendy accessories. The brand's clear
objectives include providing high-quality products that cater to the needs and
preferences of their target audience while promoting self-care and individual style.
[Link] Goals and Objectives
Diva Aesthetics' content goals and objectives revolve around creating engaging and
informative content that resonates with their audience. They aim to showcase their
products in a visually appealing way, provide beauty tips and tutorials, and share
inspiring stories to connect with their customers on a personal level. By focusing on
creating relatable and valuable content, they aim to build a loyal community of followers
who trust their brand and feel inspired by their content.
3. Content Calendar Creation(3 months) and
[Link] Planning
3 Months Content Calendar
Content 1: SHARE A TUTORIAL(Post)— It’s aim is to educate
Content 2: TALK ABOUT A POPULAR PRODUCT I SELL(Post)— To persuade and
educate my target audience
Content 3: SHOW BEHIND THE SCENES either of making a product or setting up
something related to your business(Videos)—entertain my target audience.
Content 4: PROMOTE A SINGLE PARTICULAR PRODUCT(Talk about the benefit of that
product)(infographics) —To educate and persuade my target audience
Content 5: ANSWER A FAQ: Frequently asked questions about your brand(Social media
updates) —To educate and entertain
Content 6: SHARE A REVIEW OR FEEDBACK(Blog) —Educative and persuasive
Content 7: TALK ABOUT A PROBLEM MY PRODUCT SOLVES(Post)—Entertaining and
educative .
Content 8: DO A QUIZ/TRIVIA (This helps drive engagement, try to reward the winners
with a little gift after, could be airtime or discount on my product)(Post)— Educative and
persuasive.
Content 9: PACK AN ORDER WITH ME VIDEO (Video)— Entertaining and Persuasive
Content 10: MEET THE TEAM OR MEET THE CEO(Post) Educative and Persuasive
Second Month Content Calendar
Content 11: SHARE MY FAVORITE PRODUCT FROM THE BRAND AND
WHY?(Post)—Educative and persuasive
Content 12: DO A GIVEAWAY or REFERRAL CONTEST(Social media
updates)—Entertaining and Persuasive
Content 13: SHARE A FUNNY QUOTE OR HUMOR IN YOUR NICHE(Post)—Entertaining
Content 14: APPRECIATION POST FOR MY CUSTOMERS AND FOLLOWERS(
Infographics)—Entertaining and Educative
Content 15: SHARE A VIDEO OF MY WORKSPACE (Videos)—Entertaining and
persuasive
Content 16: SHARE A SAD EXPERIENCE WITH A CUSTOMER OR JUST ANY SAD
EXPERIENCE (Use it shoot a pack and order with me and do a story time as voice over)
Content 17: SHARE A QUICK TIP ON ANYTHING (Example: I sell jewelry, spray your
perfumes before wearing your jewelry, stop spraying perfumes directly on your
Jewelleries. It damages them.) Post
Content 18: PROMOTE OR DO A BUNDLE/COMBO PACKAGE. (Social Media updates )
Entertaining and Persuasive
Content 19: DEMONSTRATE HOW TO USE A PRODUCT (For example: I sell jewelry, I can
show how to style the acrylic bracelet, I can do a GRWM VIDEO) Get ready with me.
Content 20: SHARE A DISCOUNT CODE OR PROMOTION( Social Media Updates)
3rd Month.
Content 21: SHARE A DAY AT WORK/A DAY IN MY LIFE (Video/ voiceover) —Educative
and Persuasive
Content 22: PACK A NEW CUSTOMER ORDER, DO A PACK ORDER WITH ME
VIDEO—Entertaining and persuasive
Content 23: SHARE A SATISFYING VIDEO( You can do an unbox with me video and
make it Asmr) —Entertaining and Educative
Content 24: SHARE A LESSON I HAVE LEARNT SINCE YOU STARTED BUSINESS
(Post)— Educative and Entertaining
Content 25: BURST A MYTH IN MY BUSINESS (Talk about something people say a lot
about a particular product or just business in general but it’s most likely not true)
—Educative and Persuasive
Content 26: PROMOTE MY WEBSITE OR MY WHATSAPP CATALOG (Social Media post)
Content 27: PROMOTE A PRODUCT A LEAST SELLING(Video / Voiceover)
PRODUCT AND A BEST SELLING PRODUCT FROM MY BUSINESS—Entertaining
Content 28: SHARE A TESTIMONIAL OR FEEDBACK VIDEO —Educative
Content 29: SHOW OFF YOUR STOCKS/PRODUCTS—Educative and Entertaining
Content 30: SHARE YOUR BRAND STORY(Post) Educative and Persuasive.
[Link] Metrics
Diva Aesthetics would measure their success through Key Performance Indicators (KPIs)
like sales revenue, customer engagement metrics (such as social media followers, likes,
and comments), website traffic and conversion rates, customer satisfaction scores, and
repeat purchase rates. These KPIs help them track their performance and make informed
decisions to improve their business.
6. Reflections and challenges
It seems like Diva Aesthetics has a well-thought-out content plan with a variety of
engaging and informative posts to educate, entertain, and persuade their target
audience. From tutorials to behind-the-scenes videos, product promotions, and
interactive quizzes, they are covering a wide range of content types to keep their
followers engaged and interested in their brand. The mix of educational, entertaining, and
persuasive content is key to building a strong connection with their audience and
showcasing the uniqueness of their brand. It's great to see the creativity and effort put
into planning these different types of content to keep the audience engaged and
interested in what Diva Aesthetics has to offer!.
