DM SCRIPT STANDARD
a) Initial message
b) Use question format: Validate, Relate, Discover
c) Mini PAS (problem, agitate, solve statement)
d) Sell by Chat / Red Carpet Booking
FB WELCOME PROCESS
1. Add to Group Leads / Group Funnels
2. Accept group invites
3. Tag them to a Welcome Video
4. Tag them to a Welcome Post
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FACEBOOK (WARM OUTREACH)
Message 1: Hey [NAME]!
Message 2: Saw you engaging around the group.
Message 3:To make sure we’re supporting our group members, do you mind if I ask a couple of
questions to see if we can help?
INSTAGRAM INTRO (COLD OUTREACH)
Message 1:Hey NAME, (Your name) here :)
Message 2: I was just checking out your profile and saw (VIEW CONNECTING STATEMENT
DOC), that’s cool.
Message 3: Out of curiosity, what inspired you to become a coach?
ONLY IF NECESSARY - Now, after this, you want to go to their profile, see one of their
photos that you can leave a REAL, GENUINE comment on. And you want to comment,
and then say something like this:
I like *something specific about this photo!*
P.S. I just shot you a direct message! (It may be in your message requests)
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Message 1: Great
(Always ask this over FB. On IG, only ask when unclear from the first question.)
Message 2: What kind of clients do you coach?
(they say something, you relate)
Message 1: Awesome
Message 2: Do you mostly coach 1:1, or in groups?
(they say something, you relate)
Message 1: Got it
Message 2: What’s been the biggest challenge with your business?
Here you will use PAS (Problem, Agitate, Solve) to demonstrate authority and plant the
seed that you might have the CURE.
IN THE RELATE PART OF THIS MESSAGE, MENTION WHAT THEY STRUGGLE WITH IN
MESSAGE 3:
Message 1: I hear you, that has been very common right now
Message 2: That reminds me of (one of our client’s NAME) who was struggling with a similar
problem actually. Took a couple of months but we got him/her there
Message 3: TAKE A Screenshot of ONE testimonial (Showing a specific result.)
Testimonials Link:
Example:
UNTIL WE GET TESTIMONIALS, SKIP PAS.
Message 1: We see a lot of people struggle with/to (mention the problem this person has, make
them feel understood)
Message 2: In terms of goals… Where’s your monthly revenue at and where would you like it
to be this year?
If they don’t respond with specific numbers, Ask:
Most people trying to grow their businesses strive to make $15K/month in the first stage of the
business… Would you say that you’re above that?
USE THIS QUESTION to sort whether you continue
with the call BOOK A CALL OR SELL-BY-CHAT:
[If Business coach and OVER $20,000/month OR Coach
making OVER $80,000/month : CALL SCRIPT]
[If UNDER $20,000/month: SELL-BY-CHAT SCRIPT]
Message 1: That’s achievable.
Message 2: Would you like some help?
(They’ll respond “yeah, sure”.)
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CALL SCRIPT
Message 1: Got it, here’s what I’m thinking
Message 2: If I set up a time this week for you to hop on the phone with my Scale Specialist, to
see if or how we can help, would you be open to getting on a call?
If they say YES take a look at the calendar and pick 3 available times:
TRIAGE 15 min
You booking link here
SCALE SESSION 1 hour (Closer)
Booking link here
Message 1: Great! Let me grab the calendar
Message 2: How does tomorrow at 11:30 am PST or 4:30 pm PST sound (make sure to change
the calendar to their timezone when you check for times)
Message 3: There is some availability on Thursday at 1 pm PST
Message4: Which works for you?
(They say, yes tomorrow at hh:mm works for me)
Message 1: Awesome!
Message 2: What’s your email and phone number?
(They give you email and number)
Message 1: [NAME], I just sent you a calendar invite!
Message 2: Looking forward to hearing more about it!
If they don’t message you back confirming a time follow up with:
Follow-up 1: All good? (2 hours)
Follow-up 2: You there? (24 hours)
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SELL-BY-CHAT SCRIPT
Message 1: Here’s what I’m thinking
Message 2: We’re starting a new Case Study Group...
Message 3: Since you’re looking to (solve this specific problem), I’m 100% confident this is
what you need.
Message 4: Do you mind if I send you the deets here through chat?
(They will say something here….)
Message 1: Awesome! Here you go
Message 2: Sales resource. DM “Resource” if want to the free guide
Message 2: Take a look at this and let me know if you are IN or OUT or have any questions I
can answer, alright?
If they say IM IN…
Message 1: Perfect. Welcome aboard!
Message 2: Can’t wait to work with you
Message 3: Let me get you the link to get yourself registered, one sec...
(Wait a minute…)
Message 1: Here you go. Click this and fill in your details and I’ll get your account all set up for
access Payment portal link
Message 2: Then, message me back here when you are on the inside - especially if you like
bonus surprises
(After they say they are on the inside, say this:)
Message 1: Well done and welcome!
(And finish the chat by saying:)
Message 2: Do you like bonus surprises?
Message 3: Perfect! Instead of just 10 weeks, I will ask the team to give you access to the
training for a year. And to the FB group for the next 12 months. And to the group coaching calls
with me and my team two times a month for a year as well.
And finish the chat by saying:
Message 1: So excited to be working with you, see you on the inside!
(Wait until they say they’re in. If you don’t get a message back)
2 hours: Did you manage to get in okay?
24 hours: Will you be joining us?
If they say I'M OUT…
Message 1: Thanks so much, stay in touch...
Message 2: Have an amazing week / month
IN 30 DAYS…We’ll install you a proven appointment setting system AND a
certified setter inside your business….
AND if you’re not generating 40+ or more qualified sales calls per month,
we’ll have our in-house executive team do it for you! GUARANTEED….
Click to Schedule a DEMO>>>> HERE
