BROCHURE
A brochure..
• A promotional document in the family of
leaflets and pamphlets
• large compared to the size of a pamphlet
• has numerous photos
• generally used for follow-ups and gives
detailed information on anything
• usually printed on glossy paper
Conventions/ Features
• has an engaging title to attract attention
• Has a short introduction, explanation on concepts / ideas expressed clearly
and quickly
• format techniques- has sub-headings, bullet points, numbering, stars, etc.
• points are linked together into a convincing sequence of ideas
• has contact information a phone number and/or an email address
• has a slogan for promoting
• has a conclusion
Genres..
•Travel
•Health
•Beauty
•Politics
•Business
•Arts & Entertainment
•Sport etc.
Approach..
• direct address: to a target audience
• uses the pronoun you, referring to
the person who is reading the piece
of information;
• Presents ideas so that audience buys
the idea
Purpose..
PUBLICITY;
presents information widely, in a clear and direct
way.
• To introduce products or services,...
• persuade.
• inform,
• educate
• Market, advertise, promote
• convey a direct message in a visually attractive
manner
Audience
• the public in general,
• text may be targeted at specific sections
of the general public (e.g. young people,
women, men, learners, college students,
travellers, voters etc.
Tone &
Language
• At most they use promotional
language – to encourage the target
audience to agree..
• uses a semi-formal to formal
register
• formal, polished language- in
business brochures
• simple and direct language
Recent research has shown that modern
teenagers do less physical exercise than their
parents did. Write a leaflet to be put on the
school noticeboard in which you suggest fun
TYPICAL ways for young people to incorporate exercise
into their daily lives.
EXAM
QUESTION A local newspaper report alerted the people of
your town that there has been an outbreak of an
S infectious disease. Write the text of a brochure
to your fellow students drawing attention to the
dangerous effects of this disease and suggesting
how they can protect both themselves and others
from it.
