Designing a Case Study for a Data Science Application
1. Define the Objective (2 marks)
Identify the specific problem or question that the case study aims to address. For
example, "How can we predict customer churn in a subscription service?"
Set clear goals, such as improving retention rates by a certain percentage.
2. Understand the Context (1 mark)
Research the industry to understand relevant trends and challenges. For instance,
analyze the subscription service market to grasp customer behaviors.
Identify stakeholders who will benefit from the analysis, such as marketing teams and
product managers.
3. Data Collection (1 mark)
Determine potential data sources, such as customer databases, transaction logs, and
surveys.
Collect data that is relevant and comprehensive enough to support analysis.
4. Data Preparation (2 marks)
Clean the data to address issues like missing values and duplicates. This step ensures
data integrity.
Transform the data into a suitable format for analysis, such as normalizing numerical
values or encoding categorical variables.
5. Data Analysis (1 mark)
Choose appropriate analytical methods based on the objectives, such as logistic
regression or decision trees for classification tasks.
Conduct the analysis and generate insights that can help answer the original question.
6. Interpretation of Results (1 mark)
Analyze the findings in relation to the defined objectives. What patterns or trends
emerge?
Validate results to ensure they are accurate and reliable, checking for consistency with
business logic.
7. Communicate Findings (1 mark)
Create visualizations (e.g., charts, graphs) to present data clearly and effectively.
Write a comprehensive report that summarizes the methodology, key findings, and
actionable recommendations.
8. Reflect and Iterate (1 mark)
Review the case study process to identify strengths and areas for improvement.
Consider the implications of the findings and suggest potential next steps for further
research or applicatio
