Content
Marketing
Page 02
What is content marketing?
What is content marketing?
Content marketing is a strategy and business
process that uses valuable and relevant
digital assets like text, images, and video to
attract and retain a clearly defined audience
The goal is to reach your target audience
and increase brand awareness, sales,
engagement, and loyalty
In simple sense,its building up stuff with
creativity
Page 03
Before we move to importance of Con-Ma .....
lets understand about
Inbound & Outbound marketing
Inbound marketing outbound marketing
focuses on marketing focuses on marketing
efforts on being visible efforts towards an
the very second audience that MAY be
somebody is looking for interested in our products
the products and the and services if they see
services that we are information about them
goin to sell
Relies on earning It pushes products or
people’s interest instead services to customers
of buying it
Page 04
Page 03
Importance .......
1. Modern consumers prefer informational
content over intrusive Ads
2. Less costly but more effective lead
generation method
3. Builds brand Awareness
4. Builds Trust and Establishes Brand
Authority
Page 03
Types of Content Marketing
Page 03
BLOGS
Blog posts are one of the most popular forms of
content marketing because they help businesses
stand out to both human readers and search
engines. Blogging is a beneficial addition to any
content marketing strategy because it’s affordable
to produce, search engine-friendly, and simpler to
create than multimedia like video.
https://blog.playstation.com
Page 03
VIDEO
Video can be used to
promote a product or
service, increase your
engagement on social
channels, educate your
audience, and expand your
reach.
Videos can be used as
content marketing solutions
for a brand to spread their
message in a way that is
easily accessible for their
audience
Page 03
3. PODCASTS
Starting a podcast as part
of your marketing strategy
can offer a range of
advantages for business,
including:
Building brand
awareness
connecting with ur
audience
creating valueable
content
https://podcasts.apple.com/us/podcast/lifeafter-the-
message/id1045990056?mt=2
4. Social media Page 03
Trolling memes
Page 03
5. Infographics
Infographics can help you explain
difficult concepts by illustrating steps
and breaking down processes into
easy-to-digest, visual chunks
Page 03
6. Email Newsletters An email newsletter gives you the opportunity to reach your subscribers’
inboxes, as it is less promotional. It helps to increase customer engagement
through interesting content that drives traffic to your website and/or social
media pages
Relationship: Email newsletters help to build long-lasting relationships
with your customers and/or leads.
Credibility: Sending a weekly or monthly informative email
newsletter highlighting upcoming industry trends or showing a
behind-the-scenes look at your processes is a great way to build
trust and credibility.
Personalisation: With email newsletters, you’ll be able to customize
and personalize your subject lines, and copies, as well as add images
that resonate with your subscribers.
Effectiveness: Your email marketing effort will yield a massive return
on investment through email newsletters. It is the most popular type
of email marketing in digital marketing and usually has the least
deliverability challenges.
Page 03
Page 04
Content Marketing strategy
1. Find your target audience
2. Set SMART goals.
3. Determine your KPIs.
4. Decide on the type of content and content formats.
5. Choose your content channels.
6. Set a budget.
7. Create a content publishing schedule.
8. Create and distribute the content.
9. Analyze and measure results."
Page 03
Page 03
Page 03
Page 03
Page 03
Page 03
Page 03
Page 03
Page 03
Page 03
Page 04
Page 04
Page 04
Page 04
Page 04
Page 04
Page 04
Page 04
Page 04
Page 04
Page 04
Page 04
Page 04
Page 04
Page 04
Page 04
Page 04
Page 04
Page 04
Page 04
Page 04
Page 05
Target Market
Corporate Government
Presentations are communication tools Presentations are communication tools
that can be demonstrations and reports. that can be demonstrations and reports.
School Personal
Presentations are communication tools Presentations are communication tools
that can be demonstrations and reports. that can be demonstrations and reports.
Page 06
Marketing 1 Strategy 1
Strategy Presentations are communication
tools that can be demonstrations.
Presentations are communication tools that can
be demonstrations, reports, and more. Most of the 2 Strategy 2
time, they’re presented before an audience.
Presentations are communication
They have a variety of purposes, making tools that can be demonstrations.
them powerful tools for convincing.
Page 07
50
Traction 40
30
Presentations are communication tools
that can be demonstrations, speeches,
reports, and more. Most of the time, they’re
20
presented before an audience.
They have a variety of purposes, making 10
them powerful tools for convincing.
0
www.reallygreatsite.com Item 1 Item 2 Item 3 Item 4 Item 5
Page 08
Our Team
Presentations are communication tools that can be
demonstrations, speeches, reports, and more.
Avery Davis Juliana Silva Claudia Alves Daniel Gallego
Founder Marketing Finance Designer
www.reallygreatsite.com Page 09
Contact Us
+123-456-7890
[email protected]
123 Anywhere St., Any City
Thank You
For Your Attention
www.reallygreatsite.com
