Table of Contents

Who we are.................................................................................................................................... 2

Vision........................................................................................................................................................

Mission......................................................................................................................................................

Philosophy.................................................................................................................................................

Core Values...............................................................................................................................................

What We Do................................................................................................................................... 3

Our Team........................................................................................................................................5

Business Details.............................................................................................................................. 6

Who we are

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Footprint Origins is a development organization that empowers people and develops
organizations. Our purpose is driven by the desire to see positive change not only in Kenya but
also in the African society. We aim to inspire, empower and create opportunities for growth and
progress in organizations and people’s visions.
Our objectives are:
• To offer advice and organizational solutions to profit, non-profit, governmental and
nongovernmental organizations.

• To build people’s capacities through entrepreneurial and leadership empowerment.

• To create opportunities that support the growth of organizations and people’s visions.
Vision
A community of empowered people and developed organizations in Africa.

Mission
To build people’s capacities in leadership and entrepreneurship, and to develop organizations
by offering advisory and organizational solutions.

Philosophy
We believe that a vision is not actualized in a single day, neither is it achieved by the effort of a
single person alone. However, by coming together in unity of purpose, we can make a
difference.

Core Values
Synergy, authenticity, passion, creativity.

• Synergy (working together as one team).

• Authenticity (We enjoy being practical in tailoring solutions).
• Empathy (we are sensitive to our client’s needs).
• Passion (we are driven by the desire to see progress).

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 What We Do
We desire to see individuals and organizations discover or gain clarity of their visions, and
structure them.

I. Brand development
We understand the importance of having a clear reputation and visibility (company’s image,
products and services) that stands out from other players within the same industry. Therefore,
we help people and organizations create strong brand identities that are communicated
effectively to their target audience.
Process:
1. Business Strategy (start with why strategy)
2. Develop brand elements (logo, tagline, colour scheme, jingle etc.)
3. Using BMC to structure your identity
4. Create message strategy
5. Create content marketing strategy (To plant the right image into the mind of target
audience)
6. Execute
II. Organizational design and structure
A functional organization has all these components: work design (Job roles), hierarchical
structure, and processes/standard operating procedures.
Process:
 Problem Identification - A problem can be identified in a wide-range of ways including
reports from employees, data gathering, and more.
 Situational Assessment - Making a formal assessment of the situation is the next step.
This can be done by reviewing documentation, holding focus groups, interviewing,
surveying, or just about anything else. Gathering all the facts related to the problem at
hand is important for developing an effective solution.
 Action Planning - Making a plan of action on how the problem will be solved is the next
step. This should be done by incorporating input from all impacted parties so that a
solution that addresses the specific problem at hand can be found. In many cases, this
will be the longest step in the process.
 Implement Plan - Taking the plan made in the previous step, and putting it into action.
Depending on the complexities of the change, this may include training and other steps
needed to ensure the action plan is put in place correctly.

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  Gather Data - As soon as the change is put in place, it is time to start gathering data. This
should be done with a focus on identifying whether or not the changes made are having
a positive impact on the problem at hand.
 Analyse Results - Looking at the data that is gathered to see if it improved the problem,
eliminated the problem, did nothing to the problem, or made the problem worse. In
addition, watching to see if the changes had any secondary, negative, impacts on other
issues is also done here.
 Get Feedback - Gathering feedback from all impacted parties is also important. If the
problem is eliminated, but it increases the risk of injury for employees, for example,
then it wasn't a good solution.
 Repeat - If necessary, the process will be repeated. If the changes made had some
positive impact, then the process will begin with the current system in place. If they
didn't, it may be beneficial to go back to the original way things were done in order to
re-evaluate.

III. Capacity Building

We are passionate about improving the ability of individuals and institutions to make and
implement decisions and perform functions in an effective, efficient and sustainable manner.
Footprint targets two different beneficiaries; At the individual level, we focus on changing
attitudes and behaviours-imparting knowledge and developing skills. At the institutional level,
we focus on improving overall organizational performance and functioning capabilities, as well
as the ability of an organization to adapt to change. This could be in leadership, employee
empowerment, business development etc.

 Masterclass: leadership, customer service, emotional intelligence, first aid etc.

 Professional skills training: graphics design, digital marketing, book keeping, strategic
planning etc.
 Courses: brand development, marketing planning and research, organization design and
structure, transformational leadership, social entrepreneurship etc.

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 Our Team
Ben Karega

Organization strategy lead

Joy Naliaka

Development lead

Linda Njau

Content lead

Stella Wambui

Communications lead

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Business Details
Physical location and contacts

Address: ___________
Office Line: 0712345678
Email: [email protected]
Website: www.footprintorigins.co.ke

Map

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