Course Code - BBA301
Credits-3+0
Course Title – Income Tax
Unit Topics
I Indian Income Tax Act, 1961: Basic Concepts-
Income,
Agriculture Income,
Casual Income,
Assessment Year,
Previous Year,
Gross Total Income,
Total Income,
Person,
Tax
Evasion,
Tax Avoidance.
II Basis of Charge:
Scope of Total Income,
Residence and Tax Liability,
Income which does not form part of Total Income.
III Heads of Income:
Income from Salaries,
Income from House Property.
Profit and Gains of Business or Profession,
Capital Gains,
Income from other sources.
IV Aggregation of Income,
Set of fund Carry forward of losses,
Deductions from gross total Income,
Computation of total Income and Tax liability.
CourseCode-BBA302
Credits-3+0
(F010501T)
CourseTitle-MarketingCommunicationandAdvertisingManagement
Unit Topics
Marketing Communication:
I Meaning and its objectives,
Integrated Marketing Communication (IMC):
Concepts and process,
IMC promotion Mix.
Advertising - Meaning,
II objectives,
its role and functions,
Classification of advertising,
economic,
social and ethical issues in advertising,
DAGMAR approach and Advertising Agencies.
Advertising Budget– Top down and Build up approach,
III Methods of advertising – Affordable method,
arbitrary allocation method,
percentage of sales method,
competitive parity method.
IV Media Planning and Strategy: Media Types and their characteristics;
Setting Media objectives;
Steps involved in media planning.
Evaluation of advertising effectiveness – need and purpose of evaluation,
pre- testing and post testing techniques.
CourseCode-BBA303
Credits-3+0
Course Title – Entrepreneurship and Small Business Management
Unit Topics
Entrepreneurship :
Concept,
I Role & Importance in Indian Economy,
Theories of Entrepreneurship,
Entrepreneurs – Evolution of concept,
Types of entrepreneurs,
traits of entrepreneur,
entrepreneurs Vs managers,
Women Entrepreneurs,
Rural Entrepreneurs.
Entrepreneurial Development and Institutional Support System:
Entrepreneurship development,
II Concept and Significance,
Entrepreneurial Development Programmes (EDP),
problems of EDP,
Institutional support to entrepreneurs.
Business Idea: Environmental analysis,
III Search for business idea,
Identification of projects,
Selection of project,
Project formulation,
Project report,
Project appraisal.
Small Business : Definitions,
IV MSMED Act 2006,
Strategic Planning and its steps for small business,
Incentives and subsidies available to small business,\
Forms of ownership,
Registration as SSI
CourseCode-BBA304
Credits-3+0
(F010502T)
Course Title - Sales Management
Unit Topics
Introduction to Sales Management:
I Concept,
Evolution of sales function,
Objectives of sales management positions,
Functions of Sales manager and their relation with other executives.
Salesmanship : Theories of personal selling ,
II Types of Sales executives,
Qualities of sales executives,
Personal selling process,
Showroom & exhibition.
Sales Organization and Relationship : Purpose of sales organization,
Types of sales organization structures,
III Sales department external relations,
Distributive network relations.
Sales Force Management : Recruitment and Selection,
Sales Training,
IV Sales Compensation.
Concept of physical distribution system.
CourseCode-BBA305
Credits-3+0
(F010503T)
CourseTitle-IndustrialRelations&LabourLaws
Unit Topics
Industrial Relations : Role ,
I Importance ,
Trade Unions,
Industrial Disputes and their Resolutions.
Participative Management: Structure,
II Scope,
Collective Bargaining,
Works Committee,
Joint Management Councils,
Pre-Requisite for Successful participation.
Industrial unrest : Employee dissatisfaction,
Grievances,
III Disciplinary Action,
Domestic Enquiry,
Strikes,
lockout,
Prevention of Strikes.
Lockouts.
Discipline: Positive,
negative discipline,
disciplinary procedure,
Absenteeism,
Turnover,
Dismissal and Discharge.
Factories Act : Meaning,
Definition,
IV
Welfare,
Safety and Health Measures.
Workmen’s Compensation Act and International Labor Organization,
Role and Function.
General provisions of Bonus Act and Gratuity Act.
CourseCode-BBA306
Credits-3+0
(F010503T)
Course Title – Company Accounts
Unit Topics
Joint Stock Companies : Its types and share capital,
I Issue,
Forfeiture and Re-issue of shares,
Redemption of preference shares,
Issue and Redemption of Debenture.
Final Accounts : Including Computation of managerial Remuneration And disposal of
II profit.
Accounting for Amalgamation of companies as per Accounting Standard 14,
III Accounting for Internal reconstruction,
Liquidation of Company.
Consolidated Balance Sheet of Holding Companies with one Subsidiary only,
IV Statement of Affairs and Deficiency/Surplus,
Receivers Receipt and Payment A/c.
