DESCRIPTIVE ANALYSIS
DESCRIPTIVE ANALYSIS
• DESCRIPTIVE ANALYSIS is a statistical
method that summarizes and describes
the basic features of a dataset , providing
an overview of the data’s distribution ,
central tendency, and variability.
KEY ASPECTS OF DESCRIPTIVE
ANALYSIS
1. Summarizing data: Condensing
large datasets into meaningful
summaries .
2. Describing data: Characterizing
data through statistical measures
and visualizations.
3. Identifying patterns: Revealing
trends, relationships, and correlations
within the data .
GOALS OF DESCRIPTIVE ANALYSIS
I. Understand data distribution
II. Identify central tendency (mean, median, mode)
III. Analyze variability (range , variance , standard
deviation)
IV. Visualize relationships (scatter plots, bar charts)
V. Inform business decisions or further analysis
“
TYPES OF DESCRIPTIVE ANALYSIS
Univariate (single variables) ”
Bivariate (two variables)
Multivariate (multiple variables )
COMMON DESCRIPTIVE STATISTICS
Mean
Median
Modes
Standards
Variance
Range
Interquartile range (IQR)
Skewness
Kurtosis
DATA VISUALIZATION TECHNIQUES
• Histograms
• Box plots
• Scatter plots
• Bar charts
• Heat maps
• Pie charts
• Line graphs
“
APPLICATIONS
Markets research
Customer profiling
”
Product development
Quality control
Business decision-making
BENEFITS
Simplifies complex data
Identifies patterns and trends
Informs business strategy
Supports predictive analytics
