9th Business Plan Competition Proposal 2024
BUSINESS PLAN DOCUMENT
Application form for 2024 (Deadline:
INSERT YOUR DIGITAL
03/08/2024) PHOTOGRAGH WITH
WHITE BACKGROUND
IDEA TRACK HERE
Section A: Personal Details
Full name (Surname first): Nasiru Mariam Omowunmi
State/Location of Business Residence: Block 29, Festac Extension, Amuwo Odofin, Lagos.
Local Government of Business Residence: Amuwo Odofin
State of Origin: Osun state
Local Government of Origin: Olorunda
Business Address: Block 29, Festac Extension, Amuwo Odofin, Lagos.
Whatsapp Number: 08061193022
Other Phone Number:09130261606
People we can call to reach Phone Number Relationship (E.g. husband,
you: father etc)
1. 08060364095 Mother
2. 07068966389 Sister
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9th Business Plan Competition Proposal 2024
Section B: Business Information
Instructions: Do not change or amend this form. Write all your answers directly in the
spaces provided. It is self-adjusted as you make use of the spaces provided.
Section B (I): Business Information Summary
MA'RO MODEST APPARELS is a premium fashion brand creating elegant, modest clothing for
EXECUTIVE SUMMARY (Max. 250 words Only):
women and children. Our mission is to promote self-confidence through bespoke designs that
blend traditional modest fashion with innovative, contemporary elements. We offer custom-
made garments, ready-to-wear collections, and tailoring services, ensuring inclusivity and perfect
fit for all body types.
Our founder, with extensive training in pattern drafting, branding, e-commerce, and marketing,
brings essential skills for driving our brand to success. We aim to establish MA'RO MODEST
APPARELS as a leading global brand in the modest fashion industry.
Our five-year goals include expanding our product line, opening multiple flagship retail
locations, and developing a robust online presence. Additionally, we plan to launch a Fashion
Institute to train and empower aspiring designers.
The Nigerian fashion industry, valued at $4.7 billion and projected to grow annually by 5-10%,
presents a substantial market. We target women aged 10-40 and families seeking high-quality,
modest fashion, aligning with cultural shifts towards local designers and African-inspired
fashion.
Our pricing strategy includes competitive, promotional, discount, and tiered pricing to attract
diverse customer segments. Payment methods include bank transfers, credit/debit cards, mobile
payments, and online platforms like Selar.
We seek 4 million Naira to enhance product development, acquire essential equipment, refine
branding, and boost marketing efforts. If grant funding is not secured, we will intensify
marketing to generate additional revenue, reinvesting profits to support growth and
sustainability.
Thank you for considering MA'RO MODEST APPARELS for this grant.
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9th Business Plan Competition Proposal 2024
Ma'Ro Modest Apparel is a premium fashion brand creating bespoke, inclusive
Description of your Business (Max. 25 words Only):
modest clothing, accessories for women and children, promoting self-confidence
through elegant and comfortable designs.
State Your Registered Business Name with Reg. No.(If Any):
MA'RO MODEST APPARELS. 7273098
Section B (II): Business Information Details
1. WHAT ENTREPRENEURIAL SKILLS AND CAPABILITIES DO YOU POSSESS THAT WOULD SEE
YOU THROUGH YOUR BUSINESS IDEAS/TARGETS? (100 WORDS)
I possess a unique blend of entrepreneurial skills and capabilities essential for driving MA'RO
MODEST APPARELS to success. My pattern drafting skills ensure precise and innovative designs,
while my leadership skills effectively guide and inspire my team. My great fashion sense and
branding skills allow me to create appealing collections that resonate with our target market. With e-
commerce and marketing skills, I excel in engaging customers online. My passion for fashion design,
honed through extensive training at Nikky Fashion, Elrovia La Vogue Fashion, and Tai Solarin
University of Education, fuels my dedication to delivering exceptional, personalized service to clients
worldwide.
2. WHAT REALLY DIFFERENTIATES YOUR BUSINESS IDEA/PROJECT FROM EXISTING
BUSINESSES/PROJECTS WITH SIMILAR IDEA? (MAX. 100 WORDS)
Ma'Ro Modest Apparel differentiates itself by seamlessly blending traditional modest fashion with
innovative, contemporary design elements. Unlike many existing brands, we offer exceptional
quality, meticulous attention to detail, and personalized customer service, ensuring our clients receive
stylish, unique garments without compromising their values. Our range includes custom-made
clothing, ready-to-wear collections, and comprehensive tailoring and alteration services, catering to
women and children of all sizes. By focusing on inclusivity and perfect fit, we serve diverse
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9th Business Plan Competition Proposal 2024
communities, particularly those adhering to conservative dress codes, and fashion-forward
individuals who appreciate elegance and sophistication in modest attire.
3. WHERE DO YOU SEE YOUR BUSINESS IN THE NEXT 5 YEARS? WHAT ARE YOUR MAJOR START-
UP BUSINESS GOALS? (MAX. 100 WORDS)
In the next five years, I envision Ma'Ro Modest Apparel as a leading global brand in the modest
fashion industry, renowned for its innovative designs and exceptional quality. Our major start-up
goals include expanding our product line with new, affordable collections each season, opening
multiple flagship retail locations, and establishing a robust online presence. We aim to secure a
significant market share and become a household name within the modest fashion community.
Additionally, we plan to launch a leading Fashion Institute to train and empower aspiring designers,
fostering the next generation of fashion talent.
4. WHAT IS YOUR BROAD-LEVEL STRATEGY TO ACHIEVE THE FIVE-YEAR START- UP GOALS?
(MAX. 100 WORDS)
Our broad-level strategy to achieve our five-year start-up goals includes leveraging our unique blend
of traditional and contemporary designs to differentiate our brand. We will focus on exceptional
quality and personalized customer service to build a loyal customer base. Expanding our product line
with seasonal, affordable collections will keep us relevant and appealing. Opening multiple flagship
stores and enhancing our e-commerce capabilities will broaden our reach. Additionally, I will utilize
my pattern drafting, branding, and marketing skills to ensure effective execution. Establishing a
Fashion Institute will help cultivate new talent, further strengthening our brand's reputation and
impact.
5. HOW BIG IS THE POTENTIAL MARKET FOR YOUR IDEA? KINDLY EXPLAIN IN DETAIL (MAX. 100
WORDS)
The potential market for Ma'Ro Modest Apparel is substantial, given Nigeria's $4.7 billion fashion
industry, projected to grow annually by 5-10%. We target the influential women aged 10-40
demographic, which includes a significant youth population driving demand for trendy, modest
clothing. Additionally, the growing market for fashionable children's wear among urban, middle, and
upper-class families further expands our customer base. Economic growth and rising disposable
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9th Business Plan Competition Proposal 2024
incomes in these segments, coupled with a cultural shift towards local designers and African-inspired
fashion, align perfectly with our unique blend of traditional and modern designs, making our potential
market both large and rapidly expanding.
6. WHO ARE YOUR POTENTIAL CUSTOMERS AND WHY DO YOU THINK SO? (MAX. 100 WORDS)
Our potential customers include individuals and families who prefer modest clothing, particularly
within Muslim and Christian communities that adhere to conservative dress codes for cultural or
religious reasons. This market values elegance, sophistication, and high-quality garments.
Additionally, fashion-forward individuals who appreciate the blend of traditional and contemporary
design elements are key target/s. Our product range—custom-made clothing, ready-to-wear
collections, and tailoring services—caters to diverse needs, ensuring inclusivity and perfect fit. The
growing interest in modest fashion, driven by cultural shifts and increased fashion consciousness,
makes our target market extensive and promising.
7. THROUGH WHICH CHANNELS (DIRECT SALE, ONLINE SALE, DISTRIBUTION ETC.) DO YOU
INTEND TO REACH YOUR POTENTIAL CUSTOMER SEGMENTS? (MAX. 100 WORDS)
We intend to reach our potential customers through various digital channels. Social media platforms
like Instagram, and Facebook, will be key for visual storytelling, influencer collaborations, and
targeted ads. Our website will serve as the primary sales platform, optimized for SEO to attract
organic traffic. Email marketing campaigns will nurture customer relationships and promote new
product.
8. WHAT ARE THE MAIN PRODUCTION OR OPERATIONAL ACTIVITIES REQUIRED IN YOUR
PROPOSED BUSINESS IDEA? (MAX. 100 WORDS)
The main production and operational activities for Ma'Ro Modest Apparel include sourcing high-
quality fabrics and materials, cutting, sewing, and finishing garments to ensure exceptional
quality. We focus on designing and pattern-making for new collections, ensuring they reflect the
latest trends while adhering to modest fashion principles. Providing excellent customer service
through our sales channels, maintaining our e-commerce platform, and managing our social media
presence are crucial for customer engagement and satisfaction. Additionally, we continuously
monitor and improve our operations to ensure efficiency and effectiveness, maintaining our
commitment to delivering unique, high-quality garments without compromising on customer
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values.
9. WHO ARE YOUR POTENTIAL SUPPLIERS, AND WHICH KEY RAW RESOURCES/ITEMS WOULD YOU
REQUIRE FROM THEM? (MAX. 100 WORDS)
Our key suppliers include agents in Aba, Nigeria, who source and ensure the high quality of our
fabrics and materials. Locally, we engage printing presses for designing stickers, product packaging,
and other printing needs. These strategic partnerships are crucial for maintaining the quality and
reliability of our production process. From these suppliers, we require high-quality fabrics, materials,
and printing services. These resources are essential for creating our custom-made garments, ready-to-
wear collections, and personalized packaging, ensuring we consistently meet our customers'
expectations and uphold our brand’s standards.
10. HOW MUCH FINANCIAL INTERVENTION DO YOU NEED TO GROW YOUR BUSINESS TO THE NEXT
LEVEL OF SUSTAINABILITY? KINDLY PROVIDE A TABLE OF THE SUMMARY BREAKDOWN OF THIS
FINANCIAL REQUIREMENT (MAX. 100 WORDS)
MA'RO MODEST APPARELS requires 4 million Naira to achieve sustainability and drive growth.
This funding will be strategically allocated to ensure maximum impact across key areas of our
business. We will invest ₦1,000,000 in establishing a Fashion House, providing a dedicated space for
our production and operations. ₦100,000 will be used to refine our branding and packaging, ensuring
a professional and appealing presentation. Acquiring essential gadgets and equipment will cost
₦2,500,000, enhancing our production capabilities. Additionally, ₦200,000 will be allocated to
advertisement and marketing efforts. Finally, ₦200,000 will be invested in developing a functional e-
commerce website, expanding our online presence.
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9th Business Plan Competition Proposal 2024
11. IN CASE YOU ARE NOT GIVEN ALL THE FINANCIAL SUPPORT. WHAT IS YOUR ACTION PLAN TO
RAISE THE REMAINING FINANCIAL RESOURCES TO KEEP YOUR BUSINESS GOING? (MAX. 100
WORDS)
If grant funding is not secured, we will intensify our marketing efforts to increase brand awareness
and boost sales. By enhancing our marketing strategies, we aim to generate additional revenue and
attract more customers. This increased profit will be reinvested into the business to support growth
and achieve sustainability. We will leverage social media, influencer partnerships, and targeted
advertising to expand our reach. Additionally, we will explore collaborations with other brands to
bridge the financial gap and ensure the continued success of MA'RO MODEST APPARELS.
12. SINCE TRANSPARENT SPENDING IS HIGHLY IMPORTANT, WHAT ARE THE MOST IMPORTANT
COSTS YOU WILL BE INCURRING WHEN GIVEN THE FUND TO START A BUSINESS (RAW
MATERIALS, SALARIES, MACHINES, ADVERTS ETC.)? (MAX. 100 WORDS)
The most important costs for Ma'Ro Modest Apparel include raw materials for fabric and accessories,
salaries for skilled labor and administrative staff, and purchasing essential machines and equipment.
Marketing and advertising expenses are also crucial to establish our brand presence. Additionally,
costs will be incurred for shop rental, utilities, and maintaining an online e-commerce platform. These
expenses ensure smooth operations, high-quality production, and effective promotion, driving our
business toward sustainability and growth. Transparent spending will be maintained through detailed
budgeting and regular financial reporting.
13. PROVIDE THE DETAILED BREAKDOWN, AND AMOUNT OF YOUR MAJOR COSTS AND A TABLE
OF PROJECT IMPLEMENTATION TIMELINES (MAX. 100 WORDS)
To achieve our business goals, we have a detailed breakdown of major costs:
Renting of Fashion House: ₦1,000,000
Branding and Packaging (Logo, Banner, and Flyer): ₦100,000
Furniture and Fittings: ₦600,000
Steam Iron: ₦20,000
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9th Business Plan Competition Proposal 2024
Industrial Sewing Machine: ₦360,000
Other Machines:
Industrial Weaving Machine: ₦350,000
Eyelet Pliers: ₦10,000
Soldering Iron: ₦10,000
Double-Needle Lock Stitch Machine: ₦300,000
Overlock/Serge Machine: ₦300,000
Button hole Machine: ₦30,000
Mannequin: ₦120,000
Generator: ₦400,000
Total Amount: ₦4,000,000
14. PROVIDE DETAILS OF YOUR ANTICIPATED REVENUE STREAMS (MAX. 100 WORDS)
At MA'RO MODEST APPARELS, our anticipated revenue streams are diverse and robust. Firstly,
we will generate income through our custom-made clothing, offering tailored modest garments for
women and children, such as abayas, hijabs, jilbabs, long skirts, and tailored suits. This personalized
service appeals to clients seeking unique, high-quality attire. Secondly, our ready-to-wear collections,
which launch seasonally, will reflect the latest trends while adhering to modest fashion principles,
attracting fashion-conscious customers. Lastly, our tailoring and alteration services will provide
personalized fitting and adjustments, ensuring perfect fits for all body types. These revenue streams
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9th Business Plan Competition Proposal 2024
will ensure a steady income for our business.
15. EXPLAIN YOUR PRICING STRATEGY TO ATTRACT CUSTOMERS AND MAIN PAYMENT METHODS
TO SUPPLIERS AND OTHERS (MAX. 100 WORDS)
Our pricing strategy at MA'RO MODEST APPARELS includes competitive pricing, offering more
value at lower prices compared to competitors based on thorough market research. We also use
promotional pricing, implementing discounts and special offers during peak periods like festive
seasons to attract price-sensitive customers. Additionally, we employ discount pricing and tiered
pricing to cater to various customer segments.
For payment methods, we ensure convenience by accepting bank transfers, credit/debit cards, mobile
payments, and online platforms like Selar. Suppliers are paid promptly via bank transfers, ensuring
smooth business operations and strong supplier relationships.
16. ANY OTHERS INFORMATION YOU MAY WANT US TO KNOW (OPTIONAL)
Thank you for considering MA'RO MODEST APPARELS for this grant. Ma'Ro Modest Apparel is
committed to sustainable and ethical fashion practices. We source eco-friendly materials and ensure
fair wages and working conditions for all employees. Our brand values inclusivity, catering to a
diverse clientele with a wide range of sizes and styles. We continuously engage with our community
through workshops, styling consultations, and participation in modest fashion events, fostering a loyal
customer base and promoting self-confidence through elegant and comfortable designs.
If awarded a grant, I promise and agree to comply with all procedures towards ensuring judicious use
of the fund as a true Muslim.
Signature: _______________________________________________________________
Date: ___________________________
NOTE: Submit the completed business proposal and all documents in PDF format as
attachments to the email address: zsfbpc2018mentors@[Link]. Attach a clear copy of
your NIN/National I.D card and the scanned copy of your C.A.C Business Registration
Certificate.
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9th Business Plan Competition Proposal 2024
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