SEC – 5 : PERSONALITY DEVELOPMENT AND COMMUNICATION
CREDIT DISTRIBUTION, ELIGIBILITY AND PRE-REQUISITES OF THE COURSE
Course Credits Credit distribution of the course Eligibility Pre-requisite
title & Lecture Tutorial Practical/ criteria of the course
Code Practice (if any)
2 1 1
Learning Objectives
The Learning Objectives of this course are as follows:
To develop inter personal and effective communication skills.
To develop problem solving skills and understand its influence on behaviour and
attitudes of individuals.
Learning outcomes
The Learning Outcomes of this course are as follows:
After studying this course, students will be able to understand the importance of oral
and written communication in day-to-day working ofthe organisation.
After studying this course, students will be able to develop inter personal skills and
problem-solving skills.
After studying this course, students will be able to understand the role of body
language in effective communication.
SYLLABUS OF SEC-5
Unit 1 (4 Weeks)
Introduction, need for Communication, Process of Communication, Written and Verbal
Communication, Visual communication, Signs, Signals and Symbols, Silence as a Mode of
Communication, Inter-cultural, Intra-cultural, Cross-cultural and International
communication, Communication through Questionnaires, Business Letter Writing,
Electronic Communication.
Unit 2 (4 Weeks)
Business Cases and Presentations, Letters within the Organizations, Letters from Top
Management, Circulars and Memos, Business Presentations to Customers and other
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stakeholders, presenting a Positive Image through Verbal and Non-verbal Cues, Preparing
andDelivering the Presentations, Use of Audio-visual Aids, Report Writing.
Unit 3 (4 Weeks)
Barriers to Communication, Improving Communication Skills, Preparation of Promotional
Material, Non-verbal communication, Body language, Postures and gestures, Value of time,
Organizational body language, Importance of Listening, Emotional Intelligence. Working
individually and in a team, Leadership skills, Leadership Lessons, Team work and Team
building, Feedback, Feed forward Interpersonal skills – Delegation, Humour, Trust,
Expectations, Values, Status, Compatibility and their role inbuilding team – work Conflict
Management – Types of conflicts, how to cope with conflict.
Unit 4 (3 Weeks)
Negotiation Skills, Types of Negotiation, Negotiation Strategies, Selling skills – Selling to
customers, Selling to Superiors Selling to peer groups, team mates and subordinates,
Conceptual selling, Strategic selling, Selling skills – Body language.
Essential/recommended readings
Kushal Jin – Business Communication, VK India.
Krishnamacharyulu, C. S. G, Ramakrishnan Lalitha – Personality Development,
Interpersonal Skills and Career Management, Himalaya Publishing.
Corvette Budjac – Conflict Management: A Practical Guide to Developing
NegotiationStrategies, Pearson.
Suggestive Readings
Mitra, B. K., Personality Development and Soft Skills, Oxford University Press.
Kumar Sanjay and Pushplata, Communication Skills, Oxford University Press.
Mandal S. K., Effective Communication and Public Speaking, Jaico Publishing.
Note: Latest edition of the readings may be used
Examination scheme and mode:
Total Marks: 100
Internal Assessment: 25 marks
Practical Exam (Internal): 25 marks
End Semester University Exam: 50 marks
The Internal Assessment for the course may include Class participation, Assignments,
Class tests, Projects, Field Work, Presentations, amongst others as decided by the faculty.
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