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RETAIL OUTLETS
Guidelines and Typologies
Business types
Open sales > @: unestictod entance and exit (pecans
hops and real chain, department stores),
Closed sales -+ ©: umvestictad ertance, exit ony tough
Satled checkout specaond supematket)
Soles types and typologies
‘Specialised shops ~» ©: smal shops (50-5001, mostly only
fone sector (pharmacy, she shop, flower shop), senice and com
‘uation > ©.
‘Specialised retail chains >: chain stores, mostly only one
sector presented lea speciatsed shops Jewel, fasion, shoo
shoo) en sales @.
Specialised supermarkets -> @ chain stores, smal to very
large businesses, one or mor branches, af serve pharmacy!
chugetor, toys, DIY, ectieal goods, sfocrias, supermarket),
Closed sales ©.
Department stores -» @: often chain sores, very lxge shops,
mostly multi-story various sectors, sections can be ret
‘hr chain Bhop-n-shop panel}, pen sales» @.
‘Shopping arcades, shopping centres/malls > @ @: concen
‘uation and conglomeration of specialised shops, supemarats
fang depariment stores, on one of more foe, wth adolonal
és, Pars restaurants,
[A shopping arcade > @ is fom 10,000 min area, usually
spprox. 20,000-26,000 rf area, rooted, mostly & 2-2 storey
Steet space with mulrlevel access, expating urban bloek
‘zones, exteral acess (min. two) via squares, streets oF shop-
ping areas, samepuble accass routes; ho fixed opaning tes:
Smaller shops are often along the intemal atest, wh
Known large-area chains most in tho comers ora the ene of a
‘rect 28 8'magne intemal stats ofan aed Into squares or
courtyards
{A shopping centr/mall > @ is a larger an mare olaborsta
catcton of etal cuts, eating paces et. has fed opening
limes, toretore no semi-pubic acess routes; main extemal ac-
c2ss:ormnaly fom only ne rag, but adonal side access rom
‘carpark or mlt-storey carpark fs posta,
irr
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RETAIL OUTLETS
Rta Roguations
‘Tre provslons of hare rogulatons sop to real outa whee
sls area and shop passages, including buldng elements, nave
‘ota eran of 2.000
Sales areas
‘Those in which goods forsale other seroes ae offered fox
ceptor emergency sarees, stakeaso extensions std garage,
Shop passages co not cout as sales areas.
‘These ae rofed or covered route adlacont to sales seas, which
conta custome tat, They mist beat east 6 m wide,
Layout of sales areas
Sales areas, xcept for catering etabehments, may not have 2
Noo lavel >22 m above round vel, or > m bulow ground lal
=0.
Fire compartments
Gls utes ae tobe aided nto fre compartment vith part
‘ining walle bul ike fr wala» @~ O.
“The parmisibleaoas of re compartments on each Neo re
[neu rene
linetecmeamnee nrcmantansabom eam |
Emergency stairways
Emergency stairways for customers must beat last 0 m wide
‘and may nt excoed a wid of 25 1. wd of 1.25 ma
‘Squat the staway is provid for sales areas <600 rn total
Se.
Exits
vary sale area, oscupld room and shop passage must have
‘a min. 2 its leading to the open ar or nto_an emergency
Stairway. One ext is euficlent fr sales areas <100 min tot
> @. hits fom 8 floor of sae out into the open a oF
Into an emergency starway must have a width of 90 em por
100 mi of sale aa, and be min. 2 m wide, but forex Wom
ala area 2.00 m, and the cea haight »2.20 m
Se.
Shop windows
“Those seve, outside the shop, to present the goods on sale, to
wake the rtoret of customare and to proseot an ation to pur
chase» @- ©, @- ©. The desan af shap indows depends
‘on the particular geods being sold and shout complement the
layout, form and se of te entrance, "The two base types ae
‘windows with spay area > @ and windows with a vew ofthe
shop +0.
‘Shop wiedows with deplay area: separation of the dlsplayed
‘goede and the sales area, most in department stores and spe
‘Siac real chain
‘Shop windows with a view of the shop: view though the wit
low int the sales aoa, most fr spacilsed shops (eg. baker,
butcher)
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z (Chockout and Waling Zones,
peo
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[Fete ‘Types of checkout
ee! * -Aesording tothe product and shop type, there are various types of
© sreecanat eras Sree ek ant Creat ag, ea nscale at and rea hock
= Row af checkouts
In speciale supermerets (service sex), these form the
‘only at fom all shops wth a closed sales area. The passing
‘width between the checkouts shoud be auffcerty wie
‘hopping tollys, pushchairs and wheelchairs can pass the
lamin. tm Checkouts ae mostyequpped uth aeonvojer
(Gometines a before-and after-sale bet and stationary scanner.
Sel-chockouts ar alga avalabe as combate procucs
‘oot and central cash desk
Fropesued shorm apeoained tal cea and depart
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257 RETAIL OUTLETS
\iatng Zones Examples
‘We you walt: bung, th tha emphasle on experience - con:
‘sumption onthe spot or take ae.
Impulse buying
_Adaressing the sence, suggestive spay ese, quay of tte,
conwenience for employed people and homemakers. Prepared
products, warm or tobe warned up = fastfood. No sl-sriee =
free fom: Shop-n-ehap, Mule oideas, concentatin,emalar
shops, igh tumover Matching dosigs ram one designee. Stor
age fr one day, deliveries typical every moming, resh stock,
Minit santa faces for standing estomer. ‘One WO for
tat
Range
Bakery ~ sales oy 40-60 +e in shop 80-120 Butcher's
~ sale only 40-80 re, +satn shop 80-120 m?. Ca, pase, co
‘ram parour = slo eniy 40-80, ean shap rom 220 me
Frsh ~ solos 40-80 mf, + eat in shop 80-120 mé. Fresh food
‘markt, eatin shop a extension Hom 600 mn checkout wang
one ~»@: salood, ful ower, dks, wine, champsane, dl
ateson, up-market snacks.
‘Additionally
Preza ste, organi ood, brewory ba ate. ©
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258 RETAIL OUTLETS
Routoing, Ecaiators
Double crisscross: + ©
‘he cection of rave ofthis escalator e180
“Tho rula of thumb fs one escalate for every approx. 1000? of
sale ae, _
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RETAIL OUTLETS.
Food Shops
Fishmonger
Because fresh ish donot kaap very long, they ae stored el but
smoked fish have to bo stored cy. The goods are cdoursrtenive,
0 the shops are accessed trough contol doors or protective
cata, Wal and floors must be ay to can. ke into ao
‘eunt bulk delvoresin the design, Consider an aquarium pay
advertising)» ©-@
{Gamo and pouty dealor
‘This busess ie ten combioed with febmonger. Storage for
only a day's needs. A workroom must ba provided win puke
ing mactine and game scrape: Because pouty euscoptbe to
‘do, must be stored soparaely nthe shop and the old roam,
‘counter worktops and walls (marble, tes, mes, paste) mutt
be washable, Provide plenty ofaigerated play cases orcas
ats > 0-0.
‘Groengrocer
Frosh vogetables, unprocessed or kchen ready, must be stored
oo), but nt child, Potatons ae lord in dar rooms ae eld
from the dope bering container thay are dlveredin asks,
eral, boxes), Protective aliding sete ae provided unde stor
ge vay. oengocere » @ ~ @ can posily be combined wth
‘ower shops, Sat-eenvce shops afer pre-packed goods in trans
pant packs.
Butcher
Vier spe: 1. delvery of ive ane
4 proces, 5, contre, 6, sel @-@. A seal
advantageous, possibly with hanging and sling ral system, bo
‘auge eldes of pork or quarters of bet weigh 50 kg Processing
fn cod ome must be 1.5-2 tae th az ofthe hop, Wale
tiled, mossie te and washable. Counter lope: marble, gas,
‘tres eraser
ors conte osten + wer snare
261
ye RETAIL OUTLETS,
SeltSeviee Shops
Salt-snico shops mosty sel food The satis responsible for c=
ee, assistance and servic. Te butchery, old mest, ft end
‘vegetable sections ae sated, The goods are spayed clearyn
packaging secordng to type. Kis important to desig practical
Fouteng. The ound tip starsat the baskst stack or tolley park
fd ends at the checkout or packing taba. Wal selvea extend
Uh te rasch height op she e 1.80 m high and lowest 030m
above the oon,
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