BUSINESS PROJECT

MUMBUNI TIMBERYARD
P.OBOX112
MACHAKOS
Telephone Number:0768919301
Email address: [email protected]
PRESENTER: KELVIN MULWA
INDEX NO:
CENTRE CODE:
COURSE CODE:
PAPER CODE:
COURSE: DIPLOMA IN CIVIL ENGINEERING
CENTRE: MACHAKOS TECHNICAL INSTITUTE FOR THE BLIND
SUPERVISOR:
SERIES: NOVEMBER 2024

DECLARATION
I do declare that the contents of this particular business plan are an original work of my
hands and composition of my personal research findings and presentation and that it has
never been presented to the Kenya National Examination Council or any examining body
in any case from any part of this country rather republic of Kenya.

i
PREFACE
Being the writer and author of this project, I would like to present fully this text whose
contents are being send and forwarded after serious collection of data, analyzing it
critically and systematically and finally writing it under a comprehensive and analyzed
research.

ACKNOWLEDGEMENT
I would like to thank the Almighty God for His guidance and protection throughout my
research period. I also take this particular chance to thank all those people in advance
whose assistance was of great importance in making the work of this text a success.

ii
Table of Contents
DECLARATION ................................................................................................................. i

PREFACE ........................................................................................................................... ii

ACKNOWLEDGEMENT .................................................................................................. ii

EXECUTIVE SUMMARY ................................................................................................ 1

BUSINESS DESCRIPTION ............................................................................................... 1

MARKETING PLAN ......................................................................................................... 1

ORGANISATION AND MANAGEMENT PLAN ........................................................... 2

FINANCIAL PLAN............................................................................................................ 2

CHAPTER ONE ................................................................................................................. 3

BUSINESS DESCRIPTION ............................................................................................... 3

1.1 BUSINESS NAME ....................................................................................................... 3

1.2 BUSINESS LOCATION AND ADDRESS ................................................................. 3

1.3FORM OF OWNERSHIP .............................................................................................. 4

1.4TYPES OF BUSINESS ................................................................................................. 4

1.5PRODUCTANDSERVICES ......................................................................................... 4

1.6 JUSTIFICATION OF OPPORTNITY ......................................................................... 4

1.7INDUSTRY ................................................................................................................... 5

1.7.1INDUSTRIAL CHARCTERISTICS .......................................................................... 5

1.7.2THE SIZE ................................................................................................................... 5

1.8GOALS OF THE BUSINESS ....................................................................................... 6

1.8.1SHORT TERM GOALS ............................................................................................. 6

1.8.2LONG TERM GOALS ............................................................................................... 6

1.9ENTRY AND GROWTH STRATEGY ........................................................................ 7

iii
CHAPTER TWO ................................................................................................................ 8

2.00MARKETING PLAN .................................................................................................. 8

2.10POTENTIAL CUSTOMERS ...................................................................................... 8

2.11INDIVIDUAL CUSTOMERS/DOMESTIC ............................................................... 8

2.12COMMERCIAL CUSTOMERS ................................................................................. 8

2.1.3INSTITUTIONAL CUSTOMERS ............................................................................. 9

2.20MARKET SHARE....................................................................................................... 9

2.30COMPETITION .......................................................................................................... 9

2.31DIRECT COMPETITORS ........................................................................................ 10

2.32INDIRECT COMPETITORS .................................................................................... 10

2.33STRENGTH AND WEAKNESS TABLE ................................................................ 10

2.34COMPETITION ANALYSIS TABLE ...................................................................... 11

2.40METHODS OF PROMOTION AND ADVERTISEMENT ..................................... 11

2.50PRICING STRATEGY .............................................................................................. 11

2.60SALES TACTICS ...................................................................................................... 12

2.70DISTRIBUTION STRATEGY .................................................................................. 12

CHAPTER THREE .......................................................................................................... 14

3.0ORGANISATION AND MANAGEMENT PLAN .................................................... 14

3.11GENERAL MANAGER ............................................................................................ 14

3.12ASSISTANT MANAGER ......................................................................................... 15

3.1.3ACCOUNTSCLERK ................................................................................................ 15

3.20OTHER PERSONNEL DUTIES/NUMBER ............................................................. 15

3.21SECRETARY ............................................................................................................ 16

3.22STOREKEEPER ........................................................................................................ 16

DUTIES AND RESPONSIBILITIES............................................................................... 16

iv
3.23SALES MAN ............................................................................................................. 16

3.24GROUNDSMAN ....................................................................................................... 17

3.25WATCHMAN(SECURITYMAN) ............................................................................ 17

3.26ORGANISATION CHART ....................................................................................... 17

3.30RECRUITMENT, TRAINING AND PROMOTION ............................................... 18

3.31RECRUITMENT ....................................................................................................... 18

3.32TRAINING ................................................................................................................ 19

3.33PROMOTION ............................................................................................................ 19

3.40REMUNERATION AND INCENTIVES ................................................................. 19

3.41REMUNERATION AND INCENTIVE TABLE PER MONTH.............................. 20

3.50LICENSES AND PERMITS AND BY–LAWS ........................................................ 21

3.60SUPPORT AND ADVISORY SERVICES ............................................................... 21

3.61INSURANCE ............................................................................................................. 21

3.6.2BANK ....................................................................................................................... 21

3.6.3LAWYER ................................................................................................................. 22

3.6.4AUDITOR................................................................................................................. 22

CHAPTER FOUR ............................................................................................................. 23

4.0.0PRODUCTION PLAN ............................................................................................. 23

4.11PRODUCTION FACILITIES AND CAPACITY ..................................................... 23

4.12BUSINESS PREMISES/LAYOUT ........................................................................... 24

4.1.3REPAIR AND MAINTENANCE ............................................................................ 25

4.20PRODUCTION STRATEGY .................................................................................... 25

4.2.1PRODUCTION DESIGN AND DEVELOPMENT ................................................. 25

4.22MONTHLY STOCK REQUIREMENTS ................................................................. 26

4.2.3MONTHLY LABOUR EQUIREMENTS ................................................................ 27

v
4.2.4MONTHLY PRODUCTION COST......................................................................... 27

4.30PRODUCTION PROCESS ....................................................................................... 27

4.40REGUALTIONS AFFECTING OPERATIONS ....................................................... 28

CHAPTER FIVE .............................................................................................................. 29

5.00FINANCIAL PLAN................................................................................................... 29

5.10PRE-PERATIONAL COSTS .................................................................................... 29

5.20WORKING CAPITAL ESTIMATION ..................................................................... 29

5.30CASHFLOW PROJECTION .................................................................................... 30

5.40PROFRMA INCOME STATEMENT ....................................................................... 30

5.50PROFORMA BALANCE SHEET ............................................................................ 31

5.60BREAK EVEN LEVEL ANALYSIS ........................................................................ 32

5.7PROFITABILITY RATIOS ........................................................................................ 33

5.8DESIRED FINANCING .............................................................................................. 34

5.9PROPOSED CAPITALISATION ............................................................................... 34

vi
EXECUTIVE SUMMARY

BUSINESS DESCRIPTION
The business name will be Mumbuni TimberYard. This business will be located
Mumbuni Market, about 3 kilometers from Machakos Town along Machakos-Kangundo
road. It will be operated as a sole proprietorship dealing mainly with the buying and
selling of timber. The location of the enterprise being at a highly populated Centre offers
an advantage as the main supplier of timber products to the setting people. Expansion and
growth will be guaranteed only to the fact that the entrepreneur wishes to start other
similar branches beyond the center.

Diversity of timber products will also be a basis of its growth. It is therefore a business
worth investing in, for generation of profits.

MARKETINGPLAN
Mumbuni Timberyard has a target of three main categories of customers namely:
i. Individual
ii. Commercialand
iii. Institutional customers
The businesses will strategise its operations to win a bigger market share than its
competitors by 40%. The remaining percentage will be taken up by four other existing
competitors whose apportionment will be less than 40% for each. Further plans of getting
hold of a larger market share will be intensified by advertisement, sales promotion and
quality products. Skilled personnel will also give a boost to the marketing strategy.

1
ORGANISATION AND MANGEMENT PLAN

The management team will comprise of the following;

i. General manger
ii. Associated manager
iii. Accountant
iv. Procurement manager
Other personnel that will make the organization operational will be the secretary,
storekeeper, salesman, watchman and the groundsman. Recruitment of each of the above
position will be based on qualification of an individual. In addition their remuneration
will be based on the services offered by each. The business will also consider other
services necessary for its growth like insurance, banking and lawyer services.

FINANCIAL PLAN
During the first year, the enterprise proposed finance will add upto kshs1,252,350 this
amount comprising of owners Equity and bank loan of ksh934,900 and
ksh317,450respectively. The gross profit of 57.4% and there turn on equity as well as
investment of 93% and 44.6% respectively are a clear indication of a viable business.

2
CHAPTERONE

BUSINESS DESCRIPTION

1.1 BUSINESS NAME

The proposed business name is Mumbuni Timberyard. This name in itself lies the
business motto which is to offer superior services and goods to its customers hence the
word super forms the basis of the business name.

1.2 BUSINESS LOCATION AND ADDRESS

The business will be established on a town called Mumbuni. This town is in Eastern
Region Machakos, Mumbuni North division. It will be along the Machakos-Kangundo
Road. The location of the business is advantaged from the fact that it is alongside a very
busy road and there is high settlement of people from various parts of the country, most
of them being working class. It is situated on our left hand from Machakos town being a
distance of 3 kilometers.
There is a clear sign post bearing full address and a narrow showing the direction of its
location at the Machakos-Makutano and Machakos-Kangundo road junction. e15 meters
away as shown below.
MUMBUNI TIMBERYARD
P.OBOX112
TEL: 0768919301

3
1.3 FORM OF OWNERSHIP
The Mumbuni Timberyard will be a sole proprietorship form of business where the
entrepreneur will be the overall maker of decisions. He will register the business to the
County authority to obtain a license of trading. This will avoid collision between the
government and the owner of the business hence smooth running of the enterprise.

1.4 TYPES OF BUSINESS

The enterprise will majorly deal in buying and selling timber of various kinds and sizes.
There are two main categories of timber namely, Hardwood and softwood. The
entrepreneur intends to avail both categories since the demand is very high as justifies by
the high rate of settlement. In order to satisfy various classes of customers, there will be
various sizes of pieces of wood in each category. For softwood which can serve both
purposes will be stocked at a greater level and maintained at the same, than the
hardwood.

1.5 PRODUCT AND SERVICES

The business will mainly offer the selling of the pieces of wood of various types and
sizes. It will also be offering packing services to its customers especially the loading.
Apart from timber and services related being availed, he will also be selling posts and
poles for fencing. In addition, the by-product like the off-cuts and broken timber will be
sold as firewood to the middle class customers. Other services underway will be
transporting the pieces of timber in their various destinations at fair charges.

1.6 JUSTIFICATION OF OPPORTUNITY

The enterprise is very viable at the proposed location due to the fact that it is situated at
high populated neighborhood. The people around are newly settled who bought land form
a number of tycoons who had hundreds and hundreds of acres around
Sweetwaters/Mumbuni area.
These settlers are from various parts of the country who work in Machakos town mainly.
Hence it ensures a consumption place for the business. Other justification is that there is a
lot of construction that goes on along the plots located near the Machakos–Kangundo

4
road. The owners of these plots goes as far as Machakos town in search of quality timber.
Not forgetting the started carpentry and journey workshops, which will need a lot of
timber for their work, this will be a great strength to the enterprise. There is also a greater
support from the security against theft due to the police station around. Transportation
will also be quite easy as the business premises will be easily accessed. To crown it all,
the enterprise will benefit a lot from the skills and experience the owner has in dealing
with timber. Him being the managing director, a holder of Diploma in Civil engineering
guarantees the business success.

1.7 INDUSTRY
The business will operate as production and service industry on commercial basis. The
business will deal with furniture making and repair of broken furniture. The enterprise
will use new technology of purchasing timber e.g. credit cards only to those potential
customers who buy goods and services on large amount.

1.7.1 INDUSTRIAL CHARACTERISTICS

The business being the only one of its kind at the center, demand is expected to be very
high. This will speed up expanse and growth.

1.7.2THE SIZE
The coverage of the industry is expected to be quite big in comparison to the demand of
the people. There is a likelihood of covering approximately geographical area of
64,000,000 sqm which is averagely a population of 13,061 people at the start. This is
computed as below:-
Geographical area coverage=average piece of land owned by the settlers in(m2)
64,000,000 𝑚 2
= 13,061 average settlers.
4,900

5
1.8 GOALS OF THE BUSINESS
These can be classified as short term and long term goals

1.8.1SHORT TERM GOALS

These are goals which the enterprise wishes to achieve within a period of two years. They
include the following:
- Creation of self–employment for the entrepreneur since the business will
be his main occupation hence it will be the basis of his income.
- Meet the customers interest in terms of supplying them with quality and
quantity timber designed by them.
- Diversifying the demand of customers by availing to them varieties of
timber especially on their orders. This will be achieved through explaining
to them the types of timber that can serve better on particular project than
the other and vice versa i.e softwood timber serves well when topping a
structure than when making its foundation.
- Identify my close competitors and learns from their strengths and
weaknesses in order to avoid past mistakes.

1.8.2 LONGTERM GOALS

These are goals, which the enterprise has to achieve within the period of 3years and
above. These include the following:-
- Expansion of the market shares
- Create employment for people around Mumbuni town and its environment
especially young people for young people.
- Diversifying the business
This will be achieved through the savings got from the Mumbuni timber sales. The
entrepreneur wish to start alongside this business carpentry and joinery and sawmilling.

6
1.9 ENTRY AND GROWTH STRATEGY
The entrepreneur will start the operation of the business by obtaining a license of trading
from the County office. This will be followed by public advertisement through posters,
speakers of hired vehicles along the Machakos-Kangundo road. Mumbuni, being between
the two towns the announcement over the speakers on hired vehicles will inform the
residents along the road clear enough where to locate Mumbuni Timberyard. The
business commences with a maximum capital of Kshs1,520,000. Injecting this amount in
the business will expand it rapidly as the market is ready from the newly ,settled people.
Since the stock of Timber is likely to move fats, the business will be assured of large
profits, which will be re-ploughed hence fast growth and establishment. Other growth
strategies to be applied are aftersales services, packaging and courtesy in the business.
The business will also employ qualified personnel who are informed with skill of dealing
in timber.
To curb other risk, the enterprise will also insure itself and the workers. In a well known
insurance company. Thus the growth of the enterprise will be guaranteed

7
CHAPTERTWO

2.00MARKETING PLAN

2.10POTENTIAL CUSTOMERS
The ultimate goal of any enterprise is to maximize profits from its deals. As such the
Mumbuni Timberyard will achieve this by considering three main categories of
customers namely:
• Individual customers
• Commercial customers
• Institutional customers

2.11 INDIVIDUAL CUSTOMERS/DOMESTIC

This will mainly be the settlers of Mumbuni and Machakos town and its neighboring
settlers. Since there is a lot of settling of people who bought land around the area, they
will need a lot of timber for construction of houses and fences and other structures.

2.12 COMMERCIAL CUSTOMERS

Owing to high demand of timber there will be those customers who will buy and sell
from the enterprise. These type of customers will be considered but at a low rate to curb
the loss of individual customers who will be contributing a better profit margin to the
enterprise. These customers will include carpenters and small scale timber sellers. In this
case Sammy carpentry and joinery among others will be the main commercial customers.

8
2.1.3INSTITUTIONAL CUSTOMERS
Among other customers available are the institutional customers who constitute a fairly
large percentage of potential customers. These institutions need timber for constructions,
fencing, making of learning facilities, recreational facilities and practical work. They
include Machakos academy, Mumbuni primary, Kwanthanze Secondary, Mumbuni boys'
school, Mumbuni girls' School and Mumbuni Polytechnic. There are also a good number
of churches around like K.A.G, PEFA, A.I.C, P.C.U and Catholic Mission at disposal.

2.20 MARKETSHARE
Referring to the competitor analysis table II, there are four competitors on the market
namely: Mumbuni Timberyard, Garden, Bolila and other timber sales. Below is the
market share for Mumbuni Timberyard.

Market share = super timber competitors award x100

Total competitors award
=25x100
25+13+16+9
=25x100/63
=39.7%
=40%
Name of business Percentage share Number of customers
Garden 21% 13
Bolila 25% 16
Mumbuni TimberYard 40% 25
Others 14% 9
100% 63

2.30 COMPETITION
Competition is a very vital tool in any successful business. This being the gauge, which
will measure the strengths and weaknesses of the enterprise, it will be carefully
considered. Below is the classification of competitors.

9
 2.31DIRECTCOMPETITORS
These are those competitors that sell similar goods and services as those dealt in by the
enterprise around the Mumbuni town, there are very few of such competitors. They
operate seasonally because of poor management and lack of skills. However, a more stiff
competition of such competitors will arise from Bolila where a number of timbersales
business is established. The proprietor having done enough research of such competitors,
he should have a better scheme of operation to outweigh them.

2.32 INDIRECT COMPETITORS

These are those competitors who sell substitute goods and services of what the proposed
enterprise will be dealing in. These competitors are not common around expect firewood
sellers who operate on small-scale basis and the bodaboda firewood suppliers. Due to
little or none of the above competitors, the business is likely to nourish around the
locality.
2.33 STRENGTH AND WEAKNESS TABLE
Business name Strength Weakness
MUMBUNI TIMBERYARD -variety of stock -poor direct competitors
-located far from direct competitors -in adequate ventilation facilities for
and near its potential customers. seasoning wood/timber
-better pricing strategy -limited packaging space
-better management personnel -lack of good will as an invisible asset
-offer aftersales services
-good security personnel
BOLILA -better seasoning facilities -located near direct competitors
-adequate packaging space -poor management personnel
-accessibility goodwill -lack of aftersales services
GARDEN -Accessibility is easy -insecurity
-located far from direct competitors -temporal structures
-poor promotion

10
2.34 COMPETITION ANALYSIS TABLE
Name of Product Pricing Promotion Personnel Location Size Total
the
business
Maximum 6 6 6 6 6 6 36
points
Mumbuni 5 4 5 5 5 3 27
Timberyard
Garden 5 4 2 4 4 4 23
timber
sales
Bolila 4 3 4 3 5 2 21
timber
Others 2 2 3 1 1 1 10

2.40 METHODSOFPROMOTIONANDADVERTISEMENT
ADVERTISEMENT
The entrepreneur will employ advertisement methods like posters and announcement by
public address system(P.A.S) especially during market days. These days at Machakos
town and Fridays and Mondays
PROMOTION
This will include aftersales services, showrooms, discounts and free gifts of offcuts.
Courtesy will also be maintained to customers while being served.

2.50 PRICINGSTRATEGY
The proposed enterprise will apply the cost plus method of pricing. This will be
convenient since the enterprise will be incurring costs from the deport centre to its
premises. Hence this method is a good strategy for determining a good margin of profit as
an award to the business.

11
2.60 SALES TACTICS
The enterprise will apply a variety of sales tactics in order to maximize sales volume
hence profits. The following are the sales tactics to be applied.
(i) Personal selling
Personal selling will entail private sales to individuals who may want timber and may not
be in position to reach the premises of the business. To meet this requirement, local
arrangement will be made in that some stock will be occasionally kept at the manager’s
residence to cater for every customer’s need.
(ii) Telephone selling
The enterprise will be making telephone calls of enquiries from a variety of potential
customers just in case they may want to place an order of timber other than the scheduled
time. This will be facilitated by the current technology of mobile phones which will be
purchased by the business.
(iii)Off-The counter selling
This is where the stock of goods will be issued through the counter as cash is paid there
hence the transaction ends at that point.
(iv)After sale services
There will be services to be offered after sales like delivery of goods where the pieces of
timber will be required to be reduced, the enterprise will ensure it is done promptly as
well.
(v)Credit offers
The business will also extend credit sales to attract as many customers as possible, when
things get established; it will also give discounts on those customers that honour their
debts promptly.

2.70 DISTRIBUTION STRATEGY

Goods will be distributed to customers in two ways:
(i) Customers will be transporting goods at their own expense and risk
(ii) The enterprise will be offering distribution services through hiring transport
services at a fair cost to facilitate transport and other risks on behalf of the
customers.

12
DISTRIBUTION STRATEGY TABLE(DIAGRAM)

SUPER TIMBER SALES

COMMERCIAL
INDIVIDUAL CUSTOMERS INSTITUTIONAL
CUSTOMERS CUSTOMERS

CONSUMERS

13
CHAPTER THREE

3.0 ORGANISATION AND MANAGEMENT PLAN

The Mumbuni timber enterprise will comprise of a relatively comprehensive organization
structure to ensure proper co-ordination of activities. It will therefore have an
organization for easier management
KEY MANAGEMENT TEAM
The business will consider the following to be the main management personnel:-
i. General Manager
ii. Assistant manager
iii. Accounts clerk
The three management personnel will ensure sound operation of the business at all times
to achieve its goals.

3.11 GENERAL MANAGER

QUALIFICATIONS
i) A minimum holder of a diploma in business administration or
equivalent(supplies)
ii) Have a certificate of wood technology
iii) Eloquent in speech and can mobilize others
iv) Should have an experience of not less than three years
v) Computer literacy will be an added advantage
DUTIES AND RESPONSIBILITIES
i) Overseeing the general management of the enterprise to ensure proper
operation.
ii) Formulation of policies of management with consultation of other
management team.

14
3.12 ASSISTANT MANAGER
QUALIFICATIONS
i) A certificate holder in business administration
ii) Shall have experience of not less than two years
iii) Age between 25 to 30 years
DUTIES AND REPONSIBILITIES
i) Co-ordination of activities in the enterprise
ii) Management and maintenance of the stock of goods and incase of any scarcity
ensuring that they are ordered.

3.1.3ACCOUNTS CLERK
QUALIFICATIONS
i) Should be a holder of KATC final level.
ii) Holder of computer certificates in Excel, Access and word
DUTIES AND RESPONSIBILITIES
i) He will be responsible for recording, maintenance and balance of the accounts
of the business.
ii) Preparation of the payroll and dishing out wages and salaries
iii) Preparation of the final accounts at the year–end of a business to measure the
performance.

3.20 OTHER PERSONNEL DUTIES/NUMBER

The enterprise will employ other personnel to reinforce the key management team in its
operation. These will comprise of the following:
i) Secretary
ii) Storekeeper
iii) Salesman
iv) Watchman
v) Groundsman

15
3.21SECRETARY
QUALIFICATIONS
i) Should be an “O” level certificate holder with a pass
ii) Should have training in secretarial profession more preferably single and
group
iii) Should be welcoming and have good communication skills
DUTIES AND RESPONSIBILITIES
i) She/he will be responsible for typing all the business correspondences
ii) Receive and make calls for the business with the manager’s instructions

3.22STOREKEEPER
QUALIFICATION
i) Minimum grade of D+ in “O”level
ii) Certificate holder in stores and management

DUTIESANDRESPONSIBILITIES
i) Keep all the inventory records of stock in and stock issue
ii) Ensure that stock level does not fall below the re-order level quantity

3.23SALESMAN
QUALIFICATIONS
i) Minimum grade of D+ in “O”level
ii) A certificate holder in sales and marketing
iii) Self–motivated, honest, eloquent and talented in making customers
DUTIES AND RESPONSIBILITIES
i) He will be in charge of all the sales both within and outside the business
ii) Market survey, analysis and conclusion on the trend of goods

16
3.24 GROUNDSMAN
QUALIFICATIONS
i) Class8leaver
ii) Hardworking
iii) Strong and likes manual work
iv)

3.25WATCHMAN(SECURITYMAN)
QUALIFICATIONS
i) A minimum holder of class 8 leaver
ii) Honest and alert
iii) Experience of one year

3.26 ORGANISATION CHART

The enterprise will comprise of the following personnel in its organization chart
POST NUMBER REQUIRED
General manager 1
Assistant manager 1
Accounts clerk 1
Secretary 1
Storekeeper 1
Salesman/lady 1
Watchman 1
Groundsman 1

The above arrangement of personnel is based on the hierarchy from top most to the
bottom. Below is the chart showing the positions.

17
 GENERAL MANAGER

ASSISTANT MANAGER

ACCOUNTS CLERK

SALES MAN SECRETARY STOREKEEPER

WATCHMAN GROUNDS MAN

3.30 RECRUITMENT, TRAINING AND PROMOTION

Like any other successful business, Mumbuni timberyard will embrace the three main
aspects of employment criteria of recruitment, training and promotion. This will enable it
strive ove rcompetition challenges and meet the customers demand.

3.31 RECRUITMENT
The enterprise will recruit its employees by advertisement through posters and local
magazines since the business is situated around Machakos, It has an advantage of
informing the public of the qualifications of the required employees. Currently there is a
new magazine published in Machakos town about the town and its vicinity hence it will
be an open opportunity through which information about recruitment will reach the

18
members of the public. After application by the public, the shortlisted candidates will be
interviewed in the things; the following will be a priority:
- Qualifications
- Communication skills
- Public relations
- Personality
- Experience

3.32 TRAINING
The enterprise will be recruiting the already trained personnel except after cases like the
grounds man whose selection will highly depend on experience. However, occasionally
the business will organize some seminars and workshops for its employees.

3.33PROMOTION
As the business grows to its maturity, there will be need for more employees.
Consequently, promotion and other incentives will be inevitable to cope with expanding
business needs.

3.40 REMUNERATION AND INCENTIVES

Employees remuneration will be based on their posts as indicated in the organization
chart. Their salary will depend on hierarchy. Other allowances will also be accompanied
with their salary package following the same procedure. Allowances will include house,
medical, leave and traveling allowances.

19
 3.41REMUNERATION AND INCENTIVE TABLE PER MONTH
Job title Basic House Medical Traveling Leave TOTAL(kshs)
salary allowanc allowances(k allowances(ksh allowances(k
e(kshs) shs) s) shs)
General manager 10,000 1,000 1,200 1,500 900 14,600

Ass.Manager 8,000 800 800 750 500 10,800

Accounts clerk 7,000 700 650 550 400 9,300
Secretary 6,000 500 300 250 200 7,250
Salesman 5,500 500 300 300 250 6,850
Watchman 3,500 300 150 150 150 4,750
Groundsman 3,000 300 120 100 150 3,670
Storekeeper 5,500 500 200 400 200 6,300
TOTAL 63,070

N/B:The remuneration of eight employees in one month will be kshs 63,070, which will
only be entitled fully to those who meet the enterprise’s working policies and employee’s
regulations. Failure to comply with them will mean less than the figure indicated in the
table to the respective employees. The reinforce the principles of payment on adherence
to the working policies and employee’s regulations, jobcards and employees will been
titled to what they have worked for hence the financial status of the business will be kept
sound unless otherwise.

20
3.50 LICENSES AND PERMITS AND BY–LAWS
Since it is a requirement by the laws of Kenya for any operating business to have a
license and permit of operation, the enterprise will ensure compliance. These legal
documents will be obtained from local government through the County commissioner’s
office. Their charges are indicated as below.
Trade license Ksh1,500
County council permit Ksh800
Service charge Ksh500
Total Ksh2,800

3.60 SUPPORT AND ADVISORY SERVICES

Those will include the following:
i) insurance
ii) bank
iii) lawyer
iv) auditor(internal)

3.61 INSURANCE
Though the business is located in a secure place and easily accessible, it will consult a
suitable insurance company more preferably Eden Rock Insurance Company to insure its
premise against theft and fire. This is to safeguard the capital invested in the business so
that in case of any of the above risks, occurring, compensation is above to ensure
continuity of the business.
3.6.2 BANK
Since the business will be dealing with large sums of money, the need for a bank account
will be vital. The enterprise will open an account with the Equity Bank Machakos branch
for keeping and withdrawal of money. It will also be borrowing money from the bank
where necessary.

21
3.6.3 LAWYER
As per taining he legal matters affecting the business, the enterprise will ensure that it
opens a file with advocates, Godwin and Company of Machakos. Those defaulting with
the business dealings will be lawfully dealt with.

3.6.4 AUDITOR
The auditors will be coming to the business once per annum, to verify the dealings and
give are portion financial status of the enterprise. This will help the enterprise to game
themselves and see if they are doing well or not and also meet precisely the target of the
business.

22
CHAPTER FOUR

4.0.0 PRODUCTION PLAN

4.11 PRODUCTION FACILITIES AND CAPACITY

The Mumbuni timber sales enterprise will ensure that it has acquired enough production
facilities to enable it operate steadily. The facilities include the following.
ITEM QUANTITY UNIT COST TOTAL COST
Tape measure 2 200 400
Cursi–cut saw 2 180 360
Saw 1 55,000 55,000
Power 3 350 1,050
Saw 1 150 150
Calculations 4 600 2,400
Meter rule 8 200 1,600
Tables Several 20,000 20,000
Stool 1 52,000 52,000
Chairs 1 2,500 2,500

23
Timber
Stacks 20,000 20,000
Typewriter
Bicycle
Others
TOTAL 155,310

4.12 BUSINESS PREMISES/LAYOUT

The business will operate in rental premises at a reasonable rate. The business premises
will be located in a conspicuous place where it can be easily spotted by the passersby.
The business also has a parking space situated within the business premises, .Inside the
premises there will be several rooms that include the administration ones and the
product stores. The display rooms will be stocking samples of timber available in the
main shops i.e. hard wood and softwood. The following is the layout of the premises.

SOFT WOOD TIMBER STORE

HARDWOOD TIMBER STORE

DISPLAY MISCELLANEOU
GENERAL DISPLAY ROOM S ROOM
MANAGER ROOM
HARDWARE

SECRETARY TOOLS AND

LOADING, UNLOADING EQUIPMENTS
AND PARKING SPACE STORE
ASSISTANT
MANAGER

STORE – KEEPER
WAITING ROOM SECURITY

ENTRANCE
(MAIN – GATE)

24
4.1.3 REPAIR AND MAINTENANCE
For maintenance purposes tools and other facilities will be used only as and when
business operation is due. That is to say anytime when the business is not in operation,
the facilities will be under lock and key. The key will be released with permission neither
from the manager or his assistant. However, for inevitable cases of breakdowns the
enterprise will be casually employing technical servicemen to repair them. It will also be
disposing those facilities that may cost it more than their residual value so as to purchase
new ones. On the other hand, obsolete facilities will be kept in the business store or be
discharged at a minimal feet other interested persons.

4.20 PRODUCTION STRATEGY

4.2.1 PRODUCTION DESIGN AND DEVELOPMENT

The enterprise will stock both the hardwood and softwood timber in its premises. These
products will be stored in two stores apartments made up of strong and intact timber
stacks.
The two apartments will form the basis of the enterprise’s central stores of it’s products.
The arrangement of timber will be in such away that accessibility and picking them as
well as stocking–in is done with less efforts. This will be ensured by enough spacing of
the corridors and the packing space. The enterprise will be getting some of its products
from sawmills around Machakos and Mumbuni. Other sources of the business product
will be Iveti forest. The enterprise will be legally acquiring a variety of timber from the
forest as well as logs for sawing. The surplus money will be pumped into other viable
investment within Machakos town or outside it. Among others, this could be carpentry
and joinery.

25
 4.22 MONTHLY STOCK REQUIREMENTS
ITEM/SIZE UNIT COST QUANTITY AMOUNTS
CYPRUS
2”X2” Sh4@foot 3000feet Sh12,000
2”X3” Sh4@foot 2000feet Sh10,000
4”X1” Sh6@foot 1000feet Sh6,000
12:X1” Sh10@foot 900feet Sh9,000
PODO
6”X1” Sh7@foot 2000feet Sh14,000
12”X1” Sh9@foot 2000feet Sh18,000
EUCALYPTUS
2”X3” Sh8@foot 3000feet Sh24,000
4”X1” Sh8@foot 2000feet Sh16,000
6”X1” Sh9@foot 5000feet Sh45,000
ELGONTEAK
2”X2” Sh7@foot 700feet Sh4,900
2”X3” Sh10@foot 600feet Sh6,000
TOTAL 164,900

Production process will start from the moment goods are availed for sale to when they
reach the customer. The process therefore entails the following stages as shown.
i) Arrival of goods
ii) Arrival of customers
iii) Attention to the customers
iv) Delivery of goods to the customers.

26
4.2.3MONTHLY LABOUR REQUIREMENTS
PERSONNEL AMOUNT
MANAGER 30,000
ASS.MANAGER 20,000
SECRETARY 15,000
CASUAL WORKERS 8,000
CLEANER 4,000
WATCHMAN 3,000
TOTAL 80,000

4.2.4MONTHLY PRODUCTION COST

PARTICULAR AMOUNT
MATERIALS 164,900
LABOUR/SALARIES 80,000
INSURANCE 36,000
REPAIR & MAINTENANCE 10,000
ADVERTISEMENT 12,000
TRANSPORT 15,000
ELECTRICITY 8,442
POSTAGE 15,065
TOTAL 341,407

4.30 PRODUCTION PROCESS

The production process of goods and services will be done from within the business
premises, and this shall be in the following stages.

27
STEP ONE
Arrivals of the employees are supposed to arrive at the premise at exactly 7.00a.m. in the
morning.
STEP TWO
After arrival of the indicated time then the employees are supposed to register to the
manager and role call taken to find out the attendance of employees during that days are
the time of arrival.
STEP THREE
Before the registration is taken, the cleaning of the offices should be done first.
STEP FOUR
Everyone in the premise is supposed to respond to work after registration
STEP FIVE
The customers should be arriving from this time and so every worker should respond
positively.
STEP SIX
Reports and recommendations should be done here. The food should be collected from all
sides in the premises.
STEP SEVEN
Stages even is the departing of workers to their various places of home. Everyone is
supposed to sign the registration book the time of leaving. The schedule of time to leave
the work is 7.00pm.

4.40 REGULATIONS AFFECTING OPERATIONS

Environmental protection–since the Kenyan government is very strict on the cutting of
trees, the enterprise will encourage the people around Machakos town to plant as many
trees as they can. This will boost the business stock from within the area but adhere to the
regulations stipulated. This also means that before cutting any tree for timber sawing, a
permit must be obtained. The business will also ensure that hazardous pollution of
environment is discouraged. For example the wood remains will be disposed by being
burned.

28
 CHAPTER FIVE

5.00 FINANCIAL PLAN

5.10 PRE-PERATIONAL COSTS

The costs that will be incurred before the commencement of Mumbuni Timberyard are as
follows:
DESCRIPTION COSTS(KSHS)
License and permits 2,800
Legal fee 1,500
Rental deposits 75,000
Water installation 3,000
Electricity and installation 9,000
Furniture and fittings 22,000
Transport 15,000
Production facilities 155,310
TOTAL 233,610

5.20 WORKING CAPITAL ESTIMATION

DESCRIPTION YEAR1 YEAR2 YEAR3
CURRENT ASSETS Kshs Kshs Kshs
Stock 250,000 336,000 341,000
Cash at bank 1,575,000 1,656,000 1,735,900
Cash in hand 100,000 112,900 120,000
Pre–payments 25,000 30,500 15,030
Debtors 35,500 55,000 75,600
Total assets current 1,983,500 2,190,400 2,487,530
LESS CURRENT LIABILITIES

29
Creditors 32,150 53,400 76,200
Accruals 415,000 415,000 423,600
Bank overdraft 284,000 385,000 370,000
Total liabilities current 731,150 856,400 869,800
Working capital 1,252,350 1,334,000 1,417,730

MUMBUNI TIMBERYARD
5.30 CASH FLOW PROJECTION

5.40 PROFRMA INCOME STATEMENT

DESCRIPTION YEAR1kshs YEAR2kshs YEAR3kshs
Sales 3,563,730 3,920,890 4,003,450
Collection from debtors 35,500 95,600 98,350
Discount received 2,800 15,000 12,500
By–product sales 318,860 400,350 415,360
Total receipts 3,920,890 4,431,840 5,529,660
Less: cost of sales 1,874,570 1,934,000 1,993,300
Gross profit 2,046,320 2,497,840 2,536,360
Less:expenses
Discount allowed 2,000 9,000 10,500
Rent 60,000 65,000 63,720
Transport 53,390 64,360 65,120
License and permits 2,800 2,800 3,000
Telephone and postage 15,065 25,370 21,300
Insurance 36,000 35,600 36,170
Legal fees 10,000 11,400 12,340
Interest on loan 7,200 8,300
Electricity 8,442 12,430 15,790
Advertisement 12,000 9,000 10,600
Salary and wages 816,840 837,900 849,630

30
 Total expenses 1,013,837 1,081,160 1,088,170
Net profit before tax 1,032,483 1,416,680 1,448,190
Less:
Provision tax15% 154,872 212,502 217,229
Net profit after tax 877,611 1,204,178 1,230,961

5.50 PROFORMA BALANCE SHEET

DESCRIPTION YEAR1 YEAR2 YEAR3
FIXED ASSETS
Furniture and fittings 22,000 22,000 23,000
Production facilities 155,310 155,600 155,800
TOTALS 177,310 177,600 178,800
LESS DESCRIPTION
5% of furniture and fittings 1,100 1,200 1,500
5%of production facilities 7,765.5 7,785.5 7,800

Total depreciation 8,865.5 8,985.5 9,300

Net fixed assets 168,444.5 168,614.5 169,500
CURRENT ASSETS
Stock 250,000 336,000 341,000
Cash at bank 1,575,000 1,656,000 1,735,900
Cash at hand 100,000 112,900 120,000
Pre-payments 25,000 30,500 15,030
Debtors 33,500 55,000 75,600
TOTAL CURRENT ASSETS 1,983,500 2,190,400 2,487,530
CURRENT LIABILITY
Trade creditors 32,150 53,400 76,200

31
 Accruals 415,000 415,000 422,600
Bank overdraft 284,000 385,000 370,000
TOTAL LIABILITIES 731,150 853,400 869,800
CURRENT
Long term liabilities 317,450 402,150 677,730
Bank loan 934,900 934,900 940,000
Owners equity 1,983,500 2,190,400 2,487,530
Total liabilities

5.60 BREAK EVEN LEVEL ANALYSIS

DESCRIPTION KSHS
Sales 3,563,730
Variable costs
Transport 53,390
Telephone and postage 15,065
Legal fees 10,000
Advertisement 12,000
Electricity 8,472
TOTAL 98,897

Contribution=total sales–variable costs

=3,563,730–98,897
=3,464,833
Contribution margin = contribution x 100
Sales
=3,464,833x100
3,563,730
=97.2%

32
FIXED COST
DESCRIPTION KSHS
Rent 60,000
License 2,800
Insurance 36,000
Interest on loan 7,200
Salary and wages 816,840
TOTAL 922,840

B.E.Lofsales=fixedcostx100
Margin
=922,840x100
97.2
=949,423.8683
=949,423.87

5.7 PROFITABILITY RATIOS

Gross profit margin = gross profit x100
Sales
Year1=2,046,320x100
3,563,730
=57.4
Year 2=2,497,840x100
3,920,890
=63.7
Year3=2,536,360x100
=4,003,450
=63.4
B. Return on equity
=net profit after tax x 100
Equity contribution

33
Year1=877,611x100=93%
934,920
Year2=1,204,178x100=129%
934,900
Year3=1,230,961x100=131%
940,000
C. Return on investments=net profit after tax + interest on loan x 100
Total liabilities
Year1=877,611+7,200x100
1,983,500
=44.6
Year2=1,204,178+8,300x100
2,190,400
=55.4
Year3=1,230,961x100
2,487,530
=49.5

5.8 DESIRED FINANCING

Pre operational cost 233,610
Working capital 1,252,350
Desired financing 1,485,960

5.9 PROPOSED CAPITALISATION

Co-operative loan 1,575,000
Owners equity 934,900
Proposed capitalization 2,509,900

34
 MUMBUNI TIMBER
YARD

TO NAIROBI TO MACHAKOS TOWN

SUSU KENYATTA STADIUM

CENTRE

APPENDIX
SHOP
FROM PRISON

SITEMAP

SHOP

TO MKS REFERRAL HOSP.

35