0 PFM-MTCT-103 Indian Institute of Forest Management Post Graduate Diploma in Forestry Management Batch 2023-25 TermI Course Name: Accounting for Managers ‘Course Code: FM-103 Mid-term Exam Max Marks -25 Max Time -1 hour Instructions: Attempt alll the questions Each question carries Five Marks Q.1.& 2 cover COI and Q. 3-5 cover CO2 ‘The tabular analysis of transactions for Baxter Company is presented below: sets Tab > Biorkhotders Baal Retained Earaings Event] Gast [Areound] ‘Oiiee [hee | Capital Recci. [Supple] Equip. | Payable Levewue] linus [ iaany | Comments sp. | Divs 1 [5RS30000 PRES = Comm so Z| 1000 FRET 900 PRR [36 REST T [F400 [FRSESI ATs Ser. Ravens [S007 1300 =| 300 30 Comin 7300 500 Renter. Ce [om Ee Seep | be 00 -s00—{ Va Ex | You are required to: 1) Pass Journal Entries for each of the above events referring to the number of the event. 2) Post the entries to the ledger accounts ) 3) Balance the accounts and prepare Trial Balance 4) Compute the profit from the Profit and Loss account 5) Prepare a classified Balancesheet. Page 1“PFM-MTCT-105, ifr Indian Institute Of Forest Management, Bhopal Wt ae ph Post Graduate Diploma in Forestry Management 2023-25 TermI Foundations of Forest Management Course Code- FM-105 Mid Term Class Test Date 08/08/2023 Time 10.30 am-11.50 pm Time: 1 hr 20 Minutes Marks: 25 Possession and use of mobile phones or any other electronic device is not permitted. Question paper should not be used as answer sheet. All questions are related to CO 1. Qi | Explain any two of the following: 3x2=06 a) Duties of Kupyadhyaksha as per Kautilya’s Arthashastra b) Soil profile ¢) Provisioning and cultural ecosystem services Q2 [Describe in detail various types of Non Timber Forest Produce 08 (NTFPs) in India. Or Describe the physical structures of autotrophic communities. Q.3_| Explain primary and secondary succession with suitable examples. 07 04 Q4 | Explain fire as a source of disturbance in the tropical forest.Indian Institute Of Forest Management, ifr Post Graduate Diploma in Forestry Manage, tim 2023-2025 Se SPR: Bhopal ment Term-I Society & Polity Mid Term Examination 09 August 2023 (10:30 AM — 12:30 PM) Time: 2 hours Marks: 50 Possession andluse of mobile phones or any other elocronte dae Gar pos i gtblton poperahould rot be sate Tee a etree Qu(a) & Qu(b) relates to COz . Q1 (0) & 1) relates to COr Q2 relates to C01 Qi ] Answer any THREE of the following in about 300 words each: Bx15=45 (a) There can be differences of opinion on whether Indian polity is federal, unitary, or quasi-federal or a polity which is unitary in spirit but federal in structure. Discuss. (b) Parliamentary government and legislative institutions in their modern connotation owe their origin and growth to India’s British connection for some two centuries. Discuss. (©) Social stratification is the structured inequality of entire categories of people and apparently survives without much use of force. Discuss with reference to gender roles. i jaion focuses on the complex interrelationship between ne eee ron seuss the Key arguments of the fonetionalst and conflict schools of thought. ing in about 150 words each: @.2 | Write short notes on any ONE of the following in about 150 words eac sey a) Social effects of industrialism and modernisation b) Intersectionalit ‘ ‘ 2) Muitcataralisn is co-existence in the salad bow!PFM-MTCT-104 Indian Institute of Forest Management, Bhopal Post Graduate Diploma in Forestry Manageme fm enh ae A MARKETING MANAGEMENT (tak) Mid-term Examination 09/08/2023, 14.30 ~ 16.30 pm PGDFM 2023-25, TERM-1 | LL as [Time:2 Hours 14.30-16.30 PM ___ 09/08/2023 Marks: 100 | Possession and use of mobile phones or any other electronic devices not permitted. Question paper should not be used as answer sheet. Question No. 1 relates to Course Outcome number 2.& 3 Question No. 2 relates to Course Outcome number 1 &2 Question No. 3 relates to Course Outcome number = 1, 2&3 Question No. 4 relates to Course Outcome number 2 & 3 aa. Se a2. From the discussions in the classroom and your analysis of the case Ontela PicDeck, | 10+40=20 | answer the following two questions: ') Match the customer profile of the three persona with the product features and the benefits that can communicate the best value proposition to each of the target customer groups/ segments MN) What are the risks of using Qualitative persona to select the target customer segments and why do you think that the current data is \ | insufficient to figure out the market opportunity from each of the three \ persona segments? From the discussions in the classroom and your analysis of the case Soft Drink Marketing in India, answer the following two questions: 1) Why did Parle beverages sell its four brands to Coco Cola India? According to you what alternate approach Chauhan brothers could have taken and why? ll) How did the Indian Consumer's preferences changed leading to less than expected marketing opportunity to Cola Brands in India (including two MICs)! 8 What are your key learnings from the initial success of the brand Snapple, failure of QUAKER to build the brand further and then its revival under the ownership of TRIARC! Read the attached case carefully and answer the three case questions given at the | 15+15+15 end from your analysis of the case. | =45 ‘MIKT_MIID-TERM_TERM 1_PFM 2025 O9AUGUST 2023_MY PAGE 1 OF.Oo: Lenskart yuh Bansal, Ae Chaudhary and Sumaet Kapa found nskat 82010, 0 for alfonso ange of desi aid snd eyowen and rolated accxssors, Poyuah’s fst vor ‘9, searelmmyeampus sol up for ehagy Staonts ooking for jobs, accommodation, car pool a any such service.* Altozcompleting a progeam on feteepeoncurship at iM Bangalora i 2008, he stavtod an ‘online rota storo Flyer —to sell spectacles, sunglasses and {contact lonses to Customers in the US. Alter the initia se ‘oss, he started encountering challongos in product delivry Lenskart took contro! aver the complete supply chain to maintain quakty as well as manage costs. The company Invested in backward integration by setting up its own mana: facturing Unit. In addition also manages the end-to-end logistics to ensure timely delivery, The company acquied high end machinery for “2e10 ‘enor tolerance’, 3D try-on software and robotics technolo: ‘jes from reputed American and German supplies, These automated equipment ensure perfection with robotic systems to inspect lenses, determine geomettic center, and load the lenses for edging without the need ofa linshing block, Shap: ing by laser machines Gelivers micro-precision glasses with 0.00 degree power error enabling Lenskart keep iis promise Cf high quality produes. Te company set up chal ines to clanty customer que fies and offered a 14-day, no-questions-asked returns policy for alits products, including lenses, Lenskart procucts ae ‘2ccompanied with an autherticily card and a one-year wat- ranty. The authenticity card stands as a proot of quality and reinforces legitimacy. These customer-centic approaches instilled confidence in fust-tine online buyers Customers are used to physical touching, teeing and {eying out different eyegtasses frames betore buying eyewen LLenskar started selting up retail outlets to manage the ofine experiences and switched to an omn-channel mod! wth its physical presence complementing enine retal. The trust and ‘assurance expressed about the qualty o! frames and tens 2008, focused on classed noed to contol operations and d slvted foc 10 tho domestic market and 12010 10 sla wade ‘up Lenskart ange of eyeviear products at a ‘counted Prien, thoraby, making tho export quaity product allordabio o al. The eyewear markot wae then by and large dominated by unorganized rotai—ottering low quality and ow cost products —with around 95% market share. The ‘organized rota servod high-end eustomors with interna tional brands such as Ray-Ban and Ralph Lauren at premium prices. Lenskart started its business with a mission ‘to pro vido overy Indian access to high-quality designer glasses without steling out thei pocket @ennseintne mie ap to get tet of how they wi appear with diferent models of spectacles online, Furthermore, the ‘company's "Try franies@home’ service allows customers to ley different frames in the comtort of thei homes. An eye Specialist caries over 100 types of stylish frames for tial al customer's doorstep. A membership program ~Lenskart Gold Memberstiip program— {or reqular and loyal customers |s an annual subscription plan of £600 with multiple benefits like additonal discount, fast delivery, extended warranty and much more Lenskart started attracting he customers trom the unorganized retailers by making designer eyewear solu tions availabe to them directly, With its omni-channel mode! and clear positioning, Lenskart soon captured a large share of eyewear market by serving more than 100,000 customers per month. The prices olfered by Lenskart ranges between 345 to ¥30,009, with a vast range of products to meet the requirements of everyone, In addition, Lenskart's exclusive ‘offer of ‘the frst frame for Wee" to all its customers continues since inception. ‘The company has @ wide reach with 750 outlets across. India to complement its online and app: based services. ‘The physical presence crealed an image of Lenskart being 2 frienaly neighborhood eyewear store that is available, accessible, and affordable to alts customers. Lenskart also ‘emphasizes its ‘no middle-man’ based supply chain mode! thal reduces costs for its fast delivery, high quality and atferdabilty of products, °* bofore purchase resulted in duced reluctance and improve ‘With a portfoto of more than 5000 styles of eye glasses ‘broductofttake. Customers can visit the stores to ry out the spectacles. They can also use Lenskar's ‘30 Try-on! Indkan customer's mindset, 1 try oUt 8s many options as possible. The brand « known for is quality and unique ser- ‘ices to ersure all possible suppor a customer might equre before purchase. The eye est lacilly is also made avaiable al the doorsteps, LLenskar’s commitment to customer satisfaction and ireovative technology has developed trust and brand loyalty inits customers. Wah thew quality products and affordable offerings, Lenskart have grown by more than 20096 in the fast couple of yeas ands amongst the top three players in India's rapidly growing market for eyewoar. The company has, successlully cealed an image of a brand which offers ‘value for money’ is designer products al affordable prices, make ‘customers belive that “not ali good things inthe world are expensive” ‘With heir ‘all under one root concept, Lenskart has ensured the availabilty of a wide product portato with aii vavietes of fasinonable eyewear and accessories. The vatiely and types of styles oflered by Lenskart is more than and 45 types of contact lenses at affordable prices, Lenskan lusties its taghne “Aur Dikhao" (show more), which fs the Die tnos te vant ford by ote tars With ssa tegic position and unique offerings, Lenskart is also work ing towards its vision ‘ta reduce the number 0! people with ‘avoidable blindness by extending their service in each corner of ndia’S> ‘tor a decade's experiance inthe Indian market, Lens: art eeceived the unicorn status in FY2020, alter raising $27 millon from SoftBank, inthe same financial yea, it tines profitable while generating a topline of £834.22 crore Questions ‘4, What is LensKart's customer value proposition? Is this value proposition sustainable? 2, What are the points of party and the points of ference for Lenskart relative to ts compatitors? 3, What role doos divect-to-consumer distribution play LonsKar’s business model? What ave the pros and com ‘of Lenskant making ts products available in traditional erewenrstces? fo