ADVERTISEMENTS
Advertisements are of two types: Classified and Commercial. Classified ads are
small advertisements while commercial ads are elaborated one.The one
published in newspapers and magazines are classified ads and those displayed
on Television and radio are considered commercial ads
An advertisement for the classified columns in a newspaper should be brief as
the price to be paid for the advertisement very much depends on the space
taken. A Classified advertisement could be by an employer who is looking for
the services of a person in his organisation or to sell/purchase/rent any property
or for many other purposes.
The following points should be kept in mind while writing an advertisement for
a classified:
Give a heading to the advertisement.
Full sentences are not written. The message is conveyed in brief phrases.
No punctuations other than full stops to be used.
Draw a box around the advertisement.
The word count should be strictly followed as excess words would be
charged more.
Other advertisements in leaflets or other spaces in a newspaper can be written in
full sentences using proper punctuation.
However, a box should be drawn around all advertisements.
PURPOSE
TYPE OF
ADVERTISEMENT
SITUATION VACANT This advertisement is written by an employer who is
looking for the services of a person in his
organisation.
SITUATION WANTED This is written by a job-seeker.
FOR SALE This is written in an attempt to sell property, assets,
office goods, etc.
TO LET This is written by a person looking for tenants for
his/her property.
ACCOMODATION Written by the ones looking for a place for
WANTED accommodation.
MATRIMONIALS This is written while looking for prospective marriage
candidates
MISSING This is written in case any object/person/pet goes
missing giving descriptive details for the same.
Important Tips
i. When you're writing an advertisement, every word counts. Being too vague
or wordy will cause people to skim your advertisement instead of pausing to read
it, so the same writing tenets apply no matter what type of advertisement you're
writing.
ii. It should begin with a heading in bold or upper case letters.
iii. The language should be according to the audience we are referring to. For
example- If you want to sell something to the youngsters, the words chosen shall
be good enough to attract them.
iv. Do not use the same descriptive characteristics for every type of advertisement. For
example- In Situation Wanted case, calling for receptionist applications, one must
use words that are indicative of the personality and communication skills you are
looking for. On the other hand, for hiring a tech executive, it is imperative you ask
for skills limited to the IT department.
v. Do not make full sentences. The prescribed limit is 50 words and in order to make
your advertisement loaded with information about the topic, you have to manage
your words carefully.
vi. Always add contact details in the end either in the form of contact no., email id or
both. They are generally given in the question.
vii. Remember, nowhere in the answer are you required to mention your own personal
details.
viii. It should always be in a box made with sharpened pencil.
ix. It should be neat and clean with good presentation.
Classified Advertisement Examples
1. Principal, Sunrise Global School, Agra requires a receptionist for her
school. Draft a suitable advertisement in about 50 words to be published in
the classified columns of a national newspaper giving all the necessary details
of qualifications and experience required in the receptionist.
SITUATION VACANT
Required a young, dynamic, smart, charismatic and friendly female receptionist for
Sunrise Global School, Agra. Attractive salary with fringe benefits. Healthy work
environment. Fresh graduates having honours or equivalent degree in English with
good communication skills can apply by sending their cover letter and resume till
March 30 on the below mentioned id: [email protected]. For queries, contact:
Principal, Sunrise Global school Agra (98100XXXXX)
2. You are Vikram/Sonia, a Hons graduate in history with specialization in
Medieval India. You are well acquainted with places of historical interest in
Delhi, Agra and Jaipur. You are looking for the job of tourist guide. Write an
advertisement in about 50 words for the situations wanted column of a local
newspaper. Your contact no. 999751234.
SITUATION WANTED
BA (Hons) History topper, with specialization in Medieval India is looking for the
job of a tourist guide. Age 22 years. Fluent in Hindi and English. Well-acquainted
with places of historical interest in Delhi, Agra and Jaipur. Good communication
skills, persuasion skills and charming personality. Expected salary- 30,000pm.
Contact no.: Vikram / Sonia 999751234 and email-id : [email protected].
3. You are Harish/Harshita of 12, Seva Nagar, Pune. You want to sell your flat
as you are shifting to another city for work. Draft a suitable advertisement in
not more than 50 words to be published in The Pune Times under the
classified columns.
FOR SALE
Flat No. 12, Seva Nagar, Pune. Ground floor with two bedrooms having attached
bathrooms, car parking available, park facing, best location, friendly neighbours,
24 hour power and water supply, low maintenance charges and reasonable price.
For further details, contact:Harish/Harshita 98100XXXXX
4. You are Ram/Rajani. Draft a classified advertisement, in not more than 50
words, to be published in India Times for the sale of a used motor car giving
all the necessary details. You can be contacted at 12345679.
FOR SALE
Available black Maruti SWIFT Dzire, ZXI, year 2016, self-driven, cautiously used,
scratch less with a stereo and perfectly working air-conditioner. No
scratches,Beautiful upholstery, good condition, Interested may contact:Ram
/Rajni , 12345679
5. You are Karan Kumar/ Karuna Bajaj, a leading lawyer practising in Surat.
You want to buy an independent house at City Light Road to be used as
office-cum-residence. Draft an advertisement in about 50 words for the
classified columns of a local newspaper. You can be contacted at 45645678.
FOR PURCHASE
Independent house at City Light Road to be used as office-cum-residence,
medium-sized, preferably the corner one, fully-furnished and ready to move in.
Reasonably priced. Interested may contact Karan Kumar/ Karuna Bajaj: 45645678
6. You are looking for a second hand car. Draft an advertisement for the classified
columns of a newspaper, specifying your requirements in 50 words. You are
Sumit/ Sumita of A-40, Vinod Enclave, New Delhi
Wanted
Wanted second hand car in good condition should be no more than three
years old. Medium sedan with mileage less than lakh kms preferably owner
driven without accidents. Honda Tata Ford Toyota preferred. Documents
should be in order. Please contact Sumit A40 Vinod Enclave New Delhi.
PRODUCT ADVERTISEMENT (COMMERCIAL)
Such advertisements could be in the form of leaflets or in any other space of a
newspaper. These can be written in full sentences using appropriate
punctuations. However a box has to be drawn around this advertisement
also.
1. A reputable soft drink company is launching two new products this
summer. Draft an advertisement in not more than fifty words to be
distributed as a publicity leaflet.
FRUITTRUE- TICKLE YOUR TASTE BUDS
Enjoy fresh mango and orange drink to be launched on March 10!!!
Taste the freshness and nutrition of fruittrue.
New attractive packaging preserves the natural flavor
Extremely hygienic packaging
Unbelievably low prices on launch from March 10 to April 10!!!!
Available at all local and nearby stores…
EXERCISES
1. You are Anil Verma of 257, Moti Nagar, New Delhi. You have just passed
B.E. (Electrical) in first division from a prestigious Engineering College.
You are in need of a job in or around Delhi. Write an advertisement for the
‘Situation Wanted’ column of The Times of India.
2. You want to purchase a flat. Draft an advertisement in about 50 words for a
newspaper, detailing your requirements and your capacity to pay.
3. You are the General Manager Coal India Ltd., New Delhi. Write an
advertisement to be published in a newspaper for suitable accommodation
on rent to be used as a guest¬house for the company.
