A BUSINESS PLAN ON FISH FARM AT DUKKUN VILLAGE, AUYO LOCAL

GOVERNMENT, JIGAWA STATE NIGERIA

BY

NAME: MUHAMMAD MUHAMMAD

NO.02 AGUMAU QUARTERS HADEJIA

JIGAWA STATE

(+234)8038182061

 BUSINESS NAME AND ADDRESS

GABAS YAN KIFI GENERAL ENTERPRISES
NO. KASUWAR YAN KIFI,
HADEJIA LOCAL GOVERNMENT JIGAWA SATE
TEL: (+234) 8038182061

 EXECUTIVE SUMMARY

Company name: GABAS YAN KIFI GENERAL ENTERPRISES The company is

organized as a, Sole-proprietorship, Corporation, Other

Market problem: We spoke to 15 foodstuff traders and 4 restaurants and 4 hotel

managers in Hadejia/Dutse about how they source for the fishes they sell and all of them
replied that they have to go as far as Kano to buy them in bulk which costs them more in
transport and is also really inconvenient.

The business purpose: To cultivate catfish and tilapia in concrete ponds and market and
sell them to local foodstuff traders in Hadejia and environs.

Target Market: We are strictly a business to business fish farm. We sell only to local
traders, restaurants and hotels. No transaction with end consumer.

Competition: the fish traders in Malammaduri and Baturiya in Kirikasamma. We have

been in business since or plan on starting on: September 21, 1994.

Forecast: Sell 4000 catfish and 9000 tilapia by January 1st.

Market Threats: The proposed project will be facing the following threat:
• Substitute’s availability.
• Price fluctuations and macroeconomic instability.
Resources and Environment
Site Location: Special consideration was taken in the identification and location of
proposed facility. It located at Dukkun village in Auyo local government a swamp area
that is not prone to flooding. The site has the following unique features that is conducive
for fish farming
• Located in a swamp.
• The area is not subjected to flooding
• There is enough elevation in the area.
• The soil texture of the area is china clay soil which is the most preferred for fish
farming.
• There is round the year adequate supply of water.
• There is good road network access leading to the farm location.
• The PH of the water was found to be very good and will be favorable for fish farming.

Project Timeline
The project will be completed within 5 months preferably between August to December
because it is during raining/hamattan season.

Estimated Project Costs and Revenue

Total Capital Outlay: The project will require a total capital outlay of (One
Million and Ten Thousand Naira) as detailed below.

CAPITAL INVESTMENT
AMOUNT (₦)
Land 160,000
Building 350,000
Equipment/Machinery 280,000
Furniture 20,000
Construction of 10 ponds 200,000
Total Capital Cost 1,010,000

Working Capital Amount(N)

Purchase of Fingerlings 370,000

Purchase of feeds 700,000
Medications 50,000
6months staff salaries 150,000
 Fuel/Transport/Maintenance 250,000
Cost of Sales expenses 50,000
Total Working Capital 1,570,000
Total Investment 2,580,000
The following assumptions were used to arrive at some of the figures above
• The working capital is for the production of 10,000 Tons of table three of fish with each
pond expected to produce 1,000Tons.
• The staff salary consists of 15,000 Naira for 1 farm manager monthly and 3 farm
attendants of 10,000Naira monthly each.
• The total cost required for a pond is 220,000 Naira only.

Demographic information

Age: 25 – 65+

Gender: Gender of market traders (mostly male), hotels and restaurant managers.

Location: Hadejia

Occupation: Foodstuff traders, restaurant and hotel managers

Goals and values: Market traders, restaurant and hotel managers want to:

- Increase business profit

- Ease and quick access to fish products.

Sources of information

Market squares, Calls, SMS, radio, billboards, hearsay

Challenges and pain points

Market traders, restaurant and hotel managers want to:

- reduce delivery fee for the their products

- get varieties of fish for their customers’ needs

- be assured of the quality and source of fish

 SALES AND MARKETING PLANS

Foodstuff Traders:

Acquisition channel, Market squares

 Tactic: Distribute flyers and branded souvenirs e.g. big bowls and parkers

Time: 7:30am when opening shop Retaining channel: Calls and texts Tactic: Cold calls and
texts of available products at low-cost deliveries and prices

Frequency: 2 times a week

Hotels: Acquisition channel: Office visits

Tactic: Give flyers and business cards. Offer to attend upcoming hotel events Retaining
channel and tactics: Same with foodstuff traders

Frequency: 2 times a week

Restaurants:

Acquisition channel: Restaurant visits

Tactic: Buy food and give flyers and business cards

Retaining channel and tactics: Same with foodstuff traders

Frequency: 3 times a week

Sales Plan

Payment Options – Cash, bank transfer and POS Credit Sales – We don’t sell on credit i.e.
payment must be confirmed before sale Discounts – Offer free delivery on purchases 30kg and
below within Hadejia Premiums – Give free knives to top 3 customers at the end of month
Guarantees – e.g. “Accurate weight or it’s free” or “Full money back guarantee if unsatisfied
with product”

General approach to operations

 OPERATIONAL PLANS

General approach to operations: Actual Production Process The fish cycle starts from getting
the fingerlings from the market into the pond and then feeding them with the various feeds until
they are due for harvest and then taken to the market for sales.

Why Company Is Cited: The Company is cited in Hadejia due to a host of different factors which
include the growing presence of the civil servants which makes it a growing area with high
population and different people from different parts of the country. This gives us an advantage in
terms of the demand for our fish. Labor is another reason for choosing this particular location.
The Hadejia community is characterized by a population where youths occupy the largest
percentage of the population and most of these youths are either drop outs or those who cannot
further their education, these makes it possible for the company to get labor at a cheaper rate
compared to cost of labor in Dubantu Hadejia. Another reason is the fact that with time the
company intends to be hiring graduates especially those from the agricultural department as
workers in the company either on interim basis or permanent basis. With its nearness to Kano,
the company is exposed to information about new variety of fish, or new improved feeds through
their research and development.

Business Location: The farm is located in Hadejia District, Jigawa state. The site is generally
flat with gentle sloping which is quite suitable for the farm. This slop would ensure 100%
drainage of the pond water. We have a plot of land there which covers a vast land. The farm site
is also located near the community stream. The environment is cool and dense which support fish
production and there is an access road from the farm to the main dual carriage way which would
reduce transportation cost. Furthermore, harvested farm products can easily be transported to our
target markets for sale. Weekly sales are also numerous within the community. The site is also
very motor-able hence vehicles can easily reach the site to evacuate fish farm products.

Facilities and Equipment: The facilities and equipment needed in the catfish farming are as
follows: Electric Aeration, Hauling Trucks and Tanks, Generator, Mechanical Blower, Truck
Mounted/ Tractor – powered, Harvesting bag net, Bamboo Screen Trap, Leveling tool, Distilling
tool, Seine, Boom Truck, Fish Basket, Tractors, Picking Truck, Fertilizer Tools, Analysis Kit,
Chilling Box, Cast Net, Nets and Trap, Fingerling Seine, Fingerling Suspension Net, Gillnet
Seine generator, Spawning tools, Fridge etc