DATA VISUALIZATION
AND STORYTELLING
Workshop Instructor
Sharada Sringeswara
17 - 18
JULY
2022
POST SYMPOSIUM WORKSHOP
Workshop Content Participant profile / Who should participate
DATA VISUALIZATION • Introduction to Visualization: Need to visualize Leaders, decision makers and managers involved in
AND STORYTELLING data and how visualization can be an essential
tool for exploring and communicating complicated
business communication and communication with
information. Seven stages of data visualization and from the course. Knowledge of business analytics and
Dates various types of charts like comparison, distribution, data science is not necessary to participate in this course.
17-18 July, 2022 composition, and relationship. Exploratory and
Explanatory analysis.
Workshop Overview: Workshop Instructor
• Visual best practices: Edward Tufte’s visual
In the current world where everything is encoding. Conversion of data into visualizations to
digitalized, there is so much of data which draw valuable insights.
gets captured around us. So how do we Sharada Sringeswara
comprehend this big data and extract • Visualization of Numerical Data: Choosing right chart Adjunct faculty Member IIM Bangalore
valuable, actionable insights and explain this for the data on hand. Data analysis as a dashboard
data effectively to stakeholders? As the saying to provide narrative and communicate the results.
Sharada Sringeswara is an adjunct faculty member at
goes “A Picture is worth a thousand words” • Visualization of Text data: Visualization and the the Indian Institute of Management Bangalore – Data
Visuals are powerful drivers for conversations. challenges of handling text data. How we use Centre and Analytics Lab (IIMB–DCAL) and Associate
Visualizations can help us make sense of the chart types such as word clouds, scatterplots, Partner at Acuver Consulting Private Limited. She is an
data. Data storytelling is an about presenting histograms, line charts etc. to visualize a document. alumnus of BITS Pilani and IIMB, with over 20 years of
data in a way to aid business decisions The Topic models, word embedding, and creating experience in leading IT development organizations. She
best data stories are insightful, compelling visualizations with bubble charts, bar charts, and is a seasoned analytics executive with hands-on and
and inspire the audience to take action. t-SNE clusters. leadership experience in building business models with
A data storytelling approach gives the an understanding of the digital technology landscape. As
• Visual Storytelling: – Why story telling matters and a data enthusiast, she brings in product leadership by
managers the ability to visualize the insights the science of storytelling. Various types of visual
you derive from your data science problem,. balancing knowledge and experience of data science and
storytelling techniques and the pitfalls of traditional software engineering. She has worked with companies
Data analysis is useless for you and your presentation methods. We will also learn about
business if you do not know how to present like Walmart, Tesco, Sterling Commerce, Wipro, and
how businesses are adapting various presentation Future Group. As a consultant at IIMB–DCAL, she has
the insights to your key stakeholders to make techniques like Pecha-Kucha, Presentation Zen to
better business decisions. If we can’t tell a improve their communication among professionals
compelling story with the data, no one will science. As an adjunct faculty at IIMB, she is teaching
and how these techniques allow them to weave Data Visualization and Storytelling for MBA students. She
act on our analysis. In this course, we will a story around their presentation to make them
discuss data insights through visuals and has also been teaching analytics in both short and long
more thoughtful, engaging, and interesting to the duration faculty development programs at IIMB. As guest
show how to make those visuals compelling audience.
and easy to understand through a series of faculty at IIM Lucknow, she has been conducting training
real-world examples. • Story telling framework: Types of narratives: author- sessions on CRM and Text Analytics. She has co-
driven narratives and reader-driven narratives. authored analytics case in Harvard Business Publishing:
Workshop Objective Seven different types of story types and how to Fantasy Sports: A Game of Skill or Chance
This course is designed to give participants create a narrative around a data science problem
a solid grounding in fundamental data through visualization.
visualization data storytelling learning • Misleading with charts: how bad visualization can be
concepts. This course is spread across 3 misleading in decision making.
days and will have a plenty of hands-on
exercises using real world datasets. Key Benefits/Takeaways:
The participants will understand the importance of
visualization and storytelling in business communication
and learn how to communicate effectively using data
visualization.
Pedagogy
Combination of lectures, hand-on sessions and case
discussions will be used during the course.
