PROJECT REPORT ON

Comparative study of market share of HERO HONDA & BAJAJ For the partial fulfillment of Degree of MASTER OF BUSINESS ADMINISTRATION INTERNATIONAL BUSINESS SCHOOL, LUCKNOW

Submitted To: Miss. Goldi Jeewani

Submitted By: Ashish Gupta

(M.B.A 4th sem)

Session -

2009-10

Acknowledgement
I express my deep sense and gratitude to acknowledgement the faith of miss Goldi Jeewani, who has guided and supported me to accomplish this project report .i am very grateful to her. I am very thankful to Mr. Shailendara Pratap Singh, Associate Vice-President of International Business School ,Lucknow . who has provided me precious input at each and every step. I am also very thankful to all faculty members of IBS and other associated Personalities who have given their valuable time and guidance. Above all, I am thankful to my parents for their continuous encouragement and financial support during the period of my study and research project.

Ashish Gupta
MBA- 4TH Sem

DECLARATION
I hereby declare that the research report on COMPRATIVE STUDY OF MARKET SHARE OF HERO HONDA & BAJAJ submitted to IBS Lucknow in the partial fulfillment of the requirement for the award of Master of Business Administration Degree, it is my original work and it is not copied or meant for any other degree or diploma course.

Ashish Gupta
MBA 4th Sem

CHAPTER SCHEME

1. 2. 3. 4. 5. 6. 7. 8. 9.

INTRODUCTION OF HERO HONDA & BAJAJ REVIEW OF LITERATURE RESEARCH METHODOLOGY MAIN PRODUCT ANALYSIS & INTERPRETATION CONCLUSION RECOMMENDATION & SUGGESTION BIBILIOGRAPHY QUESTIONNAIRE

Introduction of HERO HONDA

Hero Honda motors limited started as a joint venture between Hero group and the Honda Motor Company of Japan in 1984, Jun 19, the first motorcycle CD 100 was produced in 1985. Hero Honda became the first company to serve the armed forces with its 100cc motorcycle .in 2000 , companys brand Splendor was declared worlds number one largest selling single two wheeler model. Presently, Hero Honda motors limited is the single largest two wheeler manufacturer in the world, HEADQUARTER: Hero Honda motors limited is headquartered at New Delhi,India

Punchline
Dhak-Dhak Go Desh Ki Dhadkan

Introduction of BAJAJ
Bajaj Auto started its business as M/s Bachraj trading corporation limited in 1945 by Jamnalal Bajaj . It started with the sales of imported two and three wheelers in [Link] 1959 , Bajaj Auto obtained license from Government of India to manufacture two And three wheelers. Rahul bajaj took charge of the business in 1965. under his leadership , the company tied up with Kawasaki industries of Japan for technological Collaboration and launched Kawasaki Bajaj KB 100 motorcycles. At present, Bajaj auto is ranked as worlds largest two and three wheelers manufacturer.

Punchline

Distinetly Ahead

RAHUL BAJAJ (CEO OF BAJAJ AUTO)

PAWAN MUNJAL (CEO OF HERO HONDA )

Review of literature

Objective
1. Comparative analysis of market share of HERO HONDA & BAJAJ 2. To analysis and to find out the brand position of both two wheelers 3. To analyze and to find out brand awareness among the current And prospective consumers of two wheelers 4. TO analyze and to find out customer satisfaction about both two wheelers

Research methodology
Research is a careful and systematic effort of gaining new knowledge. Research is an original contribution to the existing stock of knowledge making for its advancement; it is the pursuit of true with the help of study, observation, comparison and experiment. In short the research of knowledge through objectives and systematic method of finding solution to problem is research.

RESEARCH DESIGN
The research design is plan, structure and strategy of investigation conceived so as to obtain answer to research questions and control variance. Research design is the specification of methods and the procedures for acquiring the information needed. The research design when chosen correctly. Prevents deviation in the study

SAMPLING AND SAMPLING DESIGN

It is not possible to examine every items in the population hence inferences is drawn about a large no. of items processing a particular attribute based on analysis of fraction of such items . it is called as a sample. For developing a sampler design following points need to be discussed with regard to the present study 12345Population Element Sampling Unit Sampling Frame Sampling design

DATA COLLECTION
The task of data collection begins after a research problem has been defined and research design chalked out. For this research project both the primary & secondary data has been collected.

PRIMARY DATA
For collecting primary data a survey is carried out primary dada was collected through questionnaire. The questionnaire was structured undisguised type. It has both objective type questions and dichotomous questions. It has been prepared taking in to consideration various parameters like customers expectations, company offering, service standards and other aspect of consumer behavior.

SECONDARY DATA

Secondary data are collected through internet, newspapers, etc.

MAIN PRODUCT OF HERO HONDA

Hero Honda HUNK

Hero Honda Spledor Super

Hero Honda Splendor pro

Hero Honda CD Deluxe

Hero Honda Passion Pro

Hero Honda Karrizma

Hero Honda CBZ Xtreme

Hero Honda CD Dawn

MAIN PRODUCT OF BAJAJ

Bajaj Pulsar 220

Bajaj XCD125

Bajaj Platina

Bajaj Discover125 DTSI

Bajaj Pulsar 135 DTSI

Bajaj AUTO

ANALYSIS AND INTERPRETATION

In this survey I found that respondent are HERO HONDA users.

Mostly people have splendor & Passion, some of them have TVS , and YAMAHA. Mostly respondents purpose for using motorcycle for official purpose and household purpose and few have any other purpose.

The brand also plays an important role in their purchasing decision. Many users go for low maintenance and good average.

Mostly respondent are satisfied with the brand

LIMITATION

1.

It was difficult to survey a large number of people after the college Hours the sample size taken to small to draw accurate conclusion.

2.

Respondent were hesitant of stating their personal information like Income etc.

3. Some respondent were not serious about the survey.

4. As the respondent are human beings. Therefore are chances of business In their responds.

5.

The conclusion is not fully free of business.

CONCLUSION

In the study I found that market share of two wheelers companys of HERO HONDA 50 % in out of 50 respondents 35 % BAJAJ and 15 % others. Mostly people use two wheelers for official purpose .their decision are greatly effected by the brand special offers and gifts offered by service provider.

RECOMMENDATIONS & SUGGESTION

1. Feed back of customers must be considered. 2. Companies should provide special scheme for lower income groups. 3. Brand image can be converted in huge consumer base. 4. Strategic advertisement and publicity of various scheme of the company.

BIBLIOGRAPHY

Magazines:

Business Today, Business World.

Website

[Link] [Link], [Link]

QUESTIONNAIR

PERSONAL PROFILE :
NAME : . ADDRESS . TELEPHONE NO : E-Mail : AGE : . GENDER :

Education :
[ ] Undergraduate [ ] Professionally Qualified [ ] [ ] Post Graduate Illiterate

Occupation :
[ ] Businessman [ ] [ ] Private Job Any other

[ ] Government Official

Family Size:
[ ] Up to 3 [ ] More then 6 [ ] 3 to 6

1 - Which motorcycle service you own?

[ ] HERO HONDA [ ] BAJAJ AUTO [ ] ANY OTHER

2 - Which brand of motorcycle you prefer?

[ ] Splendor [ ] Passion [ ] Hunk [ ] CBZ [ ] Platina [ ] Pulsar [ ] Discover [ ] Karizama

3 - For what purpose you buy the motorcycle?

[ ] Official [ ] Household [ ] business [ ] Any other

4 - Would you like to switch over to other brand?

[ ] yes [ ] No

5 - Dose your purchasing decision affected by the brand of The motorcycle?

[ ] yes [ ] No

6 - Does offers/ free gifts by motorcycle service provider affect? your buying?
[ ] yes [ ] No

7 - How much you spend on motorcycle per month?

[ ] Up to 500 [ ] Rs 1200 [ ] Up to 1000 [ ] More than 1200

8 - Are you satisfied with the service provided by service provider ?

[ ] yes [ ] No

Any suggestion :