Pioneers of the Data Age

How leading organizations bring data to everything

 PART ONE: A Defining Age
Introduction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3
Blazing New Trails . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5
Data Improves Everything . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6
Business Insights: Domino’s, Porsche . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7
DevOps: Arlo, PSCU . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9
IT Operations: U.S. Census Bureau, Global Emancipation Network . . . . . . . . . . . . . . . . . . . . . . . 11
Security: Mars Inc., Intel . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13

Table of Contents
PART TWO: Following the Leaders
Education Nonprofit Technology
University of Arizona . . . . . . . . . . . . . . 17 Compassion International . . . . . . . . 38 Intel . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 53
University of Illinois . . . . . . . . . . . . . . . . 18 Global Emancipation Network . . . . 39 Lenovo China . . . . . . . . . . . . . . . . . . . . . . 54
Jefferson Co. Public Schools . . . . . 19 Rise Against Hunger . . . . . . . . . . . . . . . 40 Arlo . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 55
Arizona State University . . . . . . . . . . 20 NetHope . . . . . . . . . . . . . . . . . . . . . . . . . . . 41 Acquia . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 56
Square Enix . . . . . . . . . . . . . . . . . . . . . . . . 57
Financial Services Public Sector
au Kabucom Securities . . . . . . . . . . . 22 U.S. Census Bureau . . . . . . . . . . . . . . . . 43 Telecommunications and Utilities
The Bank of England . . . . . . . . . . . . . . 23 Derbyshire Fire and Rescue . . . . . . . 44 TalkTalk . . . . . . . . . . . . . . . . . . . . . . . . . . . . 59
Keystart . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24 State of Michigan Department Belong . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 60
Aflac . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 25 of Health and Human Services . . . 45
Puget Sound Energy . . . . . . . . . . . . . . . 61
PSCU . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 26 National Ignition Facility . . . . . . . . . . . 46
City of Gold Coast . . . . . . . . . . . . . . . . . 47
Travel and Transportation
Healthcare Hyatt Hotels . . . . . . . . . . . . . . . . . . . . . . . 63
NewYork-Presbyterian . . . . . . . . . . . . 28 Retail
Gatwick Airport . . . . . . . . . . . . . . . . . . . . 64
Imprivata . . . . . . . . . . . . . . . . . . . . . . . . . . . 29 Domino’s . . . . . . . . . . . . . . . . . . . . . . . . . . . 49
Dubai Airports . . . . . . . . . . . . . . . . . . . . . 65
Molina Healthcare . . . . . . . . . . . . . . . . . 30 REI . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 50
Sapura . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 66
ASICS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 51
Manufacturing
Porsche . . . . . . . . . . . . . . . . . . . . . . . . . . . . 32
Mars Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . 33
Security
Nikko Chemicals . . . . . . . . . . . . . . . . . . . 34
SOLUTIONS KEY IT Operations
Zeppelin . . . . . . . . . . . . . . . . . . . . . . . . . . . . 35
DevOps
Shaw Floors . . . . . . . . . . . . . . . . . . . . . . . . 36 Business Insights
A Defining Age
Organizations are under more pressure to perform than ever before.

From the COVID-19 pandemic and natural disasters to regulatory changes

and political strife, businesses and public agencies are facing unprecedented
change and challenges — but also opportunity.

After years of accelerating digital transformation, the Data Age has arrived:
an era in which ubiquitous and interconnected digital technologies use data
to enable and enrich every decision, across organizations, life and society.
The pressures and potentials of this new reality are redefining competitive
landscapes, increasing customer expectations, and catalyzing innovative
disruption at an unprecedented pace.
And data is at the center of it all. Two-thirds of surveyed
organizations expect the
In recent years, every industry has been transformed quantity of their data
by the sheer volume and value of data — and the to multiply nearly
opportunity continues to grow. Two-thirds of surveyed 5x by 2025
organizations say the quantity of their data will multiply

5x
nearly 5x by 2025, according to “The Data Age Is Here.
Are You Ready?” That research report from TRUE Global
Intelligence Research, commissioned by Splunk, found
that only 14% of IT and business managers report that
their organization is prepared for an impending surge of
new data.

At Splunk, we’ve seen that successful organizations are

those that bring data to every question, decision and
action — evolving with shifting expectations to unearth
new possibilities and unleash powerful outcomes.
These data pioneers are making decisions in real time,
anticipating trends and driving efficiency to deliver
value to customers and end users.

The Data Age could be the defining era

for many leaders and organizations.

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Blazing New Trails
Splunk customers are at the forefront of this defining age, using the Data-to-Everything™ Platform to better
understand their organizations and customers, build consumer trust and adapt to the changing landscape.
From Porsche to NASDAQ to REI, Splunk customers are doubling down on their agile cloud environments and
incorporating technologies like machine learning and IoT — all while continuing to invest in core pillars like IT
operations and security. This integrated approach empowers teams across the organization to demolish their siloes
and bring data to every part of what they do, from a DevSecOps approach to building and releasing new digital
products, to a more personalized omnichannel experience for each customer.
These data pioneers prove that when you bring data to everything, anything is possible.

Across industries and borders, organizations are removing

the barriers between data and action to achieve amazing outcomes.

Compassion International, a nearly 70-year-old The world’s No. 1 pizza company is bringing data Following the COVID-19 outbreak, one public
nonprofit, is using machine learning and data to 16,300 global stores and 16 digital ordering university transitioned its 60,000 students,
processing to release more than 2 million children channels for a customer experience that offers faculty and staff to a remote learning environment
from poverty and trafficking every year. quality and convenience. in only two weeks — all while ensuring virtual
systems were reliable and secure.

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Data Improves Everything
“Everything” is a broad term — so let’s get more specific. The forward-
thinking organizations in the following pages are bringing data to business,
security, IT and DevOps teams for an interconnected approach to success.
They’re investing in core organizational pillars while expanding their use
cases to unlock new opportunities.

In the process, they’re securing their infrastructure while also securing their
customer base. Ensuring uptime as well as an uptick in sales. Automating
processes while automatically advancing their organization.
Business Insights
Whether finding new customers, informing product strategy, measuring marketing efforts or predicting sales trends,
data is fundamental to successful organizations. Splunk customers understand the value of these insights, turning
data into action to optimize operations, increase revenue and better serve customers.

Domino’s delivers a satisfying omnichannel Splunk brings data to every team across Domino’s, from e-commerce and
digital infrastructure to marketing and in-store experience. “Domino’s uses
experience data in every imaginable way,” says Alex Padilla, Domino’s vice president of
Pizza and data are an unlikely pairing. At least, that’s what people thought information security. “We’re using data to drive decisions for investment, budget
a decade ago, when pizza companies weren’t yet investing in digital and technology, and to measure efficiency of tools and processes. We look at
transformation. Except Domino’s. data to build new technology and deliver a new approach to customers.”

Repositioning itself as “an e-commerce company that happens to sell pizza,” With everyone looking at the same set of data in the same tool, teams better
the global pizza chain shifted its focus to digital channels and emerging collaborate and easily share insights with executives, which has allowed the
technologies. Today, Domino’s is the leader in global sales, relying on insights business to maintain growth and its No. 1 status —
from the Splunk platform to inform decisions, drive innovation and satisfy without compromising quality.
customers’ hunger for speed, quality and convenience.

Domino’s now has 16 different digital ordering channels — from smart TVs
and watches to mobile phone apps, Slack and social media — that collectively
generate 65% of U.S. sales. “Splunk helps us with every real-time transaction,”
says Mike Cox, Domino’s operational intelligence architect. “We can understand
what’s happening with our orders, services, website and applications. When we
have all that data together, we can improve processes both internationally and
domestically.”

In the United States, Domino’s

generates more than 65% of sales
via 16 digital ordering channels.

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 “
Intelligent performance without data
is not possible.”
— Stefan Arnold, Head of Technology Acceleration and Management, Porsche

Porsche accelerates into the future could impact our customers along their digital journey. As we got more familiar
with the software, we witnessed an expansion of business use cases. Splunk
“The last car ever to be built will be a sports car.” That’s the philosophy fueling
now helps us unlock data across all operations.”
Porsche, which has been a leader in world-class performance, design,
technology and innovation for decades. To stay ahead of the curve, Porsche has One of Porsche’s latest innovations is the Porsche Taycan, its first electric car.
had to adapt with consumer expectations, using data to deliver the advanced, To seamlessly combine digital technology with physical touchpoints, Porsche
luxurious experience that defines its brand. relies on the Splunk platform for digital customer support at more than 2,000
charging stations across the globe, using data to steer drivers toward their
“Data is suddenly at the core of our, and almost everyone else’s, business,” says
optimal charging station. Arnold says, “Splunk really helps us turn data into
Tim Klapper, IT service manager at Porsche. “We’re using data to get more
doing. That’s the Porsche way.”
performance, to get more insights, and to make better and more intelligent
decisions.” Porsche’s head of technology acceleration and management, Stefan
Arnold, says, “Intelligent performance without data is not possible.”

Porsche uses the Splunk platform to accelerate performance on and off

the road through projects like Porsche Connect, an app that allows drivers
to remotely access their vehicle, from checking mileage and controlling air
conditioning to locking and unlocking car doors. “Today, our digital support
relies on Splunk,” Klapper says. “We have improved our event log and customer
journey analysis, and use Splunk software to prevent problems before they

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DevOps
We’re in a “now” economy. Consumers expect intuitive apps and services that are efficient, reliable and available
anytime, anywhere. To deliver on these expectations, DevOps teams need visibility across their entire tech stack —
from on-premises infrastructure to cloud environments — to ensure high performance, prevent outages and resolve
incidents quickly, before they impact the organization and customers.

Arlo keeps pace with customer expectations With optimized internal operations, Arlo’s DevOps and QA teams have increased
productivity and accelerated innovation for quicker fixes and faster time to
Arlo’s award-winning IoT devices help people protect and connect with the
market for new products and features. “Our previous lack of visibility prevented
people and places they love most. With 3.4 million registered households across
us from moving at a fast pace,” says Jishnu Kinwar, Arlo’s VP of cloud platform
100 countries, Arlo must ensure that everything from its wireless security
engineering. “But Splunk supports the team velocity to develop products and
cameras to advanced baby monitors are secure and properly performing — a
features faster while giving us the confidence to release sooner.”
feat that requires easy access to data and end-to-end observability.
Arlo continues to add new use cases around infrastructure monitoring and
To investigate and monitor systems without the hassle, Arlo relies on Splunk
predictive analytics. While the team already relies on the Splunk platform’s
Cloud, which allows the team to focus on innovation and strategy rather than
machine learning to uncover data outliers, they’ll soon use it for time series
IT infrastructure maintenance. Splunk’s impact on daily workflows has rippled
forecasting and auto-scaling models to predict future trends and allow for
across teams. With previous tools, the mean time to investigate (MTTI) a single
proactive capacity planning.
production incident could span days, resulting in frustrated team members and
costly productivity losses. But thanks to Splunk, Arlo has slashed MTTI from days
to hours — or, in many cases, minutes.

“
Our previous lack of visibility prevented us from moving
at a fast pace. But Splunk supports the team velocity
to develop products and features faster while giving us
the confidence to release sooner.”
— Jishnu Kinwar, Vice President of Cloud Platform Engineering, Arlo

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Ensuring Mission Success | Splunk 9
PSCU invests in agility
Enabling more than 1,500 credit unions to conduct nearly 4 billion transactions
every year, PSCU provides white-label applications for online bill payments,
online lending and other financial services. To help credit unions better compete
with banks, PSCU homed in on improving key IT performance metrics like mean
time to acknowledge (MTTA), which conveys “I’m on it” when an alert is received.
MTTA is a key metric for reducing downtime because it triggers incident
response, which then lowers mean time to repair (MTTR).

To accomplish this goal, PSCU turned to the Splunk platform to enable seamless
security monitoring and Payment Card Industry (PCI) compliance. PSCU solved
its accountability challenges with Splunk VictorOps incident management
software, which empowers on-call teams to find and fix problems faster with
automated and insightful incident management routing, collaboration and The Splunk platform cut
reviews. Thanks to these new additions, the PSCU team lowered MTTA from four mean time to acknowledge
hours to under two minutes.
from four hours
to under two
Today, Quality Assurance and DevOps teams at PSCU rely on the Splunk
platform to proactively detect performance degradations before they turn into
failures. While IT use cases were a starting point, PSCU now combines Splunk’s
machine data analytics with incident response from VictorOps to create an
minutes.
overarching platform of engagement, which helps DevOps teams innovate faster
for greater agility and a better customer experience.

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IT Operations
As interwoven infrastructures grow increasingly complex, IT teams are under mounting pressure to predict problems
while delivering valuable services to employees and customers. Splunk customers have risen to the challenge, using the
Data Age as an opportunity to adopt emerging technologies, automate processes and drive effectiveness for a more
efficient, connected organization.

The U.S. Census Bureau marks the

transformation of the decade
The U.S. Census Bureau has a mission of amazing complexity: to serve as the
nation’s leading provider of quality data about its people and economy.

Once every 10 years, the Census Bureau sets out to provide a complete,
accurate count of the population and housing in the entire United States. That
means counting every person, in every corner of our nation. As the 2020 census The U.S. census shapes public policy, distributes more
marks the country’s first digital census, the organization is using the Splunk
than $675 billion in funding and redraws the political map
platform to more effectively and efficiently complete its mission.
for the next decade.
The 2020 census has 35 operations and 52 systems, which support everything
from HR and payroll to coordinating a nationwide effort that has to cover every digital workflows — which solves a huge issue for an organization that has to
household in every state and U.S. territory. Yet thanks to digital transformation hire and coordinate 6,000 door-to-door enumerators.
and improved data handling, this year’s operation has fewer systems than in
2010, which will improve performance, accuracy and efficiency while optimizing 2020 is the first year that Americans can respond to the census online. And, in
taxpayer dollars. the midst of the COVID-19 pandemic, this digital option has been a cornerstone
of success for the Census Bureau. Partnering with Splunk, the Census Bureau
Splunk is enabling this massive data project in numerous ways. Up front, Splunk built IT systems and infrastructure with inherent redundancy to increase
helps the Census Bureau coordinate address lists from multiple sources, use reliability, while its multilayered cybersecurity program has allowed the
satellite data to reduce manual door-to-door efforts, and more efficiently and organization to adapt to the current crisis. As its mission continues, the Census
accurately consolidate field data as it comes in. On the back end, Splunk makes Bureau is relying on Splunk to monitor digital traffic, audit IT systems in real time
recruiting, hiring and paying workers more efficient through automation and and help leaders make informed decisions in a turbulent world.

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Ensuring Mission Success | Splunk 11
Global Emancipation Network wages war on
human trafficking
With an estimated 45 million victims every year, human trafficking is a critical
human rights crisis. Global Emancipation Network (GEN) is part of the solution.

“Trafficking is a human tragedy. But it’s also an illicit economy, where someone
buys a product to meet a demand like sex and domestic servitude,” says GEN
founder and executive director Sherrie Caltagirone. “That transaction often has
a digital footprint. So human trafficking is a data problem; 99.9% of our daily With Splunk’s help, GEN developed Minerva, a multi-tenant data analytics
battles are about accessing data to stop trafficking.” platform that enables secure, individualized data sharing and intelligent analytics.
This powerful platform uses Splunk to take messy, unstructured data from
Yet accessing that historically siloed, distributed data was extremely difficult, hundreds of sources to make connections between usernames, email addresses,
and GEN needed an efficient way to collect data and streamline systems for phone numbers, text and images that would be difficult or impossible manually.
better analysis and action. GEN selected Splunk as its data platform when it was
founded in 2016, and Splunk has been the bedrock of its mission ever since. By bringing data to one of the world’s biggest problems, GEN has made a
remarkable impact — from assisting in seven human trafficking raids that

“
rescued dozens of victims in the last year alone, to helping curb the illicit
massage industry by identifying more than 10,000 instances of human trafficking
activity across 22,000 massage businesses. And more promise lies ahead.

99.9% of our daily battles are about accessing Through GEN and Splunk for Good, Minerva is available free to national and
international government and law enforcement agencies, NGOs, academia and
data to stop trafficking.” the private sector to help identify and stop human trafficking on a global scale.
— Sherrie Caltagirone, Founder and Executive Director, Global Emancipation Network

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Security
A single security breach can cripple any organization, draining resources, threatening customer loyalty and tarnishing
brand reputation. Savvy organizations are fortifying their security defenses, using real-time data to detect, investigate
and resolve threats faster.

Mars acquires the right insights accessible dashboards and metrics for monitoring across varied systems and
platforms,” says Greg Poniatowski, area leader of information security at Mars.
Founded in 1911, Mars Inc. knows a thing or two about adapting with the
times. As one of the largest privately held companies in the United States, Mars While the corporation started with Splunk at the heart of security and IT
originally came to prominence through sweet treats like Mars bars, Milky Way operations, the platform has quickly become the default tool for analytics
bars, M&M’s and Snickers. Throughout the years, the corporation has vastly across Mars’ businesses, helping fuel innovation and sharpen the organization’s
expanded through a tactful and aggressive acquisition strategy of organizations competitive edge across the globe. “As we mature with it, it’s become apparent
ranging from the chewing gum giant Wrigley Jr. Company to veterinary hospital that Splunk is the solution for our broader issues as well,” says Antonio Guedes,
chain VCA Inc. security analytics senior lead at Mars. “Now, we have over
300 users all self-serving their own insights from Splunk.”
An ambitious acquisition strategy requires the ability to onboard new players

“
while extending security and IT monitoring services with speed and scale.
When new subsidiaries bring their own infrastructure and cloud instances, the
environment can quickly become challenging to manage, especially from a
security perspective. Splunk Data Stream Processor (DSP) allows the security
team to create a single repository of security-relevant data from numerous
[Splunk Data Stream Processor] is
tools across the entire Mars subsidiary portfolio and their respective security allowing Mars to meet the demands
operations centers (SOCs). With a unified location, the team can accelerate of a broader group of stakeholders
troubleshooting issues and improve overall security posture.
that need responsive, accessible
With disparate sources of data and different platforms housing it, Mars’ appetite dashboards and metrics for
for data can be hard to satisfy without the right platform. “DSP is allowing Mars
to meet the demands of a broader group of stakeholders that need responsive,
monitoring across varied systems
and platforms.”
— Greg Poniatowski, Area Leader of Information Security, Mars Inc.

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Intel transforms threat-hunting
Over time, Intel has changed from a PC-centric company to a data-centric
company — developing new products, entering new markets and engaging
new customers in innovative ways. This greater emphasis and reliance on data
required Intel’s Information Security organization (InfoSec) to build and maintain
a comprehensive “defense-in-depth” strategy. The team automated prevention
and detection tools at many levels to handle 99% of threats across Intel’s
environment — but that pesky one percent remained.

Burdened with a legacy security information and event management (SIEM)

Intel’s Information Security organization now
solution that couldn’t scale with the ever-increasing demand for more types of detects and responds to advanced threats
data, Intel InfoSec needed a strategy to detect sophisticated threats attempting within hours or minutes, compared to weeks
to penetrate the organization’s environment — what Intel InfoSec calls “hunting or hours previously.
the one percent.” This strategy inspired the creation of Intel’s Cyber Intelligence
Platform (CIP), which is centered on leading-edge technologies, including the
Splunk platform and Apache Kafka.

With the Splunk Data-to-Everything Platform and hundreds of third-party tools,

Intel InfoSec has context-rich visibility and a common work surface, which
improves the effectiveness of the entire InfoSec organization. The team now
detects and responds to threats within hours or minutes, compared to weeks or
hours previously.

Intel’s InfoSec team is expanding its use of Splunk and Kafka. The analysts and
data scientists are transforming, enriching, joining, filtering and operating on data
in-stream. The team is also adding more machine learning tools for everything
from incident response, operations and system health to workflow orchestration
and alerts.

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Following
the Leaders
Splunk helps organizations all over the world — including 91 of the Fortune 100
— remove barriers between data and action.
The following pages offer a closer look at how data pioneers across industries
are using the Data-to-Everything Platform to safeguard systems, streamline
operations and accelerate innovation.
Education
 Industry Solutions
Education IT Operations
Security
Remote Work Insights

Data-Driven Outcomes
The University of Arizona Unified data from the school’s VPN, SSO
Swiftly Meets the Challenge and MFA systems, wireless network
usage and Zoom traffic for better
of the Pandemic and Keeps security and performance

Its Network Healthy Enabled the team to make decisions

and take action based on actual data
Key Challenges instead of assumption
When nearly all of its 60,000 students, faculty and staff quickly moved
off-campus, the University of Arizona (UArizona) turned to Splunk Remote Improved efficiency and security while
Work Insights (RWI) to understand and mitigate new challenges. gaining new sources of data and insights
to inform decision-making for IT, network
Key Results planning and marketing
With Splunk RWI, UArizona gained visibility into its network and insights
into whether people were making use of remote-work tools, allowing the
school to continue its mission even in the face of a lockdown.

“
Following the COVID-19 outbreak, UArizona had to quickly transition to
remote teaching, learning and work with only two weeks’ notice. Network
traffic patterns moved outside the firewall, decreasing visibility into
Using the RWI app, it only took about five hours to swap
service usage while increasing the number of students, staff and faculty
using unsecured connections — and the threat to UArizona’s network.
in all of our data sources and have all of the panels being
The UArizona Information Security Office used Splunk RWI to regain that populated. If I had to do this on my own, it would’ve
lost visibility into services and understand how students and staff were taken days.”
using remote-work tools.
— Paul Reeves, Principal Security Engineer, University of Arizona

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 Industry Solutions
Education Data Masking
Security
IT Operations
Business Insights

The University of Illinois Uses Data

to Advance Student Success
Key Challenges
Data was siloed and inaccessible to most staff, which delayed issue resolution and
prevented staff members from identifying student challenges and measuring success.

Key Results
With expanded access to data, the university has improved classroom learning and
student satisfaction through a better understanding of student performance and success.

At University of Illinois, data is an integral part of every decision. The Student Success
Initiative helps staff better understand what makes students successful by using data
to identify which students may be facing challenges. These insights will help the team
collaborate with advisors to provide personalized care and academic help to at-risk
students. On the playing field, the women’s soccer team wears biometric sensors during
practices and regularly completes surveys that track the players’ fatigue levels. By using
Splunk to analyze this data, the IT team informed coaches about what kind of impact each
Data-Driven Outcomes
type of practice had on their players.
Optimized athletes’ health and performance by
tracking fatigue levels and other key health data

Allowed students to focus on learning, not security

breaches, by doubling the number of identified account
compromises
“
We’re using Splunk to drive insights about our students, staff,
faculty and researchers, so we can help students have a better
Reduced costs by migrating data to Splunk Cloud experience and give researchers and faculty the tools they need.”
— Nick Vance, Manager of Data and Technology Innovation, University of Illinois

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 Industry Solutions
Education IT Operations
Security

“
Our biggest challenge was providing the flexibility
for our teachers and students to create content and
collaborate in innovative ways — while at the same
Jeffco Public Schools time protecting information security in our distributed
Enables Secure and complex environment.”

21st-Century Learning — Chris Paschke, Director of Data Privacy and Security,

Jefferson County School District, Colorado

Key Challenges
Modernizing learning meant making computer resources available to
students anytime, anywhere — which demanded increased uptime and
exposed the school district to new security vulnerabilities. Data-Driven Outcomes
Key Results 86k students and 15k employees
Jefferson County Public Schools (Jeffco) now delivers a safe, innovative across 156 sites benefit from reliable
learning environment with improved security, increased reliability and IT services
better protection against cyberbullying.
99.99% wireless uptime
When Jeffco set up a wireless network to make computer resources enables students to learn without IT
available to students, it also opened itself up to account credential theft interruptions
and unauthorized access. Prior to deploying Splunk, investigators had to
look through numerous system logs to detect the source of malware or a 100k devices across 700 square
phishing attack. With the Splunk platform, support center and service desk miles now with improved security
staff can now see and act quickly if a user clicks on a phishing link, steals
credentials or compromises an account. The Splunk platform also helps
the district address cyberbullying issues by letting the team track system
usage, user and device access.

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 Industry Solutions

“
Education Security
Fraud
Business Insights

With over 150,000 students, faculty and staff at ASU, we are

constantly ingesting data from multiple different sources.
Thanks to Splunk, we now have visibility into the student
experience and can collect, aggregate and report on data to
make business decisions faster than ever before.”
— Nate Plamondon, Splunk Architect, Arizona State University

Arizona State University

Gains Real-Time Insight Into the
Student Experience
Key Challenges
Arizona State University (ASU) originally needed to address multiple security use cases
and protect students and faculty against fraud.
Data-Driven Outcomes
$780k saved every year by reducing payroll and Key Results

direct deposit fraud for more than 14,600 employees With Splunk, ASU reduced payroll and direct deposit fraud for the more than 14,600
employees on its $889 million annual payroll — and now uses data to improve the holistic

$30k saved every two weeks by safeguarding ASU’s student experience.

$889M annual payroll

After marked success with Splunk’s sophisticated monitoring and alerts, ASU expanded
its use of the Splunk platform, consolidating key data to better understand the student
150k students, faculty and staff benefit from an experience across campus. With Splunk, ASU can now address student problems quicker,
improved campus experience answer critical business questions and improve the student experience through expanded
Wi-Fi availability, suggested classes and more. With more robust data, ASU is able to drive
its mission to provide a safe, educational environment for students and faculty alike.

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Pioneers of the Data Age | Splunk 20
Financial
Services
 Industry Solutions

“
Financial Services Log Management
IT Operations
Security
Fraud Splunk will help us continually drive
competitiveness by deriving maximum value
from untapped data assets.”
— Yoichi Ishikawa, Assistant Executive to General Managing Officer of
System, System Development Department and Deputy General Manager,
IT Strategy Group, au Kabucom Securities Co., Ltd.

au Kabucom Securities Enhances

Cybersecurity and Gets Access to
New, Valuable Data Sources
Key Challenges
After a DDoS outbreak in 2017, au Kabucom Securities chose automated DevSecOps
to increase cybersecurity while visualizing and analyzing all its data — including
potentially valuable dark data.

Key Results
By identifying suspicious behavior, triggering alerts and analyzing logs to automate
corrective actions, Splunk allowed au Kabucom Securities to achieve its goal of fully
automating DevSecOps. Data-Driven Outcomes
Part of Mitsubishi UFJ Financial Group, au Kabucom Securities offers online brokerage Automated time-intensive activities to reduce team stress
services to more than 1.1 million customers across Japan. Thanks to Splunk, au and let them focus on strategic initiatives
Kabucom Securities now consolidates logs from various cloud services into a
single console. The team then mines and analyzes this rich data to predict patterns, Delivers a better customer experience by investigating and
centralize reporting and gain real-time visibility into the company’s security posture. responding to critical issues faster
The Splunk platform’s ease of use and scalability enable the company to manage its
large volume of data in a cost-effective way, while correlation analysis with external Makes more valuable data — structured and unstructured —
threat intelligence helps effectively prevent threats. available for analysis and decision-making

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Pioneers of the Data Age | Splunk 22
Industry Solutions
Financial Services Security

Bank of England
Protects $1 Trillion a Day
Data-Driven Outcomes
Key Challenges
$1 trillion in transactions protected every The Bank of England needed to evolve from a reactive to a proactive SOC
day with secured infrastructure and recognized the need for a new operating model — one in which the
technology fits the model, not the other way around.
10k endpoints covering servers and user
Key Results
devices secured with analytics that quickly identify
bespoke attack operations The Splunk platform has been critical in helping the Bank of England execute
on large-scale data mining, log analysis, threat intelligence matching and
1/3 of the country’s GDP secured by preventative controls.
a proactive defense strategy
Founded in 1694, the Bank of England is the central bank of the United
Kingdom, facilitating transactions that amount to one-third of the country’s
GDP. The bank’s SOC — staffed by a team of 10 security analysts — is
responsible for protecting the infrastructure that enables these transactions.
With Splunk’s fast, iterative search development, analysts now develop
a wide range of analytics that provide more flexibility and efficiency in
detecting attacks. Implementing Splunk also allowed the SOC to reframe their
defense strategy, targeting the adversary’s operations across their MITRE
ATT&CK framework, rather than the attack itself, with greater success.

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Pioneers of the Data Age | Splunk 23
 Industry Solutions
Financial Services IT Operations
Security

“
Prior to Splunk, I had to internally write some
applications to get a comprehensive overview of
our siloed system. Now with Splunk’s alerts and
Keystart Improves Productivity a unified view across systems, we’ve reduced
and Ensures Compliance incident response time by 75% and increased
our productivity at least four-fold.”
Remains Paramount —Sean Smart, Information Security Security Officer, Keystart

Key Challenges
Before Splunk, Keystart had no formalized security programs or systems, and
faced potentially expensive implementation costs and heavy resourcing hours
to manage its large security data sets.
Data-Driven Outcomes
Key Results
75% reduction in incident response time
Now that Keystart uses Splunk as its SIEM, the organization has slashed incident
response time, reduced costs and simplified compliance with government
standards.
4x more productivity with Splunk alerts
and a unified view of systems
As a privately run, government-owned mortgage provider based in Western
Australia, Keystart found it imperative to ensure data security and adherence to 2M+ events audited every day
legal requirements while addressing housing affordability in Perth and the wider
state. Splunk provided Keystart with a flexible, cost-effective solution, helping
the organization replace and retire legacy systems while unifying data in one
place. Since Splunk’s current applications have been immediately successful,
Keystart is exploring additional Splunk use cases throughout the organization,
such as using Splunk for business analytics and as a business intelligence tool.

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Pioneers of the Data Age | Splunk 24
 Industry Solutions
Financial Services Security

“
Fraud

From the perspective of an individual policyholder, I know

they would want to know that we’re doing everything we
can to help keep their information safe. We are paying
close attention to how we manage our own information
Aflac Adopts Splunk Platform as well as how we manage their personal information, and
that’s something that Splunk allows us to do.”
for Analytics-Driven Security —Ben Murphy, Vice President of Information Security, Aflac Incorporated

Key Challenges
Facing a rapidly changing threat landscape, Aflac needed a robust security
platform to protect its customers,10,000 employees and brand reputation.
Data-Driven Outcomes
Key Results
Aflac orchestrated threat intelligence across 20 security technologies and 2 wks to 2M security threats 40 hrs saved
created an analytics-driven security approach that provided immediate enterprise-ready blocked in one six- every month by
return on investment. implementation month period replacing manual
processes
Aflac is the leading provider of voluntary insurance in the United States.
Facing an onslaught of security threats, Aflac deployed the Splunk platform
to orchestrate threat intelligence across 20 security technologies sitting
within its internal threat intelligence system. With Splunk at the heart of
Aflac’s SOC, six teams of approximately 40 individuals rely on the platform
to manage broad security use cases — from threat hunting and incident
response to application security, security administration and fraud. Providing
tactical and strategic functions, the system now includes automation, which
increases efficiency in the daily threat data feed, reduces errors and brings
data to every security decision.

Watch the video

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Pioneers of the Data Age | Splunk 25
 Industry Solutions

“
Financial Services IT Operations
Infrastructure Monitoring
Security

Each PSCU IT department maintains an on-call schedule.

VictorOps brought all the managers together with one tool.
We understand what we’re doing, and we all use the same
escalation schedule. It drives accountability.”
—Earl Diem, IT Operations Manager, PSCU

PSCU Slashes MTTA and

Bolsters Security
Key Challenges
To improve product and service availability for its more than 1,500 credit unions, PSCU
needed to reduce MTTA and MTTR while boosting call-team accountability.

Key Results
Data-Driven Outcomes With the Data-to-Everything Platform, PSCU slashed MTTA and MTTR while empowering
staff with mobile monitoring access to deliver support from anywhere.
<2 min MTTA with Splunk and VictorOps, reduced
from four hours previously As the premier payments credit union service organization in the United States, PSCU
must help its credit unions better compete with banks. To accomplish this, PSCU relies on
3.8B transactions enabled by improved Splunk to detect errors and resolve incidents faster. Part of the Splunk platform, VictorOps
collaboration and enterprise functionality empowers on-call teams with automated incident management routing that has slashed
MTTA from four hours to less than two minutes. PSCU is now expanding its reliance on
1,500+ credit unions supported through mobile Splunk with new use cases — from predictive insights to faster error detection in new
monitoring and real-time alerting software releases. Thanks to Splunk’s unified platform, PSCU can now innovate faster,
collaborate better and fulfill its mission of satisfying customers.

Watch the video

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Pioneers of the Data Age | Splunk 26
Healthcare
 Industry Solutions
Healthcare Security

Data-Driven Outcomes
NewYork-Presbyterian Safeguards against the diversion of

Battles the Opioid Crisis opioids and high-cost medications,

such as certain anti-cancer drugs,
With Data that can be priced at tens of
thousands of dollars

Key Challenges
Monitors IT security operations to
NewYork-Presbyterian needed to track data from electronic health ensure controlled substances and
records, pharmacy dispensing systems and other sources to see if drugs
other medications aren’t being
were being diverted for potentially illegitimate purposes.
used or prescribed illegally
Key Results
Creates possibilities for peer
By partnering with Splunk, NewYork-Presbyterian built a platform to
institutions to bring the same
closely safeguard controlled substances and other medications, helping
monitoring and diversion techniques
to reduce opioid diversion.
to their hospitals
NewYork-Presbyterian Hospital is one of the nation’s most
comprehensive, integrated academic healthcare delivery systems.
Initially, the organization used Splunk to fulfill a variety of security use

“
cases, from preventing phishing to automating critical security workflows.
As NewYork-Presbyterian built its security operations center, its teams
realized more of Splunk’s capabilities and partnered with Splunk to
develop a customized platform that prevented unauthorized patient With Splunk, the possibilities are pretty much limitless in
record access and opioid diversion. The same Splunk capabilities of terms of how we can think about the hospital’s data. We
correlation and machine learning that helped power the patient platform want to double down on our use of Splunk to really push
today enables the hospital to battle the opioid crisis on a global scale.
this partnership — not only for us, but for healthcare
organizations around the country.”
— Jennings Aske, Senior Vice President and Chief Information Security Officer

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Pioneers of the Data Age | Splunk 28
 Industry Solutions
Healthcare IT Operations
DevOps
Container Monitoring
Security
Compliance Imprivata Manages and Secures
Container Environment With
Splunk Cloud
Key Challenges
Imprivata needed secure central logging and ad hoc querying capabilities in a highly
distributed, containerized production and development environment.

Key Results
With Splunk Cloud, Imprivata has helped DevOps teams focus on high-priority business
needs and streamlined security compliance, while avoiding massive on-premises
storage costs.

Migrating to Splunk Cloud has enabled Imprivata to glean answers from machine data
without the need to manage infrastructure. Splunk Cloud simplifies compliance with
the Health Insurance Portability and Accountability Act (HIPAA) and other regulations,
including SOC 2 Type II and the General Data Protection Regulation (GDPR). Splunk
Cloud also allows network operations center (NOC) staff to handle all production
Data-Driven Outcomes incidents with automation and runbooks. This prevents further escalation to DevOps
while greatly improving the mean time to repair (MTTR) and avoiding service impacts
150–500GB of data per day queried by Splunk by proactively fixing problems.

100% of all production incidents handled with

automation and runbooks

More time for DevOps teams to prioritize business

value and root cause analysis
“
Thanks to Splunk Cloud, I can shift my focus from
administrative tasks to helping my team and others across
the organization analyze the business, conduct root cause
analysis and target tangible outcomes.”
— Manager, Cloud Platform Team, Imprivata

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Pioneers of the Data Age | Splunk 29
 Industry Solutions
Healthcare IT Operations

Molina Healthcare Gains

Healthy Advantage
Data-Driven Outcomes
Key Challenges
Molina Healthcare needed to ensure uptime for its revenue-generating claims 63% reduction in Molina’s MTTR
engine while finding a quicker way to identify, respond to and resolve security and
IT incidents. 1/5 the number of IT incidents after using Splunk
Key Results
4.2M individuals benefiting from better healthcare
The Molina team now uses Splunk to resolve issues in minutes, slashing IT services, thanks to Molina’s ability to mine data and
incidents, boosting claims engine uptime and eliminating hours spent coordinating understand trends
with various cross-functional teams and tools.

Arranging delivery of managed healthcare services under the Medicaid and

“
Medicare programs, Molina Healthcare depends on Splunk to turn operational
data into actionable insights for better patient care. With Splunk Enterprise and
Splunk ITSI, Molina Healthcare has gained a real-time view of its data across the
entire enterprise. While claims engine outages used to hurt revenue, IT’s newfound Trying to implement something similar with legacy
systems visibility allows the team to ensure consistent uptime of the claims engine
tools would have required lots of time and millions
— the company’s lifeblood — while reducing manual processes and better aligning
with the business. of dollars in professional services and upgrades.”
— Ben Gordon, Vice President of Enterprise Infrastructure Services, Molina
Healthcare

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Manufacturing
 Industry Solutions
Manufacturing IT Operations
AIOps
IoT and Industrial Data
Predictive Analytics
Business Analytics
Porsche Drives Intelligent
Performance and Sustainability
Key Challenges
To stay at the forefront of innovation and performance, Porsche needed to build
forward-thinking software while delivering a premium digital experience centered
around customers.

Key Results
Porsche uses the Splunk platform to deliver intelligent performance for everything from
the Porsche Connect app to the digital customer journey to the Porsche Taycan, its first
electric sports car.

Porsche’s partnership with Splunk began in 2015 with Porsche Connect, an app that
helps drivers remotely access their vehicle. Today, Porsche’s digital support relies on
Splunk, using the platform to gain insight into the customer journey and proactively
Data-Driven Outcomes
prevent problems before they impact customers. Porsche also uses Splunk to blend
intelligent performance and sustainability with its first electric sports car — the Taycan
Advanced sustainability goals by successfully
— and its more than 2,000 charging stations scattered across the globe.
launching its first electric sports car, the Porsche Taycan
Watch the video
Optimizes performance for 2,000 Taycan charging
stations worldwide

Improved customers’ digital experiences through

proactive monitoring and better customer journey
analysis
“
Data is at the center of our story, and Splunk is a great partner
that really helps us turn data into doing.”
— Stefan Arnold, Head of Technology Acceleration & Management, Porsche

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Pioneers of the Data Age | Splunk 32
 Industry Solutions
Manufacturing Security
Business Insights
IT Operations

Mars Lands and Expands Its

Data Capabilities
Data-Driven Outcomes
Key Challenges
With an aggressive acquisition strategy and teams’ increased appetite Expanded access to data to more than 300 people globally
for data, Mars needed to capture demands coming from IT, security and while sharing insights within different subsidiary SOCs and
business sectors across vastly different subsidiaries. NOCs

Key Results Optimizes cloud performance globally through centralized

Thanks to the Splunk platform, Mars now has a single, comprehensive view control and optimization
of all data sources for immediate alerts, proactive optimization and improved
decision-making across the organization. Filters and normalizes data to ensure optimal use of
compute resources and infrastructure
With Splunk, Mars provides specific feedback to stakeholders about issues
in their processes. Where once they could only call out issues in general
terms, the Mars team can now give prescriptive directions in near real time

“
to remediate issues fast. Streaming analytics capabilities introduced with
Splunk Data Stream Processor (DSP) are helping optimize infrastructure and
resources. DSP also allows the security team to create a single repository
of security-relevant data from numerous tools across the entire Mars As we mature with it, it’s become apparent that Splunk
subsidiary portfolio and their respective SOCs, which helps to accelerate
is the solution for our broader issues. Now, we have over
troubleshooting issues and improve overall security posture.
300 users all self-serving their own insights from Splunk.”
— Antonio Guedes, Security Analytics Senior Lead, Mars Inc.

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Pioneers of the Data Age | Splunk 33
 Industry Solutions
Manufacturing Log Management
Security
Fraud

“
Splunk is worth every penny, creating unprecedented value
and opportunities for companies with resource-strapped
operations teams like us.”
Nikko Chemicals Achieves — Yuichi Higashihara, Security Management Division,

Secure Cloud Migration

Nikko Chemicals Co., Ltd.

Key Challenges
In response to the Great East Japan Earthquake and the
subsequent tsunamis in 2011, Nikko Chemicals kick-started a
cloud migration initiative for better business continuity planning.

Key Results
With Splunk, Nikko Chemicals easily collects security-related logs
from an extensive range of applications to unify visibility across all
its SaaS deployments.

Thanks to Splunk Cloud, Nikko Chemicals now integrates logs to

a unified platform while centralizing SOC monitoring to a single Data-Driven Outcomes
node. This minimizes costs and enables correlation analysis of
SaaS applications, enabling the team to bolster security and bring Automated cloud Maximized business Boosted efficiency with
data to more decisions across the business. Log monitoring is now operations with a holistic security through simplified operations
on a 24/7 basis, while log analysis is done through an external SOC view across multiple SaaS centralized and proactive and painless system
service. These improvements allow Nikko Chemicals to turn its applications threat protection maintenance
data into action, automatically detecting unanticipated outliers
and responding to events in real time.

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 Industry Solutions
Manufacturing IT Operations
Industrial Data and IoT

Zeppelin Takes Predictive

Maintenance to New Heights
Key Challenges
The German manufacturer needed to reduce downtime and scale its services business,
which relies on the ability to monitor rental equipment remotely by analyzing sensor data.

Key Results
With Splunk, Zeppelin has optimized its IT systems, using predictive maintenance and
analytics to accelerate troubleshooting and increase equipment uptime for customers.

Zeppelin not only makes machinery for industries like construction, mining and
agriculture, it also has a growth mindset, expanding the services arm of its business and
creating new digital models to serve the construction sector. Zeppelin’s IT infrastructure
Data-Driven Outcomes has grown as well, in size and complexity. Using the Splunk platform for its IT operations
and IoT devices, Zeppelin created a unified, streamlined solution that predicts machine
Gained rich insights into historical and real-time failure and fixes problems before they happen, increasing machinery uptime, improving
operational data from thousands of IoT devices customer service and maximizing the value of Zeppelin’s data.

Improved customer satisfaction and service with better Watch the video
equipment uptime

Implemented predictive maintenance for faster

troubleshooting and better resource allocation
“
With Splunk, we have an innovative partner that helps us tackle
the challenges with digitization. For us, this is the future.”
— Andreas Zientek, Systems Engineer, Zeppelin

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 Industry Solutions
Manufacturing Industrial Data and IoT

“
IT Operations
Business Insights

This past week, we broke the record for the

panels produced, so Splunk is helping to
change the way we do business.”

Leading Flooring Solutions — Gabriel Gerges, Department Manager, Samples Division,

Shaw Industries Group, Inc.

Provider, Shaw Industries, Breaks

Production Records With Splunk IoT
Key Challenges
To retain its competitive position, Shaw Industries Group needed access to real-time data
on its factory floor for better production performance.

Key Results
Since deploying the Splunk platform, Shaw Industries improved work order lead times,
increased product sample output and accelerated speed to business insight.

Initially, Shaw Industries adopted the Splunk platform to provide visibility into a new
post-consumer recycling facility. Today, approximately 300 managers and engineers are
trained to write Splunk searches for their machine and enterprise data. Plant managers and Data-Driven Outcomes
production managers consume Splunk dashboards for key business insights. With a Splunk
efficiency data dashboard to show real-time production, the plant has more than doubled Improved work order lead times to serve customers quickly
production with focused process improvements. Overall, by collecting and analyzing
manufacturing and industrial sensor data in real time, Shaw has gained new visibility and Significantly increased product sample output
insights into business-impacting issues like quality and performance.
Reduced energy usage at one facility, resulting in significant
Watch the video cost savings

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Nonprofit
 Industry Solutions
Nonprofit IT Operations
Security
Business Insights Compassion International
Wields Data to Protect and Care
for Children in Poverty
Key Challenges
To serve and protect nearly 2 million children around the world, Compassion International
needed a way to ensure system uptime, secure financial data and screen sponsors faster
and more effectively.

Key Results
With the Splunk platform, Compassion International turns raw data into actionable
insights that protect donors, curb exploitation, measure funding impact and release more
children from poverty and trafficking.

To ensure both children and sponsors are protected, the Compassion International team
must manage and secure everything from financial, sponsor and child data to information
about systems health and network connections across the world. While Compassion
began using Splunk for traditional IT and security use cases, more teams — ranging from
executives and the office of risk management to marketing and fundraising — soon began
harnessing the power of the platform. The PATCH (Protect All the Children) initiative,
Data-Driven Outcomes for example, uses Splunk’s machine learning and data processing to screen sponsors,
automatically flagging anyone affiliated with a sexual predators database.
2M+ children supported every year
<5 min to screen sponsors with Splunk, compared
to one week previously

~120 Splunk dashboards equip business teams with

“
Given the times that we’re going through right now, we need to be
able to reach and serve even more children. By allowing us to make
the data they need to make smart decisions
decisions based on data, the Splunk platform will become even
more vital to serving and protecting the children who need it most.”
— John Edom, Principal of Monitoring and Automation, Compassion International

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 Industry Solutions
Nonprofit IT Operations

“
GEN would not be where it is today without Splunk. The
support has been fantastic; the product is wonderful. Splunk
has been as much a stakeholder in the success of GEN as
Global Emancipation we have ourselves.”

Network Fights Human — Sherrie Caltagirone, Founder and Executive Director, Global Emancipation Network

Trafficking With Data

Key Challenges Data-Driven Outcomes
Human trafficking impacts an estimated 45 million people per year, but
the data needed to trace perpetrators of this crime is poorly defined, Days to process and analyze massive
siloed and hard to access. volumes of data, cut down from years

Key Results Millions of data points from

Splunk has been the bedrock of Global Emancipation Network’s (GEN) more than 22,000 massage businesses
mission, supplying the organization with software licenses, training, analyzed
support and education through the Splunk for Good program.

GEN and Splunk partnered to develop an analytics platform, dubbed

55k+ schools across Northern
Ireland, England and Wales analyzed,
Minerva, that analyzes unstructured, siloed data to uncover the
accelerating child abuse
people behind global human trafficking operations. Splunk helps sift
investigations
through data from hundreds of sources to make connections between
usernames, email addresses, phone numbers, texts and images that
would be difficult or impossible manually. Through GEN and Splunk for
Good, Minerva is available free to national and international government
and law enforcement agencies, NGOs, academia and the private sector
to help identify and stop human trafficking.

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Pioneers of the Data Age | Splunk 39
 Industry Solutions
Nonprofit Business and IT Service
Monitoring

“
Regulatory Compliance
Industrial Data and IoT

Splunk is helping us work toward a full roadmap to gain

visibility across the entire supply chain. The technology and
partnership will help to drive the organization forward.”
— Sheryl Gustafson, Director of Technology Solutions and Services

Rise Against Hunger

Reins in Data, Focuses
Mission With Splunk
Key Challenges
To help fulfill its mission to end world hunger by 2030, Rise Against
Hunger needed to better manage and secure its data while
tracking packages and meals on a global scale.

Key Results
Through Splunk for Good, the nonprofit now has visibility across
Data-Driven Outcomes
disparate systems and its entire supply chain, enabling insights into
worldwide delivery and distribution of meals. Rationalized and Provided supply-chain Established a clear,
prioritized 180+ visibility into worldwide efficient way to enhance
Rise Against Hunger is an international humanitarian organization
disparate systems delivery and distribution data privacy and
feeding nearly 800,000 people a year in 31 countries. Faced with
across its IT environment of meals demonstrate regulatory
challenges to its vitally important mission, the organization uses
compliance
the Splunk platform to improve data privacy and security while
ensuring compliance with international data standards. Most
importantly, Rise Against Hunger now gains insight from its data to
identify beneficiaries with the greatest, most immediate need.

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 Industry Solutions
Nonprofit IT Operations
Business Insights

NetHope Uses Data to Tackle

Global Disasters and Refugee Crisis
Key Challenges
To improve emergency response for global disasters and refugee crises, NetHope needed a
way to pull data and glean insights from its crisis communication and direct aid efforts.

Key Results
Through Splunk for Good, NetHope created its first integrated NOC, allowing the team to
better manage data, build analytics around network health, track usage and care for more
people in times of crisis.

A consortium of nearly 60 leading nongovernmental organizations (NGOs) worldwide,

NetHope coordinates the emergency response for countries that need aid with the relief
agencies that need information to take action. Splunk for Good provides NetHope with
the technology to better manage and understand its disparate data, helping the nonprofit
create an integrated NOC for its nearly 300 distributed networks. The team can now better
Data-Driven Outcomes maintain these networks, supplying their partners with information about how the networks
are used. With the newfound ability to build analytics around network health, NetHope can
~60 NGOs aided by insights into the networks and engage in proactive network planning, not just network maintenance.
devices that NetHope deploys, letting the team manage
and maintain gear in the field Watch the video

“
300 distributed networks managed in one integrated
NOC, enabling data-driven planning for how to scale
networks
Being able to communicate specifically the impact of this program
60% of all international, non-governmental aid in this place around our connectivity and network initiatives gives
successfully delivered every year through NetHope us leverage that, to my knowledge, no one else in this sector has.”
— John Crowley, Director of Information Management and Crisis Informatics, NetHope

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Public Sector
 Industry Solutions
Public Sector IIT Operations

“
Security
Business Insights

At the core of our [cross-functional hub] are

Splunk’s dashboards and reports, which leadership
relies on to know what’s going on and make better
The U.S. Census Bureau Goes decisions.”
Digital for the Largest Civilian — Atri Kalluri, Senior Advocate, Decennial Census Response Security and Data

Count in U.S. History

Integrity, U.S. Census Bureau

Key Challenges
To distribute more than $675 billion in funding, the U.S. Census Bureau must get
a complete, accurate count of every person living in the United States during its
2020 census, the country’s first digital census.

Key Results
The Census Bureau is using Splunk to protect data, consolidate systems, reduce
manual door-to-door efforts and bring data to every decision for the largest
civilian count in U.S. history.

Every 10 years since 1790, the U.S. Census Bureau has set out to accomplish Data-Driven Outcomes
the country’s largest civilian undertaking: getting an accurate count of each
person living in the United States and its territories. As the country’s first digital Facilitating success for the 2020 census, the country’s first digital
decennial census, the 2020 census will provide Americans with the option to decennial census
respond online, in addition to by phone or mail.
Enabling executives to make better, more informed decisions through
Splunk’s data visualizations have become a critical part of daily workflows at standardized dashboards and real-time insights
the Census Bureau, delivering real-time insights to inform how senior leadership
and teams like security, IT and application approach questions, make decisions Ensuring integrity, availability and security compliance for the bureau’s
and take action. With Splunk at the center of its SOC and NOC, the Census complex infrastructure of 52 systems and 35 operations
Bureau has improved uptime, and is proactively identifying vulnerabilities and
troubleshooting issues faster for a more secure, reliable experience.

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 Industry Solutions
Public Sector Security
IT Operations

Data-Driven Outcomes
Derbyshire Fire & Rescue Blocked security intrusion before
Saves Money and Lives by damage occurred

Maximizing Data Quickly spotted and repaired system

maintenance issues
Key Challenges
Saved money by tracking and
Without a centralized log monitoring solution, the service’s small IT team had
addressing printer misuse
poor visibility across system management, software updates and security
threats.

Key Results

“
With Splunk, the IT team improved security response and reduced cyber risk
with better insights into the service’s security posture, faster troubleshooting
and enhanced collaboration.
Thanks to Splunk, we get vital information at a glance.
Derbyshire Fire and Rescue Service (DFRS) is tasked with protecting more
It’s helped us make better, more informed decisions.”
than a million people. Yet to deliver safety for citizens, the service must first
ensure security for its 31 fire stations and two data centers, which were at — Pete Garyga, ICT Security and Project Team Manager, Derbyshire Fire and Rescue
risk of cyberattacks. With Splunk’s dashboards, the busy, hard-working DFRS Service

team has an easy-to-access visual overview of system health. Previously,

security incidents may have gone unnoticed, with engineers having to manually
trawl through log files to look for anomalies when something suspicious was
identified. With Splunk, DFRS has improved worker productivity while also
avoiding security disasters by blocking intrusions before any damage occurred.

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 Industry Solutions
Public Sector Application Delivery
Security
Compliance

State of Michigan Department

of Health and Human Services
Delivers Superior Citizen Experience
Key Challenges
To effectively serve its 1.7 million citizens, the State of Michigan Department of Health and
Human Services (MDHHS) needed visibility into its integrated eligibility system BRIDGES.

Key Results
With Splunk, MDHHS gained increased visibility into BRIDGES — which connects 52
agencies and processes over 12,000 transactions per minute — to ultimately deliver better
services for its citizens.

MDHHS is responsible for delivering services across healthcare, food assistance, child
development and care, cash assistance and state emergency relief. After adopting the
Data-to-Everything Platform, MDHHS increased efficiencies across the business by gaining
granular visibility into its BRIDGES application infrastructure. With the ability to pinpoint
Data-Driven Outcomes usage and analyze performance, combined with prediction capabilities and artificial
intelligence, the agency now gains insights into issues well before users are impacted,
20% improvement in addressing issues before they helping improve the overall citizen experience.
impact users

“
35% reduction in MTTR, which increases ability to
meet SLAs

Our staff’s manual effort of providing and tracking PCI and audit
50% reduction in manual compliance efforts, which
boosts audit efficiency and ensures passing scorecards compliance has been reduced by 50% by Splunk. This helps us
to ensure a passing scorecard for audits.”
— Sanjay Srivastava, Division Director, Eligibility Area DTMB, State of Michigan

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Pioneers of the Data Age | Splunk 45
 “
Industry Solutions
Public Sector Application Monitoring
Infrastructure Monitoring
Industrial Data and IoT Data is really critical to our rate of learning and the
IT Operations
Predictive Analytics progress we make on the complex questions we’re
Security Monitoring trying to understand at NIF.”
— Bruno Van Wonterghem, Operations Manager, National Ignition Facility

National Ignition Facility

Unlocks the Potential of Clean
Energy and Safeguards the
U.S. Nuclear Stockpile
Key Challenges
NIF needed a secure way to safeguard data and prevent facility downtime, ensuring
facility availability so scientists can conduct experiments.

Key Results
After bringing network, authentication and host data into Splunk to solve security
challenges, the team aggregated this data with a variety of other sources to gain
real-time visibility across the facility.
Data-Driven Outcomes
The National Ignition Facility (NIF), located at California’s Lawrence Livermore
National Laboratory, is the world’s largest laser. To support the NIF’s core missions, 66k+ IoT devices, in addition to IT infrastructure monitored by
including nuclear stockpile stewardship and scientific discovery, scientists and Splunk
engineers require a secure, reliable IT infrastructure. Splunk Enterprise and Splunk
IT Service Intelligence now sit at the heart of the NIF’s control system, which Doubled laser shots to 400 annually without compromising
manages more than 66,000 control points to power NIF’s massive laser facility. uptime or data integrity
The lab’s engineers can now take action on events based on everything from
application data to sensor data like laser voltage, temperature and pressure.
192 laser beams successfully converge on a tiny target smaller than
Watch the video
a strand of human hair, thanks in part to real-time insights

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 Industry Solutions
Nonprofit Security

City of Gold Coast Gains

Real-Time Visibility for the
Commonwealth Games
Key Challenges
After hosting the 2018 Commonwealth Games, the City of Gold Coast (CoGC)
needed to enhance its security operations and visibility across the organization.

Key Results
Thanks to the Splunk platform, CoGC achieved real-time visibility into multiple
environments and mitigated significant risk around a heightened threat environment.

With Splunk, CoGC successfully gained the optimal security outcome for the
Commonwealth Games, without impact on operations. Splunk provided CoGC with a
complete platform that served four different environments — from the industrial systems
of Gold Coast Water to traditional core IT systems — enabling CoGC to effectively
Data-Driven Outcomes monitor different parts of the organization with diverse needs. During the Games, the
flexibility of Splunk Cloud and Splunk Enterprise Security allowed CoGC to deliver
Thousands of athletes, workers and attendees operational security visibility in real time, enhancing the Gold Coast security team’s
protected from cyberattacks and disruption during the contribution to joint threat intelligence with state agencies, sponsors and partners.
Commonwealth Games

4 different environments and systems that achieved

real-time visibility and operational insights

Greater ability to detect, track and respond to

“
Splunk allowed us to leapfrog our security service maturity.
With the service now stabilized and operational cadence
threats during an international sporting event with a established, we are ready for new use cases and new data
heightened threat profile
sources in other areas of the organization.”
— Matthew Walker, Information Technology Security Advisor, City of Gold Coast

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Retail
 “
Industry Solutions
Retail Business Insights
IT Operations
Security Nearly every team at Domino’s uses Splunk in some way.
They don’t want to see whether a single component is healthy;
they want to see the whole picture integrated with sales data,
revenue and more. That way, they can see the impact their
decisions have on the whole business.”
— Mike Cox, Operational Intelligence Architect, Domino’s

Domino’s Reveals Data as

Its Secret Sauce
Key Challenges
To adapt to evolving customer expectations, Domino’s needed to provide a reliable, modern
digital experience that would satisfy customers’ cravings for speed, quality and convenience.

Key Results
To deliver a tailored, omnichannel customer experience, Domino’s uses Splunk to monitor all
Data-Driven Outcomes
transactions, protect data, ensure proactive systems uptime, and inform key decisions for

#1 pizza company in the world, with the highest global investment, budget and efficiency.

retail sales Domino’s is the leader in global pizza sales, thanks in large part to a data-first approach to
everything from behind-the-scenes IT and security operations to daily customer interactions
16 digital ordering channels accounting for 65% of U.S. like ordering and delivery. With Splunk, the pizza chain ensures its technology is reliable with
sales — all monitored, secured and optimized through insight into every real-time transaction across its website, applications and 16,300 global
Splunk stores. Real-time insights from Splunk help Domino’s teams protect systems, customer data
and brand reputation, while automating repetitive workflows has allowed security analysts
3M pizzas sold every day to 1 million customers to swap tedious tasks for analytical work. Before any new feature or service is released,
worldwide Domino’s depends on Splunk to optimize functionality and make sure technology is customer-
ready, helping Domino’s stay innovative and No. 1.

Watch the video

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 Industry Solutions
Retail Security Monitoring
Advanced Threat Detection

“
We want to protect REI data — that’s where we put our
resources and invest time. Procuring Splunk Cloud has been
REI Gains Edge Protection a really good investment, not just for the capabilities it offers,
but also for the time savings.”
With Splunk Cloud and
AWS
— David Bell, Manager, Infrastructure and Cloud Services, REI

Key Challenges
When REI migrated its applications to Amazon Web Services
(AWS), the outdoor specialty retailer needed a platform that could
provide edge protection for its Amazon Virtual Private Clouds
(VPCs).

Key Results
Thanks to Splunk Cloud and Amazon GuardDuty, REI’s teams now
make analytics-driven decisions with enough context to minimize
risk while ensuring availability for customers.

As an organization known for its customer service and brand

reputation, REI wanted to extend its security posture to include
Data-Driven Outcomes
edge protection of its Amazon Virtual Private Clouds as it migrated
applications to Amazon Web Services (AWS). Previously, the Delivered end-to-end Enabled a security- Provides real-time
organization lacked an investigation workflow that included AWS, security visibility during oriented mindset insight into potential
so teams underwent a time-consuming process to manually AWS cloud migration through DevSecOps threats
extract and analyze the relevant data. As REI aggregates transformation
all security-relevant data in Splunk Cloud, the technology
organization is bringing analytics insights to broader questions and
decisions — yielding better outcomes across the business.

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 Industry Solutions
Retail/Manufacturing Security
Fraud

Data-Driven Outcomes

ASICS Automates Developed real-time visibility

into incidents and threats through
Incident Management and automated log analysis

Resolution With Real-Time Enhances social accountability

Log Analysis with improved security and visibility

Boosts efficiency and productivity

Key Challenges due to streamlined operations
ASICS needed to fight cyber threats and address incidents at
the moment they occur, requiring a central platform to manage,
correlate and analyze logs generated from multiple systems.

Key Results

“
ASICS uses the Splunk platform to consolidate log data from all
systems and analyze it in one unified platform, generating insights
and visibility into the entire operation in real time. As an all-around analytics tool, the Splunk platform effectively
Automation allows ASICS to monitor its data center around the clock, supports our operation and generates great benefits for us.
with minimal manual intervention, to detect security threats and We believe the Splunk solution could be an energizer for the
operational incidents and act quickly. Automated log management sports industry.”
allows ASICS to save valuable work hours while enabling its team
to focus on high-value business activities. In order to create healthy —Shigekazu Tanimoto, Global Security Lead, ASICS Corporation 51
lifestyles through intelligent sports technologies, ASICS happily
leverages the intelligence of Splunk’s Data-to-Everything Platform.

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Technology
 Industry Solutions
Technology Security
IT Operations

“
Data is everything; data is king. ... It’s transforming traditional
industries and born-in-the-cloud industries. The ability to gain
Transforming Intel’s Security insights from data is the difference between a successful
Posture With Innovations in business or one that falls away.”

Data Intelligence — Brent Conran, Chief Information Security Officer, Intel

Key Challenges
Intel needed to shift to a data-centric business model that increased
data’s value while decreasing its vulnerability. Data-Driven Outcomes

Key Results Speeds data analysis and detects

With Splunk and Apache Kafka as its foundation, the Cyber Intelligence sophisticated threats in minutes or
Platform (CIP) delivers full visibility into Intel’s InfoSec organization, which hours, versus days or weeks
has transformed information security management.
Delivers a collaborative, unified
When Intel’s Information Security organization needed to build and approach to managing cybersecurity
maintain a comprehensive “defense-in-depth” strategy, the team
automated prevention and detection tools at many levels to handle 99%
Provides streams processing and
of threats across Intel’s environment. Yet the InfoSec team still needed to
machine learning tools that deliver
detect the most sophisticated threats — what Intel InfoSec calls hunting
business value in additional areas,
the one percent. This was the impetus for Intel’s Cyber Intelligence
such as security operations and
Platform (CIP), which is centered on leading-edge technologies,
system health
including Splunk and Apache Kafka. With the CIP, the InfoSec team
now has context-rich visibility and a common work surface, increasing
effectiveness and slashing mean time to repair.

Watch the video

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 Industry Solutions
Technology Log Management
Security
Fraud

Data-Driven Outcomes

Lenovo China Improves Maximized business agility through

real-time log management
Security Operations and
Accelerated incident response
Gains Actionable Insights with enhanced security monitoring

Key Challenges Heightened operational efficiency

Generating two terabytes of data every day, Lenovo needed a reliable

security solution to quickly identify and respond to threats at scale.

Key Results

“
Thanks to the Splunk platform, Lenovo gets maximum value from its
data while improving the speed, reliability and efficiency of its security
operations.
The smart and reliable performance of the Splunk solution
With more than 57,000 employees in 180 markets, global technology
giant Lenovo must constantly scale operations to match its growth. enables us to access real-time operational insights by
Before Splunk, Lenovo’s security engineers had to retrieve and correlate extracting actionable information from raw data for detailed
information from various system logs, then integrate and present the analyses and effective security monitoring. We are happy
results in a visual format. Demanding hours of the engineers’ time, this
labor-intensive process made troubleshooting slow and complicated.
to have chosen Splunk and really look forward to a deeper
Thanks to Splunk, Lenovo now has streamlined workflows and improved partnership with Splunk in the future.”
productivity, integrating different data sources for precise, real-time data
—Yu Sheng Li, IT Security Director, Lenovo China
retrieval and centralized monitoring and analytics. Splunk has also helped
solve deployment challenges to accelerate Lenovo’s cloud migration.

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 Industry Solutions
Technology Security
DevOps
IT Operations

Arlo Optimizes Internal Operations

to Protect Customer Data
Key Challenges
Arlo’s homegrown tools lacked functional monitoring and the ability to debug incidents
in production, which affected security and customer experience.

Key Results
With faster troubleshooting, better uptime and improved security, Arlo now delivers a
more satisfying customer experience — all while reducing costs by switching to cloud.

To ensure its 13.3 million IoT devices are reliable and secure for customers, Arlo
uses Splunk for real-time systems monitoring and troubleshooting, which helps the
organization proactively identify and mitigate threats before a breach occurs. With
previous tools, the mean time to investigate (MTTI) a single production incident could
Data-Driven Outcomes
span days, resulting in frustrated team members and costly productivity losses. But
thanks to Splunk, Arlo has slashed MTTI from days to hours — or, in many cases,
Increased security for systems and customer data
minutes. With optimized internal operations, Arlo’s DevOps and QA teams have
through real-time monitoring and troubleshooting
increased productivity and accelerated innovation.

Delivers a better customer experience through Watch the video

faster fixes and more reliable product performance

“
Faster time to market for new products and features

Splunk is a key element to maintain our reliable security and

ensure our customers trust our 24/7 cloud services operations.”
— Tejas Shah, SVP & Chief Information Officer, Arlo

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 Industry Solutions
Technology IT Operations
Application Monitoring
Infrastructure Monitoring

“
DevOps

Complex data is visually represented in beautiful graphs, so

users can instantly understand what’s going on. Our team
trusts the information, so we can have conversations based
Acquia Transforms on the data and easily share screen shots with customers, so
Customer Experience everyone is on the same page.”
With Real-Time Problem — Aaron Pacheco, Product Manager, Product Delivery Infrastructure, Acquia

Resolution
Key Challenges
As it scaled, Acquia needed to manage infrastructure growth, reduce
the complexity of its technology stack, and save time for its busy
teams.

Key Results
With SignalFx, Acquia exceeded its goals — slashing support times,
resolving problems faster and making life better for both customers
and the Acquia team.

As its customer base grew, Acquia needed better insight into its Data-Driven Outcomes
customers’ instances and quicker access to data it could trust. Acquia
turned to SignalFx to build a consolidated platform for real-time
26% reduction in $600k+ savings in $1M in annual
average time spent per AWS infrastructure costs productivity gains
monitoring of its growing AWS environment, including infrastructure,
incident, saving 140 hours discovered within weeks
services, applications, microservices, containers and AWS Lambda.
per month of deployment
Results included greatly reduced support times, shorter mean time
to resolution, fewer disruptions, happier customers and a decreased
burden on Acquia’s technical team.

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 Industry Solutions
Technology IT Operations
Log Management

Square Enix Cuts Troubleshooting

Time to Seconds by Gaining
Data-Driven Visibility
Key Challenges
Without a data-driven analytics platform, Square Enix faced poor operational visibility,
which contributed to manual, time-consuming processes.

Key Results
Since turning to the Splunk platform, Square Enix has enhanced efficiency and
centralized log management, reducing troubleshooting time from weeks to seconds.

Keeping pace with user demands in online gaming has never been easy, especially
when Square Enix — creator of beloved games like Final Fantasy — had to manually
Data-Driven Outcomes monitor server health. Splunk played a vital role in Square Enix’s transformation from
reactive troubleshooting to proactive risk management. Instead of hastily reading logs to
Increased data transparency, collaboration and investigate sudden issues, the team now uses automatic log analysis to catch anomalies
operations for the team, which spans three regions before they turn into problems. Cumbersome manual reporting has been replaced by

across the globe simple dashboards and visualizations that make data more accessible to users.

“
Reduced time to investigate failures from weeks to
seconds, boosting efficiency and uptime
Vital for operational excellence, Splunk breaks the visibility
Turned data into actionable analytics through improved
bottlenecks of log management, allowing us to see the
visibility and predictive capabilities
complete picture of our tech stack and derive exceptional
value from real-time analytics.”
— Junpei Kakefuda, Information System Department, Square Enix

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Telecommunications
and Utilities
 Industry
Telecommunications
Solutions
Business Insights
IT Operations “
It’s about spotting where we have a flawed process,
then using the Splunk platform to provide us with
a list of affected customers so we can fix the
problems using robotic process automation (RPA).
Splunk helps us tactically fix processes because it
TalkTalk Uses Splunk to Detect gives us access to the data.”

Problems Early and Improve — Paul Emmett, Head of Network Operations, TalkTalk

Network Performance
Key Challenges
Legacy systems made it difficult for TalkTalk to gain sufficient data on network
performance and service outages, limiting the organization’s ability to identify
problems quickly and effectively.

Key Results
With a more complete picture of network and performance metrics, TalkTalk has
drastically reduced cases of underperformance across more than 5,000 exchanges
while strengthening its brand reputation.

A leading landline, broadband, fiber, TV and mobile services provider for UK

Data-Driven Outcomes
consumers and businesses, TalkTalk first turned to Splunk to bring data to
questions around its existing system after suspecting that its domain name system
Reduced the weekly number of critical “red exchange” incidents
(DNS) was underperforming. Because the team didn’t have access to pertinent,
from several thousand to 10 or fewer
timely information, service outages were once very costly and time-consuming
for TalkTalk. Thanks to the Splunk platform, the company now detects an outage
Improved network performance, reliability and uptime
within seconds or even milliseconds — as opposed to minutes previously — and
can precisely pinpoint which customers are affected for faster resolution, better
Delivers a better customer experience through the ability to
uptime and happier customers.
detect network outages almost instantly and pinpoint which
Watch the video customers are affected

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Pioneers of the Data Age | Splunk 59
 Industry Solutions
Telecommunications IT Operations

“
Business Analytics

Splunk has been an enabler of our transformation. We’ve been

able to empower our product development teams with access
to our organization’s data through real-time visualizations
… Ultimately this contributes to a customer-centric,
Belong Advances Its Digital experimental culture, which is an integral pillar to achieving
Transformation Journey sustainable transformation and business performance.”
— Natalie Field, Chief Digital Officer, Belong
Key Challenges
Focused on providing a seamless customer experience, Belong
needed a way to improve customer retention while better
understanding real-time data and building a more robust, proactive Data-Driven
approach to security. Outcomes
Key Results 75% reduction in
By cutting the time to troubleshoot problems in half, Belong has customer-facing errors
saved time and money while improving the customer experience
and implementing a proactive approach to solving business issues. 1/2 the time required to
identify and rectify issues
Providing broadband and mobile services to millions of people
across Australia, Belong must deliver a seamless customer
experience to ensure loyalty and optimize revenue. By empowering
Millions of real-time
data points in Splunk to
staff with the Splunk platform, Belong has accelerated and
proactively solve IT, business
simplified product development while enabling the team to detect,
and security issues across
monitor and resolve issues much faster. Splunk’s dashboards
the organization
and data visualizations have allowed the team to act on complex
log data and develop a traffic light performance analytics tool,
which has streamlined customer interactions and created a better
experience for both customers and employees.

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 “
Industry Solutions
Energy and IoT and Industrial Data
Utilities IT Operations

Splunk for Industrial IoT is important to us,

because it provides all the details about our site
very quickly and we can make decisions on that
data. We have to know how many customers are
Puget Sound Energy Improves experiencing power outages.”
Response Time With Real-Time Data, — Chris Perez, Enterprise Technology Solutions Advisor, Puget Sound Energy

Saves With Facility Intelligence

Key Challenges
At Puget Sound Energy (PSE), legacy software and a lack of real-time data resulted in
slow response time when power outages affected customers.

Key Results
Actionable insights from Splunk enable PSE to prioritize better and react faster during
power outages. With facility intelligence, PSE has also improved collaboration and
lowered maintenance costs. Data-Driven Outcomes
When power outages occur, PSE needs to quickly understand which areas are affected $500k in anticipated savings from
and which customers are without power. With Splunk, the team can proactively respond consolidating analytics solutions
and stay updated on power restoration, reducing call center volume and improving
customer satisfaction. Splunk dashboards and Splunk Augmented Reality (AR) now $135k in annual ROI from sunsetting
provide consistent visibility into many data sources that have improved the team’s ability legacy tools
to troubleshoot problems and prioritize when dispatching crews.
150 communication sites and 70 office
The team also needed to ensure employees could always collaborate regardless of
locations now operating more efficiently
location. With Splunk, the team can access conference room data — including from
each of the room’s 60 pieces of equipment — in real time, to fix issues faster and keep
maintenance costs down.

Watch the video

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Travel and
Transportation
 Industry Solutions
Travel and IT Operations
Transportation Security
Business Insights

Hyatt Reduces MTTR and Gives

Developers More Time to Innovate
Key Challenges
To provide a seamless guest experience across its 700 servers and properties, Hyatt
needed reliable IT operations, uninterrupted uptime and a single platform to monitor
and act on its data.

Key Results
From reservations to check-in, Hyatt has gained real-time, enterprise-wide insights
that enable the team to quickly troubleshoot problems for faster issue resolution and a
better guest experience.

To deliver seamless, enjoyable experiences for its guests, Hyatt needed a centralized
solution to improve application delivery and troubleshoot issues with its 700 servers.
Prior to Splunk, the online check-in experience was not as reliable, and developers had
to log into an individual server and run a search tool to figure out what was happening,
which could take hours. The team also didn’t have a way to determine whether an issue
Data-Driven Outcomes was local to one server or occurring across multiple servers. With Splunk’s technology,
Hyatt’s team now troubleshoots server problems quickly, resulting in faster issue
Expanded access to the Splunk platform from resolution and happier guests.
12 people to more than 100 daily users

“
Reduced MTTR from hours to real time

Improved customer experience through

Splunk is our window into the health of our applications.”
proactive monitoring
— César Mendoza, Application Development Manager, Strategic Systems and Innovation

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 Industry Solutions

“
Travel and IT Operations
Transportation IoT and Industrial Data

We’re at the level of granularity now where we can go

to any position on the security lane and completely
understand its performance. We can ask questions of
the data: ‘How can we improve on yesterday’s on-time
performance?’ ‘What were the reasons for the shortfalls?’”

Splunk Helps Operational Insight — Alex Webber and Paul Bannister, IT Development Specialists

Take off at Gatwick Airport

Key Challenges
Gatwick Airport needed to make sense of huge amounts of uncorrelated data
from disparate sources, which required a full, live overview of airport operations.

Key Results
By giving more teams at Gatwick access to data, Splunk has improved efficiency
and lowered costs while empowering the team with Splunk Cloud’s 24/7 support
and an SLA that promises 100% uptime.

Serving 46 million annual passengers every year, Gatwick Airport is the world’s
most efficient single-runway airport. Gatwick competes against a number of
other airports in the London area — but is somewhat inhibited by only having one
runway, which operates up to 55 air traffic movements every hour. As a result,
Data-Driven Outcomes
growth is highly dependent on increasing efficiency for this single runway. By
ensuring more teams have access to live information, Splunk software has helped
#1 most efficient single-runway airport in the world
to improve on-time performance and driven greater efficiencies, helping Gatwick
overcome its limitations and meet its targets.
95% of passengers through security in less than five minutes
Watch the video 945 daily air traffic movements, serving 46 million passengers every year

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 Industry Solutions
Travel and IT Operations
Transportation Security
IoT and Industrial Data
Dubai Airports Flies Into the
Future With Splunk
Key Challenges
Dubai Airports is the world’s busiest airport — yet without physical space to expand,
it needed to increase airport capacity without adding any additional terminal space,
infrastructure or runways.

Key Results
By using sensor data, the airport expanded capacity while improving the traveler
experience, including slashing security wait time to under five minutes and predicting
baggage load for greater efficiency.

Expecting to serve 100 million travelers annually, Dubai Airports is the world’s busiest
airport for international travel. With Splunk, the airport meets its target of getting 95%
of passengers through security in five minutes or less by monitoring metal detectors
to identify trends that keep queues moving efficiently. The IT team monitors all of its
Wi-Fi access points in real time, detecting and dealing with congestion and rogue
hotspots as they arise.
Data-Driven Outcomes

95% of passengers through security in five Each bag in Dubai Airports’ baggage system creates more than 200 data points, all of
which are monitored in Splunk to ensure bags reach their intended destinations. For
minutes or less added efficiency, the airport combines baggage data with operations data to predict
baggage load and allocate resources accordingly.
#1 fastest airport Wi-Fi in the world, with zero
black spots Watch the video

150M bags get to their destination annually

by monitoring 200 data points

“
We are using Splunk to dramatically improve the travel
experience for millions of people.”
— Michael Ibbitson, Executive Vice President, Technology & Infrastructure, Dubai Airports

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 “
Industry Solutions
Travel and IT Operations
Transportation IoT and Industrial Data
Splunk for Industrial IoT is a powerful solution
used to improve our capability to better leverage
data throughout our organization as we strive
to strengthen our safety standards, increase
operational performance and deliver better
solutions to our customers.”

Sapura Teams With Splunk — André Merlino, CEO, Sapura Brazil

for Connected Ship, Shore

and Subsea IoT
Key Challenges
To ensure safety standards and avoid environmental disaster, Sapura needed
real-time visibility to monitor complex systems and connected vessels.

Key Results
By using the Splunk platform to apply a data-driven approach to its subsea
construction, Sapura increased operational efficiency while strengthening
safety standards.

Aboard the vessels, a team of Sapura crew, along with client and third-party
technicians, engineers, mechanics, captains and operators, perform complex Data-Driven Outcomes
operations to enable pipelaying 3,000 meters below sea level. Sapura required
solutions to monitor and troubleshoot these ships, which are essentially Earned a rapid return on investment
floating data centers, in real time. Until recently, siloed systems collected each
data stream separately. Crews performing jobs on vessels deployed Splunk Increased track record of safe, productive operations
dashboards to monitor critical situations and gained visibility into Sapura’s core
pipelaying system. Gained a real-time view of complex industrial systems while
decreasing asset downtime

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Go to splunk.com/data-pioneers
for more stories of organizations
bringing data to everything.

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