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Adventure Trips for Students & Professionals

The document discusses systems thinking and proposes a hypothetical company called Bright Jack that offers adventure trips. It provides 3 key points: 1. Bright Jack aims to offer personality enhancement, risk-taking ability, new experiences and team building through adventure trips for schools, colleges and corporations. 2. The business model is redesigned to make the service free for customers by generating value from specialized focus groups and partnerships with other companies. 3. A prototype is suggested to experience Bright Jack's service in the classroom through interactive games that prepare students and provide a break from routine.

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Akshata Malhotra
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148 views18 pages

Adventure Trips for Students & Professionals

The document discusses systems thinking and proposes a hypothetical company called Bright Jack that offers adventure trips. It provides 3 key points: 1. Bright Jack aims to offer personality enhancement, risk-taking ability, new experiences and team building through adventure trips for schools, colleges and corporations. 2. The business model is redesigned to make the service free for customers by generating value from specialized focus groups and partnerships with other companies. 3. A prototype is suggested to experience Bright Jack's service in the classroom through interactive games that prepare students and provide a break from routine.

Uploaded by

Akshata Malhotra
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

SYSTEMS THINKING

The whole is greater than the sum of its parts.


- Aristotle

BRIEF I
To develop a business model of a hypothetical company

Why Bright Jack?


Urban Lifestyle Student/ Professional

BRIGHT JACK

X
Young

NEED FOR B-R-E-A-K

USER

BUSY

...Because all work and no play makes Jack a dull boy

Services we offer
Planning & Organizing Adventure Trips for:

Value Proposition
- Personality enhancement - Risk taking ability - New Experiences - Team building - Efficiency Improvement & Pure fun!

m
Schools Colleges

H
Corporate Companies

A promise to brighten up your monotonous life!!

Trip Details
Adventure Activities
Trekking Bungee Jumping Camping Mountain Biking Hot air ballooning Para Motor Gliding; Para Gliding Para Sailing Scuba diving Rock Climbing River Rafting Jungle Safari

Offered Locations
Andaman Islands Haridwar, Rishikesh Uttrakhand Murthal Hampi Ranthambore Jim Corbett Udaipur Sundarban

Seasons & Timing


School Kids : May to July (10 trips/month), December (5 trips) College Trips: 2 trips/month Business Trips: 2 trips/ month

Money Matters
Price Model
School Trip: Group Size= 30-70, Duration: 7 Days Price: Rs. 15,000 per person College Trip: Group Size: 15-50, Duration: 5 days Price: Rs. 10,000 per person Corporate Trip: Group Size: 15- 30, Duration: 3 days Price: Rs. 25,000 per person

Existing Profit
35 School trips in a year: Rs. 3,50,000 X 35 24 College trips in a year: Rs. 1,07,500 X 24 24 Corporate trips in a year: Rs. 1,55,000 X 24

Total Profit per year: Rs. 1,85,50,000

BRIEF II
Making the service of Bright Jack free for end consumer

The redesigned model


CUSTOMERS CARRY VALUE

Business Attributes - Aspirational - Service is for specialized focus groups who create value by doing what they

like.

Requirements - Well designed & implemented filtering system - Focussed marketing - Website - Innovation in games and cirriculum - Tie ups with universities & event management companies

Structure of Business
- Cultural Knowledge - Common Interests - Extraordinary talents

BRIGHT JACK
Specialized People
(Opportunity for events like- mythological plays by kids, trend forecast, craft development, cultural food from housewives, AIDS talks by patients).

MONEY

CUSTOMERS

- FREE travel & food - Company of people with common interests - Platform for amateurs

OTHER COMPANIES
eg. event management, corporates, NGOs, govt. ministries etc.

BRIEF III
Prototype the service of Bright Jack
Redefined Brief: Prototype the experience of Bright Jack in the context of our class

FORM FILLING To customize the games accoding to the group

Rearrange the space as you want: To prepare them, change the environment

Destroy whats upsetting you

NOSEY: crazy fun, a break from mundane routine

UNTANGLE: CONFUSION & LOTS OF FUN

MAKE YOUR OWN MEMENTO

THANK YOU

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