RICHA

M. GUPTA

[Link]@[Link] | 612.845.2006

Experience Youth United Committee Leader, Twin Cities Habitat for Humanity. September 2011Present -Lead planning of special events, provide creative communications solutions, coordinate marketing initiatives & recruitment -Secure funding, corporate sponsorships and donations -Participate in youth volunteer meetings, delegate tasks as necessary to volunteer teams

Assistant Interactive Media Planner/Buyer, Haworth Marketing + Media. August 2010August 2011 Exclusive Account: Target -Assisted media planners and supervisors on the Target Integrated Digital Media Team with the development and execution of digital media plans with budgets exceeding $500k -Served as main contact for all execution details, troubleshooting, and overall management of 6 large-scale campaigns -Built and presented tactical recommendation decks to the client based on strategic research and historical performance -Tasked with becoming the Teams expert in digital video: emerging technologies, tools, vendors, and research partners -Responsible for extensive in-depth campaign performance data analytics and effective optimization recommendations -Adept with implementation of new media vehicles, social, and rich media campaigns, including research and measurement -Handled vendor communication, input strategy decisions and establish publication best practices for future needs -Recognized by the Team with internal Viper Award for efficient execution of Online Video campaign -Proficient in planning, ad serving, and reporting tools: Comscore, Google Analytics, Doubleclick suite, Media Visor

Media & Interactive Analyst, Riley Hayes Advertising. April 2010August 2010 -Created recommendation decks, performance reports, and final recap decks for clients including 3M, Allen Edmonds, American Express, Deluxe Corporation, and Delta Airlines -Provided weekly comprehensive campaign analytics using digital reporting tools as well as publisher-served metrics -Worked directly with publications and vendors to finalize media orders and optimize campaign performance -Researched markets and analyzed most effective media vehicles for specified target audience -Gained proficiency with technical aspects surrounding digital ad serving via DART, Omniture tagging, and analytics

Account Manager & Business Coordinator, Computer Zone Consulting. January 2010April 2010 -Managed all accounts, fielded client calls and emails, and delegated tasks as appropriate to consultants -Developed new business via traditional and nontraditional direct marketing methods -Responsible for writing newsletters, engaging in social media, and other outward-facing channels

Account Services & New Business Intern, OLSON & Company. October 2009December 2009 -Conducted extensive competitive research, summarized findings and presented insights to Account teams -Lead initial processes of business development, compiled and organized client and competitive media coverage -Mined syndicate and secondary research for key insights and new business support -Continuous learning and training in various departments: Interactive, Strategy/Brand Anthropology, PR

Marketing Intern, Iconoculture. August 2008December 2008 -Updated and maintained 10-15 public and internal websites weekly -Created effective client relations system and quantitative grid from raw data for use by sales and marketing teams -Provided efficient staff support and performed administrative tasks

Marketing Intern, University Relations, University of Minnesota. May 2008December 2008 -Executed ideas for award-winning Driven to Discover campaign with solid understanding of real-world marketing challenges -Independently managed University of Minnesota building at 2008 Minnesota State Fair -Directed staffing and personnel management of over 75 volunteers and faculty

Skills -Highly proficient in Microsoft Office suite: Word, Excel, PowerPoint, Outlook -Strong quantitative and qualitative data analysis background -Excellent demonstrated written, verbal, presentation, and interpersonal skills

Education Curtis L. Carlson School of Management, University of Minnesota. 2006-2009 Bachelor of Science in Business: Marketing. Minors: Cultural Studies & Comparative Literature, History. Cumulative GPA: 3.6

Tsinghua University, Beijing, China. May 2009 Studied global goods exchange, marketing and distribution procedures, cultural business practices