ALLY COFFEE SHOP
Coffee drinks product are currently a trend in all circles and become one of beverage
favoured by the public. Currently, various kinds of innovations are also carried out,
so that coffee products become more diverseThis coffee based beverage businesses
opportunity is quite promising. Therefore, our company is a company with coffee
beverages products, but with a different ways of presentation.
BUSINESSES DESCRIPTION
Our shop name is ALLY COFFEE SHOP and it is located in Zanzibar town, we
create delicious flavors for coffee for everyone such as students, couples, staffs and
teenagers. Also, we have planned to expand our business in different areas.
Our coffee drinks served can be enjoyed both cold and hot. with the spread of
marketing. It will be easy for people to enjoy our coffee, so there's no need to travel
too far.
VISION
Our coffee drinks shop becoming a well known as Beverages businesses and it is in
great demand by the public and prioritizes qualty drinks.
MISSION
As ALLY COFFEE SHOP we expecting to do the following:
To create interesting and unique and delicious coffee drinks varieties
Increase marketing reach
Serving at a more affordable price
Preserving coffee drinks as part of community culture local
PRODUCT IDENTIFICATION
The product we offer are cold and hot coffee drinks with various interesting products
variants. These are also topping: oreo, choko chips, grass chocolate, and milk.
MARKET AND SALES
To start with our marketing :
Wider flavors to add in our coffee drinks
Being better market than other business
Free delivery anywhere and everywhere
High competition than other business
About our sales is for:
Couples anniversary
Honor students
Family
Teenagers
meetings for staffs
FUND REQUEST
1. Electricity = 100,000
2. Ingredients = 30,000
3. Building = 100,000
4. Kitchen tools = 20,000
5. Tables and chairs = 40,000
6. Miscellaneous = 20,000
TOTAL = 310,000
To start our business we need 310,000 persos because we want to make sure our
business give us more benefits.
PROBLEM STATEMENT
In our business in some areas will be hard for other people to reach us so this will be a
problem because some they live in rural areas.
SOLUTION
Our business wants to provide online request in order to reach our customers. We will
provide good communication to avoid disturbance to our customers. We will provide
a good service. Our business planned to do that because it will decrease disturbance
for our customers and they will enjoy our service.
BUSINESSES MODEL
As we are ALLY COFFEE SHOP our revenue streams in our income that we
expecting to get, for monthly we expecting to receive 200,000 as our net profit in our
business and we will use it to pay rent, to pay salaries for staffs and we will improve
our shop to give more attraction to our customers.
ORGANIZATION MANAGEMENT
FEDERICO.J.PHILIPS
CEO
ROOM .E.LIMBING
MARKETING HEAD
BARISTA
FOOD CREW
TARGET MARKET
Our business segment is very broad, which includes peoples who likes coffee or who
wants to drinks coffee to support there work. As we know coffee is One product
that we can rely on to keep our eyes open to get work done. However, our initial
stage will be targeting the market around the town.
MARKET STRATEGY
Our market strategies are:
Determine packaging , prepare catalog, and determine uniforms
Creating social media accounts such as Facebook, whatsapp, Instagram,
TikTok and so on
At the time of lunching , give promos that are delivered social media accounts
Obtaining data on events that will be held so that it will further improve
marketing.
PRODUCT PACKAGING
We make various packaging so that buyers are more interested in buying our coffee.
REFERENCE:
Hussey ,and ahussey R (2003) Business ldea : A practical Guide to
undergraduate and Postgraduate students. Basingtock, Macmillan.
